Fiercely contested: 2015-killed 136 domestic mobile phone manufacturers mobile phone, Huawei, millet, OPPO,vivo-IT information

Ten years ago, when Steve Jobs first iPhone cell phone in his hand appeared, Smartphone era doors open with it, and to promote the rapid development of the mobile Internet. The entire business community to change.

In the age of the mobile Internet, smart phones has become a key entry. When you realize this point, both traditional mobile phone manufacturer, or Internet company, starts to invest, build smartphones. In 2011, feature and smart phone in China listed new models of 4,744.

Despite a lot of players out in the fierce market competition, but now there are more than 1000 multiple mobile phone brand in an increasingly narrow market competition in China. Survivors how to live? Huawei's option is the establishment of patent thresholds, focusing on product quality itself, while millet's rapidly expanding product line and strengthen its own ecosystem. More cell phone manufacturers to flee overseas to find new lands.

Topics in this issue focus on China Smartphone vendor way to survive, how they compete for new overseas sites, and Huawei in the secret of the global smart phone market of billions of revenue.

In a fully open and competitive markets, most mobile phone manufacturers are not only not making money or even lose money. However, they seem to be happy. Eco-hardware subsidies, what is the next big game of chess, or just a fool?

1 m, 21 grams, pineapple, Begonia, worms, red popsicles, black rice, tomato, carrot, jelly and hot pepper, small poplar, birds, pigeons, chafers, Silly Putty, and xylitol ... ...

The table looked confused with nouns, is a journalist at China's Ministry of communications administration under the "mobile Web" of random searches to brand names. All cell phones sold in the Chinese market, it must be in the administration of China's Ministry of communications filing and get into the network license.

In the "mobile Web" accessible cell phone brands a total of 1055 , including hot wave function times, southern tech, Amoi, at the same time it is also an incomplete list, such as the recently announced bankruptcy of big cola brands, as well as its production company Beijing Yun e Technology Ltd, was not among them.

China's information and Communications Research Institute released data showing,2016 1 March, market new models of smartphones in China up to 274, that is to say, a daily average of 3 new smartphones in the China market .

This is not the pinnacle of the Smartphone data,in 2013, the China market new models of smartphones to 2,288, average 6 per day, twice what it is today. If the count of feature phones, number of new mobile phone market in 2013 a total of 2,861, a daily average of about 8 .

Of course, compared to the 2011 feature phone and Smartphone market new models amounted to 4,744, has a flat front figures were weak .

The roots of these alarming numbers, dates back to a functional replica of the machine age. Around 2004, the cell phone industry matured, mediatek, providing complete solutions for phone companies, cell phone elite, which features a single, China has seen a large number of hardware innovation cottage, follow the previous mobile phone brand you've probably never heard of.

Even if entering the Smartphone era, China's number of mobile phone manufacturers, brand, and is beyond the imagination of many people. China's information and Communications Research Institute senior engineer Peng Zhen told reporters, Chinese mobile phone producers decreased year by year 2014 445 phone company, 2015 only 309, down 136 a year .

Of course, mobile phone manufacturers to reduce at the same time, there are many new market entrants, which is now known as "Internet phone" a new generation of smartphone makers. In August 2011, mobile offerings of millet millet 1, for less than 2000 Yuan price smart phone entry, opening the era of Internet phones, and in 2014, won the first prize of China's Smartphone market share.

Internet brands similar to millet, there's glory, hammer, mentioned large Coke, music video, etc. Unlike features small workshops can be produced in the era of the mobile phones, and more about Internet brands in addition to hardware, the pursuit of mobile industrial design aesthetic in appearance, but more importantly is the operating system. Based on the native Google open source Android operating system, most brands have been developed and optimized in order to obtain better user experience.

Do not have the development capacity of the factory, you can still design through a third party company, third party ROM development company smartphones, and rely on the concept of packing an explosive to Bo eyeballs, run sales. Honor President Zhao told reporters, this is the "new era of fortress brand", "marketing of mobile phones", 70%-80% phones are on the market.

