Dong mingzhu, this year's four goals: gree mobile mass sell-Dong mingzhu, gree phone, gree electric appliances-IT information

Chinese new year just past, everyone set myself a lot of "small target" in the new year, ready to roll up your sleeves and work hard! Zhuhai gree electric appliances as a leading home appliance industry, Dong mingzhu, known as women entrepreneurs, in the new year, what are "small target"?

Air conditioning how to break through the ceiling? Mobile phone market? Smart equipment to bring the new space? The beginning of spring, 4th, led to the municipal party Committee and the Municipal Government of gree electric appliances investigation seminar, open up Dong mingzhu, gree, Chairman and President, talked of gree electric appliances in the new year "small target".

Entered the field of automobile air conditioner

The past year, gree's net profit and taxes rose, market share and other indicators continue to be China's air conditioner industry first. From 1995 to date, gree air conditioner sales, market shares for 22 consecutive years ranked China's air conditioner industry first. Since 2005, the home air conditioning production and sales volume ranking first in the world.

However, the market share of "half" case, gree air conditioners also have to face the problem of the ceiling. How to break through the ceiling? Air conditioner sold to automobile manufacturers, perhaps one path.

Last year, Zhuhai yinlong of gree electric appliances to buy new energy, become the focus of the market. Although the final deal did not materialize, however gree and silver long cooperation did not terminate. Dong said that in 2017, through cooperation and yinlong, gree officially entered the field of automobile air conditioner.

Dong said gree automotive air conditioning has been developing for several years, and the product is very good, but because of the closed nature of automotive air-conditioning industry, gree has been unable to find a breakthrough. Yinlong pure electric power bus of new energy has access to dozens of cities in China, cooperation with Renon is a turning point.

"If the silver augmentation to achieve sales of 30 billion yuan this year, the production of 30,000 cars, that means we sold 30,000 vehicles air conditioning. "Dong said yinlong this case, gree air conditioning in cars to China will be successful in promoting a lot.

In addition, in areas such as motors, molds and the capacitor wires, gree will also cooperate and yinlong.

Gree mass my cell phone on sale

Before the Spring Festival, and gree electric appliances, year-end bonuses on the Internet painted the screen. Dong mingzhu, publicly stated that staff bonuses more than 10,000 yuan per capita, and sent a gree per capita mobile phone.

In March 2015, gree phone unveiled for the first time. In June 2016, gree phone gree Mall official opening of 2 generations in advance. While markets unabated, but Hercules mobile phone has not been sold in the market on a large scale.

Dong said that in 2017, gree will officially launch the mobile mass market sales. "In the past we have not sold in the market, just in a different way, through practical experience for consumers of our products. ”

Currently, gree electric appliances of Zhuhai headquarters, has been building two phone lines. Dong said, this is far from enough, but is planning to increase mobile phone production line.

Intelligent equipment, mold open new space

In recent years, gree vigorously to intelligent manufacturing, transformation and upgrading of equipment manufacturing, gree of automation equipment, robots and CNC machine tools, precision molds, and other new businesses, have formed a thriving new regiments.

Dong said that this year, gree will accelerate the market development of intelligent equipment and tooling. "Through the three or four years down the line, our smart gear is small improvement, in our enterprise run felt good, Basic you can start external sales. ”

It was revealed that at present, gree has made an automated production line for Yuen Long food companies, these two days you are debugging. While gree is also for customers in the automotive industry to create robots, automated production lines, and so on.

Dong said that if intelligent equipment and mold opening markets will not only open new room for growth for gree, also for Zhuhai to open two new industry, "before both industry in Zhuhai is blank. ”

Speed up the construction of green school

In July 2014, gree and known as the European "cradle of engineers" cooperation reached at the Technical University of Darmstadt, Germany, to promote "Green College" building to further meet the needs of self-development, self-improvement of employees.

