Funeral can also be booked on the Internet: you will book your own funeral? -Funeral O2O-IT information

Summary: everything is due to fruit, profits of the funeral industry as well. And because of the particularity of the funeral industry itself, "Internet + funeral" mode and rough road, there are many problems to be overcome. However, the Internet is the opportunity to move the barrier in the funeral industry.

Today's socio-economic needs more strong, "book" has become a trend. In the Internet age, travel, entertainment, dinner can book well in advance on the Internet, even our funerals can be booked in advance. According to the BBC reports, recent Umer, a service will be held in the next few months Russia launched Russia users through mobile phones for just passed away relatives or friends to book the funeral.

However, this service has caused the Russia public disgust with the media. Some of the issues in addition to the application itself, the funeral industry, the specialty Internet intervention must be even more cautious. In fact, in recent years a number of domestic and foreign Internet companies have moved into the funeral industry, its essence is the funeral industry's profits, looked on the Internet was a "Blue Ocean", many Internet companies want to get a share.

Everything is due to fruit, profits of the funeral industry as well. And because of the particularity of the funeral industry itself, "Internet + funeral" mode and rough road, there are many problems to be overcome. However, the Internet is the opportunity to move the barrier in the funeral industry.

Many domestic and foreign enterprises to enter the Internet, funeral industry profits to attract

Umer has attracted Russia public antipathy was due to "Umer" and "Uber" is very similar to, and its trademark are like Uber have been used. Main reason was, "Umer" in Russian means "he's dead", this word game is the Russia Internet users dislike.

The incident also sparked media criticism of Umer. Russia Russian Archeology of magazine editor Sergei Mokhov even think of Death, Umer creative no doubt destined to fail.

From a certain point of view, this does not blame the netizens and the media, after all, the funeral is the one taboo topic in any country. But in recent years, with the rapid development of the Internet, many industries have been "Internet +" to intervene, some Internet companies at home and abroad saw the funeral industry, this "Blue Ocean", and have joined this Council.

In addition to the above mentioned addition to Umer, other foreign Internet companies had also entered the funeral industry. As early as 2015, the funeral reservation Web site Willing in the United States appears, it is the United States settled in project seed incubator y Combinator. Users simply fill out the website personal information funeral forms, terms of payment, you want to wait, you can complete the booking.

United States Internet penetration before the China Internet thinking people, open and cultural background, funeral industry might be "Internet +" move quickly and segments, but in China, the road is much tougher.

In 2014, positioning the product as "China's largest and most authoritative in the field of funeral and interment information and trading platform" "well snow" much concern, is not on the line got 2 million investment. However did not last long, launched only a year off.

In addition to O2O+B2B2C patterns "exist", integrity Fund founder Xu Xiaoping 1.5 million investment created "other side", funeral providers "a network", and "love meeting" and other services have emerged on the Internet, but they are without exception, not die early, is not known to the public.

Is this embarrassing situation for many reasons. In addition to government regulation, barriers to the monopoly of the funeral industry, is also an important factor. Offline businesses to form a closed group of users, more likely to be recognized by the user, on the emerging e-commerce formed out of power.

In addition, the product is very difficult. Because of the particularity of the industry itself, as well as Chinese culture, difficult to follow traditional means of Internet promotion to publicity, and hard to find the right marketing channels. For example, "the other side" by way of online prices, want to provide transparency in consumer services and products. But squeezed not only by traditional stores in this manner, but also because of its abuse pushing information over the Internet by Internet users.

Finally, the market prospects of this sector is not clear. This will discourage capital, so that the "Internet + funeral of" at home in the form of more delays.

In fact, the Internet companies are not aware of the funeral industry, problems, but still could not prevent the ingress, the underlying reason is that the funeral industry, the profit is really impressive, and can even use the "windfall" as a whole.

The funeral industry, "profiteering" extenuating circumstances, the nature of market-oriented

Although "death" is the most taboo topic in Chinese, but in Chinese, the funeral industry is undoubtedly a "sunrise industry". According to statistics, China has a population of nearly 10 million deaths annually, and the annual growth rate of 7 per thousand. And the grief of relatives left can often make people don't care about the money, receptions to send death by Sotheby's to go after the last stage of their journey, in some areas, "thin Dim" has even become a "fashion".

In addition, the problem of an ageing population has become increasingly prominent, making funeral industry growth trends.

In 2015, the elderly people over the age of 60 in China exceeded 200 million, the ageing of the population is 16.5%. Each killed one person on average cost around 10000 Yuan, estimated that by 2020, China's funeral sector consumption will reach 600 billion by 2023 trillion level.

