Tiny red Rooster new year's Eve battle: send and receive 14.2 billion, an increase of 80%-a red envelope, app, PayPal-IT information
Micro-grab a red envelope, and seems to have become the most popular group activities on new year's Eve.
January 28, Tencent released data show that new year's Eve (January 27), micro-credit operators total number of send and receive red envelopes to surge again, receiving a total 14.2 billion, 75.7% over the last year.
Special occasion, January 27, at 24 o'clock, micro-peak red blessings, receiving 760,000 per second. Per second at peak time and receive 409,000 last year red envelopes.
Worth noting is, with 846 million monthly active users of micro-letter, only send and receive red envelopes in the peak before and after a minute or two of little Cottonwood, and abnormal connections in previous years, and Caton occasionally happen.
Micro letter face to face with a red envelope
Micro letter envelopes geometry level increases every year: 2014 on new year's Eve, slightly red envelopes to send and receive a total of 16 million in 2015, new year's Eve, slightly red envelopes send and receive volume exceeded 1 billion. 2016, slightly red envelopes to send and receive a total of 8.08 billion.
Micro letter envelopes this year almost no marketing activities, Tencent also advocates users to spend more time with his family, but Red's charms remain undiminished.
PayPal micro-letter envelopes and fought in previous years and this year was no war with the app directly, but continued its Fukai harvesting activities.
PayPal "set of five" red lottery
The evening of January 27, Alipay, "set five" red lottery, 160 million people (figures 167966715) carved up 200 million yuan in cash envelopes, 1.19 Yuan per person on average. Most users get 1 Yuan, Tan was also in the network had received 666.
Last year, PayPal intends to reduce one "dedicated blessing" card rate, when you want users to give blessings to each other binding social relationships and the users accused. Last 790,000 people split the money, got 271 Yuan per person.
This year, Alipay, reducing the threshold for the games, said it would take "professional blessing" to everyone. Expecting to obtain the user's heart, but objectively, no increase in bonus pool, eventually divided up per person amounts to too little, some "hard" set Fu immensely disappointed.
"With a little less money, but I also don't worry about it, and we plan a Lea, nor by the fortune and blessing cards on each sheet can also scratch, the prize is selected, is also good. "That night, PayPal" five red envelopes "Guanhua product manager explains. He wrote a long article published in the PayPal app to the public, and on Twitter, and in the end sent a photo of a red hair on his knees.
PayPal product manager "begged" users understand
As of press time, PayPal has not released data for send and receive red envelopes.
It is worth mentioning that, although micro-letter envelopes that are not official market this year, Tencent QQ another social carriers this year independence war.
January 28, at 3 o'clock in the morning on behalf of QQ micro-letter set off a red envelope released data this year, QQ "LBS+AR heaven red envelopes" and "another brush red envelope" general staff and users to a maximum of 342 million, after the share 68%, users receive 3.777 billion in total cash envelopes and cards coupon package.
QQ red envelopes to the new rules of the game after the love
Tencent, QQ this year red envelope activity hit a record high, thanks to the AR (augmented reality) technology and innovative applications. 70% participation of young users, also allows us to see the vitality of frontier science and technology among young people.
Alibaba camp here are Sina microblog, weibo payment system PayPal. Twitter this year United v red envelopes, issued 1 billion yuan worth of new year's Eve red envelopes. New year's Eve last year, friends Rob Twitter envelopes total number of more than 800 million times, which has more than 100 million Internet users get a red envelope.
微信红包鸡年除夕战况：收发142亿个，增长80% - 红包,
微信,支付宝 - IT资讯
微信抢红包，俨然已成除夕夜最受欢迎的集体活动。
1月28日凌晨，腾讯发布的数据显示，今年除夕（1月27日全天），微信用户共收发红包的数量再次猛增，共收发142亿个，比去年增长75.7%。
辞旧迎新之际，1月27日24时，微信红包祝福达到峰值，每秒收发76万个。去年峰值时每秒中收发40.9万个红包。
值得注意的是，拥有8.46亿月活跃用户的微信，只在峰值前后一两分钟内收发红包略有卡顿的情况，而往年连接异常、收发卡顿的情况偶有发生。
微信面对面红包
微信红包以每年几何级速度递增：2014年除夕，微信红包收发总量为0.16亿个；2015年除夕，微信红包收发总量突破10亿个。2016年除夕，微信红包收发总量达80.8亿个。
今年微信红包几乎没做营销活动，腾讯还提倡用户多和家人相处，但微信红包的魅力依然未减。
往年和微信红包争得不可开交的支付宝，今年也没和微信直接开战，而是继续其集福开奖活动。
支付宝“集五福”红包开奖
1月27日晚，支付宝“集五福”红包开奖，共有1.6亿人（具体数字为167966715人）瓜分2亿元现金红包，平均每人1.19元。大多数用户拿到1元左右，也有人在网络上晒出自己拿到666元。
去年，支付宝有意降低了其中一张“敬业福”卡的抽中率，希望用户在互赠福卡时绑定社交关系，而遭用户谴责。最后79万人平分奖金，每人拿271元。
今年，支付宝降低了游戏门槛，称要把“敬业福”还给大家。本以为会获得用户芳心，但客观上奖金池并无增多，导致最后每人瓜分到的金额太少，令一些“辛辛苦苦”集福的人大为失望。
“虽然附带的钱少了点，但我原本也并不担心，大家图个乐呵，也不是靠这个发财，而且每张福卡上还可以刮奖，奖品是经过挑选的，也还不错。”当晚，支付宝“五福红包”的产品经理冠华解释说。他写了一篇长文发表在支付宝的微信公众号和微博上，并在文章最后发了一张跪着发红包的照片。
支付宝产品经理“跪求”用户理解
截至发稿，支付宝未公布收发红包的数据。
值得一提的是，虽然微信今年未进行官方的红包营销，但腾讯系的另一大社交载体QQ今年则独立参战。
1月28日凌晨3时，代表微信出征红包战的QQ公布数据称，今年QQ“LBS+AR天降红包”和“刷一刷红包”的总参与用户数为3.42亿，其中90后占比达到68%，用户共领到37.77亿个现金红包和卡券礼包。
QQ红包新玩法受90后喜爱
腾讯表示，今年春节QQ红包活动再创新高，得益于AR（增强现实）技术的创新应用。近七成年轻用户的参与，也让我们看到了前沿科技在年轻人中的生命力。
阿里巴巴阵营这边还有新浪微博，微博的支付体系基于支付宝。微博今年联合大V发红包，除夕当天发出价值10亿元的红包。去年除夕当天，网友抢微博红包的总次数超过8亿次，其中有超过1亿网友抢到红包。