Huawei Samsung patent case forecast: no choice except reconciliation-Huawei, Samsung, patent-IT information
Recently, Huawei in the United States in California and filed to Shenzhen, China while Samsung's intellectual property litigation requires Samsung on the infringement of intellectual property rights for compensation to the company, these intellectual property rights include communications technologies high-value patents and software for Samsung mobile phone use.
In addition, media reported, Samsung said a complete review of Huawei, lawsuits, and to take appropriate action to safeguard the interests of Samsung business, if you are unable to reach a licensing agreement with Huawei, the scheme in the United States courts counterclaims Huawei, the earliest possible action will be taken in July .
Samsung with the Apple patents to each other for many years, there is no official direct statement of counterclaim, but Huawei spoke and exerted pressure through the media, industry insiders speculated that may be Samsung's diffidence on the one hand, public relations strategies, test Huawei's response on the other, in a patent infringement dispute, usually takes at least 2 months to evaluate the lawsuit. For Samsung, this, as well as negotiating space.
A, Huawei, Samsung patent case: litigation is the means to negotiate
After 2010, Samsung Apple patent infringement litigation in many countries and regions. Apple says that Samsung uses Android violate multiple patents involving the iOS system, including techniques such as automatically correcting typos, slide to unlock.
According to the Insider leaks, Huawei is not to prosecute the case against Samsung without warning, and for some time in the early negotiations, as the two sides failed to reach agreement on some issues, and hoped that through legal channels to solve this dispute.
Huawei sued Samsung patent issues, media magnified their differences and confrontation. As an international company, Samsung and Apple "each other" and "negotiation" as a child playing House like "understanding". Even in 2012, Apple and Samsung signed an agreement to reduce the number of infringement of other patents to each other: Apple says it will reduce the number of Samsung's patent litigation, reduced by almost half. Meanwhile, Samsung agreed to 12 patents for Apple lawsuit declined 5.
Samsung Apple protracted patent war United States courts busy. In 2012, the first round in patent litigation, Samsung was convicted of infringing Apple's patents, was sentenced to compensate Apple amounted to about $ 930 million. Recent judgements took place two years ago, the United States court decisions Apple Samsung compensation $ 119.6 million.
Samsung also on Apple countersued, and lists the company owns 5 patents. However, only two patent infringement lawsuits into the trial phase. Samsung seek about $ 7 million for damages, the jury eventually ruled that Apple infringes on Samsung's patents, the compensation to be paid $ 158,000 to Samsung.
Lawsuit against Samsung for Huawei, Huawei claimed infringement of its 11 patents associated with the 4G industry standards, requires Samsung to cash compensation. Huawei, according to official information, the lawsuit mainly involves 4G and Smartphone features a standard patent patent patent for intelligent end-product user experiences and interoperability is very important. However, China did not disclose the specific amount.
Thus it can be seen, the company sued Samsung (or Samsung's counterclaim) is no exception is only a means, aims to negotiate cross licensing and, therefore, may Apple and Samsung, while negotiations while the prosecution, having a look at the result of "tug of war".
Two Samsung, Huawei PK too close
Global smart phone market at present has formed a company, Apple, Samsung ("mountain") era.
IDC's latest data show, first quarter of 2016, global smart phone shipments top Samsung ranked first with 81.9 million shipments, market share is 24.5%; Apple with 51.2 million shipments of market share ranked second, 15.3%, drops; Department of Huawei, with 27.5 million ranked third in shipments, market share is 8.2%. In 2015 and IDC global shipments top Smartphone manufacturers, Samsung, Apple, Huawei's market share, and 22.7%, and 7.4%, respectively. It can be seen that Huawei's share increased rapidly.
Huawei has not only come from behind, and growing the Foundation stable. Public information, in 2015, Huawei Technologies, new products and investment in research and development of wireless communication standard of 59.6 billion yuan ($ 9.2 billion), accounted for sales of 15%.
Huawei's President ren zhengfei said at an internal meeting, "Huawei now pay about $ 300 million a year of patent licensing fees, but Huawei think it paid off nearly $ 40 billion in annual sales revenue, good value. "Huawei's Presidency in 2016 CEO Guo Ping new year message said the 2015 annual sales revenue of around 390 billion yuan, annual research and development investment of 50 billion yuan, annual income 10%-15% r. Currently Huawei 21 research centers in the world with more than 76,000 employees specializing in the research and development tasks.
According to the World Intellectual Property Organization (WIPO) 2015 International PCT patent applications published statistics, Huawei 3898 patent applications, representing a increase of 456, ranks first in the global business for the second year in a row.
