Millet's six years: from obscurity to nationwide explosions-millet, 5,MIUI, Lei-IT information
Lei sent a tweet a few days ago: "on April 6, 2010, I and a group of partners, everyone drinks a bowl of millet gruel, a company called" millet "yingu building small companies in the Paul Temple bridge quietly opens ... ... Today, millet six birthday, thank you for your support, and wish! ”
In we also thought millet just home around expansion Pu field of new sharp company of when, millet has silently go to has seventh years-- may silently a Word and millet suitable sex completely not, six years to, millet to a home of force, almost stirred has China whole consumption technology industry: price concept of universal, better of hardware and software combined, ecological system, low price and high quality ...... In the hardware business areas, with Tencent's problems, "If the millet to do this, what do you do? "This problem is just a joke now, but may become suspended in hardware startups and traditional industries on the head of the sword of Damocles. How millet became one pole of the domestic Internet industry? Check millet for six years, you will find that many things have already doomed.
Many years ago, MIUI is core competence
Millet was established, MIUI appeared in just 4 months
On April 6, 2010, millet was established on August 16 of that year, MIUI released first beta version, fitting models for the Nexus One, measured only 100 people, this is millet the first Angel developer. "Community + developer" framework at that time had been established.
Google may not know, maybe Nexus One millet low prices with high promotion system guidelines, perhaps the Nexus One is the first one among the most suitable as a development platform Android phones--maybe this is millet's close of Google for some time. Inside lasted about six months, March 25, 2011, MIUI V3 release 6 adapter models, the MIUI custom Android's behalf.
On January 9, 2013, MIUI user exceeded 10 million on May 15, 2014, this figure reaches 50 million on February 13, 2015, global audience of more than 100 million people. Behind the numbers is the phone's contribution: on December 27, 2014, non-phone flashing MIUI user has just reached 10 million, only 1/5 per cent to 1/10.
Last minute, meters in heaven chatting ... ...
December 10, 2010, rice talked officially released Android version and subsequent iPhone and Symbian versions available, OTA provides mobile phone users with a new instant messaging tools. Buddy list based on address book, earlier than the app release, earlier introduced voice intercom and accumulated more early user base, but in the case of lack of burst point end hastily finishing touches--the app's "black history" near strangers such as social work, too.
February 2014, rice talked business was purchased by wall-e network, after the WA power networks and the formation of millet, millet acquired a wholly entertaining each other. Once-pioneering millet has not had the last laugh in every field.
In 2012, the two millet had a modest action
On June 10, 2012, millet's app store online. Early on in the Android ecosystem, how to setup that has been plaguing users: no Google Play, lack of mobile, causing the program to install the base around the PC and USB debug-and fulfilling year of 91 and pea pods. Install from PC to mobile phone applications market changes? Millet application on-line may be one of the signs of a turning point in the market.
On July 27, 2012, the MiCloud function is on. We call all these years, in fact, already established. At this time of millet, also actively incorporate the latest technology to do the adjustment and adaptation, geeks to China-in 2012, Remy is a young man with a little taste of technology companies.
Millet in these two years, along with the rapid development of hardware products, software instead of behind .
In around 2012, millet was one of the follow up the fastest Android version, and by the year 2015, Google have universal access to Andriod 5.0/5.1, millet was released Andriod 4.4;Google 6.0, millet or 4.4;Google already exposed to developers Android n, millet was belatedly upgrading the 6.0--is just the developer test version.
Perhaps MIUI Foundation covered too well over the years, we rarely see in the MIUI version update eyes new features, but then, MIUI is no longer the strong appeal of millet.
Phone: friends of the fever to a popular explosion
Born to fever, phone 1 debut with this concept. At the time, the dual-core Qualcomm MSM8260, 1GB 1999 prices on memory configuration, such as distribution, direct effect would be the domestic phone market into a spell of configuration and fall on profit margins of the competition – and then use the system advantages and ecological revenue missed.
Comes with phone 1 there are snapping up mode: really not enough capacity, or hunger, marketing, logistics and sales data does not match the suspect water, millet made the eye at the time. Released in August 2011, phone 1 is published, until June of the following year can be unlimited unlimited purchases on the official website.
Millet spirit were killed, rice 1 small pot.
On August 16, 2012, phone 2 release, early millet hegemony
Qualcomm's top world debut, 28 nm quad-core chip, excellent "no design" design, compared to the somewhat experimental nature m 1, m 2 and subsequent m 2s is a pillar of millet in years.
2013 on millet for destined to is a inflection point: March 19 meters set-top box debut, millet first times extended products line; June 24, from added a joint create of millet piston headphones released, this is millet ecological chain of first home Enterprise; July 31, thousand Yuan machine brand red meters released, red meters phone became millet from designed fine fever to mass burst paragraph of ticket; August 23, millet new a round financing completed, valuation reached 10 billion dollars, became Super alone angle beast......