Glory is the world's largest telecom equipment provider Huawei launch an Internet phone brand at the end of 2013, according to research firm IDC data, Huawei Terminal 2015 Smartphone shipments exceeded 100 million (with honor), achieved a growth of 44.3% as the world's third largest smartphone brand.

In the view of Peng Zhen, China's mobile phone market is a classic long tail market, many cell phone brands have not been entered one or two cities, mainly in 3456 cities. This to some extent explains, lost in the past year more than more than 100 cellphones market with few waves.

But even as consumers, can also feel the fierce competition in the Smartphone market. A recent example is the Chinese brand cell phones a few years ago the popular "Chinese" (ZTE, Huawei, Hyundai, Association) reference now becomes "Wah Mi Weiou" (Huawei, millet, VIVO, OPPO), a little further on, the late 20th century "mobile fighter in" generation mobile phone brand, has become history. Death of big Cola

"We are also resolutely determined to fight, but the mobile industry shuffled faster and more brutal than expected. "On March 8, 2016, the great Coke mobile founder Ding Xiuhong forwarded a moratorium on coke mobile phones businesses notice (this notice dated December 15, 2015), announced that large Coke series mobile phone hardware development, software development, marketing and business cooperation, suspended, KeleUI will no longer be able to continue to provide upgrade service.

Large Coke mobile was founded in June 2012, and launched a total of 8 products, compared to other dead mobile phone manufacturer quietly, the Internet phone won the famous brand because of a raise.

In December 2014, the coke 3 mobile login Jingdong raised, as "a purchase lifetime free" slogan collected 10,000 partners, said 10,000 people involved in raising the users once a year free replacement, it only took 25 minutes, they raised more than 16 million, breaking the East raising record.

Large Coke founder Ding Xiuhong said, if the operator customization is the first revolution of the Smartphone industry, represented by millet's Internet phone is the second change in the Smartphone industry, and "free" will be the third revolution in the Smartphone industry.

Unexpectedly, the big Cola first loss of their own lives. East of Beijing after raising, coke began a steady decline that first supply problems caused memory to normal delivery, revealed screen after its delivery fragile, Home button too crack and battery power quality problems. Hope that "once a year free replacement machine" user does not have a new phone, big Coke 3 into a large coke and finally a phone.

Big Cola phone are backed by manufacturers is Yun Chen, Beijing science and technology co., Ltd. Business statistics, in April 2015, Ding Xiuhong is no longer a shareholder, on September 28, 2015, also ceases to be a legal representative of the company. On January 8, 2016, because through the registered place of residence or business cannot be contacted, the company was included in the management exception list. Big Cola the official website has been shut down, a moratorium on the notice of big Cola mobile phones businesses leave coke in customer service, has been unable to connect.

Other founding shareholders of big Cola phone Jiang Decai, 2010 also invested another phone brand color. Nietzsche in three or four cities across the country in the form of factory outlets, selling only 399 Yuan, resembling the Apple Smartphone, then because of quality problems have been closed. "Local color mobile phone factory store closed down, and congratulatory messages" in October 2013, in the color cell phone Baidu ranked in one of the posts, one after another around the "message" thread, the latest one was in February 2016.

The death of such mobile phone brand, is not surprising. Glory General Manager Xiong Junmin told reporters, in the case of four years ago, the Smartphone is not yet common, cats who can do smart phones, mobile phones will be able to make money in the current market has developed to the stage of excess supply, can make a mobile phone can not satisfy consumer demand, good quality, sustainable innovation products market.

The funny thing is, the Internet developed the United States, in addition to Apple, Microsoft, but not many mobile gamers. Acquisition of Motorola, once guessing Google will do a cell phone, but no, it sold the mobile phone business to Lenovo. In Zhao's view, Google will not "to mobile phone".

China, the Smartphone industry around the world's most ambitious crowd gathered. And they made no secret of his ambitions.

