Data report showed that Qian Yuan, after the preference in the low-end Chinese-made machine-made in China, thousands of machine-IT information
Domestic third-party data service providers TalkingData 2016 mobile Internet industry development report was published, according to the report, as of December 2016, China Mobile intelligent terminal size exceeded 1.37 billion.
The report studies the current users of intelligent hardware and the use of mobile Internet services, by user level, consumption, interest preferences, perspective on the Internet industry as a whole.
Map: User Insight summary
As the demographic dividend decreases, fully activate, operate the flow will be from all walks of new opportunities and challenges.
Map: Qian Yuan, after the preference in the low-end Chinese-made machine
After the move as the backbone of the Internet, men and women were flat, first-tier cities accounted for 13.7%, Qian Yuan, preferring low-end Chinese-made machines, such as Huawei and millet.
Photo: business people prefer Huawei
Business crowd and equipment price distribution in percentage of more than 4000 11.6%, preference in high-end models. The equipment they use Huawei-oriented brand, 31.2%, secondly, millet and Samsung business groups preferred brand.
Photo: family of three in millet
Family of three used equipment is dominated by millet, followed by Samsung and Huawei; select view from the model, millet 3 model enters the TOP5 list, equipment prices in thousands of machines. The mobile consumption of these people more concerned about price, low-end smartphones dominate.
Among them, Chinese domestic brand share increased to 62.4%, up 6.5%. Huawei, OPPO, VIVO strong growth, respectively, and 1.95%, and 2.3%. In addition, the report also mentioned that these manufacturers rushed to layouts overseas, with global market seeking new growth points.
Photo: Hardware overview
Consumption in the process of a comprehensive upgrade of the hardware, and users who choose to use more than 4000 high end machine for 25.5%, by 2015 by 6.8%; new smart devices share from 15 0.8% at the end of the end of 16 1.9%; Internet giants, entrepreneurs rushed to enter the field of VR/AR; user market cultivation stage, a benign growth.
As the backbone of mobile end user demand, rigid demand for social networking and entertainment has been released, and market pattern was broadly stable. Subdivision category applied market potential is still in release, but new applications and higher barriers to entry, the pattern has been fixed.
Domestic situation, the mobile Internet with its intelligent advantage coverage, joining, and constantly promote the depth of integration of the Internet and the real economy. Mobile payment, mobile shopping, mobile O2O mobile and personalized forms of popularization of, and constantly improve people's consumption structure, the pursuit of quality mass also tends to be more rational. No doubt, these changes will provide information, culture, tourism, health care and other industries into more spending potential.
In addition, after a flood in across the industry's explosive growth, fresh users for mobile applications is fading, user traffic is more concentrated in a steady veteran. And 2016 is the reason China's Internet data-driven, and a return value in years.
Map: strengthening industry supervision is both an opportunity and a challenge
Growing under the supervision of the Government, standardization of market, capital investment slowed, start-up companies dropped; the industry to raise the threshold, standardized platform to aggregate again; live, a lot of phenomenal topics like artificial intelligence continue to emerge.
And so, in this era of data but users increases saturation, how to use intelligent data mining, business intelligence, data technology, maximize the value of data to solve practical problems, make daily business decisions, on the basis of the existing flow truly "stock nuggets" became the enterprise needed to solve the important propositions.
With the national development plan, in 2017, it will be a year of development, follow the trend steadily moving forward is the desire of each enterprise. While the data is still the best helmsman, guides people away from turbulent dangerous development on the route every success in the future.
大数据报告显示，90后偏爱中低端中国国产千元机 - 中国国产,千元机 - IT资讯
国内第三方数据服务提供商TalkingData发布了《2016年移动互联网行业发展报告》，根据该报告，截至2016年12月，中国移动智能终端规模突破13.7亿台。
这份报告研究了当前国内用户对智能硬件及移动互联网相关服务的使用情况，通过用户层面的行为、消费、兴趣喜好，透视整个互联网行业现状。
图：用户洞察总结
随着人口红利减退，充分盘活、经营现有流量便成为了各行各业全新的机遇与挑战。
图：90后偏爱中低端中国国产千元机
90后作为移动互联网的中流砥柱，男女持平，一线城市占比为13.7%，他们更偏爱中低端中国国产千元机，如华为和小米。
图：商旅人群偏爱华为
在商旅人群当中，设备价位分布中4000元以上占比11.6%，偏好中高端机型。他们使用的设备品牌以华为为主，达到31.2%；其次，小米和三星也是商旅人群偏好的品牌。
图：三口之家以小米为主
三口之家人群使用的设备则是以小米为主，其次是华为和三星；从机型选择来看，小米的3款机型进入TOP5榜单，设备价位以千元机为主。这类人群的手机消费更关注性价比，低端智能机占主流。
其中，中国国产品牌份额提升至62.4%，同比增长6.5%。华为、OPPO、vivo强势增长，分别为1.95%、3.5%、2.3%。另外，报告也提到这些厂商争相布局海外，发力全球市场寻求新的增长点。
图：硬件市场概览
在硬件消费全面升级的过程中，选择使用4000元以上的高端机的用户为25.5%，较2015年底提升6.8%；新兴智能设备份额由15年底的0.8%提升至16年底的1.9%；互联网巨头、创业者争相进入VR/AR领域；用户处于市场培育阶段，呈良性增长。
作为移动智能终端用户需求的中坚力量，社交及娱乐的刚性需求已基本释放完毕，市场格局大致稳定。而细分类别应用的市场潜力虽仍在释放，但新应用进入门槛越来越高，格局已经趋于固定。
纵观国内形势，移动互联以其智能、联接、高覆盖率等优势，不断推动着互联网和实体经济的深度融合。移动支付、移动购物、移动O2O等移动化、个性化消费形式的逐步普及，不断改善着人们的消费结构，追求品质的大众消费观念也更加趋于理性。这些改变无疑将为信息、文化、旅游、健康等产业注入更多消费潜能。
此外，在越过了行业爆发式增长的洪峰之后，用户对于移动应用的新鲜感正在逐渐消退，用户流量更加集中于少数稳定老牌应用。而2016又是中国互联网理性数据驱动和价值回归之年。
图：行业监管力度加强既是机遇也是挑战
在政府不断增强的监管力度下，市场逐渐规范化；资本投入放缓，创业公司锐减；行业门槛提高，标准化平台再次聚合；直播、人工智能等大量现象级话题不断涌现。
于是，在这个数据爆炸却又用户增量趋于饱和的时代，如何借助智能数据挖掘、商务智能等大数据技术，充分利用数据价值解决现实问题、制定企业日常决策，在现有流量基础上真正实现“存量掘金”成为了企业亟需解决的的重要命题。
随着国家发展规划的迈进，2017年，又将是发展的一年，顺应时代潮流平稳向前是每一个企业的心愿。而大数据依然会是那名最优秀的舵手，指引着人们避开发展航道上的湍流险急，百尺竿头，更进一步。