China-made mobile phone United States dreams: bringing down Apple Samsung too difficult-IT information

United States four mainstream carriers, Verizon, and at and t, and t-mobile and Sprint. Enter the channel ensures that at least four operators millions of shipments into the mass market. Operator the channel total shipments reached 90%, while bare-metal market is also growing, but cannot shake the operator the channel position for several years.

On the product side, Samsung and Apple dominate the high-end market dominance, other brand's flagship single gap in shipments. From a balanced perspective that, even if the Note 7 has serious problems, operators will ensure that Samsung's share next year (currently about 28%), do not let Samsung beat. Otherwise Apple's dominance, after they and Apple would have been more difficult to deal with.

This is because Apple (share 42%) for United States operators are extremely strong, only they have the clout to force the operators to obediently accept conditions. No iPhone, no users, operators can only look down and even brought revenue of preinstalled applications are not loaded. Carrier channel, only phone is clean, everything else is operator crammed more than more than 10 do not clean application that Samsung is no exception.

Into mainstream carrier channel requires at least two or three years, during which requires strict plant certification and product testing, nearly more than 20 more of the certification process, including FCC certification and operators their own certification and laboratory accreditation. Small manufacturers may directly in the process of being cut off. Moreover, operators according to their own needs, controlling the number of suppliers and shipping scale, giving priority protection to some product lines cover low and medium-end products, generally do not accept the sudden upstart.

New entry for operators are also at risk, marketing needs, cost is not cheap. You see last year old bull to United States to expand their markets, said to call operator, later, there are sounds and below it? I respect the old man, but he really does not understand reality into a phone. Not to mention not to mention.

LG is the current United States operators focused on supporting brands, mainly in the low end in a large number of shipments, share rose to 13%, but the G5 's flagship sales is low (at this price, why don't Americans want me to buy Apple Samsung). Moto-Moto x-three generations of brave last year Netcom, no carrier channels, the results ... Was still too risky. Verizon Droid series do, there is at least one guarantee. Motorcycle overall share of around 5%. HTC increasingly decline, now share 4% on the good.

ZTE, cool, TCL Alcatel is the operator of three manufacturers in China, they were only made after many years of accumulation, carrier relations are good, but products are gathered in the low-end. ZTE sold more than million, but also difficult to break through the $400 limit in the end, of course, is by sponsoring the NBA actively enhance their brand recognition. Cool this year sales of 2 million units.

Huawei has been selling Hass chip products on the open market, also actively communicating hope into the first operator, is said to be planned within three years into. Open market sales Hass chip mobile phone, without so much red tape operator certification, Huawei's own laboratory can be completed. Although Huawei products are cost-effective, Mate 9 is determined in the United States market. But I personally think that United States operators of Huawei's attitude will be "China threat" effect. United States Government investigation Huawei, although little evidence has been made, but under the influence of Huawei in the United States bid was rejected, network equipment is difficult to sell to the mainstream carriers, terminal degree of difficulty is not small. This is not a Government ban on public, but an invisible barrier.

Enter the operator channel, that can also be sold on the open market. Amazon, best buy, B&H, Newegg is common in several channels. Most of the not in operator's brand is sold in these platforms. Huawei sold the same way in recent years. However, because Americans are buying habits (even if it cancelled the contract, operators purchase there are concessions, is full of Office, and warranty, rest assured. You buy a bare metal to the network, it's the tariff concessions), shipments of open market items are difficult to guarantee hundreds of thousands of units has been very successful. Like a new brand in the United States market, selling hundreds of thousands of units, is really a miracle, would also like to thank the first CM of the year blessings.

Current United States open market cost-effective midrange phone: Moto z, plus 3 ($ 400, pushed out over more than 500 USD), Glory 8 ($ 400), and Nexus 6p ($ 500), Le Pro 3 ($ 400), ASUS ZenFone 3 ($ 350). To this price, brand awareness has become critical. United States media China phones are amazing value at a time, because the United States at this stage in the market does not have much choice,

To enter the United States market, carrier channels are not of the great leap forward. But the United States carriers are actively acquiring content provider, creating new mode of channels and content, if music can provide operators interested in patterns in this area, may also squeeze in two years. Open markets, are far from being formed, yet not too attractive.

Music was released, under control have patent issues, cool and more than 7,000 patents. But patent cockroaches will jump out, new vendors must be prepared, to Huawei ZTE this level can only be said that others do not want to mess with you. Huawei's and t-mobile and Nokia Patent scuffle, Huawei shows strength to enhance the confidence of world war I.

However, music with Latino market, but music can really seriously consider areas where breakthroughs. Letv is also active in Spain language content of cooperation, its price is also Latino values of properties. This segment of the market in the United States is not small now because the price, more inclined to buy $200-300 worth of products.

To be honest, the Chinese mobile phone market is very difficult, the Chinese market is the absolute leading Apple and Samsung, they perhaps could buy music, after all, the domestic content is also very interested in, let them phone to abandon Apple, not realistic.

Millet, to enter the United States market, starting from the open market, brand to slowly consider possibilities of operators to enter. No shortcuts.