At this time, we have seen the shadow of millet.
From the plain and the short-lived m 3, the "black science" adding rice 5, there is not much surprise
On September 5, 2013, phone 3 was released, as the worst phone in history, regardless of the popular core Tegra is a bulky appearance, makes millet 2s scenery a year after the cut. On July 22, 2014, phone 4 process as a phone for the first time the focus. "Art tour of a steel plate" gimmicks such as austenitic 304 stainless steel and also in scientific and technological circle teases joked.
Later, things we all know, millet is selling more fire, red rice product line drives sales surge, millet began to invest in foreign markets, India as the first stop on an overseas development. On October 30, 2014, millet beyond LG, behind Samsung and Apple, the world's third-largest smartphone maker.
On January 15, 2015 millet Hat version of the Note and subsequent release, tried to storm the high end of the market, but users do not accept 3000 Yuan a millet on the high prices.
On February 24, 2016, waiting the phone 5 is released, but "black science" this stunt once again became a force created by Groove. But removing the publicity problems, millet 5 realizes the initial bookings of up to 17 million .
Millet chain: precise positioning and planning for new products of explosions
From 2013 and a League was founded, millet has dozens of chain enterprises so far, respectively, doing different things, in many Conference One More Thing, may be a next millions or tens of millions of sales of ecological chain explosions.
In 2013, the ecological chain of millet around the phone around: summer piston headphones, December 13 millet mobile power supply. By the year 2014, millet ecological chain of appetite is beyond the scope of mobile phone. July 22, 14 released millet bracelet with m 41, the millet in one fell swoop to the height of the world's second-largest wearable devices. Household devices such as routers, air purifiers in all 14 appearances.
2015 millet, appetite is not on the phone, asking help from smart devices, and already have a certain degree of industry influence: in March 2015, millet power strips has led the industry as a whole, including the traditional brand of USB recharging Strip popular end of 14 air purifiers water purifiers with the July 15 release directly to influence the price of the original system.
It should be said that joining the ecological chain of millet ninebot in 2015, Nineth balance millet and was released on October 19--is not the biggest highlight of the product itself, but ninebot had to buy balance the inventor of the Segway and holding core patents and millet ecological chain via ninebot, with a balanced product an absolute right to speak.
From the "new Chinese" to m's House brand, millet at the end of 2015 earlier this year and this time, the product will be turned a small corner. A few days ago the rice cooker, a modified millet ecological chain brands cost control of main MVP--of minimum viable product ideas, but had slightly exceeded consumer price expectations of a high-end product, of course, compared with the same technical standard products, millet still produce their rice cookers are cheaper to use.
Millet output values from 2011 "fever" niche player equipment by 2015 raised "new China" banner as millet department store, it only took less than five years.
Commercial distribution: product sales to the MIUI eco
Early millet, but fans of Flash system, and then starting in 2011 with its own hardware phone, for a considerable amount of time, millet is a relied on sales of hardware products manufacturers-see MIUI toothpaste update when phone hardware's better days. However, as millet to take the entire mobile phone industry profit margin compression down, attempting to commercial distribution through the ecosystem is millet had set out to do.
As early as 2012, millet was wholly acquired the reading team, and in April 2014 to incorporate more reading MIUI built-in millet read. In November 2014, shareholder aiqi millet 1.9 billion Yuan Yi, this is millet in mobile content distribution a small move. And today, millet have its mobile phone and television organizing the "most comprehensive" video library. In addition to external video library outside, millet Studios also began the preparation of self-produced content.
Today, MIUI had built a lot of income prepare content for the future: television, read, news, yellow pages, etc, the most recent update is direct advertising promotion. Millet from a mobile phone company, to the full flowering of the ecological chain of hardware products, relies on user traffic planning at this stage for the next phase of the profits from the hardware ecosystem ecology have been steadily implemented the contents. Millet into smart phones in a row promoting hardware interconnect these two trends, the next Internet "+" era of millet is also not to be missed. Advantage is more than other mobile phone factory to learn the millet high with low prices and network marketing can catch up.
This is millet, something only six years. Said to some extent, millet represented Internet companies shuffle to traditional industries. Although millet also faces its own risks: Google MIUI pressure, ecological chain of uncontrollable, declining quality and reputation. There are even more critical, millet is the essence of style, the consumer group's pursuit of cheap products, consumers ' go, go farther, the greater the risk.
