Foreign Media headline: make up United States election, rumors cheat traffic earn advertising fees-IT information
2016 United States presidential election is like a mirror, reflects today's United States social rupture situation. Hillary Clinton and Donald Trump campaign argument that supporters of both parties clashed, the news media and hackers keep finding each other black spots. Both sides firmly believe that each other is the worst candidate ever.
Almost every day, there are new Clinton and Donald Trump's negative news appeared, becomes the focus media coverage as well as social networking sites, and discuss hot spots. But so far in this election of the most hostile atmosphere, all kinds of gossip and rumors are finding fertile ground for.
"Breaking news: FBI has determined that Hillary Clinton is convicted", see the news headlines, see the website Worldpolitcus.com, and maybe many people will mistakenly think that really, think Hillary really because the message scandal doomed, while forward readily to Facebook or Twitter, more people gathered and spread.
The news received more than 140,000 of the forwarding and comments on Facebook. However, this news is total rumor, the operators of this site nor in the United States, and in the distant European countries a small unknown town of Macedonia Verus (Veles). Looks like the site is built on WordPress blog templates, contact only a Gmail mailbox, is actually a self-media.
Last year, the small town of only tens of thousands of people became United States political rumor mill, there have been at least 140 dedicated United States political news media Web sites, and play looks like a United States Web site names, such as Worldpolitcus, USADailyPolitics, and so on. Their operators are a group of young students, and even some less than 20 years old.
However, these young people of Macedonia created United States political news media sites, making all sorts of decorative, sensational rumors, not really supporting Donald Trump or hate Hillary Clinton. Their sole purpose is to bring Web traffic by rumors, by advertising on the Web page, get advertising from Google AdSense.
Not only are they familiar with United States political and campaign modes, and learned how to spread via Facebook. They rely on traffic sources on Facebook, targeting United States Internet users, because a United States the value of Facebook users is United States users four times.
United States media found BuzzFeed, there are more than 100 currently active United States political information Web site from the Macedonian town, one of the biggest Web site on Facebook also has its own home page, with hundreds of thousands of fans. However, the United Kingdom the guardian survey, at least 150 the number of Web sites.
These sites are not all rumors, more aggregated from United States right-wing and conservative news media. When the site editor after a report found, would be a sensational misleading title, and then sent to spreading on Facebook. More and more people on Facebook, click on the news into their website, they will be able to get more advertising revenue.
However, the United States native also had the media site. A site LibertyWritersNews that has only two employees per month by Web advertising revenue reached US $10,000-40,000. The media has 150,000 fans in Facebook, 95% of the traffic comes from Facebook. They will also pay $3000 per month promotion in Facebook to get more traffic. Clearly, the media know the truth of wool from the sheep.
Since the title of the party's cause, the news or rumor or completely bland always huge hits. Hillary, for example a typical headline article in 2013 that would like to see Trump run for, because he is honest and will not be buying on Facebook received more than 480,000 forward, interactive, and so on. Indeed, only Hillary Clinton had said would like to see more business people to participate in politics, did not mention Thorpe.
But the title of the party was able to bring the flow of traditional media to catch up. By contrast, the New York Times about Trump declared $900 million loss tax shelters exclusive headlines 20 years, this data only 175,000 in Facebook .
Although Facebook has to deal with the identified spam from media sites, but most are limited readers see limiting punishment of these media. Many media media certification mark application for Facebook, so that you are more likely to avoid Facebook penalty.
These sites support had been spreading Democratic primary candidate Bernie Sanders (Bernie Sanders) of the United States left-wing political information, but Donald Trump Hillary matchup is the most content to attract Web traffic. A BVANews.com Web site founder of BuzzFeed revealed that Americans like to watch and the Trump-related news. He earlier founded the site, average of 1 million pageviews per month.
According to these editors said, as more and more people are finding the financial resources, founded hundreds of United States political news site, revenue has been far less now. Their monthly advertising revenue is $5000, the special featured articles or even $3000 per day of income . Macedonia, 2015 gross domestic product per capita of only $14,000.
However, as the United States General elections nearing, the Macedonia heading the party news site will also usher in the transition, some of them began to turn to the health topic. Obviously, this is an ordinary readers the most interesting topic.