On April 20, 2016, the new Conference, Jia Yue Ting said 2 is a cost of "conscience phone", many are more than Apple, and its ecological systems EUI5.8, "redefining the boundaries of mobile Internet" and "break Apple's old order."

This isn't the first time music video "hung and beat" Apple, also isn't the first time mobile phone brand in China known as "Spike" Apple, but it does weaken Apple's position in the Smartphone industry.

Mobile phone League Secretary General Wang yanhui of China told reporters, vendors are beyond apples at a particular point, the pursuit of a particular aspect of the extreme, nothing but a publicity stunt. Apple seeks is comprehensive and balanced, it is not about a point does best. In fact, Apple has been leading the industry direction, China's mobile phone industry is in "learn Apple's example."

In 2007, Apple released its first iPhone and redefined the Smartphone. According to market data consulting firm Canaccord Genuity, 2015, Apple's share of global smartphone market 17.2%, take away the profits of global Smartphone 91%. Although the iPhone has often been criticized for overpriced, but it is a hard work, so shall you reap.

Bear army and, from 2004, Huawei in Smartphone development, in his view, Apple does best where is the user experience, the second is ecological, "to tell the truth, yet to see which one it is. ”

(Smart phones have become a part of people's lives) hardware not eco-fill

Beijing time on April 27, 2016, Apple reported fiscal year 2016 second-quarter results: revenues of us $ 50.557 billion, down 13%, fell for the first time since 2003; 10.516 billion dollars in net profit, down 22%; 51.19 million iPhone sold, down 32%, which is also fell for the first time since the iPhone listed, but Revenues of US $ 40.282 billion from the iPhone in the current period, an increase of 55%.

Apple CEO Cook said, "our revenues have continued to grow strongly from the service of the company is very pleased, and that growth comes from the Apple eco-system of good growth and the growth of the user base of more than 1 billion active devices. ”

Innovation around the Smartphone is becoming increasingly difficult, make up products are more and more difficult. Said Wang yanhui, Smartphone innovation model has changed, innovation is not just hardware, but software integration solutions; innovation is not just a little, but a chain, ecological. To iPhone6s the first touch of pressure, for example, it requires not only an Apple, you also need the App, more third party to adapt, to support.

Said Wang yanhui, ecological charge by Apple in iOS, easier to introduce innovative, unlike the Android system, you need to rely on Google. Therefore, in the next two or three years, Android is difficult to change this status, iPhone will lead. For now, the mobile industry is waiting for a big change.

China's Internet giant BAT (Baidu, Alibaba group, Tencent) to launch its own operating system, however in March 2015, Baidu announced cloud OS stops updating, February 2016, China's largest supplier of third-party ROM Le frog announced its withdrawal from the Chinese market.

Le frog, who wishes to remain anonymous told reporters technicians, no software and hardware, there is no voice, pure software vendors has been difficult to survive in the Chinese market.

On a technical forum in mid-April 2016, Alibaba Group Chairman of the Technology Committee Wang Jian said Ali launched the terminal operating system YunOS,2015 years, with 40 million users, is the world's third-largest mobile phone operating system. By the end of 2016, there will be 100 million mobile phones based on YunOS, the domestic market share of 20%-25%, much faster than Apple's iOS.

Wang Jian said this emboldened, perhaps from February 2015 Meizu phone, Alibaba for $ 590 million investment. Previous Premiers Meizu phone, ran after the capital.

According to the China Research Institute of information and communications statistics, smartphones China market has been upward, in 2013, the average price was 1378, 2014 is 1623, 2015 in 1882 . If this data inside the iPhone price factor, brand smart phone prices are also rising in China,2013 domestic brand cell phone price only 919 Yuan by 2015 up to 1285 .

Huawei and millet as the representative of China Mobile phone brands are trying to top break, released in February 2016 millet 5 up to version is priced at 2699, Huawei P9 published April 2016, up to version is priced at RMB 4388.

But Baba and cooperation Meizu phone prices are going down, the truth behind this approach is clear, infiltrated through the operating system more terminals, layout similar to Google's mobile operating system Android, building an eco-closed-loop based on mobile terminal, real effect remains to be seen.

