Nokia is step by step how to "betrayal" of snow powder? -Nokia, promise to remember, iPhone-IT information
Nokia cell phone era is over, but for most people, Nokia is still is a resounding brand. Back in 2013, Huawei is a top consumer business told me in an interview, said that when the mobile phone industry on the brand, Nokia still ranked first, followed by the Apple. In his view, the consumer Nokia obsession of love, all the while hoping Nokia make a comeback.
Nokia created the height of the cell phone industry, in 2008, its shares had been as high as 40%, for any mobile phone manufacturers, are distant figures. Samsung peak, approximately 30% shares. Most critical is that Nokia has no reputation in other enterprises. Nokia phones can crack walnuts, which is a priceless advertisement.
Nokia has an innovative gene, from the first manufacturer of wood, rubber, the leader in mobile phone industry, and every time it changes is impressive. It was attempted through a series of acquisitions into the Internet--from sales, hardware, turned into service and selling applications. But the last restructuring, Nokia has not succeeded, then embarked on the abyss beyond redemption.
When the most brilliant, often producing a confident mood. In 2008, venture capitalists and software developers Conference, when he was Vice President of Nokia′s Smartphone software suffered embarrassing Rivas. Rivas said that "we should not only focus on United States markets, rather than Japan and Korea market, early in the development of mobile Internet service in both countries. The view was expressed that, before the iPhone launch, global mobile Internet service did not exist, such a view is absurd and petty. ”
Rivas believes that mobile Internet will not impact on Nokia, Apple will not impact on Nokia (Nokia also believes that Apple′s touch-screen phones are only a small niche market, will not be leading the industry trend). His volleying, were participants ′: "wake up!" Audience dissatisfaction reflects to some extent the Nokia in the cell phone market and a decrease in leverage. From leading the global leader snatched by Apple, Nokia′s huge gap to allow the industry to marvel! but Nokia does not wake up, still lie on past laurels.
In 2008, Nokia in the Smartphone market, remained nearly 50% per cent share of the market, but was robbed by BlackBerry, Apple′s iPhone thunder. Google′s mobile-phone market, and also to attract more attention. But Nokia has failed to launch a touch-screen phone. In order to maintain market share, Nokia can only rely on the low end mobile phone shop with a competitor, the situation is very passive.
Nokia has more than 150 years of history, from wood to rubber, cable and telecommunications, Nokia always grasp the situation and complete the transformation. Before the chill in the telecommunications equipment market, it had the foresight to telecommunications equipment in separate, merge into Nokia Siemens.
Nokia′s sensitivity to market, is unmatched by many of its rivals. The 90 ′s of the last century, with the maturation of mobile technology, the telephone become fashion, people began to focus on the quest for performance and design. Nokia accurately grasp the market demands and consumer willingness to continuously develop personalized products, become a global leader in mobile communications.
It is reported that Nokia′s lead in the industry, mainly in the research and Development Department is different from other enterprises. Nokia dispersion flattened organizational structure and organizational culture to encourage innovation, the employees are new ideas into reality. Nokia, can be allowed to fail, lack of innovation is not popular. Is Nokia′s core values of innovation, but also its driving force of sustainable development.
But is such an innovation based companies, but stumbled on the innovation. Google and Apple play pieces, and Nokia′s stick to Symbian, finally being abandoned. Time of need, select the Microsoft hug mission and eventually defeat, the acquisition by Microsoft.
Nokia if you wake up early, switch to Google, and mobile phone market may be another world. At that time, Nokia has a strong brand, but also innovative, is in a narrow alley. Times have changed, Nokia did not change. Road going the wrong way, not turn-around in time, with predictable results.
In fact, had taken over Nokia′s Elop said Nokia has also explored whether to defect to Android, but then a lot of Nokia′s technical personnel will lose jobs, development and accumulation of moments before discarding. Nokia said that his choice is not available, Intel, MeeGo systems lack mature Apple iOS refused to share it with others; Google Android overcrowding. Such a situation, Nokia revival can be hosted only if Microsoft System. The pledgee its future to Microsoft, Nokia repeated weighing of the final stage.
But forget, Microsoft′s operating system is not the same for the mobile Internet, and that′s why Microsoft has failed to expand in the mobile space. Finally, the hardcore Nokia phones for several years, playing without it, cheap swallowed by Microsoft. Ainuopu history of sinners, people think he is a spy for installing Microsoft in Nokia.
I let my, Nokia made a fatal mistake, at the critical moment, still refuses to remove the burden, which is destined to be a tragedy.
