Fiat CEO: Google cannot ignore Apple or cooperative building cars-Fiat, Apple Auto-IT information

April 30, Beijing time, according to technology blog 9to5Mac reports, Fiat-Chrysler CEO Sergio Marchionne (Sergio Marchionne), the car industry is a capital-intensive industry, so his openness to cooperation with Google or Apple.

Marchionne took two hours in the car magazine interview, he talked about the recent Fiat with rumors of Google working on self-driving cars. Apple, Google, Tesla, Uber company for the automotive industry, such as subversion, Marchionne presented his views on carmakers how to reposition.

Fiat and Google "senior technical cooperation" on allegedly advanced stage of negotiations. Meanwhile, Apple also allegedly negotiates with auto parts giant Magna, code-named "Project Titan" cars.

" Google's ' pocket money ' will be able to buy any car manufacturer. Apple quarterly net profit of $ 24 billion . This is ridiculous, what are we in the resistance? Have a good fight? "He said.

Marchionne noted that companies such as Google, Apple is so large that they cannot be ignored. Apple, Google and other big technology companies are willing to invest huge sums of money into the auto industry cases, established carmakers such as Fiat do to pinpoint their positions?

"My method is completely open to the technology. I think the auto industry is the next development paradigm, and subversion in technical cooperation, including Google, Apple and even Uber, this was in order to get full information in the car owners in their vehicles. The key is to find a way that we coexist with subversive, we demonstrate our technology, speed is of the essence. We must try to establish contact, must work with large companies, and later, underdogs and all companies to open negotiations, the goal is to achieve a high degree of work-sharing. We produce cars, they develop technologies for use in cars. Ideally, I could obtain the technology, using it for my other brand, "he said.

Marchionne is also discussed in an interview with Fiat's Jeep, sports car maker Alfa Romeo (Alfa Romeo), Dodge, Apple, Google and many other brands as well as several possibilities for cooperation, and Uber, taxi plays a role in the cooperation.

菲亚特CEO：无法忽视苹果谷歌或合作造车 - 菲亚特,苹果汽车 - IT资讯

北京时间4月30日消息，据科技博客9to5mac报道，在菲亚特-克莱斯勒汽车公司CEO塞尔吉奥·马尔奇奥尼(Sergio Marchionne)看来，汽车行业是一个资本密集型行业，所以他对与谷歌或苹果的合作持开放态度。

马尔奇奥尼接受了《汽车杂志》两个小时的采访，他谈到了近期关于菲亚特与谷歌在自动驾驶汽车上展开合作的传闻。对于苹果、谷歌、特斯拉、Uber等公司对于汽车行业的颠覆，马尔奇奥尼给出了他对于汽车制造商如何重新定位的见解。

菲亚特与谷歌在“高级技术合作”上的谈判据称已进入后期。与此同时，苹果据称也在与汽车配件巨头Magna磋商，生产代号为“Project Titan”的汽车。

“谷歌的‘零花钱’就能买下任何一家汽车制造商。苹果一个季度的净利润达到240亿美元。这太荒谬，我们还在抵抗什么？有什么好抵抗的？”他表示。

马尔奇奥尼指出，谷歌、苹果等公司规模太庞大以至于他们无法忽视。在苹果、谷歌等大型科技公司愿意斥巨资进军汽车行业的情况下，菲亚特等老牌汽车制造商怎样才能找准自己的定位呢？

“我的方法是完全对技术开放。我认为汽车行业的下一个发展范式是，与颠覆者在技术上展开合作，包括谷歌、苹果甚至是Uber，这都是为了获取车主在汽车中的完整信息。关键是找到一种我们与颠覆者共存的途径，拿出我们的技术，速度很关键。我们必须尽快建立联系，必须与大型公司、后来者、劣势者以及所有公司展开谈判，目标就是实现高度工作分享。我们生产汽车，他们开发适用于汽车的技术。理想情况下，我可以获得这项技术，将它用于我旗下的其它品牌，”他表示。

马尔奇奥尼还在采访中讨论了菲亚特旗下吉普、跑车制造商阿尔法·罗密欧(Alfa Romeo)、道奇、苹果、谷歌等多品牌同时合作的几种可能性，以及Uber等打车应用在合作中所扮演的角色。