Hardware to be promoted at the same time, more Smartphone brands in China trying to break from the eco-system. Is one of the most typical millet and Le.

Millet's investment and raw materials on the way into dozens of companies to break industrial border layout, involved phone, box, TV, bracelet, air purifiers, balanced car intelligent hardware with brand synergy, the early prototype of intelligent home. And April 2015 release first mobile phone music video, then tried to hardware such as mobile phones, televisions, cars, interactive music, film, sports and other content, binding the user.

If the phone open on cost pricing model is still a reasonable profit, letv mobile is known as "Lee"--that is, prices to below-cost selling hardware, eco-subsidized hardware. But also a lot of people say "don't understand".

Peng Zhen told reporters that other intelligent terminals can be installed depending on the App, why Yes music video phone?

One hopes faded names of mobile workers, told reporters, compensate for sale must be of low value. Thanks to selling things, you have to consider how to make the cost as low as possible, so that you lose, to minimize the loss. If this is the case of a product development philosophy and way of thinking of the supply system, how do you ensure the supply chain gives it enough market for it to develop? Manufacturing system is to upgrade factories cannot fail to make money, and finally money where? Last money from either the stock market or consumers pay in the end.

Zhao Ming, President of glory, told reporters, we pack a lot of concepts and PK to PK to go, and nothing in Pike place market, leaving only the price war, which is called "not on price to make up." China has a large market for so many years fighting a price war in the past, really fighting a price war to win a few?

"We are not a good eco-companies, or on the product itself to do it. Our philosophy is very simple, Mapo tofu being the best dish, don't cut corners. "Zhao said.

竞争惨烈：2015年136家国产手机厂商阵亡 - 国产手机,华为,小米,OPPO,vivo - IT资讯

十年前，当乔布斯手拿第一款iphone手机亮相时，智能手机时代的大门随之打开，并推动了移动互联网的急速发展。整个商业社会都为之改观。

在移动互联网时代，智能手机成了关键入口。当意识到这一点后，无论是传统手机厂商，还是互联网公司，都开始疯狂投入资源，制造智能手机。2011年，中国的功能机和智能手机上市新机型竟达到4744款。

尽管许许多多的玩家在惨烈的市场竞争中淘汰出局，但现在仍有1000多个手机品牌在日渐逼仄的中国市场竞争。幸存者如何活下去？华为的选择是建立专利门槛、专注产品质量本身，而小米则快速扩张产品线并加固自己的生态圈。更多的手机厂商远走海外去寻找新大陆。

本期专题重点关注中国智能手机厂商的生存之道、它们是如何在海外争夺新的地盘，以及华为在全球智能手机市场获得千亿营收的秘密。

在一个完全开放竞争的市场上，大部分手机厂商不仅不赚钱，甚至还亏钱。可是，他们似乎乐此不疲。硬件补贴生态，究竟是在下一局大棋、还只是个自欺欺人的游戏？

1米、21克、菠萝、海棠、虫子、大冰棒、黑米、红番茄、红萝卜、果冻、小辣椒、小杨树、小鸟、酷鸽、金龟子、橡皮泥、木糖醇……

这些摆在一起看上去毫无章法的名词，是记者在中国工信部通信管理局下属的“手机信息网”随机翻查到的手机品牌名称。中国市场销售的所有手机，都必须在中国工信部通信管理局备案，并获得进网许可。

目前在“手机信息网”可供查询的手机品牌一共有1055个，包括功能机时代红极一时的波导、南方高科、夏新等，同时它也是一份不完全名单，比如最近宣布破产的大可乐手机品牌，以及其出品公司北京云辰科技有限公司，就不在其中。

中国信息通信研究院发布的数据显示，2016年1-3月，在中国市场上市的智能手机新机型高达274款，也就是说，平均每天有3款新的智能手机在中国市场上市。

这还不是智能手机的巅峰数据，2013年，中国市场上市的智能手机新机型为2288款、平均每天6款，是现在的两倍。如果再算上功能手机，2013年上市的新手机数量达2861款，平均每天约8款。

