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The author:(作者)aaa
published in(发表于) 2017/2/16 10:44:40
The flexible “last mile“: short, long,

English

中文

The flexible "last mile": so short, then long-yuantong Express, express-IT information

Often outgoing courier companies flexible service network business for rectification, or even shut down message, information today, IT also has a message saying in Beijing yuantong storm trapped outlets closed down . Once the express industry in China "founder" role yuantong suddenly had one of the rhythm you want to close? You know, flexible but in October 2016, just in the a-share listing, how can finish end?

"The last mile"

According to multiple reports, yuantong appeared in some areas of China after the Spring Festival in 2017 courier backlogs are appear on the distribution outlets, resulting in "last mile" became "the furthest distance". Both couriers shortage, weak or network operation, is the reason for delivery backlog. Why this problem occurs?

Root cause is money .

Maybe you'll ask online shopping so popular now, the industry also has no money?

Yes, that's because the industry is too hot, now sharp changes in competitive pressures , similar companies have sprung up gradually increased, flexible business is no good as before. According to
Href = "http://www.iThome.com/" target= "_blank" >IT information rough statistics, common express company in China has more than 20 companies, far more than the beginning of the rise of online shopping a lot.

In addition to peer competition, express service is not e-commerce. As there are many similar enterprises, e-commerce play a collective price strategy . -Zhejiang-Shanghai area region, from 2010 to 2013, a single price from 6 down to 4.5 Yuan. Professional statistics agency data showed, the express industry gross margin in 2007 from about 30%, down to the current level of 5%-10%.

Franchise loss

At present, the problem outlets are franchises, these sites need to be self-financing. Information learned IT now such low profits could not maintain the normal operation of the network, not just money, even express also requires stores to pay wages, but also to pay a franchise fee to the company, slow courier had to pay the fine.

Obviously, to make ends meet, or even to make ends meet is the root cause of these locations to continue to support. If profit margins of as originally 30%-40%, these are not a problem. But according to joined shop introduced, now yuantong company each single to contractor 1 Yuan money, contractor to express member of profit is 1 Yuan a single, link of operation aspects involved of personnel, and vehicles, are is contractor pure posted in, again plus years Hou warehouse rent also has growth, put all operation of things are removed yihou, may on belongs to not money even losses State .

In addition to these daily operating cost, due to the great pressure of competition, yuantong has also developed a more stringent penalty policy . Express network is generally divided into two, morning, timed sign before two o'clock in the afternoon, or upload information; sign before a limited time 10 o'clock noon or upload information, delays shipments to a fine standard for 10 Yuan/orders. If this occurs after the Spring Festival the courier "shortage" leads to express a wide range of the backlog, this fine will dot is difficult to sustain, or directly to bring about joining the network.

Express switch

Courier franchise outlets payroll, but now so many outlets hard to hang in there, wages will naturally be difficult, some outlets even had to borrow payday , many express brother turned out the riders. So naturally into the vicious circle: Courier short-handed, led to delays in courier delivery, yuantong to fine the stores, a large number of fine lead stores to support, will not be able to express pay leads to express further loss, so that the "last mile" became the farthest distance.

Say goodbye to "the furthest distance"

Flexible system itself in order to improve the quality of services by imposing strict penalties, for users is a good thing in theory, but should be adapted to local conditions when , for example, recently shut down join shop around after the Spring Festival period, tact should be considerate and help. Because after it is difficult to recruit couriers in a timely manner, information IT considers appropriate to relax the distribution terms to the companies, franchises and good user. Consequences of base points to close as they are now, will seriously affect the tact the interests of users, express delivery, and security are difficult to protect.

Now competition is fierce, prices or timed delivery or money days may be hard to sit comfortably. Flexible model is not exclusive of the company, many similar companies also operate in a similar manner. The underlying causes of the problem is that traditional courier business model into the wall , a large number of similar companies enter the Courier industry malignant competition, which is now part of the tragedy of flexible network fuse. So using this mode of delivery should also be increased product research and development, looking for new profit point, and avoid vicious competition damage the interests of users and companies.

From flexible ways, making more rational distribution system is the primary work as soon as possible , to make the company, joined the network and user satisfaction in order to ensure the continued development of flexible, especially joining dot, too little benefit, punishment is too large, and directly led to the failure of the last mile, the sad part is to let the user.

As the majority of users, information IT hoped that everyone would be targeted for Choosing express company in order to ensure their smooth and timely delivery of the courier. Other companies should be wary of and avoid "the last mile" to be "the furthest distance" repeat of the tragedy.

To be honest, from the network to the user, and is only a short distance, but the absence of service lets users a insurmountable gap with tact.

Long, I am afraid that it is difficult to accurately describe "core" in the distance.