Why the funeral industry, so lucrative? Monopoly is the root causes, beliefs and customs of our people is fuelling violent power. Of course, there are some "troubled waters" of unscrupulous businessmen on wild speculation, but read between the lines, in addition to barriers to services and profiteering in the funeral industry is not imagined, or that these "profits" are justifiable.

In fact, most of funeral products and services price is not high. Interest level is always coexist with services, the sector itself comes with special properties, not recognized by the broad masses of people, and whether it is a service or a product belongs to low demand. If there is no profit-driven, it is difficult to make practitioners adhere to this industry.

Sad funeral practitioners cannot be known by outsiders, no matter what the circumstances, must be immediately rushed to the scene. And demanding, at the scene, every word, every action, every decision does not allow errors. Matter of life and death the most, but to err is human, who can be seen, that mistake they should take after being ignored, misunderstood the grievance.

Someone moved your, wearing expensive clothes and make-up your, but these things are very committed people taboo. And ordinary workers now cannot move things or bridal money cheaper, not to mention the dead, not everyone would dare to touch the body, but not everyone can do a final farewell. From this level, staff deserve our respect in the funeral industry, should also receive more benefits.

At present, the funeral industry's profits have been suppressed to a very low level, technical barriers are almost absent. So for the funeral industry, we should have a fair view, high price is due to the services contained in it is worth that amount, so it will give the outside world a so-called "windfall" feeling.

Therefore, whenever there is a new "windfall" attracted into the Council, found that the industry did not do as we imagine. Unregulated funeral industry became entirely dependent on market regulation field, extremely competitive, it's easy to lose money, this could also be "Internet + funeral" modes do not remember one of the reasons.

Of course, the monopoly is indeed present in the industry, especially in the tombstone for this session. Funeral managers involved in business, tombstone information asymmetry, like real estate, was fired from "super price" on other projects but also took the opportunity to increase, people called "death".

This shows that the "Internet + funeral" model their problems, achieve and rough road. But at least, it can leverage the industry's monopoly.

"The Internet + funeral" road of ups and downs, but it is not without a chance

Appear online before an article entitled the funeral class APP "dead" miracle of vision and interest. Assuming a new name in the text as "dead" Internet funeral APP and envisages "a key was buried, filial piety" and "drops, and funeral", "near the opening of the grave, looking for more friends", "tombstone second half price" functions such as reading to make people laugh.

In fact this article and no offense was intended, but in recent years, "the Internet + funeral" in the form of ridicule. Bold guess is that gradually as the Internet thinking involved in funeral services, some interesting conjecture might become a reality.

Undeniable is that "Internet + funeral of" at home in the form of promotion are difficult indeed, but at least it monopolies the ability to severely beat out the slightest gap in the funeral industry, "death" phenomenon improved to some extent. For the funeral industry, Internet intervention is likely to lead to new round of industrial restructuring and upgrading.

On the funeral industry, once the tombs of the upgrade is a change in the way, burial to cremation, small footprint, security standards, led to the current common practice within the industry is a small graveyard urns are buried in the cemetery. However, with the development of the times, people in Hong Kong has gradually opened up, such a small grave may withdraw from the consumer-level market as wealthy privileged, in fact, has shown this trend now.

We may be so bold to predict, with thinking of the Internet and Internet involvement, future funeral services may be in the form of ashes to save, and about the worship of the dead form of recall may be based more on the Internet, even with the development of virtual reality technology, appeared to honour deceased relatives and friends of VR/AR experience platform.

Essentially, the Internet's intervention followed the form of cremation and alternative burial kernel, more narrow area of and more cost savings. The openness of the Internet to effectively break down monopolistic barriers funeral industry, prices for monopoly services more common people, consumer-user should be "+ funeral of Internet" mode.

Overall, "the Internet + funeral" model is not easy to achieve. The funeral industry has a long history and involves many cultural and folk as well as ethical issues, not to mention such a change also touched many people's "cake". Therefore, the "Internet + funeral" mode for the market and accepted by the public to walk through a very bumpy road. But with the era of development and progress, which is quite something to look forward to.

