Opportunities are everywhere, the square dance is captured-IT information by mobile APP

"The vast world is my love......" and "you are my small the little Apple......" the evening, many communities, parks will ring out lively music, a lot of people gather to dance the square dance. In the eyes of some people, square dancing in his free time of older persons in a common activity, but in the eyes of the capital, dancing means market opportunities. Recently, the square dance video site jelly beans square dance $ 15 million series b financing information outside the industry attracted many people's attention. So, how large the square dance of the market space?

Six months to attract hundreds of millions of money

Square dance initially of appeared, just old groups for exercise body spontaneous organization up of a items movement, but due to participation of crowd constantly expanded, and gradually jumped again China across, even is jumped to United States New York of Sunset Park, this let part domestic of entrepreneurs aiming to square dance this a market, and this field for venture, especially in 2015, many company March square dance market, makes the years was called "square dance venture first year".

Now in the Android market for "square dance" as a keyword search can be found, large number of App, there are no fewer than 60, such as jelly beans Plaza, 99 square dancing, dancing times, Fu square dances, mostly square dance teaching, provided live, find nearby group or user to upload their own interactions and other features and services. And some people think different, this type of App downloads is not as pessimistic, as of now, part of the App have been super times downloaded, which he liked to square dance download has reached 23.96 million, sugar bean dancing downloads reached 22.14 million.

As the square dance-related App has gathered a certain amount of people and traffic, and some places will have consumer demand, also see square dancing was part of the investment by domestic institutions of market opportunities in the field. In mid-October, jelly bean dancing announced that it has completed a $ 15 million series b financing, by the CIS as the lead investor of capital, Monarch capital, capital, capital with red dot shot. Worth noting is that jelly beans square dance capital investment is not market alone. Beijing commercial news reporters through the statistics, as early as last year, some investments in startups received millions of square dancing, and in May-October of this year the six, including jelly beans-dancing, dancing times, 99 square dance, square dance of love have been financed, the overall amount of investment involved has more than hundreds of millions of Yuan.

Earnings still at the exploratory stage

Can be seen from square dance App user feedback, mostly middle-aged, and the App is approved, because they could take this learning more square dance works, and can reach teachers and the other dance dance team, exchanges and interaction between each other. But in square dancing continues to attract capital and users at the same time, there is also a key problem has been frequently mentioned, it is square dance App revenue model. According to the founder loved square dancing Fan Zhaoyin information shows that currently appears on the market square dance App almost none of that profit, square dance industry face the greatest difficulties and obstacles is the profit model is not yet clear.

It is understood that domestic App tried square dancing trying to turn a profit in several ways, one of the more common approach is to insert ads on the App page, and part of the square dance by Taobao agent dance instructor on the App store, or sales required to square dance apparel, shoes, jewelry and other goods to generate income. Meanwhile, relevant companies have tried to launch its own App hardware devices such as tablet computers, will sell to user groups, but eventually rendering practical results did not meet expectations.

According to the square dance, China industry research report shows in 2015, about 80 million to 100 million people to square dance. In the view of the industry, market square dancing is a nascent market, profit model needs to explore and perfect. And the area has a larger advantage, equivalent to continue gathering groups gathered a large number of middle-aged and older groups, and through the use of enhanced user stickiness, be attracted to the platform to accumulate a certain amount of traffic, with traffic from other areas to achieve realisation.

Homogenization can not be ignored

Today, the combination is considered to be the future of culture and Internet trends. Central University of finance and culture, Institute of economic research, Wei Pengju believes that Internet + creative will be able to see more new ideas and new formats, which is leading the transformation and upgrading of China's economy one of the most important support. In this regard, practitioners believe that square dancing App can also be done by culture, formed by the fusion of sports and Internet products, in line with the future development of the industry trends.

Square dance at the present stage of development has also been concerned at the Government level. In May, the State General Administration of sport published the sports development "Thirteen-Five" programme, the "implementation of national strategies for health for all, accelerated development of mass sports." In view of the square dance has now become the largest number, covering the widest range of fitness sports, gymnastics Management Center and dance sports center of China jointly organized this year by 2016 China "square dance Ambassador". And for a better Ambassador to help promote its work, dance sports center of China has also launched the only official App:1758 square dance App.

Different from the older people in the past were the main square dance, with the popularity of dancing, some of the younger age groups also joined in the dancing, make the market's audience expanded, potentially expanding the development space. But from the current developments can be found, homogenization of square dance App phenomenon has been more obvious, most square dance App features, services, and has not formed its own characteristics. In addition, the App is, after all, product of the Smartphone popularity, how to promote more one of the middle-aged and elderly population of adaptation is needed in the face of obstacles.

