Trend: 75% Internet use from mobile next year-IT information
Beijing time on October 29 message, mobile shopping agency Zenith this week predicted that by 2017, 75% Internet use will be carried out by moving the way, slightly higher than this year's level, because more and more consumers are turning to smartphones and tablet computers.
Zenith had expected 2016 Internet consumption 71% by way of moving. Published on Thursday, "mobile advertising forecast" (Mobile Advertising Forecasts) report, Zenith predicts that by 2018 the 60% global Internet advertising revenue from mobile advertising and projected 2018 total mobile ad spending will reach $ 134 billion, "out of newspapers, magazines, cinema and outdoor advertising revenue."
Zenith is part of France advertising group Publicis (Publicis Groupe SA) umbrella, the Agency predicted global 2016 total mobile ad spending will reach $ 71 billion.
As more and more ad spending from television advertising to digital advertising, all major brands are flocking to Facebook, Snapchat and Google. DDG digital media executives and innovation consulting company Managing Director sikete·xinge (Scott Singer) says: "in just four years, (in the total use of the Internet) the percentage of mobile usage had increased from 40% to 70%. "He added, a trend that is driving turned to mobile advertising spending and stimulate business in the field of media, entertainment and telecommunications deals.
The rise of mobile data consumption is driving Telecom enterprise content and digital distribution means "grafting", betting that will attract an audience watching online video and the other through its Internet and wireless networks, and can attract advertisers increase spending.
AT&T on Saturday announced that it will buy time Warner for $ 85.4 billion to diversify content publishing, and Verizon Communications has launched an offer to buy Yahoo.
大势所趋：明年75%互联网使用将来自移动端 - IT资讯
北京时间10月29日凌晨消息，移动购物机构Zenith本周预测称，到2017年75%互联网使用都将通过移动方式进行，略高于今年水平，原因是越来越多的全球消费者都在转向使用智能手机和平板电脑上网。
Zenith此前预测，2016年互联网消费将有71%通过移动方式进行。在周四发布“移动广告预测”（Mobile Advertising Forecasts）报告后，Zenith预测到2018年60%全球互联网广告收入将来自于移动广告；并预计2018年移动广告支出总额将达1340亿美元，“超出报纸、杂志、院线及户外广告收入总和”。
Zenith隶属于法国广告集团阳狮集团（Publicis Groupe SA）旗下，该机构预测2016年全球移动广告支出总额将达710亿美元。
随着越来越多的广告支出从电视广告转向数字广告，各大品牌都正在涌向Facebook、Snapchat和谷歌。创新咨询公司DDG数字媒体高管兼董事总经理斯科特·辛格（Scott Singer）表示：“在短短四年时间里，（互联网总使用量中）移动使用量所占比例已从40%上升到70%。”他还补充道，这种趋势正在推动广告支出转向移动领域，并刺激了传媒、娱乐和电信业务领域中的并购交易。
移动数据消费的崛起正在推动电信企业将内容与数字化发布方式进行“嫁接”，押注于将可吸引观众收看在线视频及其他通过其互联网和无线网络传输的内容，并可吸引广告主提高支出。
AT&T上周六宣布，该公司将以854亿美元的价格收购时代华纳以多样化内容发布方式，而Verizon通信也已发起了收购雅虎的要约。