Of course, can get into the top three, and be able to fight the world Samsung and Apple in patent application number is not less than Huawei.
In China: according to its own data showed that by the end of 2015, Huawei today applied for China Patent 52,550; and Samsung, Internet Law Center of Peking University the Internet patent technology innovation Watch organisation (2015) data show, Samsung applied for patents in China first, reached 54,991.
In the United States: under United States Patent and Trademark Office USPTO data 2015 Samsung total 5072 United States patents, second only to IBM, ranked second. But the 44th, a total of 800 patents.
In Europe, according to foreign media reports TechCrunch, the European Patent Office published the 2014 European patent application data area. Samsung Electronics in Europe a total of 2541 patent application was submitted, in the first place. Huawei is in fifth place, a total of 1600 patent was submitted.
Of course, you want to show is that quantity does not equate to quality, State intellectual property Office published the "2015, development of intellectual property in China", made the top four are: ZTE, OPPO, millet, Huawei, patent number was 3,516, 3,338, 3,216, 3,183, Lenovo 1826 ranked seventh. Will any one think, millet in research and development than Huawei?
In addition, cross licensing is more common in the field of communication, Huawei, ZTE, Ericsson had that year torts to each other and, ultimately, through cross-licensing agreement.
Three, and forecasts, in addition to reconciliation, not selected
Huawei's lawsuit against Samsung, the end is nothing more than three: Huawei wins, three wins, reconciliation. However, through these three outcomes analysis shows that regardless of the outcome of Samsung's interest, only reconciliation can stabilize the Samsung's big picture.
1, Huawei and Apple may have reached some kind of Union.
At present, Huawei has signed a patent license agreement with Apple. According to the State intellectual property office the latest license registration information showed that 2015 the company licensed to Apple patent 769, Apple licensed patent 98 to Huawei, which means the company will pay the company certain patent fees. Huawei's and Apple's licensing agreements covering GSM, UMTS, LTE, wireless communication technology.
The company believes that Samsung and its subsidiaries in the case of unauthorized use of Huawei Technologies, and gained huge profits. Samsung, once lost, will face huge compensation. According to IDC, Samsung 2015 global Smartphone shipments amounted to 325.2 million global shipments in the first, according to this base shipments, if Huawei won, Samsung judgment amount which is not less than the Samsung pay Apple the amount.
Would fall into the Apple, Huawei and Samsung intellectual property "two fronts" position, the company sued Samsung "dramatic" is that Apple's shadow appears behind. Therefore, the more speculation in the industry, cross licensing to Huawei enough confidence on both sides, the lawsuit of the century may be just beginning.
2, ranghua to successfully enter the United States market?
Huawei sued Samsung for the China market in Shenzhen, 2016 Samsung China 7.2 million units in shipments in the first quarter, fell out of the top five, while Huawei phones a 16.6 million shipments in the first quarter, Samsung China market shipments decline, if faced with lawsuits, are even worse.
While Samsung is unlikely to be in Korea or other countries to launch legal action against the company, Huawei mobile phones have more than half of its sales from the Chinese market. So, some foreign media say, Samsung is likely to be held in July this year in the United States Court of Huawei launched counterclaims.
We know that with Huawei as the Google Nexus 6P largest OEM manufacturer, Huawei curves to enter the United States market for high-end phones. However, the United States Government made in China have been biased. Some analysts believe that if Samsung in the United States market, sued Huawei, Samsung win has little impact on Huawei, Huawei in the United States market is too small, or even negligible; but the United States prosecuted will strongly promote Huawei in the United States market influence, company in China and the United States sued Samsung in the market, is to take into account the advance and retreat with ease.
Samsung senior Huawei's repertoire was impossible, through litigation Huawei successfully sent to Apple Home United States market.
In fact, there is also a recommendation is to make Samsung sued Huawei in Europe because the da an Android phone, Huawei is the second brand in Europe, market share is lower than Samsung. However, reporters found that in Germany, and France, and Portugal and other European countries, to push Samsung put a lot of advertising but Huawei, the market share is being eroded, to Huawei, Samsung will not indirectly advertising market.
3, reconciliation is the only option
As the global mobile phone market leader and defender, Samsung mobile phones continues to grow space is limited. You want to block into the fight for market share, is the only thing to do in terms of product innovation, market entry, business differentiation. However, Samsung PC/camera market share declines, is not easy to keep the cell phone market share.
