Lei: consumer misconceptions about millet lots, hope that we will not we-millet, millet, 5S, Lei-IT information

"We misunderstood a lot of consumers", "Please do not we" "hope to store millet refined and authentic" ... ...

In the context of phone sales than it used to, Lei hopes to regain consumers ' attention.

On September 27, millet, Chairman and founder of Lei in Beijing unveiled the upgraded version--millet millet 5 5s 5s Plus and millet. Millet 5s maximum highlight is to change the usual method of fingerprint identification, millet over 2 years research and development-hole-free ultrasonic fingerprint recognition technology. Millet 5s price since 1999, millet 5s Plus at $ 2299.

Wang chuan issued millet millet co-founder TV 3s, and brought the "artificial intelligence" TV system. Through data analysis, millet TV artificial intelligence system can pick out the likes of video content for the user. 55-inch TVs at $ 3499, 65-inch price of 4999 Yuan.

? Millet, co-founder and Vice President of the company, Liu de

When two millet executives brought their new products, no less poking fun at competitors ' products.

Lei referred to just bring the iPhone7 Apple.

Lei said that early 2016 millet 5 uses a four-axis optical image stabilization camera from iPhone 6s Plus iPhone7 Plus, or using two-axis optical image stabilization. Millet 5s carry 59% bigger than iPhone 6s Plus oversized sensor, single-pixel light is iPhone 6s Plus 161%. Millet 5s equipped with Sony's biggest mobile camera sensor IMX 378.

IPhone7 cannot then press home button Home button also Lei ridicule. "Apple iPhone7 Home button using the button design, I thought for a long time, what does solid mean? It came out that, turns out to be anymore, being pinned. "Lei said.

? Millet 5s

Lei said that mobile phone sales on the market fingerprint identification technology, is graphic images for the unlock code (consists of optical fingerprint to unlock and capacitive fingerprint unlock), the disadvantage is easily damaged and easily fade.

Millet in October 2014, creation of ultrasonic fingerprint project, August 2015 millet 5 ultrasonic fingerprint recognition version completed engineering unit installed, but because the power consumption and hit problems, cannot reflect the millet 5. Until June 2016, breakthrough technologies, millet 5s until smooth using ultrasonic fingerprint recognition technology.

Hands-on experience from journalists, under the black screen, just gently in the thumbprint box, without pressing, you can unlock all of a sudden.

However, Lei did not mention millet 5s Plus "copycat" iPhone7 Plus, equipped with dual cameras. But what is different is, iPhone dual camera allows you to shoot further thing, millet 5s and dedicated monochrome sensors, alleged details of richer, less noise.

▲ Millet 5s Plus double 13 million pixels Sony high definition dual camera, dual camera with rear completely flat

In addition, iPhone7 sells shiny black (commonly known as "piano black"), millet 5 who have a similar version of the original (black d ceramics), millet 5s generation cut off. Lei said that 3D ceramic machining difficult, limited capacity.

Lei also said Samsung "recent bad luck." Samsung's August release Note 7, plagued by the explosions around the world.

Wang chuan millet was poking fun at TV's biggest competitor. Cooperation or investment with millet's three relationships video sites--aiqi arts, Tencent, video, YouTube, in the top ten video sites accounted for more than 80% number of daily coverage, well ahead of the music.

▲ Positive 2.5D millet 5s screen glass, brushed metal body with a curved edge technology, grip and more comfortable

2014-November, millet have invested aiqi arts and youku, a marriage. On September 27, the millet announces partnership with Tencent video, all copyrights to the contents of the latter are preset in the millet in the TV.

But analysts noted that this open partnership also has concerns. This year, for example, on August 2, millet in cooperation with bestv, Premiership's hottest sports content in millet, seen on TV, but mainland China premier event the only copyright owners New England sports later issued a statement saying, bestv does not have secondary distribution, millet infringement play.

Poking fun at a circle of friends, usual PR tactic is not afraid of a startup, but as the company grew and compliance requirements, and competitors for comment will turn into a very dangerous thing.

There was a time when, Lei less poking fun at friends, but now, millet is to get consumers ' attention.

Millet in the first position of the Smartphone market in China this year not having a hard time. According to the latest IDC data, millet smartphones shipped 10.5 million the second quarter of 2016, representing a 17.1 million by 6.6 million in the same period last year, down 38%. This was slipped into the Chinese market by millet's fourth-largest mobile phone manufacturer, behind Huawei, OPPO, and Vivo. Millet said, this does not reflect the actual shipments of millet.

Millet is not only a mobile phone company, which has invested 55 ecological chain is made of millet as a iOT (interconnection of all things). Air Purifier with millet, millet water purifiers, millet rice cookers are products of the ecological chain of millet.

"In any case the millet is an entrepreneurial miracle, 5 years is valued at 45 billion dollars. "M financing service CEO Zhao Minghui said. Shanghai financial Office former Zhao Minghui, Deputy Director of the financial markets Department, "sea" to millet to build m financing service company.

On August 26, Mi Choujin clothing in Shanghai, provide equity financing business for Internet, butt-millet ecological chain enterprises and social capital.

Millet co-founder Liu de said that in the past, business success with a low value, 100 startups in 10 survive, 1 success is good. Millet eco-chain model, in fact, is the incubator. Millet in addition to Group investments, also helped the team get directions, or funds, to make sales. Because of policy restrictions, Mi Choujin clothing is currently open only to high net worth clients to participate in the investment in millet, relax its policies in the future, allowing each investor that ordinary people can become the ecological chain of millet.

"A Centennial pine tree difficult transition, but now companies like bamboo, bamboo life cycle is very short and difficult to survive a bamboo tree, but after becoming a bamboo bamboo very strong ability to resist risks. Millet millet patterns into a bamboo forest, so it will be more stable. "Liu de said.

