Software piracy raging in China, Microsoft, Adobe can't stand-IT information

Double 11 comes a day after Adobe to bring Creative Cloud back into the Chinese view. For many people, Adobe is were both magical and strange company. Amazingly they have many dazzling tools: Photoshop, InDesign, Lightroom and other heavy authoring software. Strange is that the company on the market in China, almost all is word of mouth (rarely found advertising on it), and very few people pay it.

September 2014, Adobe has announced the closure of the company's research and Development Center in China, into India, only left the sales department in several major Chinese cities. After the message is sent, Twitter has caused a lot of lookers, "Adobe has propped up on your career, you never pay a penny for it" Adobe close best describe language research and Development Center in China.

Of course, all of this chain reaction is directly, Adobe CC has been launched in the Chinese market. Remain on the official website are Adobe CS6 series. The Adobe software for launch in 2012, gradually became the standard of the Chinese design market. And Adobe to leave China, does not mean the piracy to stop. Adobe CC is still scheduled to appear in consumer computers, popularity of Lightroom in particular, has become the users select the pirate shot.

Until this year, China's market has undergone some minor changes. Drive large area were closed, have been hotbeds for pirated software, now have to retreat. This year rise to keep online consciousness of copyright, planted by the return of the Adobe House. Gradually clear concept of individual users of cloud services, and Creative value of the Cloud will be redefined.

But the interesting thing is, Adobe seems to have realized that, even if the return to the Chinese market. Individual users may not pay for it, a huge chain of pirated software to disappear from the Chinese market. Therefore, it launches Adobe Creative Cloud only for business users.

? Adobe official websites subscription instructions

In other words, Adobe's return, not to play the individual user market. Compared to to radical personal users of the pirated market, rather than starting from the creative company, cash is more direct and convenient. So here's the thing, so many creative companies, really going to pay for it?

In contrast to Adobe when, in fact, another a highly pirates killed by company should we care about. That is Microsoft, Microsoft struggling with piracy in China's history of blood and tears, is larger than any one company. In the XP era, almost every computer is a "depth", "diannaozhijia", "tomato House" Ghost system. However, with Microsoft and the computer makers "ambiguous" (negotiations), manufacturers new computer preloaded with genuine Windows System.

This year, more and more manufacturers start with the factory computer comes with Office Home Edition Microsoft manufacturers of genuine authority and tightly bound together. Microsoft--Office365 to the subscription services to individuals, more double 11 this year reaped success. With double major, Office365 Personal Edition 99/year, wild consumers bought goods. In other words, in the Chinese market, more and more users began to think about how to have a genuine software subscription licensing, rather grey areas continue to look for pirated software.

▲ 11, Microsoft China's 99 Office365 sold goods

Microsoft is also frequently in recent years, become Mac OS & the best developers on the iOS platform. The Office 365 's greatest value is in Microsoft's cloud services can be achieved, in a synchronized platform. More thought-provoking is that China's domestic mobile phone manufacturers have begun to partner with Microsoft, such as millet, MIUI in current development version (preview version of the phone system), it has built-in Microsoft Office is a full-service software. Kingsoft WPS is also pre-installed into the millet system. Microsoft and other well-known ROM--CyanogenMod also conducted in-depth cooperation. It can be said that Microsoft's individual subscribers outbreak, cannot leave it on multiple platforms was developing Office applications, and continue its cooperation with the manufacturers vaguely coherent strategy.

Manufacturers of genuine push groping forward again from the very beginning, for many people in education, these specialized software vendors are given a lot of concessions and help. For example, Microsoft Office 365 for education authorized granting teachers & students free access. In front of the Office 365 for education licensing program, but it also offers cooperation in education and software agents. For example, Purcell School Pioneer, it not only offers only Office of education, there are Adobe CS6 series price.

All of this can be seen as two much piracy in China as a result of the company, to try to win the next generation consumer marketing campaign . After all users choose not to spend a penny of piracy, even in freezing the price of their products, are able to make their financial reports more attractive.

