Privacy risk survey: Chinese Internet users more confidence in banks and Internet companies? -Privacy and security-IT information
Privacy of personal information and never as we do today, in the midst of such a dangerous and complex environment also has never been like this, caused wide discussion and concern.
When we are going to discuss the protection of personal information, should be first to admit that the premise of an objective: effective use of personal information, "" gone on before the rules and creates huge benefits--but also with the risk.
For each individual and he derived the value of information and service, this is the best of times and the worst of times. In many cases, more convenient living, means better service to provide more personal information, and may or may not security of service provider hands.
Penguins are cool-Chi today to seriously talk about the point is--in this environment, how consumers balance.
In order to get better service, and people are willing to sacrifice more privacy?
Attitudes towards privacy and incomes related to?
One Privacy Act because of scene changes and differences?
Banks, Internet companies and start-up companies, Chinese Internet users who trust more?
Data disclosure: what personal information online?
More than 40% smartphone users online over their cities and their photos. More than 20% smartphone users open their one point location, date of birth, your real name, contact information. Publish their video and work relatively the least, 13.6% and 9.5%, respectively. Only 14.7% of the respondents, was not published this information.
"Personal information" and "Privacy" at:
We chose representative of six different scenarios combining quantitative and qualitative research to explore different scenarios, one for personal information in Exchange for convenience and efficiency will have a different behavior.
We see that the "personal information" and the "Privacy" of the border is often fuzzy, people in different scenes for "personal information" and "Privacy" are defined differently in different scenarios about providing personal information/privacy of the return and risk estimates are not the same, lead to different behavior.
In all scenarios, people use personal health information in Exchange for more convenient outpatient services received the highest, up to 51%, just 20% will be rejected. Optimization to make an appointment and have greater appeal to consumers, medical procedures, by uploading your own medical information seems appropriate for this purpose.
People have a natural understanding of privacy in different areas the difference, or, provided it was clear that for some information other than sensitive or care. Such as public monitoring. 63% don't refuse to install HD camera in the Office area is not against using these videos.
Register a social platform with real information in Exchange for the alumni network of resources scenario, there are 58% people choose to accept or "it depends". Qualitative interviews and someone says, "If you want to get high quality connections through the Internet, then published in good faith is a prerequisite--real protection of personal information in good faith. ”
Location is one of the more sensitive information in real time. However can bring rewards safe driving records, 55% person will be accepted or considered for insurance companies to provide relevant information.
Family activity consumers are very reluctant to disclose the information, the main concern is the security. 54% will simply refuse to swap family information for save expenditure approach.
Consumption record in Exchange for concessions sounded appealing, after all, in the age of online shopping, consumer behavior has been more common. But interviews show "sold to third parties of consumer behavior" is not recognized by many people.
Overall, each scenario has more than 20% chose "it depends" and not directly agree or refuse. This phenomenon describes the replacement with privacy for better services for people with a certain appeal, but concerns remain. These people more cautious, will think twice, as much as possible to reduce the transaction is unknown.
Banking and financial institutions and Government agencies in a more trusted
Banking and financial institutions and Government agencies are more trusted platform. People's trust of well-known Internet companies ranked third, although lower than the proportion of first two 20%, but far more than the foreign-funded enterprises, venture companies and private enterprises in General. Public confidence in providing personal information to the Agency still has great room for improvement.
Deserves our attention is that the credit system is the inevitable platform extensions to Internet information era, well-known companies in the access to information and access to the Internet on the two dimensions of trust, have greater initiative and influence.
High earners pay more attention to the protection of privacy; "information be sold to third parties" is the consumer pain points
When asked about people's attitudes toward information sharing and privacy, public calls to strengthen supervision and improve the regulatory maximum. From the perspective of gender, male and female attitudes to privacy show consistency.
From a revenue perspective, with the increase of monthly income, does not accept personal information for marketing or sold to third parties, gradually improving. Monthly income 3000 22.3% did not accept the following personal information for marketing, 37.7% does not accept personal information be sold to third parties. And both share a monthly income of over 15000 Yuan respectively to 44.4% and 48.1%.
Up to 37% monthly income above 15000 explicitly said they would rather spend more money and time than providing too much personal information, a proportion higher than the less than 15000 a month more than 20%. Meanwhile, qualitative interviews also found that high earners to privacy risks that may be caused by a higher forecast than low-income people are more willing to invest money in privacy protection. Higher incomes than low-income people for lower price sensitivity, "with privacy in Exchange for greater convenience/discount" approach in their view might as well spend the money deal.
