Mobile DeepLink pre-existence of present and future generations, we need the kind of prosperity? -DeepLink,App Indexing and deep linking-IT information
"We need the kind of prosperity" is an article the journal reading March 2016, it analyses the early 20 United States economy blooming (1923-1929), and the great depression (1929-1933). For the same facts, but there are two widely differing interpretations: monetarism holds that before the monetary easing brought prosperity to the great depression, then the currency crunch has led to a sudden depression, if you continue to insist that loose monetary policy is to avoid the great depression. Opposite Austria schools believe that the recession is due solely to the bane of currency issuance in the early fall, should respect the primary economic fluctuations in the market, should not undermine the economic balance of the currency used in the early. For the same question, two schools are given a completely different interpretation and governance: one is about monetary policy, the other is about "depression and prosperity". However, they all have the same high degree of unity of purpose, that is to realize the prosperity of the country, do not need to "depression and prosperity" and "extreme" boom. But new problems are coming, "we need the kind of prosperity? "。
DeepLink placed a lot of hope, hope it solve isolated problems, booming Android application of ecology as a whole. So we need what kind of prosperity? What we need is similar to PC via Hyper Link in the browser free to jump on the boom? Or to the long tail apply italic to be fair competition of prosperity? Is self-protection legislation to abolish all restrictions? DeepLink can lead us to the kind of life and prosperity?
I didn′t fully understand these problems, we put aside these issues, with DeepLink United States of development.
1. Google, Apple and Facebook App Indexing support
Google App Indexing is vigorously promoting attitudes, it wants to collect all data within applications in the world, continues to dominate the search, Google Mobile Friendly attitude algorithm is to embrace mobile applications. Apple take advantage OS, provides local application of index data more secure, monopoly is more plausible, it′s also Apple′s global search (SpotLight) increases the experience. Facebook App Links open source standards, I hope you open App and Web mapping.
2. United States mobile market, some basic data
A) United States 80% Smartphone battery life is 5 APP (Forrest 2014)
Note: each person may use a different APP, social networking, and video is the killer of important events.
B) average number of App per cell phone per month for 26 (Neilson 2014)
Although cell phone use continues to increase, but everyone uses cell phones did not significantly increase in the number of App, e-commerce, video, news, social networking is still a few big head. Although there have been weird Elf Mobile App available, but very few can survive the App, or survive in small areas.
3. the United States market App Indexing data
SearchMetrics in March 2016, issued according to a United States report App Indexing. Statistical methods were locked in United States Top 100 Web sites in the market, investigated whether these sites publish your App, the App uses the App Indexing technology, with support from Google′s search engine results, open the App directly. Survey results are as follows, full text can be downloaded to SearchMetrics.
Conclusions for the United States market′s Top 100 Web sites.
A) Android App 84% site, 88% site has iOS App
B), 30%Android App,19%iOS App opens the Deep Link
Note: the opening Deep Link means that the application can open these Google search results.
C) opened a DeepLink App, mostly business and apparel categories App
4. What do we need the DeepLink prosperity?
After the United States market, go back and ask yourself every day using phone, what′s the demand for DeepLink? Most Americans are practical dozens of App and 80% times are 5 commonly used App. So what just needed our DeepLink (Rigid Demand)?
A) search results display data within the App is supported:
Google search, local search apples have technical support, is important for mobile user scenario. As long as the App to submit such content to the search giant, the scene can get through. In some of the electrical contractor and O2O App, this demand is quite large, search engines are important ways of diversion for them. However, the data within the App search engine SEO, not quite, because it includes search engine strategy. Also, searching on a mobile device also has its own characteristics, is distributed in different App inside the search scene, we found more willing to open the group discounts, opened the app store search application, open the map software search site.
B) scenario Solitaire
This requirement can evolve a lot of "heart" story, a focus on restaurant review App, easy integration of maps of various third party service, or taxi service. A news APP in the middle of a hot-selling product news, the ability to easily integrate third party products purchased, product reviews, discount buying service. At present, the integration of all of these scenarios, and is achieved using a directly embedded into third-party code or SDK, the lack of flexibility and intelligence, and high costs of integration.
