Most dynamic global brand list:
Google's lead, Tesla's Super
Apple-
Google,
Apple, ranking-IT information
IT information news on June 24, recent global brand vitality top (referred to as The D100) fresh-baked, many technology giants, as expected the top, while there are many popular burst.
The D100 new indicators to measure the brand for the first time, these include: 1. flexibility, AGILITY, that brand ability to adapt to market changes. 2. responsiveness RESPONSIVENESS, brands receive consumer feedback, the ability to cater to their needs. 3. innovation INNOVATION and brand development of new technologies, the ability to create new products. 4. social SOCIABILITY, brand participation in major social media and Web-sites. The first three data obtained through consumer surveys, fourth through Facebook, Twitter, and large social media such as Twitter to evaluate the relevant data.
More than 10,000 consumers participating in the survey from the United States and the United Kingdom, and Germany, China and India, involving more than more than 1200 brands. Google, Amazon and Samsung's first three Lenovo tenth, Apple came in Tesla (17), ranked 22. Following is the list:
The D100: global brand activity top
Top-brands-activity score
1. Google (Google) 69.45
2. Amazon (Amazon) 67.56
3. Samsung (Samsung) 66.25
4. Nike (Nike) 65.43
5. Intel (Intel) 63.56
6. the United States National Aeronautics and Space Administration (NASA) 63.52
7. BMW (BMW) 63.17
8. Mercedes-Benz (Mercedes-Benz) 62.38
9. Audi (Audi) 62.09
10. Lenovo (Lenovo) 61.61
11. the adidas (adidas) 61.53
12.GoPro 61.00
13. Philips (PHILIPS) 60.84
14.Xbox 60.82
15.Fitbit 60.75
16. the Sony (Sony) 60.42
17. Tesla (Tesla Motors) 60.12
18. fly (Netflix) 59.94
19. PayPal (PayPal) 59.91
20.BEN&JERRY'S 59.89
21.SpaceX 59.86
22. Apple (Apple) 59.85
23.IBM 59.62
24.ebay 59.56
25. Universal Studios (Universal Studios) 59.42
26. the Dove (Dove) 59.33
27. the letter (WeChat) 59.10
28. Gillette (Gillette) 59.06
29. IKEA (IKEA) 59.05
30. Disney (Disney) 59.02
31. Porsche (Porsche) 59.01
32. Twitter (Twitter) 58.98
33.HBO 58.90
34. Microsoft (Microsoft) 58.84
35. Ali Baba (Alibaba) 58.82
36. Dell (Dell) 58.68
37. the visa VISA 58.63
38. Nivea (NIVEA) 58.63
39. Oreo (Oreo) 58.40
40.Spotify 58.31
41. dream Dragon (Magnum) 58.30
42. Warner Brothers (Warner Brother) 58.26
43.BBC 58.25
44. the Toyota (Toyota) 58.21
45. the Unilever (Unilever) 58.09
46. the McDonald's (McDonald's) 58.08
47. Qualcomm (Qualcomm) 58.07
48. g (P&G) 57.96
49. Canon (Canon) 57.91
50. Facebook (Facebook) 57.90
51.Airbnb 57.81
52. the subway (Subway) 57.71
53. the U.A.E. air (EmiratesAirlines) 57.71
54. the Victoria's secret (VICTORIA'S SECRET) 57.69
55. Siemens (Siemens) 57.62
56. the Honda (Honda) 57.60
57. Cisco (Cisco) 57.57
58. Chevrolet (Chevrolet) 57.56
59. LOREAL (L'Oreal) 57.42
60. Nintendo (Nintendo) 57.32
61. Harley (Harley-Davidson) 57.30
62. Burger King (Burger King) 57.25
63. lay's potato chips (Lay's) 57.24
64. Bosch (Bosch) 57.14
65. Coke (Coca-Cola) 57.04
66.AXE/LYNX 57.02
67. An Dema (Under Armour) 56.99
68. the Neutrogena (Neutrogena) 56.95
69.LG 56.93
70. the Hyundai (Hyundai Motor) 56.91
71. Garnier (Garnier) 56.90
72.Expedia 56.84
73. Colgate-Palmolive (Colgate-Palmolive) 56.84
74. mini (MINI) 56.75
75. Hewlett-Packard (HP) 56.74
76. Accenture (Accenture) 56.72