葬礼也能在网上预定了：你会预定自己的葬礼吗？ - 葬礼,O2O - IT资讯

摘要： 凡事都是有因才有果，殡葬行业的暴利情况也是如此。并且由于殡葬行业本身的特殊性，“互联网+殡葬”模式道路坎坷，需要克服的问题不在少数。不过，互联网是有撬动殡葬业壁垒的机会的。

当今社会经济需求愈发强烈，“预订”成为了一种风潮。在互联网时代，出行、娱乐、吃饭都能在互联网上提前预订好，甚至连我们的葬礼都能提前预订了。据BBC报道，最近一个名为Umer的服务将于未来几个月在俄罗斯推出，俄罗斯用户只需通过手机就能为刚刚过世的亲人或朋友预订葬礼。

然而，这项服务却引起了俄罗斯民众与媒体的反感。除了这个应用自身的一些问题之外，殡葬行业本身的特殊性也让互联网的介入必须更加谨慎。其实，近年来在国内外有不少互联网企业都陆续进入殡葬行业，其本质原因是殡葬行业的一贯暴利，看起来在互联网方面尚是一片“蓝海”，许多互联网企业都想从中分一杯羹。

凡事都是有因才有果，殡葬行业的暴利情况也是如此。并且由于殡葬行业本身的特殊性，“互联网+殡葬”模式道路坎坷，需要克服的问题不在少数。不过，互联网是有撬动殡葬业壁垒的机会的。

国内外多家互联网企业进入，受殡葬行业暴利吸引

Umer之所以引起俄罗斯民众的反感，是由于“Umer”与“Uber”极为相似，而且其商标也像是Uber曾经使用过的。更主要的原因是，“Umer”在俄语中意为“他死了”，这种文字游戏更是招致了俄罗斯网民的厌恶。

这一事件也引发了媒体对Umer的批判。俄罗斯杂志《Russian Archeology of Death》的编辑Sergei Mokhov甚至认为，Umer的创意毫无疑问注定失败。

从某种角度来看，这并不能怪网民和媒体，毕竟殡葬在任何国家都是让人忌讳的话题。但近年来随着互联网的飞速发展，许多行业都被“互联网+”介入，国内外一些互联网企业看中了殡葬行业这片“蓝海”，并且纷纷入局。

除了上文提到的Umer之外，国外其他互联网企业也曾进入殡葬行业。早在2015年，殡葬预订网站Willing在美国出现，它是美国种子孵化器Y Combinator的入驻项目。用户只需在网站中填写个人信息、想要的殡葬形式、付款方式等就可完成预订。

美国的互联网普及要早于中国，互联网思维深入人心，加之文化背景开放，因此殡葬行业或许能被“互联网+”快速撬动并细分，但在中国，这条路就要艰难得多。

2014年，将产品定位为“中国殡葬领域最大最权威的信息和交易平台”的“恩雪天使”颇受关注，还未上线就拿到了200万投资。然而好景不长，上线仅一年就关闭。

此外，以O2O+B2B2C模式出现的“存在”、真格基金创始人徐小平投资150万创建的“彼岸”、殡葬电商“一空网”以及“爱佑汇”等服务陆续出现在互联网中，但它们无一例外地不是早早夭折，便是不为大众所知。

造成这种尴尬局面的原因是多方面的。除了政府监管之外，殡葬行业的垄断壁垒也是重要因素。线下的商家形成了封闭的用户群体，更容易被用户认可，对新兴电商形成排挤之势。

另外，产品推广难度极大。由于这个行业本身的特殊性以及国人的文化观念，很难按照传统的互联网推广方式去进行宣传，一时间难以找寻到合适的推广渠道。比如“彼岸”曾通过网上明码标价的方式，希望提供产品与消费服务的透明化。但这种方式不仅遭到传统店面的排挤，更因其在互联网中推送信息遭网民谩骂。

最后，这一行业的市场前景不明确。这会让资本望而却步，从而使“互联网+殡葬”的形式在国内发展更为迟滞。

实际上，这些互联网公司并非意识不到殡葬行业问题频出，但仍然阻挡不了他们的入局，其深层原因在于殡葬行业的利润着实可观，甚至可以用“暴利”加以形容。

殡葬行业“暴利”情有可原，性质特殊市场调控为主

尽管“死亡”是国人最为忌讳的话题，但在中国，殡葬行业无疑是“朝阳产业”。据统计，中国每年都有将近1000万人口死亡，并以每年7‰的速度增长。而亲人离开的悲恸往往能让人们不去计较金钱问题，不惜一掷千金也要送离世的人风风光光地走完最后一程，在某些地区，“薄养厚葬”甚至普遍成为了一种“风尚”。

除此之外，人口老龄化问题日益凸显，更使得殡葬产业呈现增长趋势。

2015年，中国60岁以上的老人超出2亿，人口老龄化速度为16.5%。平均每死亡一人就需支出10000元左右，预计到2020年，中国殡葬业消费将达到6000亿，2023年达到万亿级别。

