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published in(发表于) 2016/10/12 4:03:51
Note7, washing machines back-to-back bombings lawsuit against Samsung in embattled distress

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Note7, washing machines back-to-back bombings lawsuit against Samsung into the plight of embattled Samsung, Samsung Note7,Galaxy Note7-IT information

Burst into flames, repair, disable, sale, recall, halt, Korea Samsung Galaxy Note 7 phone in two months time, experiencing the twists and turns of fate, eventually become children. On October 11, along with the released of Samsung's announcement, which affects multiple users "disaster" was to an end.

However, not only cell phones, Samsung washing machines news of an explosion at the end of September the newspapers; the roof leaking rain but it pours, at the moment was combat with the Apple lawsuit against Samsung, the domino effect caused by these events, spread the goose step ... ... What is "strangling" the reputation of Samsung?

Only for beyond-eat hot tofu

On August 13 last year, Samsung released Note5. This year, in order to go beyond Apple's next generation iPhone mobile phone, Samsung Electronics senior decided to speed up the release process for the new phone, 10 days in advance, released on August 3 contains the IRIS identification, four surface design, innovation and technology of Note 7 mobile.

Mobile phone release is greatly welcomed, but who would have thought, wanted to attack the opponent, are unsafe-tagged, Samsung Note7 became Apple's "God assists".

"Apples are the best cheap, also has won more time", when the people at Apple and Samsung Note7 iPhone7 when indecision between Note7 was abandoned because of bombings, Apple becomes the preferred and seize market opportunities.

Reportedly, Korea many analysts think Samsung recall impact Note 7, iPhone7 component suppliers will also benefit greatly from, because Samsung will bring more market opportunities for iPhone7 Smartphone Apple.

Even hit-the-recall, flight bans, production

Samsung releases Note7, burn or even explode due to battery overheating caused the negative messages continue to ferment, and more. On August 24, Note7 in Korea the first bombing. For this event, Samsung officials explained, is to charge the machine by the user as a result of not using the original charger.

However, this is not the case, accidents occurred. On August 31, appeared more than Samsung Note7 news of mobile phone explosion. In this regard, Samsung issued an urgent statement, allegedly to test the product quality, Note7 shipment will be delayed. In early September, Samsung decided to suspend Note7 and recalled 2.5 million units worldwide Note7 for free replacement.

, States airlines being Samsung Note7 classified as dangerous goods, prohibited on airplanes. United States Federal Aviation Administration September 8 warning "strongly recommends" passengers at the boarding gate and don't start Note7 phone or charge for it, don't put it in checked baggage; Japan Ministry of land and Transport Ministry announced 9th, require domestic airlines to let passengers used in Note 7 mobile. 10th Korea Ministry Note 7 mobile phone users on the fly the whole shutdown and not to charge mobile phones, and should not be placed in checked baggage. The same day, Singapore airline, Australia airlines, U.A.E. Etihad airlines have also issued "the flight ban."

Note7 "blast doors" continues to heat up, United States consumer product safety Commission (CPSC) issued consumer warnings, urged customers to stop using Samsung Note7 phone. The Commission said in a statement, in view of some recent reports involving Note7 cell phone lithium-ion battery fires and accidents occurred during charging or normal use, hereby request the phone user "shut down, stop charging for it or to stop using".

On October 11, Samsung Electronics released "the decision to stop production and sales of Galaxy Note7" said Note7 recent fire accidents, the company to thoroughly investigate the causes and strengthen quality management to adjust the supply, but finally decided to shut down to protect security.

Double whammy-the washing machine problems

In addition the continuous explosions, another Samsung product explosion security problems--United States consumer product safety Commission, said the Agency has received a number of washing machine explosion report, requiring consumers who purchase certain Samsung washing machine to be vigilant.

"It was loud, like a bomb rang in my ears. After the explosion, wires, nuts are scattered all over the floor, washing machine shells had fallen on the ground. "On April 8, who lives in United States, Georgia, Melissa Samsung washing machine exploded in a house in Dallas. Melissa said that she thought their Samsung washing machine "is perfect", but the accident completely changed her views.

In addition, Texas, a 53-year old woman said when his clothes in the washing machine is very small soon, let the whole House shaking washing machine explosion. "Washing machine blown debris everywhere," she said, "the washing machine ', ' two feet, also has a 90-degree turn. The power is so great, that tumble knocked a big hole, screw is twisted bent. "While other users also report" a small amount of washing "would create such an explosion fault.