当然，相比2011年功能手机和智能手机上市新机型共计4744款，前面这些数字都弱爆了。

上述这些惊人数字的根源，要追溯到功能机时代的山寨手机。2004年前后，随着手机产业链成熟，联发科等为手机提供全套解决方案的公司出现，手机制造门槛降低，而手机功能相对单一，中国出现了大批硬件创新的山寨手机，随之而来的便是前面你可能从未听说过的手机品牌。

即使进入智能手机时代，中国手机厂商、品牌数量之多，还是超乎很多人的想象。中国信息通信研究院高级工程师彭臻向记者介绍，中国手机厂商数量逐年呈下降趋势，2014年有445家手机企业，2015年只剩下309家，一年就减少了136家。

当然，在手机厂商减少的同时，也有不少市场新进入者，也就是现在被称为“互联网手机”的新一代智能手机厂商。2011年8月，小米手机发布小米1，以不到2000元的价格提供智能手机入门级产品，开启了互联网手机时代，并在2014年拿下了中国智能手机市场份额的第一名。

类似小米的互联网手机品牌，还有荣耀、锤子、前面提到的大可乐、乐视等。不同于功能机时代小作坊就可以生产的山寨手机，互联网品牌手机除了对硬件更为讲究，追求手机外观的工业设计美感，更重要的是操作系统。以谷歌开源的安卓原生操作系统为基础，大部分手机品牌都进行了再开发和优化，以获得更佳用户体验。

不具备开发能力的厂家，依然可以通过第三方设计公司、第三方ROM开发公司组织生产智能手机，然后靠包装一个爆炸性的概念去博眼球、跑销量。荣耀总裁赵明对记者表示，这是“新时代的山寨品牌”、“会营销的山寨手机”，市场上70%-80%的手机都是这么来的。

荣耀是全球最大的通讯设备供应商华为公司在2013年底推出的一个互联网手机品牌，根据调研机构IDC的数据，华为终端2015年智能手机发货量突破1亿部（含荣耀），实现了44.3%的增长，成为全球第三大智能手机品牌。

在彭臻看来，中国手机市场是典型的长尾市场，很多手机品牌根本就没有进入过一二线城市，主要分布在三四五六线城市。这也一定程度上解释了，过去一年里消失了一百多家手机厂商，市场几无波澜。

但即使作为普通消费者，也能感受到智能手机市场竞争的激烈。一个最近的例子是，前几年中国品牌手机流行“中华酷联”（中兴、华为、酷派、联想）的提法，现在已经变成了“华米维欧”（华为、小米、vivo、OPPO），再往前一点、20世纪末“手机中的战斗机”那一代的手机品牌，已经成为历史。大可乐之死

“原本我们也抱着毅然的决心坚持战斗，但是手机行业的洗牌比预期更快、更残酷。”2016年3月8日，大可乐手机创始人丁秀洪转发《关于暂停大可乐手机业务的公告》（这则公告落款时间为2015年12月15日），宣布大可乐全系列手机硬件研发、软件研发、市场运营和商务合作等全部暂停，KeleUI也将不再继续提供升级服务。

大可乐手机成立于2012年6月，前后共推出过8款产品，相比其他悄无声息死掉的手机厂商，这家互联网手机品牌因为一次众筹而赢得了名气。

2014年12月，大可乐3手机登录京东众筹，打着“一次购机终身免费”的口号征集1万名合伙人，表示1万名参与众筹的用户将每年一次免费换新机，仅仅用了25分钟，便筹得1600万，打破京东众筹纪录。

大可乐创始人丁秀洪对此表示，如果说运营商定制是智能手机行业的第一次革命，以小米为代表的互联网手机是智能手机行业的第二次变革，而“免费”则将是智能手机行业的第三次革命。