国外自媒体标题党：编造美国大选谣言骗流量挣广告费 - IT资讯
2016年的美国总统大选，就像是一面镜子，照出了当今美国社会的割裂现状。希拉里和川普竞选阵营在唇枪舌剑，双方的支持者针锋相对，新闻媒体以及网络黑客不断寻找对方黑点。双方都坚定地认为，对方是有史以来最差的总统候选人。
几乎每一天，都有新的希拉里和川普的负面新闻出现，成为媒体以及社交网站的报道焦点和讨论热点。但在这种迄今最为敌对的竞选氛围中，各种流言和谣言也找到了滋生的土壤。
“突发新闻：FBI已经确定希拉里即将定罪”，看到这样的新闻标题，看到Worldpolitcus.com这样的网站，或许很多人都会误以为真，以为希拉里真的因为邮件门丑闻在劫难逃，同时随手转发到Facebook或者Twitter，引发更多人围观与传播。
这条新闻在Facebook上获得了超过14万的转发与评论。然而，这条新闻却是彻头彻尾的谣言，这个网站的运营者也不在美国，而在遥远的欧洲小国马其顿的一个无人知晓的小镇维勒斯(Veles)。这个网站看上去就是建在WordPress博客模版上，而联系方式只有一个Gmail邮箱，实际上就是一家自媒体。
过去的一年，这个仅有几万人的小镇成为了美国政治谣言工厂，出现了至少140个专注美国政治新闻的自媒体网站，而且都起着看起来像是美国网站的名字，例如Worldpolitcus、USADailyPolitics等等。他们的运营者都是一群年轻学生，甚至有的还不到20岁。
不过，这些马其顿年轻人创建美国政治新闻自媒体网站，编造种种以假乱真、耸人听闻的谣言，并不是真的支持川普或者痛恨希拉里。他们的唯一目的就是通过谣言带来网站流量，靠网页上的广告，从谷歌AdSense那里获得广告费。
他们不仅熟悉美国政治和竞选模式，更精通如何通过Facebook进行传播。他们将流量来源寄托在Facebook上，将目标对准美国网民，因为一个美国Facebook用户的价值是非美国用户的四倍。
美国媒体BuzzFeed发现，有超过100家目前还在活跃的美国政治资讯网站是来自这个马其顿小镇，其中最大的网站在Facebook还有自己的主页，拥有数十万粉丝。不过，英国《卫报》的调查显示，这样的网站数量至少超过150家。
这些网站也并不是全是谣言，更多是聚合来自美国右翼和保守派媒体的新闻。当网站编辑找到一篇报道后，就会起一个耸人听闻的误导性标题，然后发到Facebook上进行传播。越多人在Facebook上点击这些新闻进入他们网站，他们就能获得更多的广告营收。
不过，美国本土也有这样的自媒体网站。一个仅有两名员工的网站LibertyWritersNews每月靠网页广告收入就高达1万-4万美元。这个自媒体在Facebook上有15万粉丝，95%的流量都来自于Facebook。他们每月还会支付3000美元在Facebook进行推广，以获得更多的流量。显然，自媒体很知道羊毛出在羊身上的道理。
由于标题党的原因，这些或彻底谣言或平淡无奇的新闻总能带来巨大的点击量。例如一篇典型的标题党文章《希拉里在2013年表示，希望看到川普竞选，因为他诚实又不会被收买》在Facebook上获得了超过48万个转发、互动与评论。实际上，文章内容只是希拉里曾经表示，希望看到更多商界人士参政，根本没有提到川普。
但这样的标题党却能带来传统媒体望尘莫及的流量。相比之下，《纽约时报》关于川普申报9亿美元亏损合法避税二十年的独家头条报道，在Facebook上的这个数据只有17.5万。
虽然Facebook也会对一些认定垃圾信息的自媒体网站进行处理，但大多是限制读者看到这些自媒体的限流处罚。很多自媒体会申请Facebook的媒体认证标示，这样就更有可能避开Facebook的处罚。
这些网站此前也曾经传播过支持民主党初选候选人伯尼·桑德斯(Bernie Sanders)的美国左翼政治资讯，但川普和希拉里的对决才是最吸引网络流量的内容。一位BVANews.com的网站创始人对BuzzFeed透露，美国人就喜欢看和川普有关的新闻。他年初创办这个网站，平均每个月的浏览量有100万。
据这些自媒体编辑透露，由于越来越多的人发现了这个财源，创办了上百家美国政治资讯网站，现在营收已经远不如以前。他们每月的广告费收入是5000美元，特别热门的文章甚至可以每天3000美元的收入。而马其顿2015年的人均国民生产总值只有1.4万美元。
不过，随着美国大选即将落幕，这些马其顿标题党新闻网站也将迎来转型，其中一些人开始打算转向健康主题。显然，这也是一个普通读者最容易引起兴趣的话题。