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published in(发表于) 2016/6/5 7:41:54
Huawei overtakes Apple Samsung, United States “this hard stuff“ had to bite off,

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Huawei overtakes Apple Samsung, United States "this hard stuff" must bite off-Huawei mobile, United States market-IT news

As one of the world's largest mobile phone market, United States has become a Huawei last occupied the fortress in the global map. Reporters learned that Huawei is currently in United States markets accounted for the company's annual sales total revenue 4%. CurrentAnalysis market advisory body, analysts said United States consumers do not know Huawei brand, whether it's positive or negative news. "The United States consumers do not even know how to read its pronunciation. ”

But now, Huawei determined to show the world the story of a Forrest Gump: knocking on United States door is only a matter of time .

According to foreign media reports, consumer BG Yu, President of Huawei recently in the Wall Street Journal (The Wall Street Journal) and F.ounders Converge at the Hong Kong Conference on Science and technology, said Huawei's goal is that within five years more than Samsung and Apple, the market share of more than 25% of the world's top smartphone maker. Huawei hopes to become the world's largest smartphone manufacturer, this is a long-distance runner, Huawei has the patience.

At the meeting, Yu said that future growth comes mainly from high-end and high-quality business, if you want the sales lead, it must be at the top end of the market-leading. Last year in the United States after the success so far with Google Nexus6P, Huawei said about the need to continue to enhance United States market performance .

As you can see, United States is a global mobile phone manufacturers in the market at the high end of the market have to storming market. Reporters learned that Huawei this year in the United States plans to release a series of glory series of new products, sold primarily through e-commerce channels . In addition, Huawei, Microsoft and Intel combo products Mate book recently in the United States market, in addition to the traditional sales channels, also stationed hundreds of Microsoft flagship stores across the United States.

With Sweden's Ericsson (Ericsson), headquartered in Shenzhen's Huawei is one of the largest global provider of telecommunications network equipment. In the past few years, the Chinese company's mobile phone business to rise rapidly.

Google and Microsoft, "nice"

The overall slowdown in the global smartphone market, Huawei is narrowing the gap with Samsung and Apple.

Third-party research firm Gartner Inc. data show that Huawei smartphone sales grew by 59% during the first quarter, Samsung's sales remained flat, Apple Sales slipped 14%. When quarters of Huawei's market share rose to 8.3%, Samsung and Apple 23% and 15%, respectively.

To increase market share at the same time, Huawei is also concerned about the market for high-end products, such as the recent release of its flagship mobile P9, the machine is equipped with a a and Germany optical companies to Leica camera company (Leica Camera AG, LCA. XE) jointly developed with two cameras.

Yu said at a Technology Conference, mainly from high-end and high-quality business, if you want the sales lead, it must be at the top end of the market-leading. Huawei co-operation He Laika is exclusive and long-term alliances, cooperation is expected to continue until at least the next five years.

He also said that Huawei is moving into areas such as virtual reality (VR) technology, and Alphabet-based Inc. (GOOGLE) 's Google (Google) cooperation, Huawei and planned for release in the autumn of this year a VR-compatible smart phones. Google provides VR software platform in the cooperation .

Not only in the Mainland of China, Huawei smartphone sales in Europe, the Middle East and other parts of the world are also growing rapidly, but the company in the United States is still only a very low share.

Yu said that although the United States worried that Huawei telecom network equipment will threaten its security, but Huawei in the United States to sell the Smartphone's efforts will not be affected. He said consumers want better products. "Huawei is being explored by United States carriers to sell smart phones, but did not disclose any specific product release programs. ”

In addition, Huawei, Microsoft and Intel combo products Mate book recently in the United States market, in addition to the traditional sales channels, also stationed hundreds of Microsoft flagship stores across the United States.

" We in the United States market performing well and made some adjustments in the market. "Yu said in an exclusive interview with Xinhua, Huawei and glory products in the United States can carry out new product launches on the market, and Huawei's global strategy," under attack "the United States has been put on the agenda .

Mobile phone League Secretary General Wang yanhui of China told reporters, and Google's and Microsoft's cooperation, enhance the Huawei brand than to share is more important.

Captured the United States market

Yu stressed on many occasions, beyond Apple and Samsung are just a matter of time. And five years later the world beyond Apple, Samsung's market share, is the goal of Yu first proposed .

Huawei's founder ren zhengfei, Huawei consumer BG's goal is five years to 100 billion dollars. According to Huawei consumer BG 2015 annual revenues of more than $ 20 billion, which means that growth continuing for more than a year in the next five years 30%. Now, Huawei tablet, smart watches, and VR business development effort.

