Picture powerful Chinese Mobile brands fell to South-East Asia-photo China-made mobile phones-IT news

In tapping the Indian market, Smartphone manufacturers in the Southeast Asian market, China (Indonesia, Malaysia, Myanmar, the Philippines, Thailand and Viet Nam) will be crowned. Market research firm IDC's latest data show that 2016 OPPO, Huawei and vivo three manufacturers in the Southeast Asian market share has reached 21%, compared with 23% in share of leading manufacturers Samsung.

It is reported that three firms in Southeast Asia can achieve great success mainly because of the focus on taking pictures of their products, and sell the best of the OPPO F1, VIVO V5 and Huawei P9 photos strength is very strong.

In addition, localized marketing IDC believes Chinese manufacturers in Southeast Asia is also an important reason for their success. OPPO to find a lot of celebrities, has successfully created the brand "trendy" property into the millennial generation consumers preferred. Huawei is more on the tall, they found many of the international influence of the endorser, but Huawei does not only depend on star power, they pay more attention to product features. Vivo while failing to finish in the top five last year, but late last year, they also started their own splashy product promotion.

Growth in vehicle sales last year, Huawei and Samsung are 13%,OPPO is even more alarming, it copied the national myth, in the Southeast Asian market sales rose 137.5%, the future will become the most dreaded rival Samsung.

拍照实力强大，中国手机品牌攻陷东南亚 - 拍照,中国国产手机 - IT资讯

在攻下了印度市场后，中国智能手机厂商在东南亚市场（包括印尼、马来西亚、缅甸、菲律宾、泰国和越南）也即将封王。市场研究公司IDC的最新数据显示，2016年OPPO、华为和vivo三家厂商在东南亚市场份额已达21%，而原本的领军厂商三星份额只有23%了。

据悉，三家厂商能在东南亚取得巨大成功主要是因为它们的产品重点关注拍照，而卖的最好的的OPPO F1、vivo V5和华为P9在拍照实力上都非常强劲。

此外，IDC认为中国厂商在东南亚的本地化市场营销也是它们成功的重要原因。OPPO找了许多名人代言，成功塑造了该品牌“时髦”的属性，因此成了千禧一代消费者的首选。华为则更加高大上，它们找了许多有国际影响力的代言人，不过华为并不只靠明星效应，它们更加重视产品功能。vivo去年虽然没能进入前五，但去年年底它们也开始了自己声势浩大的产品宣传。

在销量增长上，去年三星和华为都为13%，OPPO则更加惊人，它复制了国内的神话，在东南亚市场销量同比增长137.5%，未来将成为三星最为忌惮的对手。