2016 Q1,Facebook why so good? -Facebook, earnings-IT information

Facebook on Wednesday unveiled the company's first quarter of 2016, earnings, Facebook's first-quarter revenue of US $ 5.382 billion, up 52% from 3.543 billion dollars a year earlier net profit of 1.51 billion dollars, up 195% from us $ 512 million in the same period a year earlier. Excluding intangible asset amortization expenses, equity incentive spending and related payroll taxes and income tax adjustments (not in accordance with United States generally accepted accounting principles), Facebook first-quarter diluted earnings per share were $ 0.77, 83% over the $ 0.42 for the same period last year, better than market expectations. Thomson Reuters survey shows that market analysts had on average predicted, Facebook first-quarter diluted earnings per share of $ 0.62, revenue was $ 5.26 billion.

There is no doubt that Facebook's performance in the first quarter of this year to curb the momentum of poor quarterly results ' season, several other large technology companies. Results show that Facebook users in the first quarter, revenue and profit growth. In addition, other signs show that Facebook has not met many opponents and those adverse challenges faced by other peers.

Why Facebook is so good performance? Where the company will do in the future?

Average revenue per user and the number of users increased significantly:

Results showed that Facebook users strong growth again in the first quarter of this year, a strong contrast with the Twitter. Data shows that Twitter recently the number of users was slow growth. In fact, over the past year, Facebook's monthly active user almost Twitter users as a whole number of about two-thirds. Of course, the rally does not Flash in the pan. Over the past four years, the number of Facebook users has grown by more than 150 million more, while this growth seems to have accelerated recently.

Predictable is that this strong growth will also occur in the most immature market--Asian markets and other international market of Facebook, Facebook has become a sound development in these markets to promote Facebook users one of the main drivers of the strong growth in the first quarter of this year, over the past year, Facebook more than 75 million new users in these markets, Released in North America and European markets is much less user (of course there are better growth). This Facebook efforts in these markets was further highlighted the importance of measures to promote its development. Therefore, Facebook should be launched on the market such as the Free Basics (recently in India off) such items as well as other networking projects. So far, Facebook moves in these markets seem to have achieved good results.

Average revenue per user in the first quarter of this year also an overall increase, this, mainly in the United States and Canada and other markets. In the United States and Canada on the market, the annual average revenue per user for almost $ 50, much lower relative to other areas, the data show, except the United States and Canada other than on the international market, the annual average revenue per user is only $ 7.

The number of users and the average revenue per user also contributed to overall growth of Facebook the large growth of the company's total revenue. This growth also need to moderate cost increases, but in the end, Facebook profit margin still showed good growth. The first quarter of this year, Facebook's revenue for the second quarter grew 52% the good situation, operating margin rose by 11%. Of course, almost all these revenues comes from advertising. FarmVille business now, revenue in this business only accounts for Facebook is currently a fraction of gross business revenue.

Instagram mystery:

Facebook results appear one of the big problems is Instagram. Once upon a time, this application has been in the service of advertising, and Facebook management several quarters will talk about the advantages of this service. However, this number has exceeded 400 million monthly active, but this revenue performance was very average. In addition, Instagram users and did not take into account Facebook reports within the total number of monthly active users. Facebook number of monthly active users report is the basis for calculating the average revenue per user of the company, although Instagram revenue credited to the average revenue per user of the system. Therefore, this appears a little bias, even misleading, that is, in average revenue per user, Facebook, Instagram revenue among molecules, but this service is not included in the number of users in the denominator.

Can determine is that many Instagram users also have the opportunity to become a Facebook user, so for Facebook measurement, businesses, without too many questions. However, Facebook is to be specified, the company's average revenue per user figure out exactly how much is using Instagram to, and how many come through core products. It will certainly be on the fast-growing United States and Canada markets affect the number, which of course influence over other marketing data.

Rich opportunities and WhatsApp Messenger:

All this harkens to another problem. Facebook has not yet formally and WhatsApp Messenger services, such as generating revenue. At a recent meeting of the F8 Conference, Facebook to design some grand plan, intended to put these services (including Instagram,) from the product into the platform, open to developers and add some functionality. Of course, Facebook can make into real tools to make money, because it has been able to provide the core Facebook experience and Instagram. In addition, these products have within the Facebook system, provide mobile advertising experience.

However, Facebook convinced WhatsApp Jane, founder of Qom (Jan Koum) is ad-supported business is still faced with many challenges, of course, Facebook should be able to find the solution of the problem. The industry believes that if done properly, Facebook WhatsApp will dig to find more opportunities and usher in a huge potential for growth.

Given the rapid growth of Facebook has made the situation, therefore, if the company decides to use these products for income generation, it may accelerate the shift from the current size of the business, this pattern of accelerating transition may leave a deep impression. These opportunities, with better communication between businesses and their customers increased, as well as a business platform to create and continue to increase. Of course, this may further enhance the number of average revenue per user in Facebook.