United States Broadcasting Corporation survey found that since the beginning of last year, 21 people had been to the United States consumer product safety Commission reports that uncover their Samsung washing machine exploded or disintegrated. Previously, Samsung washing machines in New Zealand, and Australia also appeared many fire incidents, Australia, 144,000 washing machine was called.

On September 28, Samsung said in a statement posted on its official website: "in rare cases, when washing bedding, thick and waterproof clothing, irregular vibrations may occur, injuries or property damage as a result." In addition, Samsung said that the washing machine is limited to part of the affected manufactured before April 18, 2016-uncover the washing machine, front cover drum washing machines are not affected, but he did not disclose the specific washing machine model affected, and provides only a link to query their own safety.

Under siege-the compensation Apple's $ 120 million

Introduced one after another. Security issues continue to ferment at the same time, Samsung and Apple "patents war" the latest twist came out: on October 8, the United States Federal Court decisions that Samsung infringed Apple patent, to the latter compensation of US $ 120 million.

The patent war between Samsung and Apple for a long time, the case beginning in 2012. Since 2012 the Samsung Galaxy after S3, patent battle with the two companies have been battling for years. In 2014, the Federal Court judgment against Apple in the Apple Samsung of patent disputes, but in February this year and commuted Samsung does piracy, to the Apple award of US $ 120 million.

Court says there is strong evidence that Samsung infringed Apple's slide to unlock, AutoCorrect, and quick links to patent. Quick links feature to automatically add addresses and mobile phone numbers and other information into the link. In the latest version of iOS 10 operating system, Apple is no longer using the "slide to unlock" feature, but instead allow users to "press the Home key" to unlock the phone.

It is reported that this judgement restored the three-star award of us $ 119.6 million to Apple's original ruling. United States University of Richmond School of law professor zhanmusi·jipusen (James Gibson), said the ruling was based on procedural issues, rather than differences in patent law. "However, this seemingly mundane decisions for people who want to obtain patent protection in the future is an important precedent, this is a major victory for Apple," he said.

The shock was too much panic?

Perhaps because expectations vary wildly, sudden drop Samsung set a series of events broke out, seemed at a loss. This "catastrophe", Samsung does not equal treatment for domestic and foreign markets, caliber is not unified, message vague responses such as, "iron" shouted down.

When the "explosion" occurred, Samsung has said, this is caused by SDI battery problems, and no direct points of their products. Experts say that Samsung has on-going to shove the problem batteries, if a problem occurs is the design itself, will cause the battery compatible with the host cannot very well, cell phones must be recalled.

Published in the same bulletin, Samsung Electronics also showed a significant difference between Korean and English. Korean announcement, did not mention advised consumers to stop using Note7 phone. In English-language bulletin, but clearly requires "both have an old version of Note7 Note7 version or update the user must power off, stop using cell phones. ”

Some netizens questioned, "said cell phone quality is not the same in different countries, Korea Note7 really do not turn off the power? "There are Netizen complained, see Korean announcement confused, don't know what their updates should be done.

In addition, Note7 follow-up treatment, there are nuances of expression in Korean and English. Korean announcement, "said Samsung Electronics is working closely with companies and suppliers, introduced mobile phones returned follow-up measures as soon as possible." But did not mention the timing of the measures. In English-language bulletin, referred to "Note7 original phone or update mobile phone consumers to take the power off and go to the place of purchase to return all available remedies".

Domino effect cannot be exempted from

From the first blast to the present, has been there for almost two months, Samsung Note7 explosion "Domino domino effect has become clear.

From the short-term financial impact, in mid-August, Samsung shares have hit new records. But after the explosive events, Samsung, investors began to panic selling in mid-September, causing shares in Samsung Electronics on September 9 crash, two days after the biggest drop since 2008, is worth just $ 22 billion. Researcher at the Samsung securities said Samsung Electronics sale recalled Note7 may result in the second half and operating profit of 820 billion won, or about $ 4.9 billion yuan.

Money can be earned, opportunities lost could wait, but the reputation loss is profound. In the long run, Samsung laid a solid reputation over the years, Note7 labeled "unsafe" label, will lose a large part of loyal customers.

The old saying goes, search for 100 days. The future, when Samsung will completely recover in the mobile phone market, is still unknown.


