Forbes: why millet, Huawei and other smartphone manufacturers, China needs India? China-made mobile phones, India, millet, Huawei-IT information
Forbes today wrote that due to China's domestic market is becoming saturated, China Smartphone manufacturers must go out of the country in international markets, whether from the population or the e-commerce industry's rise and development speed, Smartphone manufacturers, China can afford to ignore India market. Reads as follows:
Back in 2011, only 16.6% people have smartphones in China. Since then, annual data will change greatly. This year, the population who own smart phones is expected to reach 560 million people, accounting for 45.5% of the Chinese population.
Over the next two years, expects the popularity of smart phones will be slow. Some analysts estimate the number of smartphone users in the next two years an annual growth rate of only 5%. This compared to the previous years growth was entirely difference, during the period from 2011 to 2012, intelligent growth rate in the number of mobile phone users in China reached 100%.
This means the Chinese smartphone market is saturated, manufacturers will be hard to maintain sales at the original level.
Plus millet, Huawei and OPPO Smartphone manufacturers, China's rapid rise, the entire smartphone market will become overcrowded, vendors will be hard to maintain growth as in previous years.
For these companies, however, lucky is now a new Blue Ocean: the 1.25 billion people of India.
Now, India Smartphone penetration is only about 16%. It is expected that the data will rise rapidly in the two years to 21.5%. Fastest is expected next year, India will surpass United States as the world's second-largest smartphone market, behind only China, East-West country the smart phone manufacturers have flocked to hopes for future growth on the 1.25 billion population .
Is in a growth period for China's smart phone giants, this is an opportunity that cannot be ignored and should not be missed. Such as Huawei and millet, Oppo Smartphone manufacturers are not in the United States and Japan and other developed markets had too much success, as the domestic market is becoming saturated, India has become their promised land.
But India is not just a new market, it may be in fact the only one able to scale with the Chinese market alongside. In addition, India China Smartphone manufacturers will also provide an important opportunity to test the waters for the first time in the international market.
Millet Lei, Chief Executive, said last month: "our attention has been focused on the India market. Now we in India smartphone market probably came in sixth or seventh place, I want to be able to rank among the top three as soon as possible. ”
Millet in order to fight for India market put a lot of resources, it even changed for a long time has been the "only online not offline" policy, and will in the near future in India opened the store.
When you publish new phone at home, rice will be in India for a synchronization publication. With its distinct from the practices in the Southeast Asian market, for example in the country's latest Smartphone millet 5, after a few months in the Southeast Asian market only after the introduction of the product.
Have entered India's Smartphone market is another Chinese manufacturer Lenovo, it now has the Motorola logo and brand. According to market research firm IDC said, Lenovo is now India's third-largest think tank expert machine manufacturers, focused on low-end products such as Vibe K5 and Moto G4 Plus Plus.
Smartphone manufacturers in China are already in India has achieved some success, this consumer has a lot of similarities between the two countries have a lot to do. With Chinese consumers, India consumers prefer more functional, easy to use mobile phones, and most importantly, cheaper phone.
Whether Chinese consumers or the India consumer Smartphone brand loyalty is not high.
This is Apple hard in India market opened a key reason Apple in India or even get into the top five of the Smartphone market.
Another factor in favour of smartphone makers, especially millet, China is: India's e-commerce is developing very rapidly. A few years ago, India has not even specialize in the business of broadband service providers. But now, at Flipkart and under the leadership of Snapdeal, is said to be India e-commerce market has reached $ 300 billion.
Millet, and Huawei and Oppo who have been through the business model in store sales on sites such as mobile phones. These network store portion of innovative services to India is not so difficult, such as limited, exclusive sales, freebies and coupons for free and so on.
Focus on online business can also help these Smartphone companies save millions of dollars in costs, including marketing, logistics network and logistics costs, so that they will be flagship products such as Huawei P9 or millet 5 prices at a lower level, so that they and Apple will gain a huge advantage when competing with Samsung.
In many respects, China OEM handset makers trying to understand India consumer is worthy of respect. I believe China smartphone maker will be devoted to India launched customized products and services.
Most OEM manufacturers China India market development of software support India in various languages, they hired a professional engineering and technical personnel to complete the localization work.
Of course, the technology giants, China is not able to use the only tool, and soft touch. For example, Huawei and Jin to India sponsored Premier Cricket League team. Lenovo and Oppo joint India other entertainment companies to enter the market.
Finally, if the Smartphone manufacturers, China would like to continue to develop and grow, they need to in the India market share. Despite their efforts, using all the marketing, India the King of smart phones on the market still is Samsung.
To do a lot of things, especially in terms of quality and brand above.
There is also a problem in need of attention, OEM manufacturers may also have a brand in China. I'm talking, of course, is the local India manufacturers like Micromax and Intex.
India still in the rapid increase in the population, it will eventually overtake China as world's largest smartphone market. Coupled with the emergence of the middle class and the number increases and the further popularization of smartphones, Smartphone manufacturers, China is not hard to imagine why you want to please the India market.