不料，大可乐先革掉了自己的命。京东众筹之后，大可乐开始走下坡路，首先是内存供应出问题导致无法正常交货，交货之后又持续曝出屏幕易碎、Home按键易裂、电池太耗电等质量问题。寄望“每年一次免费换新机”的用户没有等来新手机，大可乐3就成了大可乐最后一款手机。

大可乐手机背靠的生产企业是北京云辰科技有限公司。工商资料显示，2015年4月，丁秀洪不再是公司股东，2015年9月28日，也不再担任公司法定代表人。2016年1月8日，因为通过登记的住所或经营场所无法联系，公司被列入经营异常名录。大可乐官网已经关闭，《关于暂停大可乐手机业务的公告》中留下的大可乐客服电话，也已经无法接通。

大可乐手机的另一位创始股东蒋德才，2010年还投资了另一个手机品牌尼彩。尼彩在全国三四线城市以厂家直营店的形式，出售仅399元、外形酷似苹果的智能手机，随后因为质量问题陆续关店。“本地尼彩手机工厂店倒闭了，求贺电”，2013年10月，在尼彩手机百度贴吧中排名靠前的一条帖子，陆续引来各地的“贺电”跟帖，最新一条是2016年2月。

这类手机品牌的死亡，并不令人意外。荣耀产品总经理熊军民对记者表示，在四年前智能手机尚未普及的情况下，阿猫阿狗谁都可以来做智能手机，做出手机就能赚到钱，在目前市场已经发展到供应过剩的阶段，能做出手机已经不能满足消费者需求，品质好、持续创新的产品才有市场。

有意思的是，在互联网发达的美国，除了苹果、微软，却没有多少手机玩家。在收购了摩托罗拉之后，人们一度猜想谷歌会做手机，然而没有，它又将手机业务卖给了联想。在赵明看来，谷歌不会“为了做手机而做手机”。

中国，则聚集着全世界智能手机行业最野心勃勃的一群人。而且，他们丝毫不掩饰自己的野心。

在2016年4月20日的新品发布会上，贾跃亭称乐2是一款不计成本的“良心手机”，很多设计都超过了苹果，其生态系统EUI5.8，“重新定义了移动互联网的边界”、“打破了苹果的旧秩序”。

这不是乐视第一次“吊打”苹果，也不是中国手机品牌第一次号称“秒杀”苹果，但这丝毫动摇不了苹果手机在智能手机行业的地位。

手机中国联盟秘书长王艳辉对记者说，厂家在某个特定点上超越苹果，追求某一方面的极致，只是一个宣传噱头而已。苹果追求的是全面均衡，它不会说自己某一点做得最好。事实上，苹果一直在引领着行业的方向，中国手机行业还是在“学习苹果好榜样”。

2007年苹果公司发布了第一款苹果手机，重新定义了智能手机。根据市场咨询公司Canaccord Genuity的数据，2015年，苹果以占全球智能手机市场17.2%的份额，拿走了全球智能手机91%的利润。尽管苹果手机常常被人诟病定价过高，但这也是一分耕耘、一分收获。

熊军民从2004年起就在华为从事智能手机研发，在他看来，苹果手机做得最好的地方，一是用户体验，二是生态，“说实话，目前还没有看到哪一家离它比较近。”

（智能手机已变成人们生活的一部分）硬件不行生态补

北京时间2016年4月27日凌晨，苹果公司公布了2016财年第二财季业绩：营收505.57亿美元，同比下降13%，为2003年以来首次出现下滑；净利润105.16亿美元，同比下滑22%；出售5119万部iPhone，同比下降32%，这也是iPhone上市以来首次出现下降；不过，当期来自iPhone的营收为402.82亿美元，同比增长55%。

苹果公司CEO库克称，“我们对公司来自服务的营收继续强劲增长感到非常高兴，这种增长来自于苹果生态系统的良好增长以及超过10亿台活跃设备的用户基础的增长。”

