Mobile phone business is not making money, why established vendors go? -HTC,LG, Sony-IT information
On February 4, according to foreign media reports, mobile phone has become one of the essential equipment in our lives, it is also a battleground of the vendors. But look to the traditional Android manufacturers, LG, and Sony is doing is very general, HTC's aura has faded, Moto has roof, only Samsung enough. The industry as a whole, apart from Samsung and Apple to steady profits, other manufacturers are struggling with losses or to the loss of the road . Let us think of an interesting problem, since it can't make money, why do so many companies have devoted huge energies do Android phone?
To answer this question, we must first return to 2007, it was a year of alternation of generations,iPhone release set off a tide of touch-sensitive and intelligent, because of slow transition, established manufacturers such as Nokia and Palm declined rapidly. A year later, Google hand HTC has unveiled the first Android phone, the Smartphone operating system releases will turn, it gives manufacturers a full range of operating systems solutions. HTC and Samsung and other companies just need to concentrate in the field of hardware they are good at, and soft and hard mix traditional manufacturers adopted this explosive growth . But with the addition of Chinese manufacturers, competition in the mobile phone market began to increase, the average price of Android phones continue to be pulled down, hardware profits are gone .
However, since it has been unprofitable, Why do these companies have to continue to strive to be Android's OEM business ? Especially when it faces an uncertain future even industry leader Samsung.
For the LG, each Smartphone is showing its own parts and engineering capabilities of the stage . Their own screens, batteries and other components into the g-Flex and other cool models, to better show the benefits of their parts, even if sales is bad, parts can also be sold to other OEM companies. In addition, the presence in the mobile phone market has maintained a LG brand exposure can further promote the sound development of LG eco-system as a whole. LG, mobile phones businesses like evening gowns, even if not for everyday wear, and must also be in the closet.
Sony style is similar to LG,Xperia phones while slot quite a lot, but you have to admit that it has the world's leading industrial design , a Sony engineer's business card. Once Sony is one of the industry's most innovative companies, but due to the slow turns, it missed the best time to enter the smart phone market, even with the robust ecosystem, it's hard to salvage his situation.
Compared with the traditional manufacturers, Android forces nouvelles were not profitable Smartphone as their primary channel, millet is an example. The company's low price, low profitability, but they are a large user of resources now, selling their services and various derivative products for a living . Amazon's hardware is made at a loss, but relying on the powerful online stores and content distribution network, the company can still make pots full of big bucks.
Vendors defend helpless for the Android platform. IOS is great, but it is Apple's exclusive. Has developed a new platform may be successful, but the risk and effort cost is too great. Windows Phone? You know what, forget it, Microsoft is giving up.
And for companies such as HTC and BlackBerry, I'm afraid the best way out is to diversify . But they might continue to stay in the mobile phone market in the future, after all, as the old giant that had been brilliant, and face some hard time.
In today's industry is highly developed, phone is not so difficult, but want to make a popular and successful product is much more difficult . No matter from which side, Android is still today one of the leading mobile operating systems, so manufacturers have to do is find its location, prices and real reciprocity.
The tide is changing the mobile phone market, the profit balance has begun to tip to the software and services, if manufacturers are not aware of this, they'll never make a market trendsetter.
手机业务不赚钱，为何老牌厂商还硬撑？ - HTC,LG,索尼 - IT资讯
2月4日，据外媒报道，手机已经成了我们生活中必不可少的设备之一，它也是各家厂商的兵家必争之地。但放眼传统的安卓厂商，LG和索尼都做的很一般，HTC的光环早已褪色，摩托则已经寄人篱下，只有三星独挑大梁。整个业界，除了三星和苹果能稳定盈利，其他厂商都挣扎在亏损或者走向亏损的路上。这就让我们想到了一个有趣的问题，既然挣不了钱，为什么这么多厂商还要投入巨大精力做安卓手机呢？
要回答这个问题，就要先回到2007年，那是一个世代交替的年份，iPhone的发布掀起了触控和智能化的大潮，此后由于转型缓慢，诺基亚和Palm等老牌厂商迅速衰落。一年以后，谷歌携手HTC推出了第一款安卓手机，这一智能操作系统的发布也是划时代的，它给了厂商全套的操作系统解决方案。因此HTC和三星等公司只需将精力集中在它们擅长的硬件开发领域即可，这种软硬搭配的方案让传统厂商获得了爆发性增长。不过随着中国厂商的加入，手机市场的竞争开始加剧，安卓手机的平均价格被不断拉低，通过硬件盈利的时间一去不复返了。
不过，既然已经无利可图，为什么这些公司还要继续争当安卓系统的OEM商呢？尤其是连业界领头羊三星都前途未卜的时候。
对LG来说，每一款智能机都是展示自家零部件和工程能力的舞台。它们将自产的屏幕，电池等零部件制作成G Flex等炫酷机型，可以更好的展示自家零部件的优势，即使手机销量不好，也可以将零部件卖给其他OEM商。此外，在手机市场的存在也保持了LG品牌的曝光率，可以进一步促进LG整个生态系统的良性发展。对LG来说，手机业务就像晚礼服，即使平时穿的不多，也必须在衣橱里备一件。
索尼走的路数也和LG差不多，Xperia手机虽然槽点颇多，但不得不承认它拥有世界最顶尖的工业设计，是索尼工程师的一张名片。曾经的索尼也是科技界最具创新力的公司之一，但由于转身过慢，它错过了进军智能手机市场的最佳时机，即使有着强大的生态系统，也很难挽回自己的颓势了。
与传统厂商相比，安卓新军们并不把智能手机当作自己盈利的主要渠道，小米就是一个例子。该公司的手机价格低廉，利润很低，不过它们正在将庞大的用户资源变现，售卖自家服务和各种衍生产品为生。亚马逊的硬件也是赔本赚吆喝，但依托强大的在线商店和内容分销网络，该公司依然可以赚的盆满钵满。
其实各家厂商死守安卓平台也是无奈之举。iOS很棒，但它是苹果独享。自行研发新平台有可能会成功，但风险和精力耗费实在太大。Windows Phone？还是算了吧，微软自己都要放弃了。
而对于HTC和黑莓这样的公司，恐怕最好的出路就是向多元化发展了。不过未来它们可能会继续留在手机市场，毕竟作为曾经辉煌过的老牌巨头，黯然离场在面子上有些过不去。
在产业链高度发达的今天，做手机已经不是什么难事了，但想要做出一台叫好又叫座的产品却是难上加难。无论从哪方面看，安卓系统都依然是如今最顶级的移动操作系统，所以厂商要做的就是找准自己的定位，让价格和产品力真正对等。
手机市场的潮头正在不断变化着，利润的天平已经开始向软件和服务倾斜，如果厂商不能清楚地认识到这点的话，它们就永远做不了市场的弄潮儿。