1 billion yuan of prostitution: it's the best happy ending? -IT information
"Steal" game popular social networking site accounts final pricing, 1.08 billion made prostitution, hammer tone down, the 13th matter-of-factly announced that to happy happy parent company information 100% stakes game of listed companies for the smart investor, on the evaluation of the deal "overpaid".
Acquisitions after announcement of plans, the outside world began to question this 1 billion yuan deal "not cost-effective". Even game for smart investors that buy happy with 1 billion people are "out-of-date".
Things have changed, for a price once reached billions of billions, is called "Chinese Facebook" social platform, 1.08 billion purchase price, happy, is the best ending and the end of it?
"The rapid rise of decline"
For most people who are familiar with happy, happy first to fire back in 2008 and a "people stealing food boom", this game is no less fiery hot pockets in the World game, when most of the players of this game have had set his alarm clock early in the morning steal food experience.
Shortly after the establishment one year, happy with the help of this popular national "steal" top of the game, "happy one" user growth of 500% per, users of more than 60 million, the creation of a year valued at over 100 million dollars. According to media reports, in 2010, happy net annual revenues of 300 million Yuan.
However, after experiencing the peak, kaixin has started to hit the product steam wall, suffered different degrees of decline. Data show that from 2010, happy's traffic decreased rapidly, and Web site hosting is per capita dropped from a peak of 40 minutes to less than ten minutes. TOP1000 list from Google's global website, happy June 2010 was ranked 107th in the world, and a year later, but fell to 235.
In 2011, the "happy one" renren lead in domestic industry rivals in the United States market, IPO could fetch as much as $ 7 billion (about 47 billion yuan). According to all networks at a price, "happy one" was once thought to be equal at the time of valuation.
End of April 2012, happy while breaking the 130 million registered users, but kaixin's activity has been earlier than ever before.
Then, happy started restructuring and investing in the development of game development and distribution. The main research and development and operation of games for the subject classes of the three kingdoms strategy game of domination and the heroes of three kingdoms biography. According to Cheng Binghao said, in 2015, the happy games won tens of millions of profits, but it does not rewrite the ending.
In fact, not only face the problem of insufficient internal products, starting from 2011, kaixin has started in the extrusion of many social networking platforms gradually lost its competitive advantage. At that time, QQ and renren's strong growth to the top, the rise of microblogging, and later slightly turned to the letter, are putting a lot of pressure on kaixin, making it ultimately cannot ride on the social battlefields.
Changing, just a few short years, all networks have been listed and unlisted "happy one" both go to pot.
"Final curtain: 1.08 billion, to buy expensive? ”
Happy freedom of information performance data shows that in 2014-2015, social platforms respectively 39%, 23% per cent of income, only the first eight months of this year, its social platform only 15.12 million Yuan, accounted for only 13%, the rest are for mobile online game revenue. In view of this, its social platform of income to decline soon, currently its main business has been transformed into a mobile game.
According to Lady reported, several months ago, confirmed by Cheng Binghao, kaixin has from the original social networking site into a mobile games company. Happen to have similar corporate dismantling VIE schema and then return to a-share, while very few game companies hold on to overseas listings. In that case, happy feel more mature on this road, and removed VIE architecture, returning a share.
On July 20 of this year, racing for smart to buy for the first time "happy one" of the framework agreement. On July 21, the "happy one" founder and CEO Cheng Binghao, announced his resignation. At the time, also according to everyone at net market value of $ 600 million to predict, "happy one" value by some market analysts believe that "no more than 4 billion yuan".
However, finalising the 1 billion yuan lower than previously thought. Even so, as a game for smart investors, many people on the deal evaluation continues to be "overpaid".
Happy now although the lines listed, but its founder chose to resign at selling happy, which accounts for the future, at least in the leadership faces an uncertain future in the direction. While acquiring happy match for the smart, the Chinese entrepreneurs on its Web page query to, their main business is mainly concentrated in areas such as intelligent transportation, construction, medical, with kaixin's main business association also is not too big, acquired's accounts may be difficult to rebound.