And for low-income people, contact information, preferences and other personal information be sold to third parties such as this is a major pain point consumers, nearly 50% people as a whole will not accept. When marketing is getting accurate, smart devices recording more and more personal data, we have greater difficulty of control of personal information.
Last talk on information-sharing and the protection of privacy, what consumers want?
Reduce information asymmetry
The vast majority of consumers hate uncertainty. Many times about possible consequences of the privacy information provided insufficient consideration. Easy to understand privacy policy, the user the freedom to decide how much information to give enough, and improper use of consequences of moderate warning to reflect the company's good faith and responsibility, and trust points for the user.
"Do no evil" Google's practices in transparency reference: Google has a dedicated Web page displays the company's privacy policy as well as data collected from the user. How to user-specific data to be used, where they are stored, and who can see the data, and so on.
Information should be provided in both directions--the consumer to provide personal information to the company, the company also has an obligation to inform the consumer how it uses this information. Consumers will be more willing to choose the company's products that they trust, "profits will eventually flow to the user feel comfortable."
More clearly defined "borders"
Supervision of the information age may make a person feel slower. As mentioned above, your personal information and privacy "border" scene is very strong, and vary, there is a great deal of subjectivity. Ownership of personal information often are vague, this will pose challenges to regulatory and rulemaking.
Technology sometimes brings the lingering "monitored". Large makes more and more personal data is quantified and makes the group more unpredictable; cloud storage, break the data use and sharing of geographic restrictions. More efficient and convenient life to heart, but transparent, a lack of privacy will not bring stability, long-term social benefits. It requires a conscious, regulation and corporate social responsibility for the common effort.
隐私泄露风险调查：中国网民更信任银行还是互联网公司？ - 隐私,信息安全 - IT资讯
个人信息与隐私从未像今天这样，处于如此危险且复杂的环境之中；也从未像今天这样，引起了广泛的讨论和关注。
当我们要去探讨个人信息的保护时，一个客观的前提应该被首先承认：对个人信息的有效利用，“行为”已经走在了规则之前，并且产生了巨大效益——同时也伴随着的风险。
