Wolf loom over the Android camp, Apple iPhone why dare sell so expensive? Samsung S7,iPhone6s-IT-information

Undeniable is that early in the Android system, Android is actually pretty hard to use, then even the Android flagship, iPhone bad more than a body-length.

But as the years went by, Android has gradually caught up, they took pictures, battery life and personalized iPhone already completed lead, some even seen from the comprehensive strength has the strength of the iPhone off the throne.

Price, however, Android phones but did not show the Regal, which cannot help but remind us of a problem, loom over the wolves, why the iPhone could sell so expensive?

First price

In answering this question we come first than the dollar, domestic prices, 16GB iPhone6s 5288 is the official price and capacity upgrade, 800 expensive prices. 16GB iPhone6s Plus also performs the same price, but the price is as high as 6088.

Contrary, the Android camp carried the tripod for Samsung Galaxy S7, the 32GB version sells for $ 4888 Yuan, and the native support in 200GB expansion card (microSD cheaper). Galaxy S7 Edge price is 5688, the same built-in 32GB memory, but also to support expansion cards.

By comparison, the base model Samsung S7 400 Yuan cheaper than the iPhone, but if you look at configuration, iPhone resolution, battery capacity, body memory, camera and be fully compacted on the RAM, in addition, Samsung S7 also supports the Wireless charging, memory card expansion and IP68 proof.

And don't forget, S7, half a year, than iPhone 6s evening, when prices plunged in the late, both the price difference is even greater.

High price strategy still working

Someone will say iPhone in fluency and ease on to beyond the Android, but I'm afraid to say this person is older users An Zhuoji, and now Android has already changed, and Apple has certain advantages, but not from the former kind of overwhelming (iOS version is released so the bug a lot).

But for the many users who love to play, since Android is open source platform, it is, it can crush on personalized iPhone. While the iPhone is "no tossing" user favorites.

Of course, Android users envious when iPhone users, it is iOS upgrade. Of course, Android upgrade, but if you're not using Google Nexus Pro-son, then the wait time doesn't depend on Google. However, these factors alone will be expensive I am afraid there was something wrong with it.

Apple twisted strength

To say "cool" understanding, Steve jobs is a master. While the iPhone is a great success, in large part because it's cool. As often with star power in the limelight, high rates of iPhone, so it has become most of the "dream machine", its brand awareness and influence probably still none. For many people, the iPhone is not just a product, it is a pursuit of an ideal lifestyle, for the die-hard Apple fans, it is a kind of belief. United States journalists with LG G5 and S7 Edge has been the neighborhood, many also recognize that we have the machine is cool, but they still said he would not buy the Android machine.

While Apple ideas early, but peer pressure (the others I'll have to buy), expectations and clever marketing helped the company keep the iPhone's high price. Of course, compared with many luxury cell phone, iPhone is not expensive, but its price is truly some outrageous mobile phone of its kind.

Price fixing

IPhone can keep a noble price for a reason, and that is Apple's powerful control capabilities. Throughout the life-cycle of the iPhone, Apple never officially price discounts are few and far between.

Apple few dealers offering great wholesale discounts, iPhone's suggested retail price is firm. Thus, in the eyes of consumers, iPhone into a hedge, while An Zhuoji dive time will be deducted the King's name.

Cook's is famous in the industry inventory management guru, so Apple is very good at managing the dealer's inventory, they will not be much unwanted pressure. To be competitive, offers only from subsidies or a contract to start, but this will not affect the pricing of iPhone. In addition, news that if the dealers able to implement the strategy to control the price of the iPhone, they also got the Apple subsidies.

Fix dealers, Apple's official selling price so they won't become a basket case. Contrary, the Android camp, due to intense competition and price wars have become common, dealers scramble for more shirtless.

Trust

We are talking about here is not blind faith to Apple. IPhone has been nearly ten years since the birth, Apple can continue to maintain the iPhone's price by only a handful of beliefs is not acceptable fruit powder, Apple can create the miracle, there is real skill.

Apple has already proved their strength, they even convince users to your product just the phone. Get the profits after Apple and use the money to create a miracle.

Consumer confidence in Apple has created the company's success, and this Kingdom created not by Apple fans, but a normal user, after they used the iPhone, can't help but buy other Apple products.

And this trust allows dealers to resolutely follow Apple, because they believe, adhere to the strategy to control the price of the iPhone can be long.

