Unauthorized misappropriation of publicity photos, SINA sued PPTV unfair competition, claims 100,000 yuan-Sina, PPTV-IT information
Href = "http://www.iThome.com/" target= "_blank" >IT News January 18, according to the Beijing Haidian Court news, disgruntled PPTV produced moments to show the Olympic Games, "not just for the Championship" special report on publicity, the company on the grounds of unfair competition, PPTV to court claims 100,000. At present, the Haidian District Court has accepted the case.
Company claims, during the 2016 Rio Olympics, his company sent hundreds of professional team to Brazil for interview, and SINA, media sites such as Twitter to organize offline events, attracting the participation of a large number of users, made a very significant business results. The company "not just for the Championship" as the theme to show moments of the Olympic Games Live photography photos and original text, such as in the Olympic Chinese team gold medal, Lin Dan Lee Chong Wei vs, dozens of hot topics such as usain Bolt won the event for the first time a feature story, the Sina company in one of the most key promotional projects during the games.
"Not just for the Championship" series passed out for the gold medal on the success or failure of the essential spirit of the Olympic Games, highlighting humanistic care, caused a great deal of attention. Major media have reported and fully commends "not only for the champions" expressed emotion and classic business plan activities innovation and success. "Not just for the Championship," reported in the Olympic theme has a very high reputation in the market, forming a competitive advantage in this market area, and became the company's classic Olympic commercial brand, and company formed a strong relationship.
On August 19, 2016, Rio Olympic Games women's volleyball semifinals, Chinese women's volleyball team revenge Netherlands women's volleyball team qualified for the final, the semi-finals drew great concern of the Chinese people, the Rio Olympic Games one of the most popular topics. SINA Corporation in Brazil photographer shooting game highlights of the mission, and the first time on SINA released photographs, published at Sina sports official micro-blog, "not only for the champions" topic, the topic Twitter interaction up to nearly sparked intense concern and discussion.
That evening, SINA PPTV discovered without a permit, Home top place for this "not only for the Championship," planning the picture split in two, the company directly as their 13th issue of panorama photographs of the original parts Olympics coverage Home cover; the company's original "not only for the champions" topic message copied to the theme advocacy in another picture. This behavior not only violations has Sina company photography works, and text works of modified right and information network spread right, and illegal clings to Sina company has formed of "more than for champion" series activities by produced of high visibility and high influence, deliberately let network user will this content and SINA company of Olympic publicity theme phase confusion, let user errors thought PPTV has Sina company of license or authorized, serious illegal commercial moral and honest credit of principles, has constitute "a lift car" of not due competition behavior.
The company believes that PPTV violations were during the Olympics, and Olympic events took place the same day in connection with the infringement, as the Olympic events with strong timeliness, such violations have great subjective malice, seriously violated the company's legitimate rights and interests, and caused the company losses PPTV and bring the illicit profits are well above the daily average. Therefore, the company sued Decree PPTV eliminate and compensate for the economic loss of 100,000 yuan
At present, the case is under further investigation.
未授权盗用宣传图片，新浪起诉PPTV不正当竞争，索赔10万元 - 新浪,PPTV - IT资讯
href="http://www.ithome.com/" target="_blank">IT资讯1月18日消息 据北京海淀法院消息，因不满PPTV使用为展示奥运赛事精彩瞬间而制作的“不止为冠军”专题报道进行宣传，新浪公司以不正当竞争为由，将PPTV诉至法院索赔10万。目前，海淀法院受理了此案。
新浪公司诉称，2016年里约奥运会期间，其公司派出近百人的专业团队前往巴西进行采访报道，并在新浪网、微博等媒体网站上举办线上线下活动，吸引了大量用户参与，取得了非常显著的商业效果。公司以“不止为冠军”为主题，以展示奥运赛事精彩瞬间的现场摄影图片和原创文字，对奥运中诸如中国队夺金、林丹李宗伟大战、博尔特夺冠等数十个热点事件在第一时间进行了专题报道，成为新浪公司在奥运期间最重点的宣传项目之一。
“不止为冠军”系列报道传递出不以金牌论成败的奥运本质精神，凸显人文关怀，引发了巨大的关注度。各大媒体纷纷进行报道并充分赞扬“不止为冠军”所表达的情感以及经典商业策划活动的创新和成功。“不止为冠军”在奥运主题报道市场中具有极高的知名度，在这一市场领域中形成了竞争优势，并成为新浪公司的经典奥运商业品牌，与新浪公司形成了极强的对应关系。
2016年8月19日，在里约奥运会女排半决赛中，中国女排成功复仇荷兰女排晋级决赛，这场半决赛吸引了中国人民巨大的关注，成为里约奥运会最热点的话题之一。新浪公司在巴西的特派摄影师拍摄了比赛的精彩画面，并在第一时间在新浪网上发布了相关摄影作品，在新浪体育官方微博号中发布“不止为冠军”专题，此次专题微博互动量高达近万次，引发了强烈的关注和讨论。
当天晚上，新浪公司发现PPTV未经许可，在首页置顶显著位置将此次“不止为冠军”的策划图片一拆为二，将新浪公司原创摄影作品部分直接作为其第13期全景奥运报道首页封面图；将新浪公司原创的“不止为冠军”主题宣传语复制到另一张图片中进行主题宣传。此行为不仅侵犯了新浪公司摄影作品、文字作品的修改权和信息网络传播权，而且非法攀附新浪公司已经形成的“不止为冠军”系列活动所产生的高知名度和高影响力，故意让网络用户将此内容与新浪公司的奥运宣传主题相混淆，让用户误以为PPTV有新浪公司的许可或授权，严重违法商业道德和诚实信用的基本原则，已经构成“搭便车”的不正当竞争行为。
新浪公司认为，PPTV的侵权行为是在奥运期间，且是在涉案奥运热点事件发生当日进行侵权，由于奥运事件报道具有极强的时效性，此类侵权行为具有极大的主观恶意，严重侵犯了新浪公司的合法权益，且给新浪公司造成的损失和给PPTV带来的非法收益都远高于日常一般水准。因此,新浪公司起诉要求判令PPTV消除影响并赔偿经济损失10万元
目前，该案正在进一步审理中。