围绕智能手机的创新越来越难，让人眼前一亮的产品也越来越难。王艳辉对记者说，智能手机的创新模式已经改变，创新不只是硬件，而是软硬一体化解决方案；创新不只是一点，而是一个链条、生态的。以iPhone6s率先推出的压力触控为例，它不仅需要苹果，还需要各App、更多第三方逐步适应、支持。

王艳辉说，iOS生态由苹果说了算，更容易引入创新，不像安卓系统，需要依托谷歌。因此，在未来两三年内，安卓系统还很难改变这一状态，iPhone还会领先。眼下，整个手机行业都在等待一个大的变局。

中国互联网三巨头BAT（百度、阿里巴巴、腾讯）都曾推出自己的操作系统，不过2015年3月百度云OS宣布停止更新，2016年2月中国最大的第三方ROM供应商乐蛙宣布退出中国市场。

一位希望匿名的乐蛙技术骨干对记者表示，没有软、硬件结合，就没有话语权，纯软件供应商已经很难在中国市场活下去。

在2016年4月中旬举办的一个技术论坛上，阿里巴巴集团技术委员会主席王坚称，阿里推出的终端操作系统YunOS，2015年拥有4000万用户，已是世界上第三大手机操作系统。到2016年底，将会有1亿部手机基于YunOS，国内市场份额20%-25%，远远超过苹果iOS。

王坚说这话的底气，或许来自2015年2月、阿里巴巴以5.9亿美元投资了魅族手机。此前偏安一隅的魅族手机，在引入资本之后一路狂奔。

根据中国信息通信研究院统计，中国市场智能手机价格一直在向上，2013年平均价格是1378元，2014年是1623元，2015年是1882元。如果说这一数据里面有iPhone单价高的因素，其实中国品牌智能手机价格也在涨，2013年国产品牌手机平均价格只有919元，到2015年涨到了1285元。

华为和小米为代表的中国手机品牌正在试图往高端突围，2016年2月发布的小米5最高配置版本定价为2699元，2016年4月发布的华为P9手机，最高配置版本定价为4388元人民币。

但阿里巴巴和魅族合作的手机价格却不断下探，这一做法背后的道理十分明确，通过操作系统渗透到更多终端，类似谷歌布局手机操作系统安卓，打造一个基于移动终端的生态闭环，实际成效还有待观察。

在硬件尚待提升的同时，更多中国智能手机品牌试图从生态系统上破局。其中最典型的是小米和乐视。

小米以投资的方式进入上下游几十家企业，打破行业边界布局，涉足手机、盒子、电视、手环、空气净化器、平衡车等智能硬件，以品牌协同效应，初现智能家居雏形。而2015年4月才发布第一款手机的乐视，则试图以手机、电视、汽车等硬件，联动乐视影视、体育等内容，绑定用户。

如果说小米手机开启的按成本定价模式尚属于合理利润，乐视手机则号称“负利”——即以低于成本价格销售硬件，靠生态补贴硬件。不过乐视的做法也让很多人表示“看不懂”。

彭臻对记者说，其他品牌智能终端上也都可以装乐视内容App，为什么一定要买乐视手机呢？

一位希望隐去姓名的手机从业者对记者表示，赔着卖的东西一定是价值不高的。亏着卖的东西，你要考虑怎么把成本做得越低越好，这样你才亏得起，尽量减少亏损。如果是这样的一个产品开发的理念和供应体系的思维方式，你怎么保证供应链给它足够的市场让它去发展？制造体系也是要升级换代，代工厂不能不赚钱，最后钱哪儿来？最后要么从股市上圈钱，要么最终还是消费者埋单。

荣耀总裁赵明对记者说，大家包装了很多概念，PK来PK去，最后什么都不被市场认可，只剩下价格战，这叫“产品不行靠价格凑数”。中国市场过去这么多年打价格战的太多了，真的靠打价格战打赢的有几个？

“我们不是一个擅长靠生态的公司，还是靠产品本身来做。我们的理念很简单，做麻婆豆腐就做最好的麻婆豆腐，别偷工减料。”赵明说。