Dong admits that, at present, the "Green College" was still within the training Department, no scale, and this year will accelerate the construction of Green College. "With gree realization of intelligent equipment, automated production lines, general skills have been completely unable to adapt. ”

Dong said gree College talent, management talent, are technical personnel, and technical skills training. "We wanted to do two things, first, strengthen talent cultivation, transformation and upgrading of staff, the second is to train a group of professional technical experts. ”

董明珠今年制定四个小目标：格力手机大规模销售 - 董明珠,格力手机,格力电器 - IT资讯

农历新年刚刚过去，想必大家都给自己定下了不少“小目标”，在新的一年里准备撸起袖子加油干！作为家电行业龙头的珠海格力电器，作为知名女企业家的董明珠，在新的一年里有哪些“小目标”呢？

空调如何突破天花板？手机如何打开市场？智能装备如何带来新空间？新春伊始，4日下午，在市委、市政府主要领导到格力电器调研的座谈会上，格力电器董事长兼总裁董明珠敞开心扉，谈起了格力电器在新一年里的“小目标”。

正式进军汽车空调领域

过去一年，格力电器净利润及上缴税收双双上扬，市场占有率等各项指标继续保持中国空调行业第一。1995年到至今，格力空调产销量、市场占有率连续22年位居中国空调行业第一。2005年至今，家用空调产销量位居世界第一。

不过，在市场占有率达到“半壁江山”的情况下，格力空调也不得不面对天花板的问题。如何突破这道天花板？将空调卖给汽车生产厂商，或许是一条路径。

去年，格力电器拟收购珠海银隆新能源，成为市场关注的焦点。虽然最终收购未能实现，不过格力和银隆的合作并未终止。董明珠说，2017年，通过和银隆的合作，格力将正式进入汽车空调领域。

董明珠透露，格力的汽车空调已研发数年，并且产品非常不错，但由于汽车空调行业的封闭性，此前格力一直未能找到好的突破口。银隆新能源的纯电动客车已进入中国数十个城市，同银隆的合作正是契机。

“如果今年银隆实现销售三百亿元，生产三万台汽车，那就意味着我们卖三万部汽车空调。”董明珠说，有了银隆这个合作案例，格力汽车空调向中国推广就会顺利很多。

除此以外，在电机、模具以及电容电线等方面，格力也都将和银隆展开合作。

格力手机大规模开售

春节前夕，格力电器的年终奖又在网上刷了屏。董明珠公开表示，公司员工人均年终奖1万元以上，另外人均送一台格力手机。

2015年3月，格力手机首度揭开神秘面纱。2016年6月，格力手机2代正式在格力官方商城开启预售。尽管市场关注热度不减，但格力手机一直未在市场上大规模销售。

董明珠说，2017年，格力将正式启动手机的大规模市场销售。“过去我们没有在市场上卖，就是想用另外一种方式，通过实际体验让消费者认可我们的产品。”

目前，在格力电器珠海总部，已经建设有两条手机生产线。董明珠说，这还远远不够，格力正计划增加手机生产线。

智能装备、模具打开新空间

近年来，格力电器大力向智能制造、装备制造转型升级，格力的自动化设备、机器人及数控机床、精密模具等新业务，都已经形成了蓬蓬勃勃的新军团。

董明珠说，今年，格力将加快智能装备和模具的市场拓展。“通过三四年下来，我们的智能装备已经小有起色，在我们企业内部运行中感觉不错，基本可以对外开始销售。”

据透露，目前，格力已经为元朗食品公司做了一条自动化生产线，这两天正在调试当中。同时格力也在为汽车行业的客户打造机器人、自动化生产线等。

董明珠说，如果智能装备和模具打开市场，不仅将为格力打开新的增长空间，也为珠海打开两个全新的产业，“这两个产业之前在珠海是空白。”

加快建设格力学院

2014年7月，格力与被誉为欧洲“优秀工程师摇篮”的德国达姆施塔特工业大学达成合作，共同推进“格力学院”的建设，进一步满足员工自我发展、自我提升的需求。

董明珠坦言，目前，“格力学院”还只是企业内的培训部，没有形成规模，今年将加快建设真正的格力学院。“随着格力智能装备、自动化生产线的实现，普通的操作技能已经完全不能适应。”

董明珠透露，格力学院将分块培养人才，一是管理人才，一是技术人才，还有技工技能的培训。“我们想做两个东西，一是强化人才培养，让普通员工转型升级，二是培养一批专业的技术专家。”