诺基亚是如何一步步“背叛”诺粉的？ - 诺基亚,诺记,iPhone - IT资讯
诺基亚手机的时代已经过去，但对大多数人来说，诺基亚是依然是一个响亮的品牌。2013年的时候，华为消费者业务一位高层在接受我的专访时说，当时手机行业论品牌影响力，排在第一的仍然是诺基亚，其次才是苹果。他认为，消费者对诺基亚有念念不忘之情，一直希望诺基亚东山再起。
诺基亚创造了手机行业的高度，2008年时，它份额曾高达40%，这对任何手机厂商来说，都是遥不可及的数字。三星最巅峰时，份额大约30%。最关键的是，诺基亚拥有其他企业所没有的口碑。诺基亚手机可以砸核桃，这就是一个价值连城的广告。
诺基亚曾有创新的基因，从最初的木材、橡胶制造商，到手机行业的领头羊，它的每一次转变都让人刮目相看。它曾试图通过一系列收购，进军互联网——从卖产品、卖硬件的，摇身变成卖服务和卖应用的。但最后一次转型，诺基亚没有成功，便走上了万劫不复的深渊。
企业最辉煌的时候，往往会生产一种自傲情绪。2008年，在一次风险资本家与软件开发者大会上，时任诺基亚智能手机软件部门副总裁里瓦斯遭遇了尴尬。里瓦斯表示，“大家不应仅把目光放在美国市场，而忽视了日本和韩国市场，这两个国家的手机互联网业务开发很早。有人认为，在iPhone面世之前，全球根本不存在手机互联网业务，这种看法是荒谬和狭隘的。”
里瓦斯认为，移动互联网对诺基亚不会造成冲击，苹果不会对诺基亚造成冲击(诺基亚内部也认为，苹果的触屏手机只是小众市场，不会引领行业潮流)。他的话音未落，就遭到了台下与会者的嘲笑：“醒醒吧!”听众的不满，从某种程度上反映出诺基亚在手机市场的地位和影响力的下降。从引领全球风向标，到风头被苹果抢走，诺基亚的巨大落差，让业界为之惊叹!但诺基亚却并未觉醒，依旧躺在过去的功劳簿里。
2008年，尽管诺基亚在智能手机市场上，依然占接近50%的市场份额，但却让黑莓、苹果iPhone抢走了风头。谷歌对手机市场的切入，也吸引了更多人的眼球。唯独诺基亚，竟迟迟无法推出触摸屏手机。为了维系市场份额，诺基亚只能靠低端手机与竞争对手血拼，局势相当被动。
诺基亚有150年历史，从木材到橡胶，再到电缆和电信，诺基亚总能准确把握形势，并完成蜕变。在电信设备市场遇冷之前，它能有预见性地将电信设备分离出去，合并成诺基亚西门子公司。
诺基亚对市场的敏感度，是很多对手无法比拟的。上世纪90年代，随着移动技术的成熟，电话越变越时尚，人们开始注重对性能和外观设计的追求。诺基亚准确地把握了市场需求及消费者意愿，不断开发出个性化产品，成为移动通信的全球领先者。
据悉，诺基亚在这一行业的领先，主要是其研发部门有别于其他企业。诺基亚的组织结构分散扁平，而且组织文化激励创新，使员工的新点子能付诸现实。在诺基亚，可以允许失败，缺乏创新却是不受欢迎的。创新是诺基亚的核心价值观，也是推动它可持续发展的驱动力。
但就是这样一个以创新立足的公司，却在创新上栽了跟头。被谷歌以及苹果打得体无完肤，而诺基亚坚守塞班系统，最后被市场抛弃。危难之时，选择与微软抱团，最终惨败，被微软收购。
诺基亚如果早点醒悟，转投谷歌怀抱，手机市场或许是另一番天地。当时，诺基亚拥有强大的品牌影响力，也有创新能力，就是陷入狭窄的胡同里。时代变了，诺基亚没有随之变化。路走错了，不及时掉头，结果可想而知。
事实上，当时接管诺基亚手机的埃洛普说，诺基亚内部也探讨过是否投奔安卓，但这样一来大量诺基亚的技术人才将失业，以前的研发与积累将瞬间报废。诺基亚说，自己可作的选择并不多，英特尔的MeeGo系统迟迟无法成熟;苹果iOS拒绝与他人分享；谷歌安卓系统人满为患。这般情势下，只有微软的系统可以承载诺基亚的复兴大计。将自己的未来典押给微软，成为诺基亚反复权衡后的最终方案。
但诺基亚忘了，微软的操作系统同样不适合移动互联网时代，这也是微软迟迟在移动领域没有起色的原因。最后，诺基亚手机死撑了几年，玩不下去，被微软廉价吞掉。埃诺普则成了历史罪人，人们认为他是微软安插在诺基亚公司的一个间谍。
我让我，诺基亚犯了一个致命错误，在危难时刻，仍然不肯卸下包袱，这注定是一场悲剧。