Micro applet: developer remedy, rather than "App" poison-micro letters applet, APP-IT information
Open micro-circle of friends last night, about the "applet" releases beta invitation messages flying. Today early in the morning to read the news, the media have also said good app, application, micro-application letter, some media have even threatened to kill all the App, a lot of App will be uninstalled by the user. Admittedly, the app with a strong user base and high stickiness, its launch application application market as a whole will bring new opportunities and a certain degree of impact, but threatened to kill all the App would be deified.
Indeed, applications for developers and entrepreneurs have brought a new world
For many developers, entrepreneurs, and they develop an App will meet the long development cycle and high operating costs the country's problems, and the emergence of micro application, gives them new hope.
A heavy dew, applications, and business development costs and finally reduces the
Developing an App, we not only need IOS development team, you also need to Android team, which invisibly increase the human cost of the entrepreneurial team, a considerable portion of the cost of many start-ups spend huge on a mobile App development team. For many entrepreneurs, building a strong technical team itself is not easy, even at the cost of many enterprises paid huge sums to hire technical team. By contrast, app, application development is more Web front end that HTML5 development, eliminating the need for large back-end development naturally also would save a lot of manpower.
Which entrepreneurs had finally set up after the team, also faces a lot of development costs and long time history. If technical highly skilled technical team said, but if the technology, in order to achieve some of the functions envisaged, some technical team could not even complete, and external experts. By contrast, app, application development simpler, workload is significantly reduced.
Most vexing for entrepreneurs are operating costs. In addition to the server costs, to promote an App needs to pay a lot of money, and mobile distribution channels are increasingly used prices is normal thing, most entrepreneurs is painful, even if some users will download, install and uninstall your application, even the phone and will not download the App again. Micro application letter appears, drastically reduces the costs, users simply scan the QR code can.
Second, application developers and entrepreneurs will bring a new wave of mobile bonus
In the phone App when I first started, emerged a large number of mobile application development entrepreneurs, there are so many entrepreneurs overnight, became the first dividend beneficiaries in mobile Internet. Later, the rise of micro-the public, many entrepreneurs and businesses, including many grass-roots aid app, realized his dream of wealth to the public. So, application launch, and will certainly take on a new wave of mobile Internet dividend.
Current app application in beta, many users will have their curiosity, early application development with some interesting applications, it is easier to attract user's attention. So what entrepreneurs and developers to seize this opportunity, can become beneficiaries of this wave of bonuses, once everyone rushed in when the market chances and not many at that time.
Third, the entrepreneurs will also bring more trial and error opportunities
Itself is based on the HTML5 Web pages, applications, unlike IOS or Android, it has a very powerful cross-platform features, not only reduce the start-up costs, most importantly to entrepreneurs has brought more opportunities for trial and error.
Entrepreneurs before developing an App in the past, technology team needs to advance ideas and build the frame, finally developing finished I found that this App is not consistent with the market, and does not apply to the user. This function changes the App when you need to waste a lot of time, developing an App is worth the candle again.
Owing to its simplicity, application development costs and rapid propagation, and entrepreneurs will soon be able to test their own products to market, and if the results are not immediately improved it again, even to create a new application, and does not require much time. Compared to the past, entrepreneurs have more opportunities for trial and error.
Kill all App, application number must not be deified
Has such a huge advantage, because, so a lot of people are beginning to be deified, or even that it will kill all the phone App. At least in the eyes of Liu Kuang, applications are not so much magic, it dare not do so.
, Application number the function still needs to work harder
Mentioned, a lot of people there is a misunderstanding that he equates to a mobile App, but it's not. Apply only light application of a relatively simple function, in many feature experience is not comparable to the phone App. For many more features, requiring more complex App, in the application, it is often difficult to get a good feature.
Previously, whether Baidu, 360 UC browser, QQ browser, in fact, they have introduced their own light applications, meant to transform itself into a lot of light Integrator. But looking at the current they view, no final success, but was robbed by app public entrance. Application, in the final analysis, in fact, is for businesses, developers, and entrepreneurs to create a lightweight application gateways, it at least a short time in functionality and user experience is still not as mobile App, especially game App, many features in the application, cannot be achieved.
