Why manufacturers don't do what consumers want mobile phones? -Mobile phone manufacturer-IT information

Internet business, always feel that entrepreneurship is a good way to accumulate wealth, but old King had been by speculate grandson achieve financial freedom; see more technology media, thought that the whole world is waiting for the new iPhone, but a lot of people only need a smooth micro-and self-cheap mobile phones.

The integration of mobile phone technology and higher, but we can always find a new cell phone with disgruntled consumers. Wants to develop a favorite cell phone becomes more and more difficult. This is because the research and development of mobile phone manufacturers can't keep up-market yet? It's not.

Consumers: what pot does not touch the spot, but finds fault with it's complicated

Millet on the Internet may be more interesting than watching the press conference. When Lei on stage showing phone 5s, we instantly Twitter, micro-circle of friends see netizens ridicule, if these slots can be converted into Conference PPT barrage, that this event will be very embarrassed. Experience this problem not only millet, such as Apple, hatch like a genius Baby Panda funny summary this annual Conference.

In these troughs, some are purely fun fun, but many can actually reflect the real demand for smartphones in the market. United States research firm YouGov has recently released a cover of 876 participants survey data shows only 27% of respondents interested in iPhone 7 cancellation of 3.5mm characteristic of headphone jack.

(Photo: YouGov)

When YouGov asked what everyone wanted to see on the mobile phone features, nearly half (46%) of respondents mentioned at the press conference by Apple to ignore the parameters-battery. Apple spent a lot of time described camera only in charge of the 12% respondents.

The survey report can reflect the market demand? Small number of samples, and cannot be used as a valid reference, but the investigation concluded it truly appears in the us. Consumers want longer-lasting battery, and are limited by the physical properties of lithium-ion batteries, mobile phone manufacturers solution is very limited, cannot have special break on the battery manufacturers in the publicity also intentionally hidden in power information.

Some criticism comes from the different consumer perception, the most typical is software design. Almost every time Apple releases iOS uses a new design will attract numerous people's criticism. Some original new design will change consumers ' mobile phone usage, while others will create a brand new Visual effects (such as flat style), these changes will make consumers more or less impossible to adapt to, but that doesn't mean its worthless.

(Photo: The Next Web)

Whether it's battery, or more vulnerable to criticism, design, software, update, consumers can find dissatisfaction in manufacturers focus of advocacy, which is the normal people. Because everyone "likes" standard is different, so unless you can let all consumers have the same thoughts, the "consumers like" phone is impossible.

Manufacturer: for safety, had to "follow suit"

Not many mobile consumers really like the pursuit of new technologies, but the mobile phone manufacturers need to make money, need to profit, if not the replacement products, adding more new functions, consumers will also drop in replacement of, so even if Smartphone development bottleneck, we still can see the mobile phone manufacturer to name new products. Software updates will continue pressing the hardware performance, bringing consumers are willing to get a new mobile phone (the legendary Andy Beer's law).

New technologies are important, but not all manufacturers have the brain's ability to open, is there a safe way to ensure that the technological content of their products is on the rise? Of course, are those who have some manufacturers have tested the technology, production technology used in their mobile phones, and to some extent can be said to be "copycat".

"Follow" the first benefit, are looking for more sophisticated supply chain, production, producing better products at a lower cost. In 2.5D, for example, Lan Si technology Deputy General Manager Zhang Kuankai said "2.5D glass yield about 18 points less than 2D, 3D glasses around 18 points lower than 2.5D, the yield would translate to cost." Yield by improvement of production technology and continuously improve, provided there is sufficient ability to resist risks and capital sharing those risks in the process of improving production process, that not all mobile phone manufacturers have, so we have seen some small and medium manufacturers, selected in this process reaches a certain stability to be applied.

"Follow" to some extent you can also substitute for market research and experiences with your peers for their roads. Innovation is often difficult, and the failure rate is very high, but when economic return an innovative, then the proof of the market, consumers do have this requirement. IPhone 7 release proves that consumers like black-light, also highlights the color scheme to meet the needs of consumers and should solve problems (anti-fingerprint-resistant).

Consumers are not necessarily welcome their phone to be "arcade", but from the manufacturers point of consideration, "arcade" but easier to bring more returns, cost savings, reduced risk.

Consumers want mobile phones are not doing, companies can only provide compromised

Select a performance extreme mobile gamers might want to in appearance phone, even accepting considerable of the selling price of rational consumers want a paragraph without too many fancy features, hold steady with two or three cell phones. Even the powerful mobile phone manufacturers, can only meet part of the needs of consumers, so when we see people spit on the social network trough a cell phone, does not mean that this phone is really bad.

A cell phone after all good, depends on what you want.

The other hand, handset vendors it is impossible to develop decision making unlimited tend to market demand, lean company-wide to make a handset you all say, if failed to control costs well, extremely low yield such results but is not conducive to the company's survival, the doctrine is a selection.

