2015 ranked in business research and development spending: nearly half of Apple less than Microsoft-Apple, Microsoft, Samsung-IT information

Apple has long been synonymous with technological innovation company, but after years of leading products, including the iPhone and iPad, the current pace of progress has been gradually slow down. Despite the 2015 iPhone still generate great revenue for Apple, but Apple's history, but iPhone sales fell for the first time, and not, as consumers upgrade to iPhone 6s does not pay.

Apple might be planning making some big, who don't know what, but another hope is one of the more prominent in the innovation, its name is Microsoft. As a software giant, Microsoft today temporarily and no one can, but in the past few years, Microsoft continues to improve its level of innovation, and partial results have shown to the world. Like HoloLens and Windows Hello,Surface Surface and Pen Book and so on.

Why does Microsoft have so much fresh stuff out? The answer is simple, because Microsoft in "research and development" on the expenditure of more than Apple.

Global spending on research and development costs Microsoft more than more than four

Recently, from Strategy& statistics show, in research and development spending, Microsoft is currently ranked fourth in the world. Need to be aware of is that its not just the IT industry but in all areas.

According to the graph, as shown in the research and development support in the first was the VW, 2015, supporting a total of 15.3 billion dollars and research and development. Korea Samsung ranked second, total research and development expenses reached US $ 14.1 billion last year. Samsung are huge, pure said this cost on the phone is certainly not appropriate, but Galaxy early S7 was so hot, and many industry-leading, it has some relationship with significant research and development spending.

Intel ranked third in the list, 2015 gross expenditure on research and development for $ 11.5 billion. Then the third is Microsoft, Microsoft has been keeping high spending on research and development in recent years, however, both from a distance and take out more than one living example of Microsoft, and Microsoft had no plans to give up plans to keep spending. Microsoft's new head of the Nadela seems to be aware, that money invested, it is difficult to get more profit.

Apple's research and development cost Microsoft less than half

So what is Apple Pie in? List, Apple ranked in 18th place, lagged behind the most important competition in the same industry, including Google, which came in sixth and seventh of the Amazon. The funny thing is, Apple actually less in spending on research and development than Microsoft nearly 50% 2015 as a whole barely reached 6 billion expenditure.

The result markets had provided the best answer, that means Apple would have to seek new ways of pursuing innovation as the main business, or into a new realm. However, the current focus should be on the biggest cash cow iPhone7, if not this year with at least in hardware will lag far behind the competition.

Apple is still trying to consumers also endorse

However, while the spending on research and development of matrix numbers on the retreat has a great relationship with Apple, but in the eyes of the vast majority of consumers, Apple's innovations still ranked in the top position.

Is also a survey from Strategy& show, Apple still is the 2015 world's most innovative companies, followed by Google and Tesla, and Microsoft is only ranked eighth. It is clear that Apple's long-term reputation and loyal user base which played a key role in the final outcome.

Then again, Apple is really not aware of the problems yet? It is not.

Another from Neil Cybart published the latest report says 2016 of Apple's research and development spending is expected to exceed US $ 10 billion, than in 2015 and more than 30%. This means that Apple is planning to do a bunch of, specifically "doing" what and how "big" it is unknown. Maybe iPhone after 7 released in the autumn, we can have a clearer answer. In addition, some Apple does not cover research and development project, does not mean that Apple has not invested because buyout firms one way new technology inputs, and these costs are not included in the research and development costs.

2015年企业研发支出排行：苹果比微软少近一半 - 苹果,微软,三星 - IT资讯

苹果，长期以来都是科技创新公司的代名词，但其产品经过多年的领先之后，包括iPhone和iPad，当前前进的脚步已经逐渐缓慢了下来。尽管2015年的iPhone依然为苹果带来了巨大的收入，但是从苹果的成长史来看，却是iPhone销量的首次下滑，并且幅度不小，因为消费者对iPhone 6s的升级并不买单。

苹果可能正计划酝酿某些大招，谁也不清楚是什么，但另一个公司却希望是在创新风头上更突出的那一个，它的名字是微软。身为软件巨头，微软今天的成就暂时无人能及，但过去几年时间里，微软依然提高了其创新水平，而且部分成果已经展示到世人面前。比如HoloLens、Windows Hello，Surface Pen和Surface Book等等。

为什么微软会有那么多新鲜玩意拿出来呢？答案很简单，因为微软在“研发”的支出上比苹果更多。

全球研发支出费用微软第四多

近日，来自Strategy& show的统计数字显示，在研发资金支出方面，微软目前排在全球第四位。需要注意的是，其范围不只是IT行业，而是所有领域。

根据图表所示，研发费用支持排在第一的是大众汽车，2015年共支持了153亿美元研发费用。韩国三星排名第二，去年总研发费用达到141亿美元。三星集团实在庞大，单纯说这笔费用放在手机上肯定不恰当，但Galaxy S7之所以前期如此热卖，并且诸多技术业内领先，这与大量研发费用支出有一定的关系。

英特尔在这份榜单中排名第三，2015年的研发总支出为115亿美元。再下来排第三的就是微软了，微软近些年一直保持高昂的研发支出，不过无论从近从远来看，微软拿出来多个活生生的例子，并且微软没有计划放弃继续保持高昂支出的打算。微软新掌门人纳德拉似乎意识到，那砸钱投资，就难以获得更多的利润。

苹果研发费用比微软少了一半

那么苹果排在第几呢？榜单显示，苹果排在了第 18位，在同一行业落后于大部分重要的竞争对吼，包括排在第六的谷歌和第七的亚马逊。有意思的是，实际上苹果在研发支出上比微软少了将近50%，2015年全年支出勉强达到60亿。

其结果市场已经提供了最好的答案，这就表示苹果必须寻求新的方式来为主要业务寻求创新，或者进入新的领域。不过，当前的重点应该是最大的摇钱树iPhone7，如果今年再不发力至少在硬件方面将远远落后于竞争对手。

苹果仍在努力消费者也赞同

不过，尽管这份研发支出的总表上的数字与苹果节节败退有很大关系，但在绝大多数消费者眼中，苹果的创新依然排在领头羊的位置。

同样是来自Strategy& show的调查报告显示，苹果依然是2015年全球最具创新的公司，其次是谷歌和特斯拉，而微软则只能排在第八。很显然，苹果长期的口碑以及忠实的用户群在其中对最终结果起到了关键的作用。

话说回来，苹果真没有意识到问题所在吗？并不是。

另一份来自Neil Cybart发布最新报告称，2016年的苹果研发支出有望超过100亿美元，相较2015年增长超过30%。这就表明，苹果正计划干一大票，具体会“干”些什么，又会有多“大”现在是个未知数。也许今年秋季iPhone 7正式发布之后，我们可以有更清晰的答案。此外，某些苹果未涉及研发费用的项目，并不代表苹果没有大量投入，因为收购公司一种方式新技术投入的方式，而这些费用并不算在研发费用之中。