小米成立六年：从默默无闻到全民爆款 -
小米5,MIUI,雷军 - IT资讯
前几天雷军发了一条微博：“2010年4月6日，我和一群小伙伴，大家一起喝了碗小米粥，一家叫“小米”的小公司就在保福寺桥银谷大厦悄然开张……今天，小米六周岁生日，谢谢大家支持，求祝福！”
在我们还以为小米只是家四处扩张铺场的新锐公司的时候，小米已经默默走到了第七年——也许默默一词与小米适性完全不合，六年来，小米以一家之力，几乎搅动了中国整个消费科技行业：性价比概念的普及，更好的硬件与软件结合，生态系统，低价与高品质……在硬件创业领域，与腾讯的问题一样，“如果小米也来做这个，你该怎么办？”这样的问题现在还只是个玩笑，但也许会成为悬在硬件创业者和传统产业者头上的达摩克利斯之剑。小米是如何成为国内互联网行业一极的？盘点一下小米这六年，你会发现，很多事情早已注定。
多年以前，MIUI还是核心竞争力
从小米成立，到MIUI问世，仅仅用了4个月
2010年4月6日，小米成立；同年8月16日，MIUI第一个内测版本发布，适配机型为Nexus One，内测人数仅有100人，这也是小米的第一批天使开发者。“社区+开发者”的框架，在那时就已经建立。
也许Google并不懂中国，也许Nexus One给了小米低价高配推广系统的思路指引，也许Nexus One是安卓第一台最适合作为开发平台的手机——也许，这也是小米最亲近Google的一段时间。内测持续了半年左右，2011年3月25日，MIUI V3正式发布，6个适配机型，MIUI渐渐成为定制安卓系统的代表者。
2013年1月9日，MIUI用户突破1000万；2014年5月15日，这个数字达到5000万；2015年2月13日，全球用户超过1亿人。数字背后是小米手机的贡献：在2014年12月27日，非小米手机的刷机MIUI用户刚刚达到1000万，仅占1/5到1/10。
前略，天国的米聊……
2010年12月10日，米聊正式发布安卓版，并后续提供了iPhone版与Symbian版本，为手机用户提供了崭新的OTA即时通讯工具。基于通讯录的好友列表，早于微信发布，更早引入语音对讲并积累了更多的早期用户群，但却在缺少爆点的情况下最终草草收尾——微信的“黑历史”，附近的人等陌生人社交功不可没。
2014年2月，米聊业务被瓦力网络收购，后小米全资收购瓦力网络并组建小米互娱。曾经先锋的小米，并没有在每一个领域都笑到最后。
2012年，两岁的小米做了两个不大不小的动作
2012年6月10日，小米应用商店上线。在早期的安卓生态中，如何安装程序这个问题一直困扰着用户：没有Google Play，手机流量的缺乏，导致程序安装基本围绕着PC与USB调试——也成就了当年的91和豌豆荚。从PC安装到手机应用市场的变化过程？小米应用市场上线也许就是这样一个转折点的标志之一。
2012年7月27日，MiCloud功能开启。我们这些年在喊着的云，其实早就已经建立了。在这个时候的小米，还在积极将最新的科技理念做着调整与适配，带给中国的极客们——在2012年，小米还是年轻人的带着点科技味道的公司。
小米这两年，随着硬件产品的突飞猛进，软件反而落后了。
在2012年左右，小米是跟进安卓大版本最快的公司之一，而到了2015年，Google早已普及Andriod 5.0/5.1，小米还是4.4；Google发布了Andriod 6.0，小米还是4.4；Google已经向开发者公开了Android N，小米终于姗姗来迟升级了6.0——还仅仅只是开发者测试版。
也许是MIUI的底子铺得太好，这些年，我们很少在MIUI的大版本更新中看到眼前一亮的新功能，但这时，MIUI也已经不再是小米最强的吸引力了。
小米手机：发烧之友到全民爆款
为发烧而生，小米手机1带着这样的概念登场。在当时，双核高通MSM8260、1GB内存等配置配上1999的价格，直接的结果就是将国内的手机市场拉进了一个拼配置和自裁利润率的恶性竞争当中——然后用系统的优势和生态的收入补上。
伴随着小米手机1而来的还有抢购模式：真的产能不足，亦或饥饿营销，物流数据不符怀疑销量注水，都让小米在当时赚足了眼球。2011年8月发布，而小米手机1发布后，直到第二年的6月才可以在官网上不限时不限量购买。
小米风评被害，米1的锅不小。
2012年8月16日，小米手机2发布，小米霸权初现
高通顶级芯片全球首发、28纳米四核心，出色的“没有设计”的外观设计，相比多少有些实验品性质的米1，米2及后续的米2s在多年中都是小米的顶梁柱。