Need to see is that Huawei phones business communications market is their profession, and PC business has opened curtain. With this giant competition from China, only alliances, negotiation, access to cross-licensing in order to buy time for product development, instead of simply did a few years ago about Apple countersued persistent "lawsuit".
华为
三星专利案预测:除了和解没有选择 - 华为,
三星,专利 - IT资讯
近日,华为在美国加州和中国深圳同时提起对三星的知识产权诉讼,要求三星就其知识产权侵权行为对华为进行赔偿,这些知识产权包括涉及通信技术高价值专利和三星手机使用的软件。
对此外媒报道称,三星表示会对华为诉讼做彻底评估,并采取适当行动维护三星业务利益,如果无法与华为达成授权协议,将计划在美国法院反诉华为,最早可能会在7月采取行动。
与苹果专利互诉多年的三星公司,没有官方直接做出反诉声明,而是通过媒体给华为带话并施加压力,业内推测,一方面可能是三星底气不足,采用公关策略,试探华为反应;另一方面,在专利侵权纠纷中,通常需要至少2个月时间去评估一起诉讼。这对于三星来说,还有谈判空间。
一、华为三星专利案:诉讼是谈判的手段
2010年后,三星苹果在全球多个国家和地区展开专利侵权诉讼战。苹果称三星公司所使用的安卓系统侵犯了多项涉及iOS系统程序的专利,包括自动纠正拼写、滑动解锁等技术。
据内部人士爆料,华为并不是在毫无征兆的情况下对三星进行起诉,而前期进行了一段时间的谈判,由于双方在某些问题上没有达成一致的意见,才希望通过法律途径解决这一争端。
在华为起诉三星专利的问题上,诸多媒体放大了双方的分歧与对立。作为国际化的公司,三星与苹果“互诉”和“谈判”就像小孩子过家家一样“默契”。甚至在2012年苹果和三星还签署了减少互诉对方侵权专利数量的协议:苹果表示会减少对三星诉讼专利数量,减少近一半。同时,三星同意将对苹果诉讼的12宗专利减少5项。
三星苹果旷日持久专利战让美国法院忙碌。在2012年的第一轮专利诉讼中,三星被裁定侵犯苹果专利,被判向苹果赔偿共计约9.3亿美元。最近的判决发生在两年前,美国法院判决三星赔偿苹果1.196亿美元。
三星随后也对苹果提出反诉,并列出了该公司持有5项专利。不过,最终只有其中两项专利侵权诉讼进入了庭审阶段。三星寻求约700万美元损失赔偿,陪审团最终裁定苹果侵犯了三星的一项专利,需向三星支付15.8万美元的赔偿金。
对于华为对三星的诉讼,华为称三星侵犯其与4G行业标准有关的11项专利,要求三星做出现金赔偿。华为官方信息显示,此次诉讼主要涉及4G标准专利和智能手机功能专利,这些专利对智能终端产品的用户体验和互联互通十分重要。但是,华并未公布具体赔偿金额。
因此可见,华为起诉三星(或者三星反诉)也不例外只是手段,目的是谈判交叉授权,因此,可能和苹果三星一样,一边谈判一边起诉,进行着一场看不到结局的“拉锯战”。
二、华为PK三星双方势均力敌
目前全球智能手机市场已形成了华为、苹果、三星(“花果山”)时代。
IDC最新数据显示,2016年第一季度全球智能手机厂商出货量排行榜上,三星以8190万部出货量排名第一、市场份额为24.5%;苹果以5120万部出货量排名第二、市场份额为15.3%,下滑严重;华为则以2750万部出货量排名第三,市场份额为8.2%。而在2015年IDC全球智能手机厂商出货量排行榜上,三星、苹果、华为的市场份额分别为22.7%、16.2%、7.4%。可以看出,华为份额上升较快。
华为不仅后来居上,而且增长根基牢靠。公开资料显示,在2015年,华为对新技术、新产品和无线通信标准的研发投入达596亿元人民币(92亿美元),占销售收入15%。
华为董事长任正非在一次内部会议上说,“华为现在每年还要交约3亿美元的专利许可费,但华为认为这换来了近400亿美元的年销售收入,非常划算。”华为轮值CEO郭平在2016年新年致辞表示,2015全年销售收入约3900亿元,每年研发投入500亿元,每年会把收入的10%-15%投入研发。目前华为在世界各地的21个研发中心拥有超过7.6万名员工专门从事研发任务。
据世界知识产权组织(WIPO)公布2015年国际PCT专利申请数量统计,华为申请了3898项专利,较上年增加了456项,连续第二年居全球企业之首。
当然,能进入排行榜前三强、能和苹果争夺天下的三星在专利的申请数量上并不弱于华为。
在中国:根据华为自身公布的数据显示,截止2015年底,华为累计申请中国专利52550件;而三星方面,由北京大学互联网法律中心组织撰写的《互联网技术创新专利观察报告(2015)》相关数据显示,三星集团在华申请专利数量第一,达54991件。
在美国:根据美国专利商标局USPTO发布的数据来看,2015年三星公司共获得5072项美国专利,仅次于IBM,排名第二。而华为则第四十四位,共获得800项专利授权。
在欧洲;据外媒TechCrunch报道,欧洲专利局公布了2014年欧洲地区的专利申请数据。其中,三星电子在欧洲总计提交了2541项专利申请,位居第一。华为排在第五位,总计提交了1600项专利。
当然,要说明的是数量并不等于质量,国家知识产权局公布了“2015年中国知识产权发展状况”,国产机排名前四位分别是:中兴、OPPO、小米、华为,申请专利数量分别为3516件、3338件、3216件、3183件,联想1826件排名第七。难道会有网友认为,小米在研发上超过华为?
