Amazon began to fake hard hands, but shots late-IT information
Bloomberg recently wrote, in order to guarantee the smooth progress of the holiday shopping season, Amazon launched a massive match-fixing operation, match-fixing or even upgrade to the main objective of the e-commerce giant next year. However, in this game of cat and mouse in the Amazon does not take hold, they acted too late.
Counterfeit goods businesses suffer
As Amazon's oldest businesses, He Cuike 2008 has started in this platform sales TRX training system (elastic band) in 2013, he began to notice that Amazon's fake question. And the victim is He Cuike, he sold cheap imitations of TRX training system blatantly sold on Amazon. Then He Cuike searched the Amazon with the employees to identify replicas and reported to the requested site to the next. However, Amazon cut speed to keep up speed of fakes last by 2014 fake trend was completely unstoppable, He Cuike that caused him to lose $100 million a year with the most fakes, to twice times the normal annual sales.
He Cuike is helpless, he has to pay annually on Amazon a lot of promotion and marketing costs, Amazon will cut from each sale, but the fake default these processes, they can use genuine star power to quickly open up an outlet. However, fakes of genuine damage is obvious, is super bad behind the cheap materials and quality control, shortly after the purchase, the user may lose their confidence in such products and complete, so complete market he was completely buried.
Insiders say, Amazon clearly fake problem is growing on the platform, but over the years they have kept silent about this, this approach makes genuine businesses are suffering.
Li GUI flood scare Li Kui
Now, the world's largest online retailer finally acted in 2017, Amazon's primary goal is to combat the flood of fakes on the platform. To this end, they also specialize in United States and Europe have set up a working group, the future will be combined with the brand to cope with the growing problem of fake.
It is reported that the Amazon is determined to match-fixing thing stems from early this year. At that time, they want to pull the baseball and Football League merchandise sold in the platform, but the other side think Amazon fakes lax controls, just unwilling to say anything on the shelves. According to this rumor, Amazon said in a statement: "fakes a zero tolerance attitude on our Web site. ”
Amazon's anti-counterfeiting group, through a registration system with all the major brands (including brands that are not in the Amazon last), then they will ask the seller on the site offering sales and agent certificate. Amazon started earlier this year joined up with Nike and other companies testing the new registration system, and brand will be extended next year to thousands of companies.
After Amazon's change of attitude was disheartened He Cuike has turned up in business, they sued four days of businesses selling counterfeit TEX system. He Cuike said: "our brands invested heavily in innovation, but we had a flood of fake victims, they not only stole our idea, and homeopathic to turn us into their marketing team, it is outrageous. ”
Match-fixing is not simple as shouting slogans
However, the crackdown is easier said than done won't be easy. Amazon now is the Wild West, there are more than 2 million independent sellers, Amazon sells more than half of the goods a year from the hand of their. For Amazon, the sellers quickly fleshed out their platform, but also can save a lot of costs. However, these businesses help the Amazon quickly become bigger and stronger, but platform a simple registration system became a hotbed of fakes, many unruly elements found in the Amazon basin have passed fake before you earn big bucks.
The Jolt was Amazon's "first", it warned businesses not for sale during the holiday shopping season to act rashly, but Amazon's crackdown was just some little and come too late.
As stores gradually began "the net", Amazon is facing more and more goods, they also sometimes difficult to distinguish between true and false. Data show that even Amazon had taken strike-hard attitude, the flood of fakes on the platform shows no signs of convergence. Meanwhile, prop issues into the problems of the e-commerce platform.
The OECD (OECD) data display, all kinds of fake sales of as much as $500 billion a year, by 2013, total global imports accounted for 2.5%, and with the increasing popularity of online shopping, and this number will continue to grow.