2013年对小米来说注定是个拐点：3月19日米机顶盒登场，小米第一次扩展产品线；6月24日，来自加一联创的小米活塞耳机发布，这是小米生态链的第一家企业；7月31日，千元机子品牌红米发布，红米手机成为小米从专精发烧到大众爆款的敲门砖；8月23日，小米新一轮融资完成，估值达到100亿美元，成为超级独角兽……
这时，我们已经看到了现在这个小米的影子了。
从平淡短命的米3，到“黑科技”加身的米5，其实并没有太大惊喜
2013年9月5日，小米手机3发布，作为有史以来最糟糕的小米手机，不论冷门的Tegra核心还是笨重的外观，都让降价后的小米2s又风光了一年。2014年7月22日，小米手机4第一次将工艺作为小米手机宣传的重点。“一块钢板的艺术之旅”和奥氏体304不锈钢等噱头也成了科技圈调侃的戏言。
后来的事情大家都知道了，小米越卖越火，红米产品线带动销量激增，小米也开始涉足国外市场，将印度作为海外发展的第一站。2014年10月30日，小米超越LG，成为仅次于三星和苹果的全球第三大智能手机制造商。
2015年1月15日小米Note及后续的顶配版发布，试图冲击高端市场，但小米的用户们并不接受3000元一上的高价位。
2016年2月24日，久等的小米手机5发布，然而“黑科技”这个噱头又一次成为了强行创造的槽点。但除去宣传上的问题，小米5实现了高达1700万的首发预定量。
小米生态链：精准的定位与策划，换来新国货的爆款
从2013年加一联创成立起，至今小米生态链企业已有几十家，分别做着不同的事情，在诸多发布会上的One More Thing，可能就是某个生态链企业的下一个百万甚至千万销量的爆款。
2013年，小米的生态链产品还在围绕着手机周边：夏季的活塞耳机，13年12月的小米移动电源等。而到了2014年，小米生态链的胃口就已经超出了手机的范畴。14年7月22日与米4一同发布的小米手环，将小米一举带到了全球第二大可穿戴设备商的高度。路由器、空气净化器等家用设备也在14年悉数亮相。
2015年的小米，胃口已经不仅仅在手机上，而向智能设备伸手，并已经有了一定的行业影响力：2015年3月，小米插线板带动了整个行业包括传统品牌在内的USB充电插排普及；14年底的空气净化器与15年7月的净水器发布直接影响了这些行业原有的价格体系。
特别值得一说的是在2015年加入小米生态链的ninebot，并于10月19日发布小米九号平衡车——产品本身并不是最大的亮点，而是在ninebot曾收购平衡车的发明者Segway并持有核心专利，而小米生态链借道ninebot，拥有了平衡车类产品绝对的话语权。
从“新国货”到米家统一品牌，小米在2015年底到今年初的这段时间，则将对产品的态度拐了一个小弯。几天前的米家电饭煲，一改小米生态链品牌主打成本控制的MVP——最小可行化产品的思路，而是做了稍超出消费者价位预期的个高端产品，当然，与同等技术对标的产品相比，小米依然选成他们的电饭煲是更便宜好用的。
小米输出的价值观，从2011年”为发烧而生“的小众玩家设备，到2015年举起”新国货“大旗成为小米百货，只花了不到五年。
商业布局：产品销售到MIUI生态
最早的小米，只是爱好者们的刷机系统，然后2011年起有了自己的硬件小米手机，在很长一段时间里，小米只是一个依靠硬件产品销售的厂家——看到MIUI挤牙膏一样地更新的时候，也是小米手机硬件最风光的日子。然而随着小米亲自把整个手机行业的利润率压缩下来以后，试图通过生态系统进行商业布局也是小米早已着手的事情。
早在2012年，小米就全资收购了多看阅读的团队，并在2014年4月将多看阅读并入MIUI成为内置的小米阅读。2014年11月，小米19亿人民币入股爱奇艺，这是小米在移动端内容布局的一步小棋。而到了今天，小米已为旗下手机和电视筹备了“最全面”的视频库。除了外接的视频库以外，小米影业也开始了自产内容的准备。
如今，MIUI里已经内置了大量为未来收入准备的内容：影视、阅读、新闻、生活黄页等，最近的更新中更是直接植入广告推广。小米从一家手机公司，到全面开花的生态链硬件产品，再到现阶段的依靠用户流量筹划下一阶段的内容盈利，从硬件生态圈向内容生态演进已经在稳步推行。小米连续切入了智能手机推广普及与硬件互联这两个趋势，下一个“互联网+”的时代小米也不会错过。这时的优势，已经不仅仅是其他手机厂学习小米做高配低价与网络营销就能迎头赶上的了。
这只是小米仅用六年做到的事情而已。某种程度上说，小米也代表着互联网企业对传统行业的洗牌。尽管小米也面临着自己的风险：Google对MIUI的压力、生态链企业的不可控性、品质问题与口碑下降。还有更关键的，小米风格的本质，是消费者族群对廉价产品的追求，顺着消费者的心理走下去，走得越远，风险越大。