Second, only micro-ecological system as a supplement to rather than a substitute
At present, many micro-subscription number, service number, by subscription, as well as service access HTML5 page letters based on the background and development of features that actually is a lightweight application. These subscriptions and services, by virtue of a previous operation, has accumulated a large amount of fans, apparently, fans are not transferred to the application, it is difficult to transfer.
Application, for himself of positioning, both not to alternative phone App, more not to alternative himself of micro-letter subscription,, and service,, and enterprise,, application, just help whole micro-letter build a more full of ecological, attract more of developers came to development more has interesting of application,, further open and expanded micro-letter ecological, to further increased micro-letter of user viscous and active degrees.
In addition, for many developers, entrepreneurs, and with the increasing application of the future, for promotion costs application number will become higher and higher. In fact, the current micro-subscription number, service promotion cost is already much higher than in previous years, application number on the line after the promotion cost is not much lower than the mobile phone App can.
C, application numbers are not directly to challenge the iOS and Android
For the app, and it is a cell phone App, users download the app requires iPhone Appstore and Android mobile application market. If app launched application is used to create a new distributed application market, which will report directly to Apple and Android phones and other applications distributed marketing challenges. So, then distribute these application market is not off the shelf the app? Eventually everyone will lose.
This also to dig a pit, and then jump and eventually create opportunities for other mobile voice platforms. In fact, foreign whatsApp, mobile voice LINE social networking platform has long been eyeing the Chinese market, the app will never dig to create opportunities for others.
In view of this, applications for developers, entrepreneurs, is a boon, but said future applications will replace all the App really exaggerated.
微信小程序：只是开发者的良药，而非“一切App”的毒药 -
微信,小程序,APP - IT资讯
昨晚打开微信朋友圈，关于微信“小程序”发布内测邀请函的消息漫天飞舞。今天一早翻阅新闻，各大媒体也纷纷表示看好微信应用号，有些媒体甚至扬言微信应用号将杀死一切App，大量的App都将会被用户卸载。不可否认，微信凭借着强大的用户量和高强度用户粘性，其推出应用号的确会给整个应用市场带来新的机会和一定的冲击，但是扬言其要杀死一切App，未免有些将其神化了。