Question from: AndroidPIT

为什么厂商不做消费者想要的手机？ - 手机厂商 - IT资讯

互联网行业混多了，总觉得创业才是积累财富的好方法，殊不知老王已经靠炒房让孙子实现了财务自由；科技媒体看多了，总以为全世界都在期待新iPhone，却忘记了很多人只需要一台能够流畅发微信和自拍的廉价手机。

手机的集成度，技术水平越来越高，但我们总能找到对新手机抱有不满的消费者。想要开发一台人见人爱的手机变得越来越难。这是因为手机厂商的研发已经跟不上市场了吗？并非如此。

消费者：哪壶不开提哪壶，但挑刺的原因很复杂

在网上看小米发布会可能比在现场看更有意思。当雷军在舞台上展示小米手机5s时，我们能瞬间在微博、微信朋友圈中看见网友们的吐槽，如果这些吐槽能转化成发布会PPT的弹幕，那这场发布会肯定会非常地尴尬。遇到这种问题的不只是小米，比如苹果，就孵化了像天才小熊猫这种每年一度的发布会搞笑总结。

在这些吐槽里，有的纯属调侃找乐子，但不少言论确实能反映出市场对智能手机的真实需求。美国调研机构YouGov最近发布了一份覆盖了876名对象的调查报告，数据显示仅有27%的受访者对iPhone 7取消了3.5mm耳机接口的特性感兴趣。

（图片来自：YouGov）

当YouGov问道大家想在手机上看见什么特性时，近半数（46%）受访对象都提到了一个被苹果在发布会上忽略的参数——电池。而苹果花了大量时间介绍的摄像头升级只押中了12%的受访者。

这个调查报告能反映市场需求吗？样本数量很少，并不能作为有效的参考数据加以利用，但这项调查的结论却真实地出现在我们身边。消费者想要更持久的电池，而受限于锂电池的物理特性，手机厂商的解决办法非常有限，无法在电池电量上有特别突破的厂商在宣传中也会有意无意地隐藏电量信息。

还有一些批评来自于不同消费者的主观感受，最典型的就是软件设计。几乎每次苹果发布采用了全新设计的iOS都会引来无数人的批评。有些新的设计会改变消费者原有的手机使用习惯，有的则会创造一种全新的视觉效果（比如扁平化的设计风格），这些改变或多或少会让消费者无从适应，但并不意味其一无是处。

（图片来自：The Next Web）

无论是电池，亦或是更加容易受到批评的外观设计、软件更新，消费者总能够在厂商宣传的焦点找到不满之处，这就是人之常态。由于每个人“喜爱”的标准都不一样，所以除非能让所有消费者拥有同样的思想，否则“消费者都喜欢”的手机本来就不可能存在。

厂商：为了安全，只好“跟风”

喜欢追求新技术的手机消费者真的不多，但是手机厂商需要赚钱，需要利润，如果产品不更新换代，加入更多新技术新功能的话，消费者换新的意愿也会下降，所以即使智能手机的发展迎来了瓶颈，我们依旧能看到手机厂商以各种名义发布新产品。软件的更新也会不断压榨硬件性能，促使消费者有意愿换新手机（传说中的安迪-比尔定理）。

新技术很重要，但不是所有厂商都有脑洞大开的能力，有没有相对安全的方法确保自己产品的技术含量处于上升期？当然有，就是将那些已经有厂商验证过的技术、生产工艺用在自己的手机上，一定程度上可以被称作是“跟风”。

“跟风”第一个好处，是可以促使供应链不断寻找更成熟的生产工艺，使用更低的成本生产更好的产品。以2.5D玻璃为例，蓝思科技副总经理张宽锴曾经表示“2.5D玻璃的良率比2D低18个点左右，3D玻璃比2.5D玻璃又低18点左右，这个良率也会转化到成本上去”。良品率可以通过生产工艺的改进不断提高，前提是有足够的抗风险能力和资金分担改进生产工艺的过程中的那些风险，这样的能力并非所有的手机厂商都具备，所以我们也看到一些中小型手机厂商，选择在这一工艺达到一定稳定性后才加以应用。

“跟风”一定程度上还可以代替市场调研，用同行的经验为自己铺路。创新往往是困难的，而且失败的几率很高，但是当一项创新得到了经济上的回报，则证明了市场、消费者确实有这方面的需求。iPhone 7的发售证明了消费者喜欢亮光黑-，也凸显了这个配色想要满足消费者需求的同时应该解决的问题（耐划抗指纹）。

消费者不一定欢迎自己的手机成为“街机”，但是从厂商的角度考量，生产“街机”反倒容易给自己带来更多的回报，节省成本，降低风险。

消费者想要的手机并非不能做，厂商只能提供折衷

选择手机玩家们可能想要一款性能登峰造极，外观精致的手机，甚至为此接受可观的售价；理性派消费者想要的可能只是一款没有太多花哨功能，可以稳稳定定用两三年的手机。即使再强大的手机厂商，也只能满足一部分消费者的需求，所以当我们在社交网络上看到人们吐槽一款手机，不代表这款手机真的不好。

一款手机到底好不好，还得看自己想要的是什么。

另一方面，手机厂商不可能将研发决策无限倾向于市场需求，倾全公司之力作出一款大家看了都说好的手机，如果成本没能控制好，良品率极低，这样的结果反倒不利于公司生存，中庸之道是个优选。

题图来自：AndroidPIT