DeepLink startups are in force in this area, wants to be a platform for the connector service media (Supply,Deeplink call initiator) and the demand side (Demand,DeepLink recipients), think, that does not change its advertising platform problem yet? This is why there have been DeepLink startups, get the reason.
Some older software development students, estimated to have experienced component development model of the PC era (COM) Internet Services Web Service mode in the age of Internet information browsing patterns of Hyper Link, these are software/information interoperability standards, some alive, some dead. A total dedication to the road leading to prosperity.
C) App operational efficiency
Diversion via DeepLink,App through search engines; H5 experience behind many of the App experience, DeepLink help App to improve customer loyalty, you can also achieve the effect of living. It is a demand for an enhanced experience of the App to help application developers to increase operational efficiency.
In short, DeepLink will change our ecological pattern of small App, I hope under the system and support of the giant, carved out a prosperous scene, but what kind of prosperity, I do not know, but we shall see.
PS. DeepLink solve the problem is to open the application, and then how fast experience without the install App App? Google′s latest App Streaming technique to do this experience: the App can try without installing. After all, most of the installation rate is very low, quickly identify and try out the App would be to pursue the direction. Google has just launched a few App Streaming applications in mid-March: mobile demo App through virtual desktop, in the case of network conditions allow, streamlined APP experience can be obtained. Principles in an article before introduce, via the virtual machines on the server side.
The theme,DeepLink business is not technology, but in the platform and services , DeepLink prosperity not just in front of the back, while on the far field.
移动DeepLink的前生今世，我们需要什么样的繁荣？ - DeepLink,App Indexing,深层链接 - IT资讯
“我们需要什么样的繁荣”是《读书》杂志2016年3月的一篇文章，它分析了上世纪20年代初期美国经济繁花似锦(1923-1929)，以及接下来的经济大萧条(1929-1933)。对于同一个事实，却有两种大相径庭的解释：货币主义派认为萧条发生前货币宽松带来了繁荣，而后的货币突然紧缩导致了萧条，如果继续坚持宽松货币政策是可以避免大萧条的。南辕北辙的奥地利学派却认为这次萧条完全是由于前期的货币增发而落下的祸根，本应该尊重原生的市场经济波动，前期不该用货币破坏经济平衡。对于同一个问题，两个学派给出了完全不同的解释和治理方式：一方是归约为货币政策，另外一方是归约为“萧条性繁荣”。但是，他们都有同高度一致的目的，那就是实现国家的繁荣，不需要“萧条性繁荣”和“极端性”繁荣。但是新问题又来了，“我们需要什么样的繁荣？"。