10亿元卖身：这是开心网最好的落幕？ - IT资讯
因“偷菜”游戏风靡一时的社交网站开心网最终作价10.8亿敲定卖身，锤音刚落，本月13日信誓旦旦发布公告称要收购开心网母公司开心人信息100%股权的上市公司赛为智能的不少投资者，就评价这起交易“买贵了”。
收购预案公布后，外界开始质疑这笔10亿元的交易“不划算”。甚至有赛为智能的投资者说，用10个亿买下的开心人已是“明日黄花”。
时过境迁，对于身价曾经一度达到数十亿乃至百亿，被称作“中国Facebook”的社交平台，10.8亿的收购价，对于开心网而言，是最好的落幕和归宿吗？
“迅速崛起，走向没落”
对于大多数熟悉开心网的人而言，开心网最初火起来要追溯到2008年的一股“全民偷菜潮”，这款游戏的火热度绝不亚于此前火爆全球的口袋游戏，当时这款游戏的玩家多数都有过定好闹钟凌晨起床偷菜的经历。
就在创立一年后不久，开心网便借助这款火爆全民的“偷菜”游戏登上巅峰，“开心人信息”用户增长率达到500%，用户即超过6000万，创立一年时估值便超过1亿美元。据当时的媒体报道，2010年，开心网年收入3亿元。
但是，在经历了巅峰之后，开心网也开始遭遇产品后劲不足的瓶颈，出现了不同程度的下滑。数据显示，从2010年开始，开心网的访问量迅速下降，人均网站驻留时间则从最高时的40分钟下降到不足十分钟。从当时谷歌发布的全球网站TOP1000排行榜来看，开心网2010年6月的全球排名是第107位，而一年后，却下跌到235位。
2011年，“开心人信息”的国内同行业竞争对手人人网率先实现赴美上市，上市首日市值高达70亿美元(约合470亿元人民币)。根据当时人人网的身价，“开心人信息”在当时曾被认为应享有同等的估值。
2012年4月底，开心网的注册用户虽然突破了1.3亿，但当时开心网的活跃度已经大不如从前。
随即，开心网开始转型并着力于发展游戏研发与发行业务。主要研发和运营的游戏为三国题材类的策略游戏《一统天下》、《三国群英传》等。据程炳皓透露，2015年，开心网游戏业务获得了数千万的利润，但这也并未改写此后的结局。
事实上，不只是面临着内部产品后劲不足的问题，从2011年开始，开心网也开始在很多社交平台的挤压下渐渐失去了竞争优势。彼时，QQ的强势增长、人人网到达顶峰、微博的崛起、以及后来微信的横空出世，都给开心网带来了不少的压力，使得它最终无法在社交战场上驰骋。
风云变幻，就在短短的几年间，已上市的人人网和未上市的“开心人信息”双双走向没落。
“最终的落幕：10.8亿，买贵了？”
据开心人信息公开的业绩数据显示，在2014~2015年，社交平台收入占比分别为39%、23%，仅仅今年前八个月，其社交平台收入仅为1512万元，占比仅13%，其余均为移动网络游戏的收入。由此看来，其社交平台的收入占比逐年下降很快，目前其主要业务已经转变成移动网络游戏。
据雷帝网报道，几个月前经程炳皓证实，开心网确实已从最初的社交网站转变成了手机游戏公司。恰好有类似企业拆除VIE架构然后回归A股，而很少有游戏公司再坚持下去到海外上市。这种情况下，开心网觉得这条路比较成熟，也跟着拆掉VIE架构，回归A股。
今年的7月20日，赛为智能首次公开拟收购“开心人信息”的框架协议。7月21日，“开心人信息”创始人兼CEO程炳皓宣布辞职。彼时，同样根据当时人人网6亿美元的市值来预测，“开心人信息”的身价被一些市场分析人士认为“不会超过40亿人民币”。
然而，最终敲定的10亿元的显然比此前的预期还要低。即便如此，作为赛为智能的投资者，不少人对这起交易的评价仍然是“买贵了”。
对于开心网而言，当下虽然曲线实现了上市，但其创始人在出售开心网时就选择了辞职，这对于开心网的未来而言，至少在领导方向上确实前途未卜。而对于收购开心网的赛为智能而言，《中国企业家》在其官网页面查询到，其主营业务主要集中在智能交通、建筑、医疗等领域，这与开心网的主营业务也并无太大的关联，被收购麾下的开心网恐怕也难以出现反弹。