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published in(发表于) 2016/9/6 8:31:57
Amazon CEO Bezos beyond Warren: “I’m doing a big deal“

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Amazon CEO Bezos beyond Warren: "I'm doing a big deal"-Bezos, Amazon, the Buffett-IT information

To replace Buffett to become the world's third richest man, Amazon founder Bezos recently was riding high.

The end of July, Amazon's market value exceeded $ 350 billion, King Ali Baba and the Jingdong combined, Bezos reached 65.05 billion dollars worth, $ 32 million more than the Warren Buffett, overtaking Warren as the third-richest person in the world.

The say goodbye until 2015 and losses company, was endorsed unanimously by the barons of Wall Street investment banks of Amazon's price target is widely expected to be US $ 809, JPMorgan Chase of Amazon's stock price target to $ 915, even analysts see Amazon's price target was set at $ 1000.

It can be said that the success of Amazon and Bezos's life are closely linked, no there would be no today's Amazon's Bezos Empire.

Child prodigies

Great business genius always has extraordinary childhood, Bezos is no exception.

On January 12, 1964, Bezos was born in aerbukuike, he is a bastard. At the age of 4, he married migaier·beizuosi-a mother with a Cuban immigrants of the early 60 's.

Bezos has followed her mother into the family, and the stepfather's family name. Bezos was lucky, even though he is not the son of Miguel, but their feelings more than her own father.

Bezos's maternal grandfather, a former Atomic Energy Commission official. Grandfather, cultivated his love of science, at the age of 14, he wanted to be an astronaut or a physicist. At the age of 16, he will be able to install a windmill using arc welding machine.

Entered Princeton University, his interest turned to the computer at this time coincided with the computer industry-shaking change. He said: "I've been into computers unable to extricate themselves, are looking forward to some revolutionary breakthroughs. ”

After graduating from Princeton, Bezos quickly entered the newly established high-tech firm in New York. Two years later, moving to a Bankers Trust New York, assets under management worth $ 250 billion computer system, at the age of 25 he became the youngest Vice President in the history of banks and trust companies.

1990-1995, Bezos and others, to form the world's most advanced and successful hedge fund management company in 1992 and became the company's youngest Senior Vice President.

Amazon Empire

In 1994, Bezos came a website that sees a number: 2,300%, Internet users growing by the year. Seattle Microsoft has gradually grown up, Bezos sees the figures, eyes shining, wanted to like Microsoft, success in the IT industry, Web surfers on the waves.

A few weeks later, he gave up lucrative treatment on their way to entrepreneurship. Inform the moving company said Bezos, once in Colorado, Oregon or Washington State informed them immediately after the three selected places. West on the road in a hurry, he put his wife in charge to drive, I couldn't wait to use a laptop in a hurry to draw up a business plan.

In 1995, Bezos moved from New York to Seattle. Bezos parents – all his savings of $ 300,000, in Seattle in a rented garage in the suburbs, creating the first online retail companies across the United States--Amazon.com. With the largest river in the world to name his company, Bezos hopes that it will become a book worthy of the name "Amazon".

Business Amazon has been in the money in the early stages, often cynical about Amazon. Bezos often complain that their company is undervalued.

He defended himself: "who says I have to profit? I'm doing a big deal. ”

After the Internet bubble, and like other NASDAQ stocks, Amazon's stock price falls. At that time there was an analyst in Lehman Brothers Investment Bank in 2000 and made a lot of cash flow and credit report reveals Amazon. He predicted Amazon was coming to an end: "we are confident that over the next four quarters, cash flow dried up, unless it can pull out of a Fund. ”

This will cause an uproar, media have reported the matter, investors start selling Amazon stock, which fell 20%. Bezos wrote on the White Board in the Office of "I don't care if stock prices" message.

Until the second quarter of 2015, Amazon's revenue growth 20%, profit of 92 million dollars. More than Wall Street expected results, shares in Amazon jumped 18% in early morning trading, market capitalization reached US $ 267 billion. At this point, Amazon more than Wal-Mart, became the most valuable retailers.

After 20 years, from lines written to all the shops, over physical books, eBay and Wal-Mart, Bezos created the "business" of the word. Coolidge says United States of all the events is business--The business of America is business--Bezos understands this.