对于每个个体与他的信息所衍生的价值与可服务性而言，这是最好的时代，也是最坏的时代。很多时候，更便捷的生活，更好的服务意味着要提供更多的个人信息，并交给可能安全也可能不够安全的服务商手里。
企鹅智酷今天要认真和大家探讨的角度是——在这种环境下，消费者如何权衡取舍。
为了获取更好的服务，人们愿意牺牲更多隐私吗？
对待隐私的态度和收入高低有关吗？
人们对待隐私的行为会因为场景变化而产生差异吗？
银行、互联网公司和创业公司，中国网民更信赖谁？
数据揭秘：人们都在网上公开过哪些个人信息？
四成多的智能手机网民在网上公开过自己所在城市和自己的照片。两成多智能手机网民公开过自己某一时刻的定位、生日、真实姓名、联系方式。公布自己形象视频和工作单位的人相对最少，分别为13.6%和9.5%。仅有14.7%的受访者，未公布过上述信息。
“个人信息”与“隐私”之界：场景之别
我们选择了具有代表性的六个不同场景，结合定量和定性调查，来探究在不同场景下，人们对于用个人信息来换取便捷和效率时是否会有不同的行为。
我们看到，“个人信息”和“隐私”的边界很多时候都是模糊的，在不同的场景下人们对于“个人信息”和“隐私”的界定有所不同；在不同场景下人们对于提供个人信息/隐私会带来的收益和风险的预估也不一样，导致了不同的行为。
在所有场景中，人们对于用个人医疗健康信息换取更便捷的门诊就医服务的接受度最高，达51%，仅20%的人会拒绝。优化预约门诊和就医程序对于消费者来说有较大的吸引力，而通过上传自己的医疗信息而实现这一目的似乎恰如其分。
人们在不同领域对于隐私的看法有着天然差异，或者说，对于某些信息的提供人们明显不如其他方面敏感或者在意。比如公共场合的监控。63%的人不拒绝在办公区域安装高清摄像头也不反对公司使用这些视频资料。
在用真实信息注册社交平台以换取校友人脉资源的情景下，有58%的人选择接受或“看情况”。定性访谈时有人表示，“如果想要通过互联网获得高质量的人脉关系，那么诚意是前提——而发布真实的个人信息是诚意的保障。”
实时位置是一个比较敏感的信息。然而当安全的行驶记录能够带来奖励时，55%的人会接受或者考虑为保险公司提供相关信息。
家庭人员活动是消费者很不愿意公开的信息，主要顾虑来自于安全。54%的人会直接拒绝用家庭人员活动信息换取省点开支的做法。
消费记录换取优惠听上去很有吸引力，毕竟在网购时代，消费行为记录已经较为普遍。然而访谈显示“消费行为卖给第三方”的做法不被很多人认可。
整体来看，基本上每种场景下都有两成多的人选择“看情况”而不是直接同意或拒绝。这个现象说明了用隐私来置换更优质的服务对于人来说具有一定的吸引力，但仍然心存顾虑。这部分人比较谨慎，会三思而行，尽可能地降低交易未知性。
银行金融机构和政府机关更受信任
银行金融机构和政府机关是更受信任的平台。人们对于知名互联网公司的信任名列第三，尽管比前二者的比例低20个百分点左右，但是远远超过了外资企业、创业公司和普通民企。公众对于向机构提供个人信息的信任度还有很大的提升空间。
值得我们关注的是，在征信体系不可避免的要向互联网信息平台扩展的时代里，知名互联网公司在获取信息和获取信任两个维度上，都拥有更大的主动性和影响力。
高收入者更重视隐私保护；“信息被卖给第三方”是消费者一大痛点
在问及人们对于信息分享和隐私的态度时，大众对于加强监管和完善法规的呼声最高。从性别维度来看，男性和女性对于隐私的态度显示出一致性。
而从收入维度来看，随着月收入的增加，不接受个人信息用于营销或卖给第三方的比例逐渐提高。月收入3000元以下者有22.3%不接受个人信息用于营销，37.7%不接受个人信息被卖给第三方。而这两个比例对于月收入超过15000元者分别提升到了44.4%和48.1%。
高达37%的月收入15000元以上者明确表示宁愿花更多钱/时间也不愿意提供太多个人信息，这个比例比月收入低于15000元者高出两成多。同时，定性访谈也发现，高收入者对于隐私泄漏所可能造成的风险有更高的预测，相比中低收入者更愿意在隐私保护上投入金钱。高收入者比中低收入者对于价格的敏感性更低，“用隐私换取更多便利/优惠”的做法在他们看来不如多花费金钱划算。
而对于中低收入者，联系方式、偏好等诸如此类的个人信息被卖给第三方是消费者一大痛点，整体近五成人不能够接受。当营销越来越精准，智能设备记录了越来越多的个人数据，我们对于个人信息的掌控难度也更大。
最后谈谈，关于信息分享和隐私保护，消费者需要什么？
降低信息不对称性
绝大多数消费者厌恶不确定性。很多时候人们对于提供隐私信息后可能带来的后果缺乏足够的考量。通俗易懂的隐私条款，在用户决定信息提供的多少时给予足够的自由，以及适度的不当使用后果警告能够体现公司的诚意和责任感，从而为用户信任度加分。
“不作恶”的谷歌在透明度方面的做法值得借鉴：谷歌有一个专门的网页显示公司的隐私权政策以及从用户那里收集的各种数据。具体到用户数据怎样被使用、储存在哪里，谁会看到这些数据，等等。
信息的提供应该是双向的——消费者提供个人信息给公司，公司也有义务告知消费者它是如何利用这些信息的。消费者会更愿意选择他们所信任的公司的产品，“利润终会流向用户觉得舒适的地方”。
更加清晰的“边界”
信息时代的监管可能总让人感觉慢半拍。正如上文所述，个人信息与隐私“边界”的场景性很强，而且因人而异，存在着很大的主观性。个人资料的所有权很多时候很模糊，这也会给监管和法规制定带来挑战。
技术发展有时候会给人带来挥之不去的“被监视感”。大数据使得越来越多的个人行为被量化并使得群体的行为更具预知性；云存储则打破了数据使用和分享的地域限制。更加高效率、便捷的生活是心之所向，但是过度透明、缺乏隐私的环境不会带来稳定、长久的社会效益。这需要个人意识、监管和企业社会责任三方面共同的努力。