Crazy Web cast: 2020 or the leveraging of billions of capital-IT information
An overnight legend, frantic Chase capital 2016 webcast is full of myths.
Data show that online broadcast platforms have been operating more than 200 domestic market has reached 9 billion yuan, the network reached 235 million live users, 45.8% per cent of Internet users. Online research report said gold 2020 webcast will move the qianyiji of money.
A national broadcast time has come, "perhaps, this is a revolution. ”
Crazy live
On November 16, a well-known Internet broadcasting platform "Dragon Ball live" CEO Chen Qidong send internal mail to all employees, suning confirmed its cohesion media (PPTV) through the acquisition of shares acquired in a series of investments 100% stake in Dragon Ball live.
At this point, suning become the Baidu, Ali, after companies such as Tencent, Wanda, and a live Internet strong layout of the Giants in the field.
Internet Day "B.A.T. "In the games as the main profit points Tencent went live on the Internet the most cutting-edge, they are Dragon Ball live current shareholders of one of the parties. Make Dragon Ball stake, Tencent still holds stakes currently live platforms are 8, but rumors are going to BREW app platform for Internet broadcasting system, was not included in the 8.
Giants have shown enthusiasm for future live broadcast platform on the Internet with confidence. AI Media Advisory, according to data released showed that number of Chinese online live streaming platform has more than 200, the webcast market size of about 9 billion yuan, the network reached 235 million live users, 45.8% per cent of Internet users. According to AI Media Advisory forecast until the end of 2016, live online users to reach 312 million people, equivalent to half of China's Internet users. Au online research report suggests 2020 webcast will move billions of money.
"Around 2015, starting in the first half, webcast, China opened up a new era, basically synchronized with the global pace. "Claiming to have seven of 10 live experience (network name), said in an interview with the China Times reporter," to the second half of last year, have entered a fairly frantic time, more iconic events include Wang Sicong created Panda TV, anchor price move of the game, Korea anchorwoman bulk into the live market in China, and so on. There was a certain degree of social influence, not just in the old market area, by 2016, the society as a whole to live have a new understanding. ”
Seven at present, registered himself as an incorporated company, and within a community, Chaoyang District, Beijing rented half storey house, he called himself "reticulocyte incubator" was also called "net red factory".
According to seven introduced, only within its accommodation with the community, he has known incubators have the same properties more than 7. "I estimate the reticulocyte incubator in Beijing may not add up to more than 500 large and small, throughout China, whether registered or not registered, regardless of network, Studio red factory, brokers, also is a network on red incubator similar to all, there should be tens of thousands. More than 95% is the past years. ”
Formal training on reticulocyte synchronization with the pace of private investment. September 2016, China's first "reticulocyte professional" commenced in the Zhejiang Yiwu industrial and commercial college. This was dubbed the "Taobao, University of" schools of professional is the "network model", through 3 years of study, the students can get nationally accredited college degree.
Public reports indicate that 2015 China and Korea anchorwoman suffered poaching each other broadcast platforms, TV Panda poaching is known as Korea's first anchorwoman Yin Suwan became landmark events. Former anchorman of the Pro game, if the wind with 20 million worth, refresh the game host transfer list.
Wealth story appeared, reticulocyte became the latest of the handful of occupations.
Live Lake
Dream on waking.
"We just lower-middle rack Meerkat from the App Store. "On October 1, this broadcast revolution leader Meerkat founder Ben · Rubin announced on his Twitter Meerkat line. February 2015, the Meerkat to become the world's first live broadcast platform based on mobile Internet technology, and to visit the Apple app store, which opened the era of mobile Internet Webcast.
While in China, network live Lakes show flowers of Saskatchewan. Traditional show, led by YY, 9158; led by fish, Panda game broadcasts; to reflect Pan-live entertainment, a live, pepper led; live sports special Octopus, many niche vertical class live broadcast is frantically staking.
"In my view Webcast 2015 capital markets found a new Blue Ocean. "The angels investor once said in an interview with the China Times reporter," model to make money on the Internet is very simple, just two links, traffic and cash. In 2015, the liquidity of capital burst on the webcast, so in droves. ”
Wang Licen voted in a webcast platform is not large in scale, he told the China Times reporter, currently the platform worked well, was a second round of financing.
"I voted for the purpose of this project is very simple, is because they have the traffic. In many cases, Internet product liquidity is needed for you to bet, bet live but you don't have to, because of its cost and the technological threshold is very low. All you have to do is to let it flow. We used to worry about Huang involved, management issues, but there are now no need to worry about, because its content is big, webcast will essentially become a media, is complementary to the television media, so no need to worry about it have any bottlenecks on the content, so traffic will be very strong for the future. ”
Once said, what really changed his views on the webcast, Hunan satellite TV is the reality show I'm a singer, competing show, the show invited all singers opened personal webcast, and critically-acclaimed.