Apple's APP Store appears in the report for the third quarter of this year, Apple iOS App Store of the system's total revenue in China surpassed the United States as the world's first. This is indeed a time for all developers are burning with the good news of faith on the China market, former developer hurt, after all, become a developers treasure.

Of course, Adobe Creative Cloud entering China this time is essentially a cloud service, and can synchronize your creation to the cloud. The user to change the computer and lead to PSD font is missing in this slot. Adobe Creative--Typekit Cloud also provides solutions, this feature to the user's font information is stored in Adobe Air, so that the user only needs to has landed Creative Cloud, you can synchronize his font in the cloud. This feature in Adobe CC 2014 has already possessed, but since CC couldn't in the Chinese market, so that no user can enjoy the convenience of this cloud service from Adobe.

In the context of domestic disintegration of cloud services, Adobe Creative Cloud's return, whether copyright consciousness awakening Chinese market Grab yourself a portion? Now, Adobe is not care about gets plenty of retail (individual), but a continuation of Microsoft's approach, take creative company (Microsoft caught vendors), in cooperation with the Government (Adobe in return to Conference, thanked the Government of Shanghai), launched cloud services like Typekit for the stickiness blessings. Adobe industry position, as well as the promotion of a more mature, will tear a hole in the Adobe layout of proliferation of piracy .

But this does not mean that Adobe's pirated map will disappear in the Chinese market. Because the success of the App Store and Microsoft because they do marketing activities (App 1 APP Store and Microsoft Office 365 price). Currently Adobe Chinese official website, and found Adobe's pricing information, need Advisory modes to that subscription prices. But Adobe pricing in the past, I am afraid that only innovative companies can afford to make money.

盗版软件中国肆虐，微软、Adobe不能承受 - IT资讯

在双十一到来的前一天，Adobe携Creative Cloud重新进入了中国人的视野。对于很多人而言，Adobe是一共既神奇又陌生的公司。神奇的是他们有诸多让人目眩的工具：Photoshop、InDesign、Lightroom等重磅创作软件。可陌生的是，这家公司在中国市场上，几乎都是行业口碑相传（极少发现有关它的广告），极少有人为它进行付费购买。

2014年9月，Adobe公司在宣布关闭了在中国的研发中心，将其并入印度，只在中国的几个主要城市留下销售部门。消息发出后，在微博上引起了一阵不小的围观，“Adobe撑起了你的事业，你却没有为它付一分钱”成为Adobe关闭中国的研发中心最佳形容语。

当然，这一切直接链式的反应就是，Adobe CC一直未在中国市场推出。在官网上一直停留的都是Adobe CS6系列。这款Adobe在2012年推出的软件，逐渐成为了中国设计市场的标配。而Adobe离开中国，并不意味着盗版的停止。Adobe CC依然如期的出现在了消费者电脑上，尤其是Lightroom的流行，更是成为用户选择盗版的强心剂。

直到今年，中国市场发生了一些细小的变化。网盘大面积的被关闭，曾经盗版软件的的温床，如今却纷纷退却。而今年来网上不停兴起的版权意识，为Adobe的回归埋下了伏笔。而个人用户云服务概念的逐渐明晰，也让Creative Cloud的价值将被重新定义。

但是有趣的是，Adobe似乎也发觉到，即使目前回归到中国市场。个人用户未必会为它买单，庞大的盗版软件链难以从中国市场瞬间消失。因此，它推出的Adobe Creative Cloud目前只面向企业用户。

▲Adobe官方网站的订阅说明

也就是说，Adobe的回归，并不是为了征战个人用户市场。相较于难以根治的盗版的个人用户市场，不如从创意公司入手，变现更为直接和便利。那么问题来了，那么多创意公司，真的会为它付费嘛？