福布斯：
小米、华为等中国智能
手机厂商为何需要印度？ - 中国国产
手机,印度,
小米,华为 - IT资讯
福布斯今日撰文指出，由于中国的国内市场日趋饱和，中国智能手机厂商们必须走出国门抢占国际市场，不管是从人口数量还是电商行业的崛起与发展速度来说，中国智能手机厂商都不能忽视印度市场。原文如下：
2011年的时候，中国只有16.6%的人口拥有智能手机。从那以后，每年的数据都会发生较大的变化。今年，预计拥有智能手机的人口总数将达到5.6亿人，占中国总人口数的45.5%。
在未来的两年内，预计智能手机的普及速度会有所减慢。有些分析师估计未来两年的智能手机用户人数的年增长率仅为5%。这跟前几年的增速相比完全是天壤之别，在2011年到2012年期间，中国智能手机用户人数增长率一度达到了100%以上。
这意味着中国智能手机市场正趋于饱和，厂商们将很难将手机销量保持在原来的水平上。
再加上小米、华为和OPPO等中国智能手机厂商的迅速崛起，整个智能手机市场将变得拥挤不堪，厂商们将很难保持像前几年那样的增长速度。
但是对于这些厂商来说，幸运地是现在又出现了一片新的蓝海：那就是拥有12.5亿人口的印度。
现在，印度的智能手机普及率只有16%左右。预计这一数据将在两年内迅速上升到21.5%。预计最快明年印度就将超过美国成为全球第二大智能手机市场，仅次于中国，因此东西方各国的智能手机厂商都蜂拥而至，将未来增长的希望寄托在这12.5亿人口上。
对于中国这些正处于成长期的智能手机巨头们来说，这是一个无法忽视也不应该错失的机会。像小米、Oppo和华为这样的智能手机厂商并没有在美国和日本等发达国家市场取得太大的成功，随着国内市场日趋饱和，印度已经成为它们的乐土。
但是印度并不仅仅是一个新市场，它可能也是实际上唯一一个能在规模上与中国比肩的市场。除此之外，印度还将为中国智能手机厂商提供一个首次试水国际市场的重要机会。
小米首席执行官雷军上个月表示：“我们的注意力一直被聚焦在印度市场上。现在我们在印度智能手机市场大概排在第六或第七的位置，我希望能够尽快跻身前三。”
小米为了争取印度市场投入了大量的资源，它甚至为此改变了长期以来一直坚持的“只做线上不做线下”的政策，并且还将在不远的将来在印度开设实体店。
在国内发布新手机时，小米还将在印度进行同步发布。这与它在东南亚市场的做法截然不同，比如它在国内推出最新智能手机小米5，过了几个月之后才在东南亚市场推出该产品。
已经进入印度智能手机市场的另一家中国厂商是联想，它现在已经拥有了摩托罗拉的商标和品牌。据市场研究公司IDC称，联想现在是印度第三大智能手机厂商，专注于中低端产品比如Moto G4 Plus和Vibe K5 Plus。
中国智能手机厂商已经在印度取得了一定的成功，这与两国消费者有很多相似之处有很大的关系。与中国的消费者一样，印度的消费者喜欢功能多、易使用的手机，最重要的是，手机要便宜。
不管是中国消费者还是印度消费者，对于智能手机品牌的忠实度都不高。
这也是苹果很难在印度市场打开局面的关键原因，苹果在印度智能手机市场甚至进不了前五名。
另一个有利于中国智能手机厂商尤其是小米的因素是：印度的电子商务发展得非常迅猛。几年前，印度甚至还没有专营电商业务的宽带服务商。但是现在，在Flipkart和Snapdeal的领导下，据说印度电子商务市场的规模已经达到了3000亿美元。
小米以及华为和Oppo在国内一直通过电商模式在京东商城等网站上销售手机。将这些网络商城的部分创新服务推广到印度市场不是什么难事，比如限时抢购、独家销售、免费赠品和免费赠券等等。
专注于线上电商模式还可以帮助这些智能手机厂商省下数百万美元的成本，包括建立营销网络、后勤网络和物流网络的成本，这样它们就能将旗舰级产品比如华为P9或小米5等的价格控制在较低的水平，这样它们在与苹果和三星竞争时就会获得巨大的优势。
从很多方面来说，中国OEM手机厂商设法了解印度消费者的方式都是值得尊敬的。我相信，中国智能手机厂商将专门针对印度市场推出一些定制的产品和服务。
大多数中国OEM厂商为印度市场开发的软件都支持印度的各种语言，它们还聘请了专业的工程技术人员来完成本地化的工作。
当然，经济并非中国技术巨头们能够随意使用的唯一工具，还有软接触。例如，华为和金立都为印度超级板球联赛的球队提供了赞助。联想和Oppo也联合印度其他娱乐服务公司进入了这片市场。
最后，如果中国智能手机厂商想继续发展壮大，它们就需要在印度市场分一杯羹。因为尽管它们作出了种种努力，用上的所有的营销手段，印度智能手机市场上的王者依然是三星。
要做的事情还有很多，尤其是在质量和品牌保证上面。
还有一个需要注意的问题是，中国OEM厂商也许自己也拥有一个品牌。我说的当然是本地的印度厂商比如Micromax和Intex。
印度人口仍在飞速增加，它最终将超越中国成为全球最大的智能手机市场。再加上中产阶级的出现和数量增加和智能手机的进一步普及，不难想象为什么中国智能手机厂商要讨好印度市场。