Because Amazon has always been unable to control the growing fakes, many merchants started back, and in October of this year, Apple has sued Amazon merchants selling fake Apple products. Commercial operations Director of NetNames Fowler said: "fakes will never be killed out on the Internet. Amazon is the world's most trusted e-commerce platform, and this property attracts a large number of those making and selling fake tidal wave, they use the unconditional trust of users of Amazon's weaknesses. ”
Businesses help themselves is in an infinite loop
Luosenweige is another popular Amazon sellers of fake injuries, his DC Innovations brand landed in 2009 Amazon sold in 2015 and climb the peak. Since then, fake started targeting their products, a variety of cheap imitation goods started to attack the Amazon. Subsequently, DC Innovations product sales drop, painstakingly established brand is almost destroyed by the fakes.
In order to save themselves, luosenweige day in the Amazon looking for counterfeit products, while reducing their losses, but the process is a waste of time, because to make the Amazon sale business he need to buy fakes and photos uploaded to Amazon. However, the luosenweige found their Pilgrim Amazon letter after a sale of business, these criminals would instantly change the vest is back, this game of cat and mouse luosenweige is not consumption.
In addition, the sale of businesses with investigation measures, luosenweige account was targeted by criminals, he could no longer buy these fake home to match-fixing. Therefore, the luosenweige had problems to help their friends and partners. "Bought a fake and reported to the Amazon it's a waste of time. "Luosenweige said.
Amazon, eBay and Alibaba has such problems, they are platform independent businesses has its own storage system, beyond the e-commerce platform. Therefore, the report-title-report-title became the only way to match-fixing, but it would let businesses weighed down completely into an infinite loop.
To pressure surge in counterfeit Thunder need a multi-pronged, in addition to strengthening supervision of the Amazon, consumers also need to develop a pair of eyes (such as learning the true and false recognition site and price issue).