The next big thing

Amazon's retail business is actually making money and losing money because of the Amazon have been expanding investment in comprehensive, Bezos did not try so hard to make money, he can see very far.

The most famous case is the cloud computing business. In 2006, Amazon launched computing rental system, that is, Amazon Web services (AWS) predecessor. Once was not bullish market, but later became mainstream, looking back at IBM, HP and Dell and other hardware makers losing ground in this area. Amazon strike first, ahead of his competitors over 7 years.

In order to guarantee the quality of service, Amazon also created their own private network, instead of using the network of the network operator. Amazon Cloud computing now, with more than more than 1 million business and individual users, supporting these users, as well as Amazon's own business, 32 data is distributed in over 12 districts of more than 2 million servers on the network, there is an amazing amount of data storage Center.

Now Amazon champion, won the global 28% of the cloud computing market. In 2015, the business revenue of more than $ 7 billion, the biggest competitor is just around the 10%.

Bezos is also planning a number of plans to change the world. Recently, Amazon announced that has acquired United Kingdom Civil Aviation Authority and other organizations permission to test unmanned aerial vehicle delivery service. Bezos think drones will be determined by global positioning system (GPS) navigation, direct to the customer's doorstep. This service can let the customer within 30 minutes of receiving the parcel.

Bezos as musk, dream of entering space, he founded Blue origin plan in 2017, the New Shepard reusable suborbital spacecraft for manned test flight.

Bezos's life are planning events: more than Wal-Mart, the AWS cloud computing services, as well as UAVs, manned spacecraft of the future?? Now, he is, as always, will claim that his company is undervalued. Every time he is when it comes to profits, or when others thought he was going to profit, he will launch a new business, or increase the larger input. His next big thing what is it?


超越股神的亚马逊CEO贝佐斯:“我可是在做一件大事” - 贝佐斯,亚马逊,巴菲特 - IT资讯

取代巴菲特,成为世界第三富有的人,亚马逊创始人贝佐斯最近可谓春风得意。

7月底,亚马逊市值首次突破3500亿美元,超阿里巴巴与京东市值总和,而贝佐斯身价达到了650.5亿美元,比股神巴菲特高出3200万美元,超越股神成为全球第三大富豪。

这家2015年才和亏损说拜拜的公司,却受到了华尔街大佬们的一致认可,投行对亚马逊目标股价的普遍预期是809美元,摩根大通对亚马逊股票的目标股价为915美元,甚至还有分析师把亚马逊的股价目标定在了1000美元。

可以说,亚马逊的成功与贝佐斯的一生都紧密相连,没有贝佐斯也就没有当今的亚马逊帝国。

少年天才

伟大的商业天才总有不平凡的少年时光,贝佐斯也不例外。

1964年1月12日,贝佐斯生于阿尔布奎克,他是私生子。4岁时,母亲带着他嫁给了米盖尔·贝佐斯——一个60年代初期的古巴移民。

贝佐斯跟随母亲进入了这个家庭,并用了继父的姓。贝佐斯是幸运的,虽然他不是米盖尔的亲生儿子,但他们的感情却胜过亲生父子。

贝佐斯的外祖父是前原子能委员会的一位管理人员。外祖父培养了他对科学的热爱,14岁时,他就立志要当一名宇航员或物理学家。16岁时,他就能安装风车,使用弧焊机。

进入普林斯顿大学,他的兴趣转向了计算机,此时正逢计算机产业翻天覆地的变革时期。他说:“我已经陷入计算机不能自拔,正期待着某些革命性的突破。”

在普林斯顿毕业后,贝佐斯很快就进入纽约一家新成立的高科技公司。两年后,跳槽到一家纽约银行家信托公司,管理价值2500亿美元资产的电脑系统,25岁时便成了这家银行信托公司有史以来最年轻的副总裁。