安卓阵营狼群环伺，苹果iPhone为啥还敢卖这么贵？ - 三星S7,iPhone6s - IT资讯

不可否认的是，在安卓系统诞生之初，安卓手机确实相当难用，那时即使是安卓旗舰，也与iPhone差了不止一个身位。

但随着时光流逝，安卓系统已经渐渐追了上来，它们在拍照、续航和个性化上早已完成了对iPhone的反超，有些产品即使从综合实力上看也有将iPhone赶下王位的实力。

不过从售价来看，安卓手机却从来没显露过应有的王者风范，这就不禁让我们想到一个问题，在群狼环伺中，为何iPhone还能卖这么贵呢？

先来比比价

在解答这个问题前我们先来比比价，拿国内售价来说，16GB的iPhone6s官方价为5288元，而容量每提升一次，价格则贵出800。16GB的iPhone6s Plus也执行同样的价格策略，不过其起售价则高达6088元。

而反观安卓阵营的扛鼎之作三星Galaxy S7，其32GB版本的起售价为4888元，而且该机支持200GB的扩展卡（microSD较为廉价）。Galaxy S7 Edge起售价则为5688，该机同样内置32GB存储，而且也支持扩展卡。

对比来看，基础型号三星S7只比iPhone便宜了400元，但如果从配置上来看，iPhone可是在分辨率、电池容量、机身内存、相机和RAM上被全面碾压，此外，三星S7还支持无线充电，存储卡扩展和IP68三防。

而且别忘了，S7可是比iPhone 6s晚上市半年，如果考虑到后期的价格跳水，两者的价格差就更大了。

高价策略依然奏效

总有人会说iPhone在流畅度和易用度上能超越安卓，但恐怕说这话的人都是老款安卓机的用户吧，现在的安卓系统早已今非昔比，苹果虽然有一定优势，但已经不是从前那种压倒性了（iOS新版发布时照样bug一大堆）。

而且对许多爱玩的用户来说，由于安卓是开源平台，其在个性化上更是可以全面碾压iPhone。而iPhone则是“不折腾”用户的最爱。

当然，安卓用户也有羡慕iPhone用户的时候，那就是iOS的升级。诚然，安卓也有升级，但如果你用的不是谷歌亲儿子Nexus，那么等待的时间就不是谷歌能决定的了。不过，光凭这些因素就要高价恐怕也有些不妥吧。

苹果的扭曲现实力场

要说对“酷”的理解，乔布斯确实是个中高手。而iPhone能获得巨大成功，很大原因就是因为它酷劲十足。由于经常随着各种明星权贵出现在聚光灯下，iPhone的回头率很高，因此它也成了大多数人心中的“梦想之机”，其品牌知名度和影响力恐怕依然无人能及。对许多人来说，iPhone不只是一款产品，它更是一种对理想生活方式的追求，对死忠果粉来说，它还是一种信仰。美国记者也曾拿着LG G5和S7 Edge进行过街坊，许多人也承认这两款机器很酷，但他们依然表示自己不会买安卓机。

虽然外界早就认为苹果江郎才尽，但同伴压力（别人买我也得买）、期望心理和聪明的营销依然帮该公司保住了iPhone的高价。当然，与许多奢侈手机相比，iPhone不算贵，但其售价在同类手机中确实是有些离谱。

价格垄断

iPhone能保持高贵的售价还有一个原因，那就是苹果强悍的控价能力。在iPhone的整个生命周期里，苹果从来不会进行官方降价，打折更是少之又少。

苹果很少给经销商提供很大的批发折扣，因此iPhone的建议零售价非常坚挺。这样一来，在消费者眼中，iPhone成了保值产品，而安卓机则时不时会被扣上跳水王的名号。

由于库克是业界有名的库存管理大师，因此苹果非常善于管理各个经销商的库存，它们手中不会有太大的压货压力。而要想竞争，经销商就只能从补贴或者合约来下手，但这不会影响iPhone的价格。此外，有消息称如果经销商能贯彻执行iPhone的控价策略，它们还会拿到苹果的补助。

搞定了经销商，苹果的官方售价就不会变成空架子。而反观安卓阵营，由于竞争激烈，各种价格战已经是家常便饭，经销商为了争市场更是赤膊上阵。

信任

这里我们说的可不是对苹果的盲目信仰。iPhone诞生已经快十年了，苹果能一直维持iPhone的价格只靠一小撮果粉的信仰是不行的，苹果能创造这一奇迹，凭的还有真本事。

苹果早已证明自己的实力，它们甚至在不断说服用户自己的产品不单单是手机。拿到高额利润后，苹果又利用这些钱继续创造下一个奇迹。

正是消费者对苹果的信任造就了该公司的成功，而这一王国的缔造靠的不是苹果粉丝，而是一个个普通用户，他们用过iPhone后，会不自觉的购入苹果的其他产品。

而这种信任也让经销商能毅然决然的跟着苹果走，因为他们相信，坚持iPhone的控价策略可以细水长流。