Chinese Internet cartoon users nearly billion, entered a period of pay-comics, Internet comics, web comics-IT information

According to iResearch published research reports, Chinese Internet cartoon users are expected to in the size of the nearly billion people this year, and the trend will continue to grow in the future. While the latest data show, paid domestic comics market has reached 200 million Yuan, including Tencent comics platforms such as animation, the secret has started using a paid model, in addition there are a number of companies or platform is gradually being exploration, research and development payment systems and models. Then pay online comics can create much consumption of cake?

Before the rise of the Internet, content channels for China's cartoon industry dominated by traditional comics magazine, with the advent of the Internet, gradually migrating from offline to online users, promotes the development of comics on the Internet platform. According to comics on the Internet users in China in recent years has maintained a growth trend, 22.576 million people from 2013 to 2015 40.146 million people and 70.747 million people by 2016, this year is expected to reach nearly billion people achieve human scale 97.253 million.

With the development of the market, Internet comics are also gradually from the free time in the past entered the payment stage. Which has secret from 2010 began attempts to comic paid, currently platform Shang about has 500 Department paid comic, paid scale has over do Yuan; and Tencent anime at this stage is is has about 1700 Department paid comic, while will requirements part works in serial must time Hou steering charges, paid form and price will according to reality for adjustment; also, in Palm read platform Shang, about has 1500 Department paid comic, paid works of proportion over 70%.

Can be found by observation, as different from traditional comic magazine due to space limitations, Internet comics platforms can accommodate more works, subject and more varied to meet different user needs. And select the users over the traditional Internet comics comic books more widely, covering high school and college students and office workers. And these users is also gradually cultivate a willingness to pay and people with some spending power, which pay for comic market and lay a basis. And can be found in secret in 2016, the secret of its paying customers more than 500,000 people, occupies less than 1/3 in the active users, which in some ways also symbolizes paying comic market there is still room for growth.

In the view of the industry, Internet comics try to pay, not only making their platform and comics get some cash flow, making it a better promotion of services, quality of content, and is also an incentive for authors to achieve the virtuous cycle of the market. But at the same time can be found, because the presence of piracy also hamper comics pay models to test the waters, that needs to be further controlled.

In addition, high quality Internet comics are still scarce at this stage, become comic books into a short Board paid, after all, quality is the key to readers are willing to pay for the work. In response, Beijing Academy of social sciences, cultural studies Center Deputy Director Shen wangshu, believes that premium content is the core of development of cultural industry, you need to have quality content work to promote the sound development of industries, stimulating greater content value.

Beijing business reporter luyangzhengrui

中国互联网漫画用户规模近亿，进入付费阅读时期 - 漫画,互联网漫画,网络漫画 - IT资讯

据艾瑞咨询发布的研究报告显示，中国互联网漫画用户规模预计在今年实现近亿人的规模，且未来还将保持增长趋势。同时有最新数据显示，国内付费漫画市场规模已经达到2亿元，包括腾讯动漫、有妖气等漫画平台已开始采用付费模式，此外还有不少公司或平台正在逐步探索、研发付费体系与模式。那么，线上付费漫画究竟能创造出多大的消费蛋糕呢？

在互联网兴起前，中国漫画行业的内容渠道以传统漫画杂志为主，随着互联网时代的到来，用户逐渐从线下向线上迁徙，推动了互联网漫画平台的发展。数据显示，近年来中国互联网漫画用户规模一直保持着增长趋势，从2013年的2257.6万人到2015年的4014.6万人，再到2016年的7074.7万人，今年则有望达到近亿人，实现9725.3万人的规模。

随着市场的发展，互联网漫画也逐步从过去免费阅读的时期进入付费阶段。其中有妖气从2010年开始尝试漫画付费，目前平台上大约有500部付费漫画，付费规模已超过千万元；而腾讯动漫现阶段则是有约1700部付费漫画，同时会要求部分作品在连载一定时间后转向收费，付费形式与价格会根据实际情况进行调整；此外，在掌阅平台上，大约有1500部付费漫画，付费作品的比例超过70%。

通过观察可以发现，由于与传统漫画杂志因受到版面限制不同，互联网漫画平台可容纳更多作品，题材类型也更加多样，满足不同用户需求。且选择互联网漫画的用户相较传统漫画更加广泛，覆盖高中生、大学生和上班族。而这些用户也正是逐步培养出付费意愿并有一定消费能力的人群，从而为付费漫画的市场打下一定基础。且在有妖气上可以发现，2016年有妖气旗下的付费用户超过50万人，在活跃用户中占据不到1/3的比例，这从某些方面也代表着付费漫画市场仍存在着增长空间。

在业内人士看来，互联网漫画尝试付费模式，不仅能让相关平台和漫画公司获得一定现金流，使其更好地提升自己的服务、作品内容质量等方面，同时对于作者而言也是一种激励，从而实现市场的良性循环。但与此同时也能发现，由于盗版的存在，也对漫画付费模式的试水造成阻碍，需要进一步进行把控。

除此以外，现阶段优质互联网漫画内容仍较为稀缺，成为漫画进入付费阶段的短板，毕竟优质作品才是读者愿意付费的关键。对此，北京市社科院文化研究中心副主任沈望舒认为，优质内容是文化产业发展的核心，需要有优质的内容作品来推动产业实现良性发展，激发更大的内容价值。

北京商报记者卢扬郑蕊