圆通的“最后一公里”:这么短,那么长 - 圆通速递,快递 - IT资讯

最近经常传出快递公司圆通服务网点停业整顿,甚至关门倒闭的消息,今天IT资讯又有一则消息称圆通在京陷网点倒闭风波。那么曾经处于中国快递业“创始人”之一地位的圆通怎么突然就进行到要关门的节奏?要知道,圆通可是在2016年10月刚刚在A股上市,怎么能说完就完呢?

“最后一公里”的大坑

根据多方报道,圆通在2017年春节后出现的中国部分地区快递积压问题基本都出现在基层网点的配送上,导致“最后一公里”成为了“最遥远的距离”。不管是快递员短缺,还是网点运营乏力,都是导致快递积压的原因。为什么出现这种问题?

根本原因还是钱没到位

也许你会问,现在网购这么火爆,快递行业还能没钱?

没错,就是由于快递行业太火爆,导致现在竞争压力急剧变大,同类公司也如雨后春笋般逐渐增多,圆通的买卖自然也不像以前好干。根据href="http://www.ithome.com/" target="_blank">IT资讯粗略统计,目前国内常见的快递企业有二十多家,远比网购兴起之初多了不少。

除了同行竞争之外,快递业也惹不起电商。由于同类企业众多,电商就玩起了集体压价的策略。拿江浙沪地区地区来说,从2010年到2013年,一单的价格从6元降到了4.5元。专业统计机构数据显示,快递行业毛利率已从2007年约30%,下滑到目前5%-10%的水平。

加盟店赔钱

目前,出现问题的网点基本都是加盟店,这些网点需要自负盈亏。可IT资讯了解到,现在如此低的利润根本无法维持网点的正常运营,不光是车马费,就连快递员的工资也需要加盟店支付,而且还要向公司缴纳加盟费,快递送慢了还得交罚款。

显然,收支相抵,甚至入不敷出是这些网点无力继续支撑的根本原因。如果还按照当初30%-40%的利润率的话,这些都不成问题。但根据加盟店介绍,现在圆通公司每一单给承包商1元钱,承包商给快递员的利润也是1元一单,中间环节的运营方面涉及的人员、车辆等都是承包商纯贴进去,再加上年后仓库租金还有增长,把所有运营的东西都剔除以后,可能就属于不挣钱甚至亏损状态

除了这些日常运营的开销外,由于同行竞争压力大,圆通还制定了更加严格的罚款政策。网点的快件一般分两拨,早上一拨,限时下午两点前签收或上传物流信息;中午的一拨限时晚上10点前签收或上传物流信息,延误的快件罚款标准为10元/单。因此如果出现春节后这种快递员“用工荒”导致快件大范围积压的话,这种罚款也会让网点很难支撑下去,或者说直接搞垮加盟网点。

快递员转行

快递员靠加盟网点发工资,然而如今这么多网点很难撑下去,发工资也自然很困难,有些网点甚至要借钱发工资,因此不少快递小哥转行成为外卖骑手。如此一来自然进入恶性循环:快递员缺人,导致快递送货延误,圆通因此对加盟店进行罚款,大量罚款导致加盟店无力支撑,也就无法给快递员发工资,会导致快递员进一步流失,让“最后一公里”成为最遥远的距离。

告别“最遥远的距离”

圆通本身为了提高服务质量规定严格的惩罚制度,对于用户来说理论上是好事,但也应该因时因地制宜,比如说最近导致各地加盟网店关门的春节后时期,圆通就应该予以体谅和帮助。由于节后很难及时招到快递员,IT资讯认为适当放宽配送期限对公司、加盟店和用户都有好处。像现在这样导致基础网点关门的后果,会严重影响圆通用户的利益,快件送达和安全性都很难保障。

现在行业竞争很激烈,压价也好,限时投递也罢,舒舒服服赚钱的日子可能很难再来了。其实圆通模式并非该公司独享,很多同类企业也采用类似方式来运作。该问题的深层原因还在于传统快递盈利模式进入瓶颈期,大量同类公司的进入让快递业开启了恶性竞争模式,这是目前部分圆通网点悲剧的导火索。因此采用这种模式的快递企业还应该加大产品研发力度,寻找新的赢利点,避免恶性竞争损害用户和公司利益。

从圆通方面来说,尽快制定更加合理的配送制度是首要工作,要做到让公司、加盟网点和用户都满意才能够确保圆通的继续发展,尤其是加盟网点,让利过少,处罚过大,直接导致最后一公里的失败,这更是让用户最伤心的部分。

作为广大用户来说,IT资讯希望大家有针对性的合理选择快递公司,以便确保自己的快递能够顺利和及时送达。其他公司也应该引以为戒,尽量避免“最后一公里”成为“最遥远距离”的悲剧再次上演。

实话说,从网点到用户,距离很短,但服务的缺失却让用户和圆通之间产生了难以逾越的鸿沟。

长,恐怕已经很难准确形容“心墙”的距离。





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