亚马逊开始对假货下狠手，但出手已晚 - IT资讯
彭博社近日撰文称，为了保障假日购物季的顺利进行，亚马逊展开了声势浩大的打假行动，打假甚至升级为了电商巨头明年的主要目标。不过，在这场猫鼠游戏中亚马逊并未占据主动，它们出手的时间实在太晚了。
假货泛滥让商家苦不堪言
作为亚马逊的老商家，贺崔克2008年起就开始在这一平台销售TRX训练系统（弹性训练带）了，2013年起他开始注意到亚马逊的假货问题。而受害者就是贺崔克，他销售的TRX训练系统的廉价仿品居然在亚马逊上堂而皇之的销售了起来。随后贺崔克与员工一起翻遍了亚马逊，找出那些仿品并上报请求网站将其下架。不过，亚马逊删的速度跟不上假货上架的速度，到2014年假货的趋势完全无法阻挡了，贺崔克称假货横行造成他每年损失1亿美元，达到正常年销售额的两倍。
贺崔克也是无奈，每年在亚马逊上他都要付出大量的推广和营销费用，每笔销售亚马逊还会从中抽成，但假货缺省却了这些过程，它们可以借助正品的明星效应迅速打开销路。不过，假货对正品的伤害是显而易见的，廉价的背后是超级差的用料和品控，购买后不久，用户可能就会对此类产品彻底丧失信心，这样一来完整的市场就被彻底埋葬了。
内部人士表示，亚马逊清楚假货问题正在平台上愈演愈烈，不过多年以来它们却对此保持沉默，这一做法让正品商家们苦不堪言。
李鬼泛滥吓退李逵
现在，世界上最大的网络零售商终于要有所行动了，2017年亚马逊的主要目标就是打击平台上泛滥的假货。为此，它们还专门在美国和欧洲成立了工作小组，未来将联合各品牌共同应对日益猖獗的假货问题。
据悉，此次亚马逊决心打假源于今年年初的一件事。当时，它们本想拉来棒球和橄榄球联盟的商品在平台销售，但对方却认为亚马逊对假货疏于管控，说什么都不愿上架。针对这一传闻，在一份声明中亚马逊表示：“我们对于网站上的假货持零容忍态度。”
亚马逊打假小组将通过登记制度与各大品牌（包括未在亚马逊上架的品牌）合作，随后它们会要求网站上的卖家提供品牌的销售和代理证明。今年早些时候亚马逊就开始联手耐克等公司测试新的登记制度了，而明年它们会将合作品牌扩展到数千家。
亚马逊转变态度后，曾经心灰意冷的贺崔克在生意上出现了转机，他们几天内就起诉了四家销售仿冒TEX训练系统的商家。贺崔克表示：“我们的品牌在创新上投入巨资，但假货的泛滥却让我们成了受害者，它们不但偷走了我们的创意，还顺势将我们变成了它们的营销团队，实在是令人气愤。”
打假可不是喊口号那么简单
不过，打假说起来容易做起来可不简单。亚马逊的平台现在简直是狂野的西部，这里有超过200万个独立卖家，而每年亚马逊上销售的一半以上商品都出自他们之手。对亚马逊来说，这些卖家快速充实了自家平台，而且还能省下许多费用。不过，这些商家虽然帮亚马逊迅速做大做强，但平台简单的注册制度成了假货的温床，许多不法分子在亚马逊发现前已经通过假货赚的盆满钵满了。
这次的重拳出击可以算是亚马逊的“第一次”，它在警告售假商家不要在假日购物季轻举妄动，不过亚马逊的打击力度还是有些小，而且来的太晚了。
随着实体商店逐渐开始“触网”，亚马逊面对的商品越来越多，有时它们也很难分清真假。数据显示，即使亚马逊采取了严打态度，平台上各种假货的泛滥丝毫没有收敛的迹象。同时，假货问题也成了电商平台的通病。
经合组织（OECD）的数据显示，各类假货每年的销售额高达5000亿美元，占到了2013年全球进口总额的2.5%，而随着网购的逐渐普及，这一数字还将继续增长。
由于亚马逊始终无法控制愈演愈烈的假货，许多商家开始萌生退意，而今年十月，苹果则状告亚马逊的商家售卖假冒苹果产品。NetNames公司商业运营总监福勒表示：“网上的假货是永远也杀不完的。亚马逊可以算是世界上最值得信赖的电商平台了，而正是这一属性吸引了大量制假售假者汹涌而来，他们利用了用户无条件信赖亚马逊的弱点。”
商家自救却陷入死循环
罗森维格是另一个深受假货伤害的亚马逊卖家，他的DC Innovations品牌在2009年登陆亚马逊并在2015年攀上销售巅峰。自此之后，假货开始盯上它们的产品，各种廉价的仿货开始攻占亚马逊。随后，DC Innovations的产品销量大降，辛苦建立起来的品牌也几乎被假货摧毁。
为了自救，罗森维格不得不每天在亚马逊上寻找仿冒产品，虽然减少了自己的损失，但这一过程非常浪费时间，因为要想让亚马逊封了售假商家的号，他需要亲自购买假货并拍照上传给亚马逊。不过，罗森维格发现，自己费尽千辛万苦让亚马逊封了售假商家的号之后，这些不法分子马上就会换个马甲卷土重来，这种猫捉老鼠的游戏罗森维格实在是耗不起。
此外，售假商家也有了反侦查措施，罗森维格的账号被不法分子盯上，他再也无法购买这些假货到家来打假了。因此，罗森维格还得麻烦自己的朋友和合作伙伴来帮忙。“将假货买回来并上报亚马逊实在是太浪费时间了。”罗森维格说道。
亚马逊、eBay和阿里巴巴都存在此类问题，它们平台上的独立商家有自己的仓储体系，电商平台鞭长莫及。因此，举报-封号-再举报-再封号成了打假的唯一途径，但这会让商家疲于奔命，彻底陷入死循环。
要想压下假货泛滥这股风头，需要多管齐下，除了亚马逊加强监管，消费者也需要练就一双火眼金睛（如学会识别网站的真假和价格上的猫腻）。