中国国产手机的美国梦：让华人放下苹果三星太困难 - IT资讯

美国主流运营商共有四家，Verizon、AT&T、T-Mobile和Sprint。进入这四大运营商渠道就保证了至少百万的出货量，进入了大众市场。运营商渠道占总出货量高达九成，虽然裸机市场也在增长，但几年内都无法撼动运营商渠道的地位。

在产品方面，三星和苹果占据着高端市场的绝对优势，其他品牌的旗舰单品出货量差距巨大。从平衡的角度说，即便Note 7出现严重问题，运营商也会保证三星在明年的份额(目前28%左右)，不会让三星垮掉。否则苹果一家独大，他们以后和苹果就更加难以打交道了。

这是因为苹果(份额42%左右)对美国运营商极其强势，只有他们有底气逼着运营商乖乖接受条件。没有iPhone就没有用户，运营商只能低头，连带来营收的预装应用都装不了。在运营商渠道，只有苹果手机是干干净净的，其他的都被运营商硬塞了十多个删不干净的应用，三星也不例外。

进入主流运营商渠道至少需要两到三年时间，期间需要进行严格的工厂认证和产品测试等近20多项认证流程，包括FCC认证和运营商自己认证和实验室认证。小厂商或许直接会在这个过程被砍掉。而且，运营商会根据自己的需求，控制供应商的数量和出货规模，优先保障一些产品线涵盖低中端的产品，一般不会接受突然出现的新贵。

新厂商进入对运营商来说也有风险，营销还需要投入，成本不划算。你看去年老罗牛气冲天来美国要拓展市场，还说要打运营商，后来还有声音和下文么？我尊敬老罗个人，但他有时候真的不了解现实就先胡吹一通。不提不提。

LG是目前美国运营商重点扶持的品牌，主要在低中端大量出货，占有率高达13%，但G5这样的旗舰销量很低(都这个价格了，美国人也想我干嘛不买苹果三星)。摩托去年的Moto X三代勇敢做全网通，没有走运营商渠道，结果。。。还是太冒险了。Droid系列有Verizon打理，至少有个保证。摩托整体份额保持在5%左右。HTC越来越衰微，现在份额有4%就不错了。

中兴、酷派、TCL的阿尔卡特是运营商渠道的三个中国厂商，他们都是经过多年积累才成功打入的，运营商关系也维持的不错，但产品都聚集在中低端。中兴销量超过千万，但也难以突破400美元界限的中端，当然，他们正在通过赞助NBA在积极提升品牌知名度。酷派今年大致销量在200万部。

华为已经在公开市场开卖海思芯片产品，也在积极沟通希望进入一线运营商，据说计划三年内打入。公开市场销售海思芯片手机，不需要经过那么多繁琐的运营商认证，华为自己就有实验室可以完成。虽然华为的产品确实很具有性价比，Mate 9也确定在美国上市。但我个人觉得，美国运营商对华为的态度还是会受到“中国威胁论”的影响。美国政府多次调查华为，虽然没有取得什么证据，但受此影响，华为在美国竞购被否决，网络设备难以卖给主流运营商，终端的难度也不小。这不是什么政府公开禁令，而是一种无形的壁垒。

进不了运营商渠道，那也可以在公开市场销售。亚马逊、百思买、B&H、新蛋是常见的几大渠道。大部分没有进运营商的品牌都在这几个平台上销售。华为这几年也是这么卖的。不过，因为美国人的购买习惯(即便取消了合约机，运营商购机还是有优惠，到处是营业点，还能保修方便，放心。你买个裸机去入网，也没什么资费优惠)，公开市场的单品出货量都难以保证，几十万部已经是非常成功了。像一加这样全新的品牌在美国走极客市场，居然销量达到几十万部，真的是奇迹，也要感谢第一年的CM加持。

目前美国公开市场的高性价比中端手机：Moto Z、一加3(400美元，被炒到500多美元)、荣耀8(400美元)、Nexus 6p(500美元)、乐pro 3(400美元)、华硕ZenFone 3(350美元)。到这个价位，品牌知名度就成为关键因素了。美国媒体每次评价中国手机都是惊叹性价比，因为美国现阶段的中端市场确实没有太多好选择，

乐视要进入美国市场，运营商渠道是不可能大跃进的。不过美国运营商正在积极收购内容服务商，创造渠道加内容的新模式，如果乐视能在这个领域提供运营商感兴趣的模式，或许还有可能在两年挤进去。公开市场方面，乐视的内容还远远没有组建完成，现在还没有太大的吸引力。

乐视发布之前，已经基本搞定了专利问题，酷派还有7000多项专利的。不过专利蟑螂还是会跳出来的，新厂商肯定要有准备，到了华为中兴这个级别才可能说别人不想招惹你。华为和T-Mobile以及诺基亚的专利混战，是华为展现实力提升自信力的一战。

不过，音乐随身动的拉丁裔市场，倒是乐视真的可以认真考虑突破的领域。乐视也在积极投入西班牙语内容的合作，本身的性价比也是拉丁裔看重的特性。这部分市场在美国不小，现在他们因为价格，更倾向于买200-300美元的产品。

说实话，华人手机市场挺难的，华人市场是苹果和三星的绝对主导，让他们买乐视电视或许可能，毕竟看国内内容还挺感兴趣，让他们手机放弃苹果，不太现实。

小米要进美国市场，也是从公开市场做起，做好品牌才能慢慢考虑进入运营商的可能性。没有捷径可取。