人们寄予DeepLink不少的希望，希望它解决应用孤岛问题，繁荣整个Android的应用生态。那么我们到底需要什么样的繁荣呢？我们需要的是类似PC上在浏览器中通过Hyper Link自由跳转的繁荣？还是向长尾应用倾斜的拟公平竞争的繁荣？还是立法取消各个应用自我保护主义的限制？DeepLink可以带领我们走向生命样的繁荣？
我没完全想明白这些问题，我们先抛开这些繁荣问题，一起看看DeepLink在美国的发展吧。
1.谷歌，苹果和Facebook对于App Indexing的支持
谷歌对于App Indexing是大力推进的态度，它希望收集世界上所有的应用内数据，继续称霸它的搜索地位，Google的Mobile Friendly算法也是拥抱移动应用的态度。苹果利用OS优势，提供了本地的应用索引，数据更安全，垄断性更有理，它也为苹果的全局搜索(SpotLight)增加了体验。Facebook开源了App Links标准，希望大家公开App和Web的映射关系。
2.美国移动市场的几个基本数据
a)美国80%的智能手机使用时间都是5款APP（Forrest 2014）
注：每个人可能使用不同的APP，社交和视频是重要事件杀手。
b)平均每个手机每月使用的App数量为26个(Neilson 2014）
虽然手机使用时间在不断的增加，但每个人使用的手机App的数量增长却不明显，电商，视频，新闻，社交依旧是几个大头。虽然不断有古怪精灵的手机App面世，但是能够存活的App少之又少，或者存活在小众领域。
3.美国市场App Indexing的调查数据
SearchMetrics在2016年3月，发布了一份针对美国App Indexing的调查报告。统计方式是锁定在美国市面上Top 100的网站，调查这些网站是否发布自己的App，这些App是否使用了App Indexing技术，以支持从谷歌搜索引擎结果中，直接打开这些App。调查数据结果如下，全文可以去SearchMetrics下载。
以下结论针对美国市面的Top 100网站。
a) 84%的网站有Android App, 88%的网站有iOS App
b)其中，30%Android App，19%iOS App开启了Deep Link
注：开启Deep Link意味着，谷歌搜索结果中可以直接打开这些应用。
c)开启了DeepLink的App，大多为电商和服装类App
4.我们需要什么样的DeepLink繁荣？
看完了美国市场，再回过头想想自己每天使用的手机，对于DeepLink到底有什么需求？大部分美国人都是实用几十款的App，而且80%的时间都是5款常用App。那么我们对于DeepLink有哪些刚需（Rigid Demand)呢？
a)搜索结果支持显示App内数据：
谷歌搜索，苹果本地搜索都有技术支持，是移动用户的重要场景。只要App提交这些内容给搜索巨头，场景就可以打通了。在一些电商和O2O的App，这种需求还是蛮大的，搜索引擎是为它们导流的重要方式。但是，目前App内数据在搜索引擎的SEO，并没完全展开，因为这里面包括搜索引擎的各种策略调整。另外，移动设备上的搜索也有自己的特点，搜索场景是分布在不同的App里面的，大家更加愿意打开美团搜打折，打开应用商店搜应用，打开地图软件搜地点。
b)应用场景接龙
这个需求可以演化出很多“打动人心”的故事，一个专注餐馆评论的App，能够方便集成不同第三方的地图服务，或者打车服务。一个新闻APP在产看一个热销产品的新闻时候，能够方便的集成第三方的产品购买，产品评论，折扣购买等服务。目前，所有这些场景的集成，都是使用直接嵌入第三方代码或SDK实现的，缺乏灵活性和智能性，集成的成本高。
各个DeepLink创业公司都在这一领域发力，希望成为一个连接器的平台工作，服务好媒体方(Supply，Deeplink调用发起方)和需求方(Demand，DeepLink接受方)，按照这么想想，这就不转变为广告平台的问题了么？这也是为什么不断有DeepLink创业公司，拿到投资的原因。
有些年纪的软件开发同学，估计都经历过PC时代的组件化开发模式(COM)，互联网服务时代的Web Service模式，互联网信息浏览的Hyper Link模式，这些都是软件/信息互操作标准，有些活下来了，有些却死了。这些一段前仆后继的繁荣之路。
c）App运营效率
通过DeepLink，App可以通过搜索引擎进行导流；H5的体验很多时候是落后于App体验，DeepLink帮助App提高客户的忠诚度，也可以达到拉活的效果。它是App的一个增强体验的一种需求，帮助开发者增加应用的运营效率。
总之，DeepLink会改变我们App生态的一些小格局，我也希望在系统和巨头的鼎力支持下，开拓出一片繁荣的景象，但是是怎么样的一种繁荣，我还看不清楚，但是值得让我们拭目以待。
PS. DeepLink解决的是打开应用的问题，那么没有安装App的情况下如何快速体验App呢？谷歌最新的App Streaming技术可以做到这一体验：App无需安装就可以试用。毕竟绝大部分的安装率都是非常低的，快速发现和试用这些App将是人们追求的方向。谷歌在3月中旬刚刚推出了几个App Streaming应用例子：手机可以通过虚拟桌面的方式试玩App，在网络条件允许的情况下，可以获得流畅的APP体验。其中原理之前在一篇文章介绍过，通过服务器端虚拟机实现的。
回归主题，DeepLink的商机不在技术实现，而在于平台和服务，DeepLink的繁荣不止在眼前的苟且，而在远方的田野。