为什么殡葬行业如此暴利？垄断是根源，国人的观念与风俗是助长暴利的动力。当然，也有一些“趁火打劫”的无良商家漫天要价，但深究起来，除了壁垒之内的服务，殡葬行业其实并非想象中的那样暴利，或者说，这些“暴利”都是情有可原的。

实际上，大部分关于殡葬的产品和服务价格并不高。利益的高低总是与服务并存的，这一行业本身就自带特殊性质，不被广大国人认可，而且无论是服务还是商品都属于低频需求。若无利益驱使，很难让相关从业人员坚守这个行业。

殡葬从业者的心酸是外人无法知晓的，无论在什么情况下，都必须立刻赶赴现场。并且行业要求极高，在现场，每句话、每个动作、每个决策都不容许有一点失误。生死之事最大，但人非圣贤孰能无过，失误之后他们还要承担被无视、被误解的委屈。

有人觉得搬尸贵、穿衣贵、化妆贵，但这些事情本身就是极犯国人忌讳的。而且现在普通工人搬东西或是新娘化妆的钱也不便宜，更何况死者为大，不是谁都敢去触碰遗体，更不是谁都能做好最后告别的。从这个层面上来说，殡葬业的工作人员值得我们尊敬，也应该得到更多的利益。

目前，殡葬相关制造业的利润已经被压制到极低的地步，技术壁垒也近乎于无。所以对于殡葬行业，我们应该有一个公正的看法，价格高是由于其所包含的服务内容值得那样的金额，所以才会给外界一种所谓“暴利”的感觉。

因此，每当有新人被“暴利”吸引入局之后，才发现这个行业并没想象中的那样好做。缺乏监管让殡葬业成为了完全依靠市场调节的领域，竞争极度激烈，很容易赔本，这可能也是“互联网+殡葬”模式做不起来的原因之一。

当然，垄断也是确确实实存在于这一行业之中的，尤其是在墓碑这个环节。殡葬管理者介入生意，信息不对称让墓碑像房地产一样被炒出“天价”，而且也在其他项目上趁机加价，让国人直呼“死不起”。

由此可见，“互联网+殡葬”模式自身存在问题，实现道路坎坷。但起码，它能撬动行业内的垄断现象。

“互联网+殡葬”之路坎坷，但并非全无机会

之前网上出现过一篇名为《对于殡葬类APP“死了么”的奇葩设想》的趣文。文中假设了一款名为“死了么”的互联网殡葬类APP，并设想了“一键下葬，云尽孝”、“滴滴一下，马上出殡”、“打开附近的坟，寻找更多小伙伴”、“墓碑第二块半价”等功能，读来让人忍俊不禁。

其实这篇文章并无冒犯之意，只是针对近年来“互联网+殡葬”的形式略作调侃而已。更大胆的猜想是，随着互联网思维逐渐介入殡葬业，其中一些有趣的猜想说不定会变成现实。

不可否认的是，“互联网+殡葬”的形式在国内要推广起来确实很困难，但起码它能够在垄断现象严重的殡葬行业中敲出一丝缝隙，让“死不起”的现象在一定程度上得到改善。对于殡葬行业来说，互联网的介入或许能促成新一次的产业转型升级。

殡葬行业上一次的升级在于墓葬方式的改变，土葬变为火葬，占地少、安全规范，导致当前行业内的普遍做法是将骨灰盒埋葬在陵园的小墓地之中。但随着时代的发展，人们的观念也逐渐开放，这样的小型墓穴或许会退出消费级市场成为富人特权，实际上现在就已经呈现出这种趋势。

我们不妨大胆的预测一下，随着互联网思维及互联网企业的介入，未来的殡葬业也许会以骨灰保存的形式为主，而关于死者的祭祀缅怀或许会更多地基于互联网形式，甚至可能随着虚拟现实技术的发展，出现缅怀已故亲友的VR或AR体验平台。

从本质上来看，互联网的介入沿袭了火葬形式并替代了土葬内核，能够更加缩小占地面积并节约更多成本。互联网的开放性能够有效打破殡葬行业的垄断壁垒，让被垄断的服务价格更加平民化，消费级市场用户应该是“互联网+殡葬”模式努力的方向。

总体来看，“互联网+殡葬”模式并不容易实现。殡葬业历史悠久，并涉及到诸多文化、民俗以及伦理方面的问题，更何况这种改变还动了许多人的“蛋糕”。因此，“互联网+殡葬”模式为市场和大众所接受还需走过一段非常坎坷的路途。不过随着时代的发展与进步，这种改变还是相当值得期待的。