Pony three o'clock in the morning back to Zhang Xiaolong: reveal the truth and renamed application, applet-Tencent micro applet, the app-IT information

IT information news on September 22, yesterday evening, the micro application letter issued to a section of the public, the "micro-applet" invites , and officials also announced today has begun inside. Micro applet has been expected for a long time, according to the official introduction, the applet is, and subscription number, service number, business number, a parallel system. Developers can quickly develop an applet, the applet can be processed within the app is easy to obtain and disseminate, also has excellent experience.

But since it is a subscription number, service number, business number, a parallel system and outside earlier called it "application," and more unified in name, then why has the app does not use "application" replaced with "applet"? The answer in reply Tencent Board Chairman Ma Hua Teng Zhang Xiaolong early today in a circle of friends messages are exposed.

Zhang Xiaolong in the morning a friend explains the in the message app "applet" meaning, the news was widely forwarded to later in your circle of friends. Message in the, Zhang Xiaolong said, small program is a not need download installation can using of application, it achieved has application "tentacles can and the" of dream, user sweep a sweep or found about can open application, also reflected has "with finished that go" of concept, user without care whether installation has too more application of problem, application will nowhere is not, at any time available, but and without Ann handling contains.

Tencent Board Chairman Ma Hua Teng later replied to this message of the Zhang Xiaolong, saying "Apple application called, maybe it is a bad thing," then the (suspected) Donews editor-in-Chief Hong Bo reply Ma Huateng, joked that "original Apple to corner the market application (app) the word? "It was concluded that, converted applet, application reasons, might be" App "this Word cannot be accredited by the Apple App Store.

Ma Huateng, so why say "maybe it is a good thing"? It is reported that "small procedure" had been used in HTML and JAVA times. Now the words "applets" can also be interpreted as, its products will not use public and display forms, micro-systems of a third-party plug-in. In the chat window, circle of friends directly, such as running the show, perhaps more able to reflect the location and characteristics of the product.

马化腾凌晨三点回复张小龙：揭露应用号改名小程序真相 - 腾讯,微信小程序,微信 - IT资讯

IT资讯讯 9月22日消息，昨日晚间，微信向部分公众号发出了应用号“微信小程序”邀请，而且官方也在今日凌晨对外宣布已经开始内测。微信小程序已经被外界期待很久，根据官方的介绍，小程序是和订阅号、服务号、企业号并行的体系。开发者可以快速地开发一个小程序，小程序可以在微信内被便捷地获取和传播，同时具有出色的使用体验。

不过既然是和订阅号、服务号、企业号并行的体系，并且早前外界就称它为“应用号”，在名称上更为统一，那么微信为何不使用“应用号”而改成“小程序”呢？这个问题的答案在今天凌晨腾讯董事长马化腾回复张小龙的一条朋友圈消息中得到曝光。

张小龙在今天凌晨一则朋友圈消息中解释了微信“小程序”的含义，这条消息后来在朋友圈中得到广泛转发。消息中，张小龙称，小程序是一种不需要下载安装即可使用的应用，它实现了应用“触手可及”的梦想，用户扫一扫或者搜一下即可打开应用，也体现了“用完即走”的理念，用户不用关心是否安装了太多应用的问题，应用将无处不在，随时可用，但又无需安装卸载。

后来腾讯董事长马化腾回复了张小龙的这则消息，称“苹果不让叫应用号，也许反而是好事”，然后，（疑似）Donews总编辑洪波回复马化腾，开玩笑称，“原来Apple还要垄断应用（app）这个词啊？”，由此推测，应用号改成小程序的原因，可能是“App”这个词无法通过苹果App Store的审核。

那么马化腾为何说“也许反而是好事”？据悉，“小程序”在HTML和JAVA时代就曾经被使用过。现在改为“小程序”也可以理解为，将不沿用公众号的产品和展示形态，成为微信系统的一种第三方插件。可以在微信的聊天窗口、朋友圈等位置直接运行展示，这样或许更加能够体现该产品的定位和特性。