Challenges with the adverse factors:

As the industry analysis people pointed out that of as, Facebook in technology giant among of competition opponents and peer seems to are faced with various of challenge and adverse situation, for example, Apple of three big products line up more mature, and Google also in to mobile advertising transformation (and in mobile advertising field, Facebook is pays homage of more powerful power), and Microsoft of PC and traditional production software, business appeared fell, and Amazon in China and India and other emerging markets face significant competitive pressure (more powerful local competitors in these markets), and so on. In addition, all of the above companies also face challenges for exchange rate changes, the adverse effect of the exchange rate for the companies in the United States outside of impaired performance on the market.

So, Facebook faced challenges and negative factors? Recent developments show that more personal content on the Facebook website shares fell, many young users switch to other platforms, Facebook poses a threat to these conditions. Of course, these results there is no lead to stagnant Facebook growth and engagement seems to be increasing. Despite the drop in number of users share personal content, however, they share many other types of content, including videos, and news articles, it also brings more opportunities for Facebook's advertising business. However, it will be a long-term potential threat cannot be overlooked.

In order to get rid of the threat to success, Facebook is now is stepping up investment in the project, such as virtual reality business (through the Oculus to achieve), and invest more in research and development of new forms of networking business, the two operations are not Facebook's traditional core business, so it will be possible to drag on the company's financial position. However, compared to Facebook's business as a whole, these effects appear to be negligible. In fact, data shows that Facebook's profit margin and not subjected to substantial damage. In addition, a number of Governments in the Free Basics service actions and initiatives that could be another threat and challenge, which is available from India out of the market, but such threats are not very serious, and is not seen again that other Governments might follow India's behavior.

Perhaps the biggest threat to Facebook is that, like Apple and Google platform owners as they are building Smartphones that developed a new generation of devices and platforms (although Facebook has been increasing investment in virtual reality business), and then down they think will bring the threat of third party partners. Facebook seems to have recognized this possibility, not only investing heavily in virtual reality business, and strive to be virtual reality into the interface of the future, but also in efforts to increase influence in the smart-phone operating systems. However, so far, this is at best a theoretical threat, after all, Facebook will be able to continue to monopolize the mobile phone users in major time spent. At least from now on, Facebook can still stop this adverse market risks and threats.

2016年Q1，Facebook表现为何那么好？ - Facebook,财报 - IT资讯

Facebook于周三发布了该公司2016年第一季度财报，财报显示，Facebook第一季度营收为53.82亿美元，较上年同期的35.43亿美元增长52%；净利润为15.10亿美元，较上年同期的5.12亿美元增长195%。不计入无形资产摊销支出、股权奖励支出及其相关的工资税支出和所得税调整(不按照美国通用会计准则)，Facebook第一季度每股摊薄收益为0.77美元，比去年同期的0.42美元增长83%，好于市场预期。汤森路透的调查显示，市场分析师此前平均预计，Facebook第一季度每股摊薄收益为0.62美元，营收为52.6亿美元。

毫无疑问，Facebook今年第一季度的业绩，遏制了这个财报季节其它多家大型科技公司不佳势头。财报表明，Facebook第一季度的用户数量、营收和利润都同比增长。除此之外，其它迹象还表明，Facebook并没有碰到其诸多对手和其它诸多同行所面临的那些不利挑战。

Facebook为何有如此不俗的表现呢？未来该公司又会走向何方呢？

每位用户平均营收和用户数量都大幅增长：

财报显示，Facebook今年第一季度的用户再度强劲增长，这与Twitter形成了强烈的反差。数据显示，Twitter最近的用户数量一直是缓慢增长。事实上，在过去的这一年中，Facebook的单月活跃用户数量几乎达到了Twitter整个用户数量的三分之二左右。当然，这种涨势并未昙花一现。在过去的四年中，Facebook的用户数量逐年增长了1.5亿多，而这种增长势头最近似乎又在进一步加速。

可以预见的是，这种强劲的增长势头也将发生在那些最不成熟的市场——亚洲市场和Facebook其它国际市场，Facebook在这些市场的良好发展也成了推动Facebook今年第一季度用户强劲增长的主要动力之一，在过去的一年中，Facebook在这些市场的新增用户超过7500万，而在北美和欧洲市场的新增用户却要少得多（当然也有较好的增长）。这也进一步突出了Facebook在这些市场加大努力措施来促进公司自身发展的重要性。因此，Facebook应供地在这些市场上推出诸如Free Basics（近期刚刚在印度关闭）之类的项目以及其它连网项目。目前为止，Facebook在这些市场的举措似乎已经取得了不错的效果。

今年第一季度每位用户的平均营收也在整体上涨，这一点，主要体现在美国和加拿大等市场上。在美国和加拿大市场上，年度每位用户平均营收将近50美元，其它地区则相对要低得多，数据显示，在除美国和加拿大之外的其它国际市场上，年度每位用户平均营收只有7美元。

用户数量及每位用户平均营收的整体增长也推动了Facebook公司总营收的较大增长。由于这种增长也需要成本适度增加，但最终，Facebook利润率仍出现了较好的增长。今年第一季度，Facebook营收连续第二季度出现同比增长52%的大好局面，运营利润率则同比增长了11%。当然，这些营收几乎都来自于广告业务。FarmVille业务目前表现一般，此业务的营收只占Facebook当前业务总营收的极少一部分。