的确，应用号给开发者和创业者们带来了一片新天地
对于很多开发者以及创业者们来说，他们开发一款App的确会遇到了开发周期长、运营成本高等诸多难题，而微信应用号的出现则给他们带了新的希望。
一、应用号普降甘露，创业开发成本终于可以降低了
开发一款App，不仅需要ios开发团队，还需要android团队，这无形之中就增加了创业团队的人力成本，不少创业公司有相当一部分成本就耗费在庞大的手机App开发团队上。对于很多创业者来说，搭建一个较强的技术团队本身就不容易，很多企业甚至不惜花费高薪重金来聘用技术团队。相比之下，微信应用号的开发更多是基于网页前端即html5开发，省去了庞大的后端开发工作，自然而然也就会节省大量的人力。
而此前创业者们好不容易把团队搭建好了之后，又面临着大量的开发成本和漫长的时间历程。如果技术团队的技术非常熟练还好说，但如果技术实力一般的话，要想实现设想的一些功能，有些技术团队甚至无法完成，还需要外聘专家。相比之下，微信应用号的开发就要简单很多，工作量也大幅减少。
此前最让创业者头疼的还是运营成本。除了服务器成本之外，要推广一个App需要付出大量的资金，而手机应用分发渠道们不断涨价也是再正常不过的事情了，最让创业者们痛心的是，有些用户即便下载安装了也会卸载自己的应用，甚至换了手机之后也不会去重新下载该App。微信应用号的出现，就大幅降低了这个成本，用户只需要扫描二维码就可以了。
二、应用号将给开发者和创业者带来新一波移动红利期
在手机App最开始掀起的时候，涌现出了大量的移动应用开发创业者，也有很多创业者因此一夜暴富，成为了移动互联网第一波红利期的受益者。随后微信公众号的兴起，让很多内容创业者以及企业受益，其中不乏诸多草根借助微信公众号实现了自己的财富梦想。那么，应用号的推出，必然也将会带来一波新的移动互联网红利期。
目前微信应用号处于内测阶段，很多用户对于应用号都会抱有一定的好奇心理，在前期借助应用号开发一些有趣味性的应用，很容易将吸引用户前来关注。那么，哪些创业者和开发者能够抓住这个机会，就能成为这一波红利的受益者，一旦等大家都纷纷涌入进来的时候，那个时候市场机会就又不多了。
三、应用号还将给创业者们带来更多的试错机会
应用号本身是基于html5网页，不像ios或者android，它拥有非常强大的跨平台特性，不仅降低了创业成本，最为重要的是给创业者们带来了更多的试错机会。
过去创业者在开发一款App之前，技术团队们需要提前设想好并搭建好框架，好不容易开发完了之后却发现这款App与市场并不吻合，并不适用于用户。但是这个时候要对App进行功能上的修改就需要浪费大量的时间，重新开发一款App就更是得不偿失。
应用号因其简单的开发成本以及快速的传播特性，创业者很快就能将自己的产品推向市场进行试验，如果效果不好可以马上重新对其进行改良，即便重新打造一款新的应用号也并不需要太多的时间。相比过去而言，创业者拥有了更多的试错机会。
扼杀一切App，应用号不可被神化
正因为应用号拥有如此巨大的优势，所以很多人开始将其神化，甚至认为其将扼杀一切手机App。至少在刘旷个人看来，应用号还不具备这么大的魔力，它也不敢这么做。
一、应用号在功能方面还需加把劲
提到应用号，很多人存在一个误区，认为他就等同于一个手机App，其实不然。应用号只是一个功能相对简单的轻应用，在很多功能体验方面其实还是比不上手机App。对于很多功能较多，要求较为复杂的App来说，在应用号里面往往难以得到较好的功能实现。
此前，不论是百度、360还是UC浏览器、QQ浏览器等，其实他们都有推出自己的轻应用，意图将自身打造成为了一个众多轻应用的集成者。但是纵观当前他们的成效来看，没有哪一家最后取得了成功，反而是被微信公众号抢走了入口。应用号归根到底，其实也是为企业、开发者以及创业者们打造的一个轻应用入口，至少短时间内它在功能以及用户体验方面还是比不上手机App，尤其是一些游戏App，很多功能在应用号里无法实现。
二、应用号只是微信生态体系的一种补充，而非替代
当前，很多微信订阅号以及服务号，通过在订阅号以及服务号里面接入html5页面以及基于微信后台开发一些功能，实际上已经就是一个轻量级的应用了。这些订阅号以及服务号凭借着此前的运营，已经积累了大量的粉丝，很显然他们不会将粉丝转移到应用号，也难以转移。
应用号对于自己的定位，既不会去替代手机App，更不会去替代自己的微信订阅号、服务号、企业号，应用号只是帮助整个微信打造一个更完整的生态，吸引更多的开发者前来开发更多有趣味性的应用号，进一步开放和扩大微信生态，从而进一步增加微信的用户粘性和活跃度。
此外，对于很多开发者、创业者们来说，未来随着应用号不断增多，对于应用号的推广成本将会变得越来越高。事实上，当前微信订阅号、服务号的推广成本已经大大高于前几年，应用号上线之后的推广成本并不见得比手机App能低多少。
三、应用号不会直接去挑战iOS与Android
对于微信来说，它本身就是一款手机App，用户下载微信需要通过苹果手机的Appstore以及安卓手机的应用市场。如果微信推出应用号就是为了打造一个新的应用分发市场，它必然会直接向苹果以及其他安卓手机和应用分发市场发起挑战。那么，如此一来这些应用分发市场还不纷纷下架微信？最终大家只会两败俱伤。
这其实也是在给微信自己挖一个坑，然后自己往下跳，最终给其他移动语音社交平台创造机会。事实上，国外的whatsApp、LINE等移动语音社交平台早已对中国市场虎视眈眈，微信绝不会自掘坟墓去给别人创造机会。
由此看来，应用号对于开发者、创业者们来说的确是一个福音，但是说未来应用号将取代一切手机App着实有些言过其实了。