雷军：消费者对小米误解很多，希望大家不要黑我们 - 小米,小米5S,雷军 - IT资讯

“消费者对我们误解很多”，“希望大家不要黑我们”，“希望大家到实体店感受小米的精致和真材实料”……

在小米手机销量成绩不如以前的背景下，雷军希望重新获得消费者的注意。

9月27日，小米公司董事长兼创始人雷军在北京揭晓了小米5的升级版——小米5s和小米5s Plus。小米5s最大亮点是改变了一般指纹识别方式，小米历时2年研发了无孔式超声波指纹识别技术。小米5s售价1999元起，小米5s Plus售价2299元起。

小米联合创始人王川发布了小米电视3s，并带来了“人工智能”电视系统。通过大数据分析，小米电视人工智能体系可以为用户挑选出所喜好的视频内容。55英寸电视售价3499元，65英寸售价4999元。

▲小米公司联合创始人、副总裁刘德

两名小米高管在带来自家的新产品时，没少调侃竞争对手的产品。

雷军讲到刚刚带来iPhone7的苹果。

雷军说，2016年初发布的小米5采用了四轴光学防抖相机，从iPhone 6s Plus到iPhone7 Plus，都还是采用两轴光学防抖。小米5s搭载了比iPhone 6s Plus大59%的超大感光元件，单像素进光量是iPhone 6s Plus的161%。小米5s搭载了索尼最大的手机相机感光元件IMX 378。

iPhone7不能再按压下去的主屏幕按钮Home键也遭到雷军吐槽。“苹果说iPhone7的Home键采用固态按钮式设计，我琢磨了半天，固态是什么意思？后来才知道，原来是按不下去了，被固定住了。”雷军说。

▲小米5s

雷军说，市面上在售手机的指纹识别技术，都是以平面图像为解锁密码（分为光学指纹解锁和电容指纹解锁），缺点是容易损坏，还容易掉色。

小米在2014年10月立项超声波指纹项目，2015年8月第一部小米5超声波指纹识别版工程机组装完成，但因为功耗和误触问题，无法在小米5身上体现。直到2016年6月突破相关技术，小米5s才得以顺利采用超声波指纹识别技术。

从记者的上手体验来看，在黑屏状态下，只需要轻轻放在指纹框内，无需按压，就能一下子解锁。

不过，雷军没有提到，小米5s Plus“跟风”iPhone7 Plus，搭载了双摄像头。但不太一样的是，iPhone的双摄像头能让你拍到更远的东西，小米5s则加了专用的黑白传感器，据称细节更丰富，噪点更少。

▲小米5s Plus采用了索尼双1300万像素高画质双摄像头,后置双摄像头完全平整

此外，iPhone7这次大卖的亮黑色（俗称“钢琴黑”），原来在小米5身上有一个类似的版本（亮黑3D陶瓷工艺），到小米5s这一代被砍去。雷军说，3D陶瓷的加工难度高，产能有限。

雷军也说到三星“最近比较倒霉”。三星8月发布Note 7以来，深受全球多起爆炸事故困扰。

王川则调侃了小米电视的最大竞争对手乐视。与小米有合作或投资关系的三家视频网站——爱奇艺、腾讯视频、优酷，在前十大视频网站日均覆盖人数占比超过80%，遥遥领先于乐视。

▲小米5s正面采用2.5D屏幕玻璃，金属拉丝机身配以弧形收边工艺，让握感更舒适

2014月11月，小米相继投资了爱奇艺和优酷，进行了内容联姻。9月27日，小米宣布与腾讯视频合作，后者全部版权内容将预置于小米电视中。

不过也有分析人士指出，这种开放式合作关系也有隐忧。例如今年8月2日，小米与百视通合作，英超赛事这样最热的体育内容也能在小米电视上收看到，但中国大陆地区英超赛事全媒体版权的唯一拥有者新英体育随后发声明称，百视通无权二次分销，小米侵权播放。

把友商调侃一圈，是不怕事儿的创业公司惯用的公关手法，但随着公司逐渐长大和合规要求，置评竞争对手也会变成一件很危险的事。

曾有一度，雷军调侃友商变少了，但现在，小米还是希望获得消费者的注意。

曾坐在中国智能手机市场第一位置的小米，今年日子不太好过。据IDC最新数据，小米智能机2016年第二季度出货量为1050万部，较去年同期的1710万部减少660万部，暴跌38%。这让小米滑落至中国市场第四大手机厂商，落后于华为、OPPO和Vivo。小米称，这不能体现小米的真实出货量。

小米不仅是一家手机公司，其已投资的55家生态链企业正在让小米成为一家iOT（万物互联）公司。小米空气净化器、小米净水器、小米电饭煲都是小米生态链企业的产品。

“无论如何小米是一个创业奇迹，成立5年就把估值做到450亿美元。”米筹金服CEO赵明辉说。上海金融办原金融市场处副处长赵明辉，“下海”到小米筹建了米筹金服公司。

8月26日，米筹金服在上海成立，提供互联网股权投融资业务，能对接小米生态链企业与社会资本。

小米联合创始人刘德说，以前，创业的成功值很低，100家创业公司10家存活，1家成功就不错了。小米生态链模式，其实就是孵化器。小米除了给团队投资，还帮这些团队找方向、找资金、做销售。出于政策的限制，米筹金服目前只开放给高净值客户来参与小米投资，未来等政策松绑，可以让每一个普通人都可以成为小米生态链企业的投资者。

“一棵百年起来的松树很难转型，但现在的企业都像竹子，竹子的生命周期非常短，一棵竹子难存活，但竹子成为竹林之后抗风险能力就很强。小米就想把小米模式变成一个竹林，这样就会更加的稳定。”刘德说。