另外,通讯领域交叉授权较为普遍,当年华为、中兴、爱立信曾互诉侵权,最终也是通过交叉授权达成协议。
三、预测:除了和解,没有选择
华为对三星的诉讼,结局无非是三个:华为胜、三星胜、和解。但是,通过这三种结局的分析发现,无论胜败对三星都不利,只有和解才能稳住三星的大局。
1、华为和苹果或许已达成某种程度上联盟。
目前,华为已与苹果签署专利许可协议。据国家知识产权局最新公布许可备案登记信息显示,2015年华为向苹果公司许可专利769件,苹果向华为许可专利98件,这意味着苹果公司将向华为支付一定的专利费用。华为和苹果的许可协议覆盖GSM、UMTS、LTE等无线通信技术领域。
华为公司认为,三星及其附属公司在未经许可的情况下利用了华为的技术,并获得了巨额利润。三星一旦败诉,将面临着巨额赔偿。IDC的数据显示,三星2015年全球智能手机的出货量达3.252亿部,全球出货量第一,按照这个出货量基数,如果最终华为胜诉,三星判赔的金额甚至不会低于三星判赔苹果的金额。
三星在知识产权方面将落入与苹果、华为“两线作战”的境地,华为起诉三星“戏剧性”在于,背后出现了苹果的影子。因此,业界更有猜测,双方交叉授权给了华为足够的信心,这场世纪诉讼或许刚刚开始。
2、让华为顺利进入美国市场?
华为在深圳起诉三星针对中国市场,2016年第一季度三星中国出货量720万部,跌出了前五,而华为手机一季度1660万部出货量位居第一,三星中国市场原本出货量下滑,如果遇到诉讼,则是雪上加霜。
而三星不太可能在韩国或其他国家对华为发起法律行动,因为华为手机有超过一半的销量都来自中国市场。那么,有外媒称,三星很可能将于今年7月在美国法院对华为发起反诉。
我们知道,随着华为成为谷歌Nexus 6P手机最大的OEM厂商,华为曲线进军美国高端手机市场。但是,美国政府对中国制造一直存在偏见。有分析认为,如果三星在美国市场起诉华为,即使三星赢了对华为影响也不大,因为华为在美国市场的业务量太小,甚至可以忽略不计;但是这场在美国的起诉将有力提升华为在美国市场的影响力,华为选择在中国和美国市场起诉三星,就是考虑到了进退自如。
三星高层不可能中了华为的套路,通过诉讼将华为顺利送到苹果老巢美国市场。
其实,还有一种建议,就是让三星在欧洲起诉华为,因为在欧洲华为是第二大安卓手机品牌,市场份额低于三星。但是,记者调查发现,在德国、法国、葡萄牙等欧洲国家,三星投入了大量的地推广告但是市场份额正在被华为蚕食,三星才不会间接地给华为市场做广告。
3、和解是唯一选择
作为全球手机市场霸主和防守者,三星手机要保持持续增长空间有限。要阻止后进入者争夺市场份额,唯一要做的是在产品方面进行创新,提升市场的准入门槛,做差异化的业务。然而,三星在PC/相机市场份额下降时,要保持手机的市场份额并不容易。
需要看到了是,华为除了手机业务,通信市场是其老本行,而PC业务已拉开大幕。要和这个来自中国的巨无霸竞争,只有结盟,谈判,获得交叉授权,才能为产品研发争取时间,而不是像几年前对待苹果那样简单粗暴地反诉持久性地“打官司”。