1990—1995年,贝佐斯与他人一起组建了世界上最先进、最成功的套头基金交易管理公司,1992年成为该公司最年轻的资深副总裁。

亚马逊帝国

1994年,贝佐斯偶然进入一个网站,看到了一个数字:2300%,互联网使用人数每年以这个速度在成长。当时西雅图的微软已经逐渐长大了,贝佐斯看到这个数字后,眼里放光,希望自己像微软一样,在IT行业取得成功,做网络浪尖上的弄潮儿。

几周后,他就放弃了丰厚的待遇,踏上了创业之路。贝佐斯通知搬家公司说,一旦在科罗拉多州、俄勒冈州或华盛顿州这三处选定地方后即刻通知他们。匆匆西行路上,他让妻子负责开车,自己则迫不及待地用一台笔记本电脑匆匆起草一份商业计划。

1995年,贝佐斯从纽约搬到西雅图。贝佐斯用爸妈的全部积蓄——30万美元,在西雅图郊区租来的车库中,创建了全美第一家网络零售公司——Amazon.com。用全世界最大的一条河流来命名自己的公司,贝佐斯希望它能成为图书公司中名副其实的“亚马逊”。

创业初期亚马逊一直处在烧钱的阶段,外界对亚马逊经常冷嘲热讽。贝佐斯也经常抱怨自己的公司被低估。

他为自己辩解:“谁说我非得盈利呢?我可是在做一件大事。”

互联网泡沫后,和其他纳斯达克股票一样,亚马逊的股票价格一路下跌。当时雷曼兄弟投资银行里有一位分析师,在2000年发了不少报告披露亚马逊现金流和信用度。他预测亚马逊的末日即将来临:“我们确信,公司在未来的四个季度中,现金流会枯竭,除非它能变戏法式地变出一笔资金。”

这一预测引起一片哗然,媒体纷纷报道此事,投资人开始抛售亚马逊股票,致使其股价下跌20%。贝佐斯在办公室的白板上写了“我不在乎股票价格”的字样。

直到2015年第二季度,亚马逊的营收增长了20%,利润达到9200万美元。超乎华尔街预期的结果,亚马逊的股价在开盘后暴涨18%,市值一度达到2670亿美元。至此,亚马逊才超过沃尔玛,成为市值最高的零售商。

成立20年后,从线上书商到万有商店,击败实体书商、eBay和沃尔玛,贝佐斯几乎创造了“电商”这个词。柯立芝说美国的所有大事就是做生意——The business of America is business——贝佐斯深谙此道。

下一件大事

其实亚马逊的零售业务是赚钱的,赔钱是因为亚马逊一直在全面投资扩张,贝佐斯并不着急赚钱,他看得很远。

最著名案例莫过于云计算业务。2006年,亚马逊推出计算租赁系统,也就是亚马逊网络服务(AWS)的前身。曾经一度并不被市场看好,后来却成为了主流,反观IBM、惠普和戴尔等硬件厂商在该领域节节败退。亚马逊先发制人,领先竞争对手7年多时间。

为了保证服务质量,亚马逊还建立了自己的私用网络,而不是使用网络运营商的网络。现在的亚马逊云计算,拥有超过100多万的企业和个人用户,支撑这些用户以及亚马逊自己的业务的,是分布于全球12个地区32个数据网络上的超过200万台服务器,还有存储量惊人的数据存储中心。

如今以亚马逊独占鳌头,拿下了全球28%的云计算市场份额。2015年该业务收入超过70亿美元,最大的竞争对手也不过是其10%左右。

贝佐斯还在谋划着多项改变世界的计划。最近,亚马逊宣布,已经获得英国民航局和其他组织的许可,得以测试无人机送货业务。贝佐斯想象的无人机将由全球定位系统(GPS)导航,直飞到顾客家门口。这一服务能够让顾客在30分钟内收到包裹。

贝佐斯还和马斯克一样,梦想进入外太空,他创立了蓝色起源,计划将在2017年对可重复使用亚轨道航天器New Shepard进行载人测试飞行。

贝佐斯的一生都在谋划大事:超过沃尔玛、云计算服务AWS,以及未来的无人机、载人飞船??现在,他还是一如既往地会声称他的公司被低估。每次他要盈利的时候,或者别人以为他要盈利的时候,他就会把一个新业务推出来,或者增加更大规模的投入。他的下一件大事又是什么呢?





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