Recently, the company announced that United States Shenzhen, China and at the same time, California lawsuit against Samsung's intellectual property litigation requires Samsung's infringement of intellectual property rights for compensation to the company, these intellectual property rights include those involving high value communications technology patents and software for Samsung mobile phone use. Lawsuit against Samsung for Huawei, more reminiscent of the trade terminal Huawei CEO Yu surpass Samsung Apple thing. At present, Huawei has also entered the PC business line coincides with the Apple Samsung more. However, communications cross licensing is prevalent, thus ending harder materials. Therefore, the proceedings can be said to be its play beyond the Samsung's first shot.

At present, Huawei has invested billions of dollars to strengthen their patent portfolios, which enable Huawei to compete with Samsung and Apple in the overseas market. Last year, Huawei's research and development spending to reach $ 9.2 billion, higher than Apple's $ 8.1 billion but below Samsung's US $ 12.5 billion.

"The United States has been a company want to enter but most difficult to break through the last important overseas markets, and Google and Microsoft partner on global consumer also has psychological implications: it is making the replacement Samsung Android leader and banners. "Said Wang yanhui, patent issues have similar suggestive effect.

In fact, the United States market for Huawei has been a "scratching" cake.

Data from the research firm comScore survey, Apple and Samsung is still United States market leader, together accounted for close to 70% market share. As for Huawei, although Terminal Services rise, but many of the flagship model is Huawei in the United States market cannot be listed.

Reporter learned that, Unlike other regions in the world, United States market, Smartphone sales around 95% is sold through the operator channel. However, the United States the major carriers typically only need cheap, unbranded phones will only work with Huawei, this is mainly because these operators from Samsung, Apple, low-end manufacturers such as LG and obtain adequate cell phone manufacturers .

Meanwhile, restriction on the thinking of Chinese brands Huawei mobile phone operators in the market space.

"In the United States we will maintain good relations and operators in the market, transition from OEM, and strengthen the e-commerce channel layout. "Yu had said to reporters. The Shao Yang, Huawei in the United States also should not solely rely on operators.

In June of last year, Huawei in the United States to launch e-commerce site gethuawei.com and glory entered the United States market. As recent action as you can see, Huawei in the United States market's layout is accelerating, electrical contractor on the attack are confirmed after goals in close collaboration with Google.

"From a historical perspective, Google and Microsoft has chosen strong innovation at each stage of the design companies as a partner, Nexus, Huawei hardware capabilities are recognized. Through and running on the Google software, can also strengthen the company's software capabilities. "Wang yanhui told reporters, if Google and Microsoft cooperation, opened United States market only a matter of time.


华为赶超三星苹果,美国“这根硬骨头”必须啃下 - 华为手机,美国市场 - IT资讯

作为全球最大的手机市场之一,美国已经成为华为在全球版图上最后一个未占领的堡垒。记者了解到,华为目前在美国市场的销售额约占公司年度总营收的4%。市场咨询机构CurrentAnalysis的分析师表示,美国消费者不太了解华为品牌,无论是正面或负面的消息。“美国消费者甚至不知道如何读出华为的发音。”

不过,现在华为决意要向世界讲一个阿甘的故事:敲开美国大门只是时间问题

据外媒报道,华为消费者BG总裁余承东近日在《华尔街日报》(The Wall Street Journal)与F.ounders在香港举办的Converge科技大会上表示,华为目标是在五年内超过三星电子和苹果公司,成为市场份额超过25%的全球第一大智能手机生产商。华为希望成为全球第一大智能手机生产商,这是一项长跑,华为有耐心。

余承东在会议上表示,未来增长主要来自高端和优质业务板块,如果想销量领先,就必须在高端市场领先。而继去年在美国成功发布与谷歌合作的Nexus6P之后,华为表示过要继续提升美国市场业绩

可以看到,美国市场是全球手机厂商在高端市场上不得不攻坚的一块市场。记者此前了解到,华为今年在美国计划发布一系列荣耀系列的新产品,主要通过电子商务渠道销售。此外,华为与微软及英特尔合作的二合一产品Mate book近期也将在美国上市,除了传统销售渠道,还将进驻全美的近百家微软旗舰店。

与瑞典的爱立信(Ericsson)一样,总部位于深圳的华为也是全球规模最大的电信网络设备供应商之一。在过去的几年中,这家中国公司的手机业务迅速崛起。

微软谷歌“交好”

在整体放缓的全球智能手机市场,华为正在缩小与三星苹果的差距。

第三方研究机构Gartner Inc.数据显示,第一季度华为智能手机销量同比增长59%,三星销量依然基本持平,苹果销量下滑14%。当季华为的市场份额升至8.3%,三星苹果分别为23%和15%。