"People watch reality shows on TV, a program for up to 2 hours is limited. Internet live reality TV formed a good supplement, people here see more content. This kind of application can be extended to almost all areas so Internet broadcasting content market in the future will be very large, perhaps, it's going to be a revolution. ”
疯狂的网络直播：2020年或将撬动千亿资金 - IT资讯
一夜暴富的传说，资本疯狂的追逐，2016年的网络直播充满神话。
数据显示，国内在线运营的直播平台已经超过200家，市场规模已经达到90亿元，网络直播用户规模达到2.35亿，占到网民总数的45.8%。中金在线的研报认为，2020年网络直播将撬动千亿级规模的资金。
一个全民直播的时代已经到来，“或许，这是一场革命。”
疯狂的直播
11月16日凌晨，国内知名互联网直播平台“龙珠直播”CEO陈琦栋向全体员工发送内部邮件，证实苏宁旗下聚力传媒（PPTV）将通过收购股权等一系列投资方式取得龙珠直播100%的股权。
至此，苏宁成为继百度、阿里、腾讯、万达等企业之后，又一家在互联网直播领域强势布局的商业巨头。
互联网天团“B.A.T。”中，以游戏为主要盈利点的腾讯走在互联网直播最前沿，他们也是龙珠直播当前的股东方之一。在让出龙珠的股权后，目前腾讯仍然持有股权的直播平台还有8家，但传言将要酝酿互联网直播系统的微信平台，并不在8家之列。
巨头们展现出来的投资热情让互联网直播平台对未来充满自信。据艾媒咨询发布的数据显示，目前中国在线直播平台数量已经超过200家，当前的网络直播市场规模约为90亿元，网络直播用户规模达到2.35亿，占到网民总数的45.8%。据艾媒咨询预测，到2016年底，在线直播用户数将达3.12亿人，相当于中国网民的一半。中金在线的研报则认为，2020年网络直播将撬动上千亿规模的资金。
“大约从2015年的上半年开始，中国的网络直播开启了一个新的时代，基本上与全球的步伐是同步的。”自称拥有10年直播经验的七哥（网名）在接受《华夏时报》记者采访时表示，“到了去年的下半年，就进入了一个相当疯狂的阶段，比较有标志性的事件包括王思聪创建了熊猫TV，游戏主播天价转会，韩国女主播批量进入中国直播市场等等。当时就有一定的社会影响，而不是仅仅局限在原有的市场范围内，到2016年，整个社会对网络直播就有了一个新的认识。”
七哥目前注册了自任法人的公司，并在北京市朝阳区的一个小区内租下了半层住宅，他将自己的产业称为“网红孵化器”，也有人将其称为“网红工厂”。
据七哥介绍，仅在其驻扎的同小区内，他已经知道有相同性质的孵化器超过7家。“我估算全北京的网红孵化器大大小小加起来可能会超过500家，如果把中国各地，不管注册的还是没注册的，不管叫网红工厂的、工作室的、经纪公司的，还是网红孵化器的类似公司全算上，应该有上万家。其中95%以上都是过去这一年里出现的。”
关于网红的正规培训与民间投资的步伐基本同步。2016年9月，中国第一个“网红专业”在浙江义乌工商职业技术学院开课。这所被网友戏称为“淘宝大学”的学校所设置的专业是“电商网络模特”，通过3年学习，该专业学生可以获得国家认可的大专学历。
公开报道显示，2015年中国和韩国女主播遭遇直播平台间的相互挖角，其中熊猫TV挖角被称为韩国第一女主播的尹素婉成为行业标志性事件。曾经作为职业选手的游戏主播若风则以2000万身价，刷新游戏主播转会榜。
财富故事的出现，让网红成为最新的受捧职业。
直播江湖
有梦就有梦醒时分。
“我们刚刚把Meerkat从App Store中下架。”10月1日，本轮直播革命的引领者Meerkat的创始人Ben·Rubin在他的Twitter上宣布Meerkat正式下线。2015年2月，Meerkat成为全球第一款基于移动互联网技术的直播平台，并登陆苹果应用商城，由此揭开了网络直播的移动互联网时代。
而在中国，网络直播江湖则显现出百花齐放的盛景。以YY、9158为首的传统秀场；以斗鱼、熊猫为首的游戏直播；以映客、一直播、花椒为首的泛娱乐直播；以体育为专项的章鱼直播，诸多细分领域的垂直类直播正在疯狂地跑马圈地。
“在我看来网络直播是2015年资本市场发现的一片新蓝海。”天使投资人王立在接受《华夏时报》记者采访时表示，“互联网赚钱模式很简单，就两个环节，流量和变现。2015年，资本市场突然发现了网络直播的变现能力，所以蜂拥而至。”
王立参投了一家规模并不很大的网络直播平台，他告诉《华夏时报》记者，目前该平台运转良好，正在进行第二轮融资。
“我投这个项目的目的很简单，就是因为他们有流量。很多时候，互联网产品的变现能力是需要你去赌的，但是直播你不用赌，因为它的成本、技术门槛都非常低。你要做的就是让它产生流量。以前我们担心过涉黄、管理等方面的问题，但是现在发现不需要担心，因为它的内容空间很大，网络直播本质上会成为媒体，是对电视媒体的补充，所以并不需要担心它在内容上有什么瓶颈，所以未来的流量会很大。”
王立表示，真正让他改变对网络直播看法的，是湖南卫视《我是歌手》的真人秀节目，该节目曾邀请所有竞演歌手开通个人网络直播，并广受好评。
“大家看电视里的真人秀，一个节目最多2小时，是有限的。互联网直播对电视真人秀就形成了很好的补充，人们在这里看到了更多的内容。这种应用方式几乎可以拓展到所有领域，所以未来互联网直播的内容市场会很大，或许，这会是一场革命。”