Instagram的神秘作用：

Facebook财报结果出现的一大难题就是Instagram的作用。曾几何时，此应用一直在服务于广告业务，而且Facebook管理层几个季度以来都会谈及此服务的优势。然而，这款应用单月活跃数量尽管已经突破4亿，但此创收表现却很一般。另外，Instagram用户并没有计入Facebook报告的单月活跃用户总数之内。而Facebook报告的单月活跃用户数量才是该公司计算每位用户平均营收的基础，尽管Instagram的营收计入到了每位用户平均营收的系统之中。因此，这就出现了一丝偏差，甚至是误导，也就是说，Facebook在每位用户平均营收时，将Instagram的收入计在分子之中，却没有把此服务的用户数量计入到分母之中。

可以确定的是，诸多Instagram用户也极有机会成为Facebook的用户，因此，对于Facebook计量方法，业界勿需提出太多的质疑。但是，Facebook应当指明的是，该公司算出的每位用户平均营收到底有多少是通过Instagram而来的，又有多少是通过核心产品而来的。这肯定会对快速增长的美国和加拿大市场的数量产生影响，这种影响当然要超过对其它市场数据的影响。

Messenger和WhatsApp蕴藏的机遇：

所有的这一切又让人们想到了另一个问题。Facebook还没有正式从Messenger和WhatsApp等服务方面创收。在近期召开的F8大会上，Facebook设计一些宏伟蓝图，拟把这些服务（包括Instagram在内）从产品转化为平台，向开发者开放和增加一些功能。当然，Facebook也可以将这些产品转化为真正赚钱的工具，因为其已经能够提供核心的Facebook和Instagram体验。除此之外，这些产品也已经在Facebook体系内，提供初步的移动广告体验。

不过，Facebook在说服WhatsApp创始人简·库姆（Jan Koum）支持广告业务方面仍面临诸多挑战，当然，Facebook最终应当能够找到问题的解决方案。业界认为，只要做法得当，Facebook一定会从WhatsApp身上挖掘找到更多的机遇，进而迎来巨大的增长潜力。

鉴于Facebook已经取得的高速增长局面，因此，一旦该公司决定利用这些产品来进行创收，那么，情况可能会加速转变，从这些业务的当前规模来看，这种加速转型格局可能会给人留下深刻的印象。这些机遇，会随着企业与他们的客户之间交流方式增多、以及商务平台的创建而不断增加。当然，这也可能会进一步提升Facebook的每位用户平均营收数量。

挑战与不利因素：

正如业界分析人士指出的那样，Facebook在科技巨头当中的竞争对手和同行似乎都面临着各种各样的挑战和不利境遇，例如，苹果的三大产品线起来越成熟、谷歌也在向移动广告转型（而在移动广告领域，Facebook是当仁不让的更强大力量）、微软的PC和传统生产软件等业务出现下滑、亚马逊在中国和印度等新兴市场面临巨大的竞争压力（在这些市场上当地的竞争对手更加强大），等等。除此之外，上述所有的公司还面临着汇率变动的挑战，汇率的不利影响也导致这些公司在美国之外的市场上的业绩受损。

那么，Facebook面临什么样的挑战和不利因素呢？最近的情况表明，Facebook网站上更加私人化的内容共享量出现了下滑、大量年轻用户转而使用其它平台，这些情况都对Facebook带来了威胁。当然，这些结果目前还没有导致Facebook增长停滞，而且用户参与度似乎有增无减。尽管用户共享的私人化内容数量下降，但是，他们共享了更多其它类型的内容，包括视频和新闻文章等，这也为Facebook的广告业务带来了更多机遇。但是，这将是一种长期的潜在威胁，绝对不容忽视。

为了摆脱威胁，走向成功，Facebook如今正在加大投资未来项目，例如虚拟现实业务（通过Oculus实现）等，此外还加大对新形式连网业务的研发，这两项业务都不是Facebook的传统核心业务，因此将有可能拖累该公司财务状况。但是，相比较Facebook的整体业务而言，这些影响似乎微不足道。事实上，数据表明，Facebook的利润率并没有遭到实质性的破坏。另外，一些政府在Free Basics业务方面的行动和举措则可能是另一种威胁与挑战，这一点，可以从印度市场看出来，但目前这种威胁还不是非常严重，目前也没有看出再有其它政府会效仿印度的行为。

或许，Facebook面临的最大威胁就是，像苹果和谷歌这样的平台主人会像他们打造智能手机那样研发出新一代的设备和平台（尽管Facebook一直在加大对虚拟现实业务的投资），并进而打压他们认为会带来威胁的第三方合作商。Facebook似乎已经认识到这种可能性了，不仅在大力投资虚拟现实业务，努力将虚拟现实打造成未来的界面，而且还在努力提升在智能手机操作系统方面的影响力。但是，目前为止，这顶多是一种理论上的威胁而已，毕竟Facebook仍将能够继续垄断用户在手机花费的主要时间。至少从现在起，Facebook还能够继续阻挡这种不利的市场风险与威胁。