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published in(发表于) 2016/10/26 3:58:54
Big boss also miserably: Liu Qiang East restaurant closed, jobs products nobody buys,

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Big boss also miserably: Liu Qiang East restaurant closed, jobs products no one bought-IT information

For business, failure is inevitable, success is no accident. Entrepreneurial failures are common, those galloping venture bosses such as Jack Ma, such as Liu, Lei, also fails.

Business failure is not shameful, less scary, experience is essential, to start all over again. Today look at the big boys start failed.

Jack Ma, the Chinese yellow pages business failure

In April 1995, 31 years invested more than 7000 of the Ma, and up to 20,000 yuan from relatives, creating "Haibo network", the product is "Chinese yellow pages." In 1996, 32 Ma hard to promote their own Chinese yellow pages, in efforts of the Ma, the turnover to over 7 million that year.

But this year, gradually spread on the Internet. Because the great disparity in strength of the Hangzhou telecommunications competition, last resort Hangzhou telecommunications cooperation, and of the Ma.??For running the different ideas, MA parted company and the Hangzhou telecommunications, abandoning the founder of Chinese yellow pages, and shares of itself, all employees gave an entrepreneurial venture. This is the first time Ma career failure.

Liu Qiang East restaurant closures

After graduation, Liu to mobilize funds from relatives, under a restaurant near Zhongguancun. Staff salaries are low before, living in the basement, usually only eat leftovers, boss personally controlled funds after Liu took over and offer them up, improve accommodations, and the cash register purchase rights to employees. May be due to loose management, employees move embezzled money in the store, not a year, profitable restaurant lost his investment.

Then went to a Japan health products company, Liu was acutely aware of the importance of management for an enterprise, before the business failed due to the wrong management: the employee must trust, but the trust does not mean that there is no management.

Jobs founded NeXT products nobody buys

In 1985, after he founded a joint Apple out of jobs to create the same NeXT engaged in computer. The company focused on the development of super high-end, expensive computer workstations. But because of the ridiculously high price, few buyers, NeXT I switched to software development.

But NeXT out, selling for $ 429 million it jobs to Apple.

Lei was founded three companies ended in bankruptcy

When I was in College, Lei was reading a book about Bill Gates, his early entrepreneurial legends book, fire in the Valley, he has a great touch-"I was attracted to Steve's story. Wuhan electronic Street fight after a period of time, you feel good about yourself, and begin to dream: dream wrote a software that runs on every computer in the world, dreams of starting a best software company in the world. "Then with my friends founded the company.

However, because the unprofitable for a long time, Lei's tri-color company was forced to dissolve. Lei later reflection: business, there must be a clear revenue model, forward-looking market awareness and team management skills.

Shi Yuzhu capital chain rupture back hundreds of millions of foreign debt

On August 2, 1989, 25 years old Shi Yuzhu newspaper Computerworld first advertised and then collect the money time, made a profit of 1 million Yuan, and conceived the notion of entrepreneurship. He thought: "blue giant IBM is an internationally recognized, I would also like to become the IBM of China, why not ' giant ' the word to name the company. "The giant was born. In 1995, the Giants launched the "three major campaigns" 10 12 kinds of health products, medicines, 10 with several software to market, advertise 100 million.

1996 giant building funds in an emergency, Shi Yuzhu decided to include health products all funds transferred to the giant building, health products business funding "blood" excessive, coupled with poor management, prosperity and decline rapidly. Eventually, when the Giants left Shi Yuzhu, was a raging grass uncompleted, plus hundreds of millions of Yuan debt.


大老板当年也很惨:刘强东开餐馆倒闭、乔布斯产品没人买 - IT资讯

对于创业,失败是必然,成功是偶然。创业失败很常见,那些驰骋创投圈的大佬比如马云、刘强东、雷军等,同样失败过。

创业失败不可耻,更不可怕,重要的是能总结经验,重头再来。今天就来看一下大佬们当初创业的失败经历。

马云中国黄页创业失败

1995年4月,31岁的马云投入7000元,又从亲戚那儿凑来两万元,创建“海博网络”,产品就是“中国黄页”。1996年,32岁的马云艰难的推广自己的中国黄页,在马云努力下,当年的营业额做到了700万。

不过就在这一年,互联网渐渐普及了。因为杭州电信的实力悬殊的竞争,最后马云不得已和杭州电信合作。后因经营观念不同,马云和杭州电信分道扬镳,放弃了自己创办的中国黄页,并将自己的股份,全数送给了一起创业的员工。 这是马云创业生涯第一次的失败。

刘强东开餐馆倒闭

大学毕业后,刘强东向亲人筹集资金,盘下了中关村附近的一家饭馆。之前店员薪水很低,住在地下室,平时只吃剩饭剩菜,老板亲自把控资金;刘强东接手后,给员工涨了工,改善了住宿环境,把采购和收银权放给员工。可由于管理松散,员工变着法子侵吞店里的钱,没过一年,原本盈利的饭店赔光了他的投入。

后来去了一家日本保健品公司工作,刘强东才深刻意识到管理对于一个企业的重要性,之前的创业失败源于自己错误的管理方式:对员工一定要信任,但信任不等于没有管理。

乔布斯创办NeXT产品没人买

1985年,在被自己联合创办的苹果公司扫地出门后,乔布斯转而创建了同样从事电脑业务的NeXT。这家公司专注于开发超高端、超昂贵的电脑工作站。但由于价格高得离谱,产品鲜有人问津,NeXT又转而开发软件。

不过最终NeXT走出困境,乔布斯将它以4.29亿美元的价格出售给苹果

雷军创立三色公司 以破产告终

在大学时,雷军读了一本讲述盖茨、乔布斯早年创业传奇的书《硅谷之火》,对他有极大触动——“我深深地被乔布斯的故事所吸引。在武汉电子一条街打拼一段时间后,自我感觉良好,就开始做梦:梦想写一套软件运行在全世界的每台电脑上,梦想创办一家全世界最牛的软件公司。”于是和朋友一起创办了三色公司。

不过,因为长时间无法盈利,雷军的三色公司被迫解散了。雷军后来反思:创业,一定要有明确的盈利模式、前瞻的市场意识和一定的团队管理能力。

史玉柱资金链断裂背几亿外债

1989年8月2日,25岁的史玉柱利用报纸《计算机世界》先打广告后收钱的时间差,赚了100万元,然后产生了创业的念头。他想:“IBM是国际公认的蓝色巨人,我办的公司也要成为中国的IBM,不如就用‘巨人’这个词来命名公司。”巨人由此诞生。1995年,巨人发动“三大战役”,把12种保健品、10种药品、10几款软件一起推向市场,投放广告1个亿。

1996年巨人大厦资金告急,史玉柱决定将保健品方面的全部资金调往巨人大厦,保健品业务因资金“抽血”过量,再加上管理不善,迅速盛极而衰。最终,当时的巨人给史玉柱留下的,是一栋荒草肆虐的烂尾楼,外加几亿元巨债。





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