Global brand value ranking: the top three Google Apple Microsoft, Chinese companies are not top 10-global brand ranking-IT information

On June 10, the marketing consultancy MillwardBrown (Millward Brown) 2016 BrandZ brand value report was released this week, lists the top of 2016 the world's most valuable brands. Brand ranked first this year was Google.

Last year, Apple stole first rank from Google, and Google's leading again this year.

MillwardBrown is part of the Kantar Group, market research firm, focusing on global brand value.

This year's BrandZ report shows that Google's brand value ranking first in the world, Apple in second place.

Top 3 mobile device manufacturer HP, Huawei and Samsung, respectively. HP declined 3 this year, was ranked 42nd. Samsung ranked 48th.

While Huawei has risen sharply this year, rose 20, to 50th.

Top 20 rankings, technology companies account for the majority. A total of 14 Chinese companies list.

Chinese Internet company Tencent ranks highest, ranked 11th in the overall list, Alibaba 15th last year, down 5 places; Baidu 29th last year, down 8 places; East entered the list for the first time this year, ranked 99th.

Following is a top 20 ranking in the list this year:

1. the Google brand value of us $ 229.198 billion, increased by 1

2. Apple brand value of $ 228.46 billion, down 1

3. Microsoft, the brand value of us $ 121.824 billion, ranked unchanged

4.AT&T, brand value of 107.387 billion dollars, up 2

5.Facebook, the brand value of US $ 102.551 billion, increased by 7

6.Visa, the brand value of us $ 100.8 billion, down 1

7. Amazon, the brand value of us $ 98.988 billion, increased by 7

8.Verizon, the brand value of 93.22 billion dollars, down 1

9. McDonald's brand value of us $ 88.654 billion, ranked unchanged

10.IBM, the brand value of 86.206 billion dollars, a drop of 6

11. the company and brand value of us $ 84.945 billion, ranked unchanged

12. the Marlboro brand value of us $ 84.143 billion, down 2

13. the Coca Cola brand value of 80.314 billion dollars, a drop of 5

14. the Wells Fargo brand value of us $ 58.54 billion, increased by 2

15. China Mobile, brand value of us $ 55.923 billion, ranked unchanged

16. General Electric, brand value of US $ 54.093 billion, increased by 1

17.UPS, the brand value of us $ 49.816 billion, increased by 1

18. Ali Baba, brand value of us $ 49.298 billion, a drop of 5

19. the Disney brand value of us $ 49.229 billion, ranked unchanged

20. the MasterCard brand value of 46.141 billion dollars, ranking the same

Following is a list of Chinese companies in detail:

11. the company and brand value of us $ 84.945 billion, ranked unchanged

15. China Mobile, brand value of us $ 55.923 billion, ranked unchanged

18. Ali Baba, brand value of us $ 49.298 billion, a drop of 5

27. the industrial and commercial bank, brand value of US $ 33.637 billion, a drop of 5

29. the Baidu brand value of 29.03 billion dollars, down 8

46. the China Construction Bank, brand value of US $ 19.617 billion, a drop of 5

50. the Huawei brand value of 18.652 billion dollars, an increase of 20

57. peace group, the brand value of us $ 16.91 billion, increased by 11

59. China life, brand 16.712 billion dollars worth, up 3

62. the ABC brand value 16.331 billion dollars, a drop of 12

71. the Bank of China, the brand value of $ 13.803 billion, a drop of 6

72. China petrochemical, brand value of US $ 13.206 billion, down 9

83. China Petroleum brand value 12.341 billion dollars, a drop of 12

99. the Jingdong, $ 10.496 billion brand value, the entry list

In technology companies, rose faster (up more than 7) including Facebook, Huawei, PayPal, Amazon, Accenture, the new list includes Jingdong and Adobe, and the decline was larger (down more than 7), including Baidu, Siemens and eBay.

全球品牌价值排行：谷歌苹果微软列前三，中国企业未进前十 - 全球品牌排行榜 - IT资讯

6月10日，市场咨询公司MillwardBrown（明略行）本周发布了2016年的BrandZ品牌价值报告，列出了2016年全球最具价值的百大品牌。今年排名第一的品牌是谷歌。

去年，苹果曾经从谷歌手中夺走了第一的排名，而今年谷歌再次领先。

MillwardBrown是市场研究公司Kantar Group的一部分，专注于全球品牌价值研究。

今年的BrandZ报告显示，谷歌的品牌价值排名全球第一，苹果位居第二。

上榜的3家移动设备厂商分别为惠普、三星和华为。惠普今年下降3名，排名第42。三星排名第48。

而华为今年出现了大幅上升，排名上升20位，达到第50。

在前20名排名中，科技公司占大部分。共有14家中国公司入选。

中国互联网公司中，腾讯排名最高，在总榜单中排名第11，阿里巴巴第15，比去年下滑5个名次；百度第29，比去年下滑8个名次；京东今年首次进入榜单，排名第99。

以下是今年榜单中前20名排名：

1.谷歌，品牌价值2291.98亿美元，上升1名

2.苹果，品牌价值2284.60亿美元，下降1名

3.微软，品牌价值1218.24亿美元，排名不变

4.AT&T，品牌价值1073.87亿美元，上升2名

5.Facebook，品牌价值1025.51亿美元，上升7名

6.Visa，品牌价值1008.00亿美元，下降1名

7.亚马逊，品牌价值989.88亿美元，上升7名

8.Verizon，品牌价值932.20亿美元，下降1名

9.麦当劳，品牌价值886.54亿美元，排名不变

10.IBM，品牌价值862.06亿美元，下降6名

11.腾讯，品牌价值849.45亿美元，排名不变

12.万宝路，品牌价值841.43亿美元，下降2名

13.可口可乐，品牌价值803.14亿美元，下降5名

14.富国银行，品牌价值585.40亿美元，上升2名

15.中国移动，品牌价值559.23亿美元，排名不变

16.通用电气，品牌价值540.93亿美元，上升1名

17.UPS，品牌价值498.16亿美元，上升1名

18.阿里巴巴，品牌价值492.98亿美元，下降5名

19.迪士尼，品牌价值492.29亿美元，排名不变

20.万事达，品牌价值461.41亿美元，排名不变

以下是榜单中中国公司详情：

11.腾讯，品牌价值849.45亿美元，排名不变

15.中国移动，品牌价值559.23亿美元，排名不变

18.阿里巴巴，品牌价值492.98亿美元，下降5名

27.工商银行，品牌价值336.37亿美元，下降5名

29.百度，品牌价值290.30亿美元，下降8名

46.建设银行，品牌价值196.17亿美元，下降5名

50.华为，品牌价值186.52亿美元，上升20名

57.平安集团，品牌价值169.10亿美元，上升11名

59.中国人寿，品牌价值167.12亿美元，上升3名

62.农业银行，品牌价值163.31亿美元，下降12名

71.中国银行，品牌价值138.03亿美元，下降6名

72.中国石化，品牌价值132.06亿美元，下降9名

83.中国石油，品牌价值123.41亿美元，下降12名

99.京东，品牌价值104.96亿美元，新入榜

在科技公司中，排名上升较快（上升超过7名）的包括Facebook、亚马逊、埃森哲、华为、PayPal，新入榜的包括京东和Adobe，而降幅较大（下降超过7名）的包括百度、西门子和eBay。