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published in(发表于) 2017/2/2 13:41:34
100 Chinese companies advertise in times square to Trump a happy new year

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100 Chinese company advertising in times square to trump the new year (photo) | | trump in times square _ China | News

According to Hong Kong media reports, a group of 100 Chinese companies jointly sponsored a large billboard in New York's Times Square to be unveiled, with China and the United Kingdom to Trump President and United States people of Lunar New Year holiday season.



  In times square, congratulating the Trump and United States people of happy billboards


This advertising campaign was organized by a group called "China strategy" initiated by the Chinese media platform, the platform focuses on Chinese business, and in collaboration with various media under the Government. Last year, the platform also organized a similar holiday ad campaign.


Times Square and the Trump Tower on Fifth Avenue is only a stone's throw away. Trump took office after moving to the White House, his wife and youngest son still lives there.


Sponsorship advertising companies, including this year, State-owned real estate giant Greenland group, mengniu dairy gland aux Shi and air conditioning manufacturers, appliance manufacturers, and so on.


It is reported that companies in the United States with comparable investment or business. As, Green Group in United States Los Angeles has total investment over 9 billion yuan of Los Angeles Green Center, in New York has total investment over 33 billion yuan of New York 20 years to most mass real estate monomer project--New York Atlantic square; grid blue official, and Kai bus, and Stanley, Enterprise already will himself of brand and products scored United States market; Cheetah Mobile launched live products Live.me swept United States market; even is completely to domestic market mainly of enterprise, Including OFO shared bicycle start-ups also have won the United States capital support and cooperation.


And while Trump real estate tycoon-turned-politician, but he is also seeking to brand in China. In the United States, he also has business with China, ICBC is the largest tenant in Trump Tower.


However, Trump used to attack China as a currency manipulator, had vowed during the campaign to 45% tariff for all imported goods from China. Many observers and Chinese business leaders have warned that China and the United States trade friction is inevitable. Also concern, between the world's two largest economies trade war may be coming.


New York's Times Square attracted nearly 40 million visitors a year, is the pinnacle of world business, fashion and cultural blending stage, Reuters, Xinhua News Agency, the world's top news big news and the media's "window of the world". In Hollywood, when a significant event occurs whenever human society has, which often give outdoor big screen news footage of the scene at times square in New York.



Because of its role as the "crossroads of the world" of the special status and influence in recent years, more and more Chinese companies landed in New York's Times Square show a style, create and promote their own brand image, to increase global market share.




> Editors: Dong Zhang





Article keywords:
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100家中国公司在时代广场登广告给特朗普拜年(图)|时代广场|特朗普|中国_新闻资讯

  据香港媒体报道,一个由100家中国公司联合赞助的大型广告牌在纽约时代广场闪亮登场,用中国和英国文向特朗普总统和美国人民表达农历新年的节日祝福。



  时代广场上,祝贺特朗普和美国人民新春快乐的广告牌


  这个广告活动是由一个名为“华商韬略”的中国媒体平台发起的,该平台重点关注中国商界,并与政府下属的各种媒体合作。去年,这家平台还组织了一个类似的假日广告活动。


  时代广场和特朗普大厦的所在的第五大道只有一箭之遥。在特朗普就职搬到白宫之后,他的妻子和最小的儿子仍然住在那里。


  赞助今年广告活动的公司包括,国有控股房地产巨头绿地集团、蒙牛乳业、家电制造商格朗仕和空调制造商奥克斯等等。


  据悉,其中多家企业都在美国拥有规模相当的投资或业务。如,绿地集团在美国洛杉矶拥有总投资超过90亿人民币的洛杉矶绿地中心,在纽约拥有总投资超过330亿人民币的纽约20年来最大规模房地产单体项目——纽约大西洋广场;格兰仕、安凯客车、史丹利等企业早已将自己的品牌和产品打入美国市场;猎豹移动推出直播产品Live.me 风靡美国市场;即便是完全以国内市场为主的企业,包括ofo共享单车这样的新兴企业也已赢得美国资本的支持与合作。


  同时,虽然特朗普由房地产大亨转型为政客,但长期以来他也寻求在中国打响品牌。在美国,他也和中国公司有商业往来,中国工商银行就是特朗普大厦最大的租户。


  但是,特朗普曾经抨击中国为货币操纵国,在竞选期间曾誓言对所有从中国进口的商品征收45%的关税。许多观察人士以及中国的商界领袖曾警告说,中国和美国的贸易摩擦是不可避免的。还有人担心,世界上最大的两个经济体之间的贸易战争可能即将到来。


  纽约时代广场每年吸引近4000万游客,是世界商业、时尚与文化融汇的巅峰舞台,也是路透社、新华社等全球顶尖新闻通讯社和媒体发布重大消息的“世界窗口”。好莱坞大片中,每当人类社会有重大事件发生时,都常常会给出纽约时代广场户外大屏新闻画面的场景。



  因其作为“世界十字路口”的特殊地位和影响,近年来,越来越多中国企业登陆纽约时代广场一展风采,塑造和推广自身品牌形象,以扩大在全球市场份额。



>责任编辑:张冬





文章关键词:
时代广场 特朗普 中国 公司

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