商机无处不在，广场舞已被手机APP攻占 - IT资讯

“苍茫的天涯是我的爱……”、“你是我的小呀小苹果……”每到晚上，不少社区、公园都会响起热闹的音乐声，不少人聚在一起跳起广场舞。在部分人眼中，广场舞只是中老年人在空闲时间里进行的一项普通活动，但在资本眼中，广场舞却意味着市场商机。日前，广场舞视频网站糖豆广场舞获得1500万美元B轮融资的消息吸引业内外不少人的关注。那么，广场舞究竟有多大的市场空间呢？

半年吸引上亿资金注入

广场舞最初的出现，只是中老年群体为锻炼身体自发组织起来的一项运动，但由于参与的人群不断扩大，并逐步跳遍中国大江南北，甚至是跳到美国纽约的日落公园，这让部分国内的创业者瞄向广场舞这一市场，并在此领域进行创业，尤其是在2015年，众多公司进军广场舞市场，使得该年被称为“广场舞创业元年”。

如今通过在安卓市场上以“广场舞”为关键词进行搜索可以发现，相关App数量众多，有不下60个，如糖豆广场舞、99广场舞、舞动时代、大福广场舞等，主要是提供广场舞教学、直播，查找附近舞队，或是用户上传自己的作品进行交流互动等功能和服务。且与部分人想象中不同，此类App的下载量并没有那么悲观，截至目前，已有部分App获得超千万次的下载量，其中就爱广场舞的下载量已经达到2396万次，糖豆广场舞的下载量也达到了2214万次。

鉴于广场舞相关App已聚拢一定规模的人群和流量，且有人的地方就会有消费需求，也让国内的部分投资机构看到广场舞领域的市场商机。10月中旬，糖豆广场舞宣布已经完成1500万美元的B轮融资，由顺为资本领投，君联资本、亦联资本、红点资本跟投。值得注意的是，糖豆广场舞获得资本投资的现象并非市场个例。北京商报记者通过统计发现，早在去年就已有部分广场舞创业公司获得数百万元的投资，而在今年5-10月这半年间，包括糖豆广场舞、舞动时代、99广场舞、就爱广场舞等均已获得融资，整体涉及的投资金额已经超过上亿元。

盈利方式仍处探索期

从使用广场舞App的用户反馈可以看出，大多数为中年人群，并对相关App较为认可，因为能够借此学习更多广场舞作品，并能联系到舞蹈老师和其他舞队，实现相互之间的交流与互动。但在广场舞不断吸引资本和用户关注的同时，还有一个关键问题被频频提及，那就是广场舞App的盈利模式。据就爱广场舞创始人范兆尹透露的信息显示，目前市场上出现的广场舞App几乎没有一家能够盈利，广场舞行业面临最大的困难和障碍就是盈利模式尚不清晰。

据了解，国内广场舞App尝试过多种方式试图实现盈利，其中较为常见的方式是在App相应页面上插入广告，而部分广场舞App则通过代理舞蹈老师的淘宝店，或是销售广场舞所需的服装、鞋、饰品等用品来获得收入。与此同时，还有相关公司曾尝试推出装有自家App的平板电脑等硬件设备，将其销售给用户群体，但最终呈现的实际效果并未达到预期。

据《中国广场舞行业研究报告》显示，2015年中国的广场舞人数约为8000万-1亿人。在业内看来，广场舞市场是一个刚刚兴起的市场，盈利模式需要不断探索、完善。而该领域拥有的较大优势在于，聚集大量的中老年群体相当于不断聚集消费群体，且通过增强用户的使用黏性，将其牢牢吸引到平台上从而积累一定规模的流量，借助流量从其他领域实现变现。

同质化现象不可忽视

如今，文化与互联网相结合被认为是未来的发展趋势。中央财经大学文化经济研究院院长魏鹏举认为，互联网+文创一定可以出现更多的新创意和新业态，这也是引领中国经济转型升级最重要的支撑点之一。对此，从业人士认为，广场舞App其实也可以算做由文化、体育与互联网相融合所形成的产物，符合产业未来发展的趋势。

现阶段广场舞的发展也已得到政府层面的关注。今年5月，国家体育总局发布《体育发展“十三五”规划》，提出“落实全民健身国家战略，加快推动群众体育发展”。鉴于广场舞现已成为国内参与人数最多、覆盖范围最广的全民健身运动项目，国家体育总局体操运动管理中心和中国排舞运动推广中心在今年联合举办了2016“中国广场舞推广大使”活动。且为更好地帮助推广大使开展工作，中国排舞运动推广中心还推出惟一官方指定App：1758广场舞App。

与以往中老年人是广场舞的主力不同，随着广场舞的普及，部分年轻群体也逐渐加入到广场舞的行列中，令该市场的受众范围进一步扩大，潜在的发展空间不断拓展。但从目前的发展情况可以发现，广场舞App同质化的现象已较为明显，大多数广场舞App的功能、服务并没有形成自己的特点。此外，App毕竟是智能手机普及下的产物，如何推动更多中老年人群体适应也是需要面对的障碍之一。