Note7、洗衣机连续爆炸,官司败诉:三星陷四面楚歌的困境 - 三星,三星Note7,Galaxy Note7 - IT资讯

爆炸起火、返修、禁用、停售、召回、全面停产,韩国三星Galaxy Note 7手机在上市两个月时间内,经历了一波三折的命运,最终成为弃子。10月11日,随着三星公告的正式发布,这场影响多国用户的“劫难”正被划上句号。

但是,不仅手机三星洗衣机爆炸的新闻也在9月底见诸报端;屋漏偏逢连夜雨,此刻的三星又遭到与苹果官司败诉的打击,这些事件所引发的多米诺效应,正步步蔓延……是什么,在“绞杀”三星的声誉?

只为超越——心急吃不了热豆腐

去年8月13日,三星正式发布Note5手机。今年,为了超越苹果的新一代iPhone手机三星电子高层决定加快新手机的发布进程,提前10天,于8月3日发布了包含虹膜识别、四曲面对称外观设计等创新科技的Note 7手机

手机发布后受到极大欢迎,但谁也没想到,本想狙击对手,却被贴上了不安全标签,三星Note7反而成为苹果的“神助攻”。

苹果这次占尽了便宜,也赢得了更多时间”,当人们在三星Note7和苹果iPhone7之间犹豫不定时,Note7因爆炸事件被抛弃,苹果成为首选,抢占市场先机。

有报道称,韩国诸多分析师认为,受三星召回Note 7的影响,iPhone7的元件供应商也将从中大大获益,因为三星的行为会给苹果iPhone7智能手机带来更多的市场机遇。

连遭重创——召回、禁飞、停产

三星发布Note7之后,因手机电池过热导致燃烧甚至爆炸的负面消息不断发酵,并愈演愈烈。8月24日,Note7在韩国发生首起爆炸事件。对于这起事件,三星官方解释称,事故是由用户在给机器充电时没有使用原装充电器而导致的。

然而这并不是个例,安全事故接连发生。8月31日,网上出现多起三星Note7手机爆炸的消息。对此,三星发布紧急声明,称由于要对产品质量进行测试,Note7的出货时间将被推迟。9月初,三星决定停售Note7手机,并在全球范围内召回250万台Note7手机进行免费更换。

之后,各国航空公司陆续将三星Note7列为危险品,禁止在飞机上使用。美国联邦航空局9月8日发出警告,“强烈建议”乘客在登机后不要启动Note7手机或为其充电,也不要放在托运行李内;日本国土交通省9日发布公告,要求国内各航空公司不要让乘客在飞机上使用Note 7手机。10日,韩国交通部要求Note 7手机用户在乘坐飞机时全程关机、不给手机充电,且不能放在托运行李内。同一天,新加坡航空公司、澳大利亚航空公司、阿联酋阿提哈德航空公司等也纷纷对其下达“飞行禁令”。

随着Note7“爆炸门”事件的持续升温,美国消费产品安全委员会(CPSC)发布消费者警告,敦促用户停止使用三星Note7手机。该委员会发表声明称,鉴于近来有一些涉及Note7手机锂离子电池起火的报告,而且事故都发生在充电或正常使用期间,现要求这些手机的用户“关机、停止为其充电或停止使用”。

10月11日,三星电子发布“停止生产和销售Galaxy Note7的决定”称,最近发生Note7起火事故,公司方面为彻查原因和加强品质管理调整了供货量,但为保障用户安全最终决定停产。

祸不单行——洗衣机也现隐患

除了手机的不断爆炸三星公司的另一种产品也出现爆炸等安全问题——美国消费者产品安全委员会称,该机构已收到多起洗衣机爆炸报告,要求购买某些特定三星洗衣机的消费者提高警惕。

“当时的声音很大,就像一颗炸弹在我耳边响了一样。爆炸发生后,电线、螺母散落一地,洗衣机的外壳已经落在了地上。”今年4月8日,家住美国佐治亚州达拉斯的梅丽莎家中的三星洗衣机发生爆炸。梅丽莎说,她之前认为自家的三星洗衣机“很完美”,但这次事故彻底改变了她的看法。

此外,得克萨斯州一位53岁的女士称,当自己把很小几件衣服塞进洗衣机不久,洗衣机的爆炸让整个屋子都晃动起来。“洗衣机炸成的碎片到处都是,”她说,“洗衣机向前‘跳’了两英尺,还来了个90度大转向。威力如此巨大,以至于甩干桶上撞了一个大坑,螺丝都被拧弯。”而其他用户同样报告“很小的洗涤量”便会造成此种爆炸故障。