77. Kellogg (Kellogg's) 56.65
78. Starbucks (Starbucks) 56.65
79. Airbus (Airbus) 56.64
80. LEGO (LEGO) 56.55
81. Red Bull (RedBull) 56.49
82. (UBER) 56.41
83. Nissan (NISSAN) 56.27
84. Olay (Olay) 56.21
85. Vodafone (Vodafone) 56.15
86. the plant source of herbs (Herbal Essences) 55.88
87. Toys r us (Toys "r" Us) 55.86
88. Haagen-Dazs (Haagen-Dazs) 55.85
89.DIRECTV 55.82
90. pampers (Pampers) 55.80
91.Dropbox 55.76
92. Ferrari (Ferrari) 55.72
93. the Johnson baby (Johnson's baby) 55.71
94. Mike Cross (Michael Kors) 55.67
95. Glaxo Smith Kline (GSK) 55.63
96. the Federal Express (FedEx) 55.61
97. Discovery Communications (Discovery Communications) 55.54
98. Lufthansa (Lufthansa) 55.52
99. MasterCard (MasterCard) 55.50
100. VW (Volkswagen) 55.44
全球最有活力品牌榜：
谷歌领衔，特斯拉超
苹果 -
谷歌,
苹果,排行榜 - IT资讯
IT资讯讯 6月24日消息，最近全球品牌活力百强榜（简称The D100）新鲜出炉，许多科技巨头不出所料名列前茅，同时也有不少冷门爆出。
本次D100首次采用全新指标来衡量品牌，这些指标包括：1.灵活性AGILITY，即品牌对市场变化的适应能力。2.响应力RESPONSIVENESS，品牌接受消费者反馈，迎合其需求的能力。3.创新力INNOVATION，品牌开发新技术，创造新产品的能力。4.社会性SOCIABILITY，品牌在大型社交媒体和网站上的参与度。前三条数据通过消费者调查获得，第四条则是通过Facebook、推特和微博等大型社交媒体的相关数据进行评价。
参与调查的一万多名消费者来自美国、英国、德国、中国和印度，调查涉及了1200多个大小品牌。谷歌、亚马逊和三星分列前三甲，联想第十，苹果排在了特斯拉（17）后面，排在22位。以下为排行榜：
The D100：全球品牌活力百强榜
排名-品牌-活力分数
1.谷歌(Google) 69.45
2.亚马逊(Amazon) 67.56
3.三星(Samsung) 66.25
4.耐克(Nike) 65.43
5.英特尔(Intel) 63.56
6.美国国家航空航天局(NASA) 63.52
7.宝马(BMW) 63.17
8.梅赛德斯-奔驰(Mercedes-Benz) 62.38
9.奥迪(Audi) 62.09
10.联想(Lenovo) 61.61
11.阿迪达斯(adidas) 61.53
12.GoPro 61.00
13.飞利浦(PHILIPS) 60.84
14.Xbox 60.82
15.Fitbit 60.75
16.索尼(Sony) 60.42
17.特斯拉(Tesla Motors) 60.12
18.奈飞(Netflix) 59.94
19.贝宝(PayPal) 59.91
20.BEN&JERRY'S 59.89
21.SpaceX 59.86
22.苹果(Apple) 59.85
23.IBM 59.62
24.ebay 59.56
25.环球影城(Universal Studios) 59.42
26.多芬(Dove) 59.33
27.微信(WeChat) 59.10
28.吉列(Gillette) 59.06
29.宜家(IKEA) 59.05
30.迪士尼(Disney) 59.02
31.保时捷(Porsche) 59.01
32.推特(Twitter) 58.98
33.HBO 58.90
34.微软(Microsoft) 58.84
35.阿里巴巴(Alibaba) 58.82
36.戴尔(Dell) 58.68
37.维萨VISA 58.63
38.妮维雅(NIVEA) 58.63
39.奥利奥(Oreo) 58.40
40.Spotify 58.31
41.梦龙(Magnum) 58.30
42.华纳兄弟(Warner Brother) 58.26
43.BBC 58.25
44.丰田(Toyota) 58.21
45.联合利华(Unilever) 58.09
46.麦当劳(McDonald's) 58.08
47.高通(Qualcomm) 58.07
48.宝洁(P&G) 57.96
49.佳能(Canon) 57.91
50.脸谱(Facebook) 57.90
51.Airbnb 57.81
52.赛百味(Subway) 57.71
53.阿联酋航空(EmiratesAirlines) 57.71
54.维多利亚的秘密(VICTORIA'S SECRET) 57.69
55.西门子(Siemens) 57.62
56.本田汽车(Honda) 57.60
57.思科(Cisco) 57.57
58.雪佛兰(Chevrolet) 57.56
59.欧莱雅(L'Oreal) 57.42
60.任天堂(Nintendo) 57.32
61.哈雷(Harley-Davidson) 57.30
62.汉堡王(Burger King) 57.25
63.乐事薯片(Lay’s) 57.24
64.博世(Bosch) 57.14
65.可口可乐(Coca-Cola) 57.04
66.AXE/LYNX 57.02
67.安德玛(Under Armour) 56.99
68.露得清(Neutrogena) 56.95
69.LG 56.93
70.现代汽车(Hyundai Motor) 56.91
71.卡尼尔(Garnier) 56.90
72.Expedia 56.84
73.高露洁棕榄(Colgate-Palmolive) 56.84
74.迷你(MINI) 56.75
75.惠普(HP) 56.74
76.埃森哲(Accenture) 56.72
77.家乐氏(Kellogg’s) 56.65
78.星巴克(Starbucks) 56.65
79.空中客车(Airbus) 56.64
80.乐高(LEGO) 56.55
81.红牛(RedBull) 56.49
82.优步(UBER) 56.41
83.日产(NISSAN ) 56.27
84.玉兰油(Olay) 56.21
85.沃达丰(Vodafone) 56.15
86.植源草本(Herbal Essences) 55.88
87.玩具反斗城(Toys "R" Us) 55.86
88.哈根达斯(Haagen-Dazs) 55.85
89.DIRECTV 55.82
90.帮宝适(Pampers) 55.80
91.Dropbox 55.76
92.法拉利(Ferrari) 55.72
93.强生婴儿(Johnson's baby) 55.71
94.迈克高仕(Michael Kors) 55.67
95.葛兰素史克(GSK) 55.63
96.联邦快递(FedEx) 55.61
97.探索传播(Discovery Communications) 55.54
98.汉莎(Lufthansa) 55.52
99.万事达卡(MasterCard)55.50
100.大众(Volkswagen) 55.44