United States Black Friday e-commerce sales are expected to break the US $3 billion, a record-IT information
Beijing November 26 morning news, United States Black Friday online shopping continues to grow, and once again hit a new record this year. According to Adobe's latest report, this year Black Friday sales will exceed $3 billion. Is expected that this will also be the United States retail history, mobile sales exceeded 1 billion dollars for the first time.
Adobe expects Black Friday sales this year will reach us $3.05 billion, an increase of 11.4%.
It is clear that on Thanksgiving and Black Friday record e-commerce sales in the mobile business plays an important role. Mainstream retailers, such as Amazon, eBay and Wal-Mart, target pointed, mobile traffic and sales on the rise. For example, Amazon said, mobile e-commerce orders on Thanksgiving day more than last year's Cyber Monday. Wal-Mart said that Thanksgiving day over 70% website traffic from mobile. Target said 60% 's Thanksgiving day sales from mobile devices.
This trend has continued into the Black Friday. Mobile e-commerce sales on Black Friday, the day is estimated at 1.13 billion dollars, an increase of 25%. Wal-Mart said Friday the Walmart.com website 60% orders from mobile devices.
Adobe noted that all major retail site traffic on Black Friday, 56% from a mobile device. Which, 47% for smartphones, tablet computers accounted for 9%.
The other hand, mobile merchant account for e-commerce sales 40%, 29% of them from smartphones, 11% from the tablet. As United States Eastern time Friday at 3 o'clock in the afternoon, moving completed sales have reached 680 million dollars.
However it is interesting, the data showed that the conversion rate for smartphones than tablets and PC. Despite the overall conversion rate is on the rise, but Smartphone conversion rate is 1.9%, down from 3.7% tablets, as well as PC-4%. As a reference, holiday season for smartphones, tablets and the average conversion rate of PC, and 1.3% and 3.2%, respectively.
In addition, sales from iOS than Android. IOS devices with an average order price of $144, above $136 Android devices.
Adobe aggregates 22 billion retail site traffic data, including United States 80% top retailers ' online transactions.
Adobe noted that this year's best selling electronic products is Apple iPad, Samsung 4K TV, Apple MacBook Air, LG TV and Microsoft Xbox.
Taking into account the Thanksgiving Day e-commerce sales of us $1.93 billion, two-day e-commerce sales will be close to 5 billion dollars. Best selling toys include LEGO Creator Sets, Razor electric scooter, Nerf toys guns, big Elf drone of Xinjiang and the Barbie Dreamhouse.
Despite the sales record, but e-commerce industry is still in the United States recover the downward trend after the election. Adobe Digital Insights Chief Analyst tamala·jiafuni (Tamara Gaffney) says: "shopping after suffering the negative effects of the election has not been fully restored, but consumers are returning to shopping. With Black Friday consumption grows, we are back on track. We expect more than Black Friday Cyber Monday, became the biggest promotion ever, sales will reach us $3.36 billion. ”
美国黑色星期五电商销售预计将破30亿美元，创历史纪录 - IT资讯
北京时间11月26日早间消息，美国黑色星期五的网购正持续增长，而今年再次创下了新纪录。根据Adobe发布的最新报告，今年黑色星期五的电商总销售额将突破30亿美元。预计这也将成为美国零售行业历史上，移动端销售额突破10亿美元的第一次。
Adobe预计，今年黑色星期五的电商销售额将达到30.5亿美元，同比增长11.4%。
很明显，在感恩节和黑色星期五创纪录的电商销售中，移动电商扮演了重要角色。主流零售商，例如亚马逊、沃尔玛、塔吉特和eBay均指出，移动端流量和销售额呈现上升趋势。例如亚马逊表示，感恩节当天的移动电商订单超过了去年的网购星期一。沃尔玛则表示，感恩节当天超过70%的网站流量来自移动端。塔吉特表示，60%的感恩节销售来自移动设备。
这一趋势也延续至了黑色星期五。移动电商销售额在黑色星期五当天预计为11.3亿美元，同比增长25%。沃尔玛则表示，黑色星期五Walmart.com网站的60%订单来自移动设备。
Adobe指出，在黑色星期五所有主流零售网站的访问量中，有56%来自移动设备。其中，47%为智能手机，平板电脑占比为9%。
另一方面，移动电商占电商销售额的40%，其中29%来自智能手机，11%来自平板电脑。截至美国东部时间周五下午3点，移动电商完成的销售额已达到6.8亿美元。
然而有趣的是，数据表明智能手机的转化率不及平板电脑和PC。尽管转化率整体正在上升，但智能手机转化率为1.9%，低于平板电脑的3.7%，以及PC的4%。作为参考，假日季中智能手机、平板电脑和PC的平均转化率分别为1.3%、2.9%和3.2%。
此外，iOS带来的销售额仍然要高于Android。iOS设备的平均订单价格为144美元，高于Android设备的136美元。
Adobe聚合了零售网站的220亿次访问量数据，包括了美国百大零售商的80%在线交易。
Adobe指出，今年销量最好的电子产品是苹果iPad、三星4K电视机、苹果MacBook Air、LG电视机，以及微软Xbox。
考虑到感恩节当天19.3亿美元的电商销售额，两天的电商总销售额将接近50亿美元。销量最好的玩具包括乐高Creator Sets、Razor电动滑板车、Nerf玩具枪、大疆精灵无人机和芭比Dreamhouse。
尽管销售情况创纪录，但电商行业仍在从美国大选后的下行趋势中复苏。Adobe Digital Insights首席分析师塔玛拉·加夫尼（Tamara Gaffney）表示：“大选之后网购遭遇的负面影响尚未全面恢复，但消费者正重新回归电商购物。随着黑色星期五消费的增长，我们正回到正轨。我们预计，网购星期一将超过黑色星期五，成为有史以来最大的促销日，销售额将达到33.6亿美元。”