在对比Adobe的时候，其实另一家备受盗版所害的公司更应该被我们关心。那就是微软，微软在中国与盗版抗争的血泪史，比任何一家公司都来的真。在XP的年代，几乎每台电脑都是一套“深度”、“电脑之家”、“番茄之家”的Ghost系统。但是，随着微软与各大电脑厂商的“暧昧”（谈判），厂商新出的电脑上都预装了正版的Windows系统。

在今年，越来越多厂商开始随出厂电脑附送Office家庭版，微软的正版授权与厂商紧紧的绑定在了一起。而微软面向个人的订阅服务——Office365，更是在今年的双十一斩获佳绩。配合双十一大促，Office365个人版99元/年，被疯狂的消费者买断了货。换句话，在当下的中国市场，越来越多用户开始思考如何去拥有一套正版的软件订阅授权，而不再继续寻找盗版软件的灰色地带。

▲双十一，微软中国的99元Office365卖断了货

而微软近年来也是动作频频，一度成为了Mac OS & iOS平台上的最佳开发者。其Office 365最大的价值也在于能够实现微软提供的云服务，在多平台同步。更为令人深思的是，中国国产手机厂商也开始了与微软合作，例如小米，在当前的MIUI开发版（小米手机系统的预览版），就已经内置了微软Office全套软件。但金山的WPS也同样预装进了小米系统中。微软与另一知名ROM——CyanogenMod也进行了深度合作。可以说，微软的个人订阅用户大爆发，离不开它在多平台进行了Office应用的开发，以及继续保持它与厂商合作暧昧的一贯战略。

其实厂商的正版推动计划从一开始就再摸索中前行，对于不少教育行业的人来说，这些专业性软件厂商都给予了许多优惠与帮助。例如，微软的Office 365教育授权，授予教师&学生免费使用权。而在Office 365的教育授权计划前，其实它也和一些软件代理商进行了教育优惠合作。例如赛尔校园先锋号，它不仅仅有Office的教育优惠，也有Adobe CS6系列的优惠价格。

这一切都可以视作两家在中国市场备受盗版其害的公司，为了拉拢下一代消费者的营销活动。毕竟比起用户选择一毛钱都不花的盗版，即使在冰点价格的自家产品，依旧能够多少让自己的财务报告更加好看。

苹果的APP Store在今年第三季度报告中显示，中国在苹果iOS系统App Store的总营收首次超越了美国成为全球第一。这的确是一个让所有开发者都对中国区市场燃起信心的好消息，毕竟昔日的开发者之伤，成为另一座开发者的宝地。

当然，这次进入中国的Adobe Creative Cloud本质上是一项云服务，能够将你的创作上传到云端进行同步。在用户更换电脑，而导致PSD中的字体缺失这一槽点。Adobe Creative Cloud也提供了解决方案——Typekit，这项功能能够将用户的字体信息存储在Adobe的云端，这样用户只需要登陆了Creative Cloud，就能够同步他在云端的字体。而这一功能其实在Adobe CC 2014就已经拥有了，但由于CC迟迟没法在中国市场投放，因此没有用户能够享受到Adobe带来的这项云服务便利。

在国内云服务大解体的背景下，Adobe Creative Cloud的回归，能否在版权意识逐渐苏醒的中国市场上分得自己的一杯羹？就目前来看，Adobe公司并不是很在意获取足量的散户（个人用户），而是延续微软的办法，抓住创意公司（微软抓住厂商），与政府合作（Adobe在回归发布会中，感谢上海政府的支持），持续推出类似Typekit这样的云服务为用户粘性加持。以Adobe的行业地位以及一个较为成熟的推广方式，一定会在Adobe盗版泛滥的版图中撕裂出一个缺口。

但这并不意味着，Adobe的盗版版图将会在中国市场上消失。因为App Store和微软中国的成功，源于他们所做的营销活动（App Store的1元APP与微软中国的Office 365降价）。目前在Adobe中国官网，并有查到Adobe的定价信息，需要用咨询的方式才能得知具体订阅价格。但以Adobe以往的定价，恐怕也只有特别赚钱的创意公司能够负担起。