美国广播公司调查发现,自去年初,已有21人向美国消费者产品安全委员会报告,称他们的三星揭盖式洗衣机发生爆炸或解体。而此前,三星洗衣机在新西兰、澳大利亚也出现多起起火事件,澳大利亚有14.4万台洗衣机被召修。

9月28日,三星在其英文官方网站上贴出声明称:“在罕见的情况下,洗衣机清洗床上用品、厚重或防水衣物时,可能会出现不正常震动,导致用户受伤或财物损失”。此外,三星指出,此次受影响的洗衣机仅限于部分2016年4月18日前生产的揭盖式洗衣机,前盖式滚筒洗衣机不受影响,但其并未公布具体的受影响洗衣机型号,只提供了一个查询自家机器安全的链接。

四面楚歌——赔偿苹果1.2亿美元

一波未平,一波又起。在安全问题不断发酵的同时,三星苹果“专利大战”的最新战况出炉:10月8日,美国联邦法院判决三星侵犯了苹果手机外观专利,需向后者赔偿1.2亿美元。

三星苹果之间的专利大战由来已久,这一案件始于2012年。自从2012年三星的Galaxy S3上市后,两家公司地专利拉锯战已鏖战多年。2014年,联邦法院曾在三星苹果专利之争中判定苹果败诉,不过在今年2月又改判三星确实涉及侵权,需向苹果赔偿1.2亿美元。

法院称,有确凿的证据表明三星侵犯了苹果滑动解锁、自动更正以及快速链接专利。快速链接功能可以自动将地址和手机号码等信息转化为链接。在最新版iOS 10操作系统中,苹果公司已不再使用“滑动解锁”功能,而是改为让用户“按下Home键”以解锁手机

据悉,本次判决恢复了三星应向苹果公司赔偿1.196亿美元的原始裁定。美国里士满大学法学院教授詹姆斯·吉普森(James Gibson)表示,这一裁定是基于程序性问题,而不是在专利法上存在分歧。“但是这一看似平凡的裁定对于未来想要获得专利保护的人来说是一个重要先例,这是苹果的一个重大胜利,”他表示。

打击太大不知所措?

或许是因为与预期大相径庭,突如其来的落差让三星在一系列事件集中爆发后,似乎有些手足无措。面对这场“劫难”,三星并没有对国内外市场一视同仁,口径不统一,信息传达模糊不清等应对措施,让各方“铁粉”大呼失望。

当“爆炸门”发生后,三星方面曾表示,这是由SDI电池的隐患导致,而并没有直接说是自己产品的问题。有专家称,三星在调查中把问题都推给了电池,如果是电路设计本身出现问题,那么将导致电池与主机无法很好的兼容,手机肯定是要召回的。

而在发布的同一公告中,三星电子韩文和英文的表述也出现明显差异。韩文版公告中,并未提及建议消费者停止使用Note7手机。但在英文公告中,却明确要求“无论是拥有旧版Note7还是更新版Note7的用户一定要关闭电源,停止使用手机。”

有网友质疑说,“难道不同国家相同手机质量还不一样,韩国的Note7真的不用关闭电源吗?”还有网友抱怨称,看了韩文公告很困惑,不知道自己的更新机到底应该怎么办。

另外,关于Note7的后续措施的处理上,韩文和英文的表述也有细微差别。韩文公告里称,“三星电子正在与企业、供应商进行密切合作,尽快出台手机退货等后续措施”。但并未提及何时出台何种措施。但在英文公告中,则提到“希望Note7原版手机或更新版手机的消费者采取关闭电源并去购买处退货等一切可利用的补偿措施”。

骨牌效应不能幸免

从第一起爆炸事件到现在,已经有近两个月的时间,三星Note7爆炸的“多米诺”骨牌效应已经逐渐显现。

从短期的财务影响看,8月中旬,三星股价曾经创出新高。但在爆炸门事件发生后,三星投资者在9月中旬开始出现恐慌性抛售,导致三星电子的股价于9月9日起大跌,之后两天创2008年以来最大跌幅,市值缩水220亿美元。三星证券公司研究员表示,三星电子停售和召回Note7有可能导致公司下半年营业利润减少8200亿韩元,约合人民币49亿元。

钱没了可以再赚,机遇没了可以再等,但声誉的损失则是深远的。从长期来看,三星手机多年来打下的扎实声誉,因Note7而贴上了“不安全”的标签,将流失很大一部分忠实客户。

俗话说,伤筋动骨一百天。未来,三星什么时候能在手机市场彻底恢复元气,还不得而知。





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