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published in(发表于) 2016/10/31 9:50:38
Foreign Media: PayPal is to enter the United States itself, leading global mobile payments

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Foreign Media: PayPal is to enter the United States itself, leading global mobile payment-IT information

Foreign media analysis article published says, PayPal now are quick to expand in Asia, Europe, and companies such as Apple's home market of United States. Apple and Apple Pay, PayPal and other services seem to be unable to resist the payment of treasure, did not take the appropriate checks and balances, open the gate and let Paypal into the United States. Although PayPal only in overseas markets for Chinese outbound tourists, but once it was accepted by the Americans, it will challenge Apple Pay, PayPal's position.

10 years ago, eBay in conquered China's e-commerce market in the process of losing to the rising star of Alibaba. Today, 10 years later, the scale of China's e-commerce market has reached more than 10 times the time, Ali had become a globally integrated enterprise, companies across multiple sectors, such as payments, data, movies, and so on.

Meanwhile, e-commerce industry's rules of the game have changed. With the popularity of smartphones, e-commerce continue to move closer to the mobile platform. Euromonitor expects by the end of this year, mobile e-commerce will reach US $ 972 billion. By 2021, mobile payments are expected to reach us $ 3 trillion.


PayPal's rapid expansion

This is a United States company in a backward position of the field. United States does not have a clear market leader in mobile payments industry, Apple Pay may be closest to the leader's services. PayPal are catching up on the mobile payment transactions. However, their market position could soon be challenged by PayPal, which is China's largest mobile service provider, with more than 450 million users.

PayPal was originally launched by Ali, currently part of the Ant-gold suit, was quick to expand in Asia, Europe, now enter the United States. On October 24, Alipay announced collaboration with First Data payment processing platform, Verifone, officially entered the United States market.

PayPal's global expansion at an astonishing pace. Last month alone, more than 80,000 retail business in 70 countries signed access PayPal services, including Munich, Tokyo and 10 international airports, Oakland began to support PayPal. On Friday, the DFS Group and Ant-gold service cooperation, launch Alipay service at San Francisco International Airport.

PayPal's strategy is to target those used in domestic overseas Chinese tourists to use their service. Last year, more than 120 million Chinese people traveled abroad, spending close to $ 200 billion.

In order to attract Chinese consumers, retailers around the world are eager to access PayPal service. PayPal has now been United Kingdom accepted luxury department store Harrods, Selfridges, will land shortly after Macy's or Nordstrom department stores.

United States companies seem to be unable to resist

Worrying is that PayPal does not seem to be competitors. Apple Pay, and PayPal, as well as other United States watch PayPal payment services provider across the globe and into the United States market, and did not try to compete with them. United States the company's "omission" and contrasts with PayPal's rapid expansion.

PayPal really is the only Chinese clientele? Not necessarily. Once PayPal in the United States became generally accepted means of payment, it will challenge Apple Pay and PayPal. Currently, Alipay has in Korea, and Thailand, Hong Kong, and Japan and Germany became a common payment method.

10 years ago, Ali artful eBay, its out of the Chinese market. Even if you fail, but at least eBay launched a fierce competition with Ali. And now, Apple Pay and PayPal seem to open the gate and let Ali entered the local market, even without a bit of resistance.

Mobile payments will dominate the future. Euromonitor expects by 2020, 46% of Americans shopping via mobile phone, that proportion by 2015 was only 15%. If Apple Pay, PayPal, or any other United States pay not in the scale of $ 3 trillion global mobile market reduced to a supporting role, they must work hard and quickly to improve their performance.


外媒:支付宝正进军美国本土,主导全球移动支付 - IT资讯

外媒发表分析文章称,支付宝现在正快速向亚洲、欧洲扩张,并且进入了苹果等公司的本土市场美国。而苹果Apple Pay、PayPal等服务似乎无力抵抗支付宝,并没有采取相应的制衡措施,敞开大门让支付宝进入美国。虽然支付宝在海外市场现在只针对中国出境游客,但是一旦它被美国人普遍接受,它就会挑战Apple Pay、PayPal的地位。

10年前,eBay在征服中国电商市场的过程中输给了后起之秀阿里巴巴。10年后的今天,中国电商市场的规模已经达到了那时的10倍以上,阿里已经成为了一家全球性综合企业,子公司业务横跨多个领域,例如支付、大数据、电影等等。

同时,电商行业的游戏规则也已经发生了改变。随着智能机的快速普及,电商不断向移动平台靠拢。欧睿信息咨询预计,到今年年底时,移动电商的规模将达到9720亿美元。到2021年时,移动支付规模预计将达到3万亿美元。

支付宝迅速扩张

这是一片美国公司处于落后位置的领域。美国移动支付行业没有一个明显的市场领导者,Apple Pay可能是最接近领导者的服务。PayPal正在移动支付交易上奋起直追。不过,他们的市场地位可能很快就会受到支付宝的挑战,后者是中国最大移动服务提供商,拥有4.5亿用户。

支付宝原本由阿里推出,目前属于蚂蚁金服的一部分,正在快速向亚洲、欧洲扩张,现在开始进入美国。10月24日,支付宝宣布与支付处理平台First Data、Verifone达成合作,正式进入美国市场。

支付宝的全球扩张速度惊人。单是上个月,70个国家的逾8万零售商签约接入支付宝服务,包括慕尼黑、东京以及奥克兰在内的10个国际机场开始支持支付宝。上周五,DFS集团与蚂蚁金服达成合作,在旧金山国际机场推出支付宝服务。

支付宝的战略是锁定那些已经习惯在国内使用其服务的海外中国游客。去年,超过1.2亿中国人出国旅游,消费金额接近2000亿美元。

为了吸引中国消费者,全球各地的零售商也渴望接入支付宝服务。支付宝现在已经被英国奢侈品百货商店哈罗兹、塞尔福里奇百货公司所接受,不久后就将登陆梅西百货或诺德斯特姆百货公司。

美国公司似乎无力反抗

令人担心的是,支付宝似乎没有竞争对手。Apple Pay、PayPal以及其他美国支付服务提供商眼睁睁地看着支付宝席卷全球,并进入美国市场,而没有尝试与之抗衡。美国公司的“不作为”与支付宝的快速扩张形成了鲜明对比。

支付宝真的是只针对中国游客吗?未必。一旦支付宝在美国成为普遍接受的支付方式,它就将挑战Apple Pay和PayPal。目前,支付宝已经在韩国、泰国、香港、日本以及德国成为了一种常用支付方式。

10年前,阿里巧斗eBay,将其赶出了中国市场。即便失败了,但至少eBay与阿里展开过激烈地竞争。而现在,Apple Pay和PayPal似乎敞开大门让阿里进入其本土市场,甚至连一点反抗都没有。

移动支付将主导未来。欧睿预计,到2020年时,46%的美国人将通过手机购物,这一比重在2015年时只有15%。如果Apple Pay、PayPal或者其他任何美国支付公司不想在规模为3万亿美元的全球移动支付市场沦为配角,他们必须努力并且快速地改善表现。





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