在提高市场份额的同时,华为也在关注高端产品市场,例如最近发布的旗舰手机P9,该机搭载了一款和德国光学公司徕卡照相机公司(Leica Camera AG, LCA.XE)共同研发的双摄像头。

余承东在上述科技大会上说,增长主要来自高端和优质业务板块,如果想销量领先,就必须在高端市场领先。华为和徕卡的合作是排他和长期的盟友关系,预计合作将至少持续至未来五年。

他还表示,华为正在进军诸如虚拟现实(VR)等新技术领域,基于和Alphabet Inc.(GOOGLE)旗下谷歌(Google)的合作,华为计划在今年秋季发布一款和VR兼容的智能手机谷歌在合作中提供VR软件平台

不仅在中国内地,华为智能手机的销售在欧洲、中东和世界其他地区也在增长迅速,但该公司在美国仍只有很低的份额。

余承东表示,虽然美国担心华为的电信网络设备会威胁其网络安全,但华为在美国销售智能手机的努力不会因此受到影响。他说,消费者只想要更好的产品。“华为正在探讨通过美国电信运营商来销售智能手机,但没有披露任何具体的产品发布方案。”

此外,华为与微软及英特尔合作的二合一产品Mate book近期也将在美国上市,除了传统销售渠道,还将进驻全美的近百家微软旗舰店。

过去我们在美国市场表现不好,市场上做了一些调整。”余承东此前在接受记者专访时表示,华为和荣耀系列产品在美国市场上会实现新品的同步上市,而在华为全球战略中,“攻下”美国已被提上日程

手机中国联盟秘书长王艳辉则对记者表示,和谷歌以及微软的合作,对华为品牌的提升比对份额来得更为重要。

攻占美国市场

余承东多次强调,超越苹果三星只是时间问题。而五年后全球超越苹果三星的市场份额,是余承东第一次提出的目标

华为创始人任正非给华为消费者BG提出的奋斗目标是五年要做到1000亿美元。数据显示,华为消费者BG 2015年收入超过200亿美元,这意味着未来五年中每年增长幅度需持续超过30%。如今,华为开始在平板电脑、智能手表以及VR业务领域发力。

最近,华为公司宣布,在美国加州和中国深圳同时提起对三星公司的知识产权诉讼,要求三星公司就其知识产权侵权行为对华为进行赔偿,这些知识产权包括涉及通信技术的高价值专利和三星手机使用的软件。对于华为对三星的诉讼,业内更多联想到华为终端CEO余承东关于超越三星苹果的说法。目前,华为也进军PC,业务线与三星苹果重合更多。不过,通信交叉授权较普遍,因此结局更难料。因此,这次诉讼可以说是华为打出超越三星的第一枪。

目前,华为投资了数十亿美元强化专利组合,此举使华为能够与三星苹果在海外市场竞争。去年,华为的研发支出达到92亿美元,高于苹果公布的81亿美元,但低于三星的125亿美元。

“美国市场一直是华为最想进但最难攻破的最后的海外重要市场,和谷歌以及微软的合作对全球消费者也有心理暗示:华为正在替代三星成为Android的领袖和旗帜。”王艳辉对记者说,专利的问题也有类似的暗示效果。

事实上,美国市场对于华为来说一直是一块“摸不着”的蛋糕。

来自数据研究公司comScore的调研结果显示,苹果三星依然是美国市场的霸主,加起来占据了接近70%的市场份额。而对于华为来说,尽管终端业务崛起,但华为的诸多旗舰机型却在美国市场不能上市。

记者了解到,与全球其他区域不同,美国市场的智能手机销售大约95%都是通过运营商渠道卖出去的。不过,美国各大运营商通常只有在需要廉价、无品牌手机时才会与华为合作,这主要是因为这些运营商已经从三星苹果、LG等制造商以及低端厂商那里获得了充足的手机

同时,对中国品牌的固有思维限制了华为手机在运营商市场中的施展空间。

“在美国市场我们仍然会和运营商保持良好的关系,从OEM转型,并且加强电商的渠道布局。”余承东此前对记者如是表示。而在邵洋看来,华为在美国的发展也不能完全只依靠运营商。

在前年6月份,华为在美国推出电子商务网站gethuawei.com,同时荣耀开始进入美国市场。而从最近的动作可以看到,华为在美国市场的布局正在加快,电商上的进击与谷歌的密切合作正在印证此前的目标。

“从历史上看,谷歌和为微软一直选择每一个阶段创新能力最强的设计厂商作为Nexus的合作伙伴,华为的硬件实力已经获得认可。同时通过和谷歌在软件上的磨合,也能加强华为的软件能力。”王艳辉对记者表示,如果和谷歌以及微软合作顺利,打开美国市场只是时间问题。






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