Three reasons, Yahoo must sell-Yahoo, Mayer-IT information
Articles published recently in the New York Times website, analyzed the reasons for Yahoo's core business of selling. The article, Yahoo mainly for three reasons: loss of competitive advantage and revenue shrinking, under shareholder pressure . Here are the main content of this article.
Once the Internet giant Yahoo, after 10 years of struggling in the experience, have not been able to search, social media and video found to kick some butt in the areas of strategic programmes. Today, the company appeared to give up, and will soon be bidding process ended for a long time, to its core business of selling out. The core business including search, email, advertising, and media.
Potential buyers bid for Yahoo include Verizon, AT&T joint, several private equity companies, Quicken Loans founder Dan Gilbert (Dan Gilbert, he got the funding for Warren Buffett's Berkshire Hathaway Company).
So, what caused Yahoo to sell these core business? Reasons include the following three points.
First, loss of competitive advantage
Users of Yahoo's value depends on the company's various business groups, once upon a time, greatly exceeded the number of users of Yahoo, Google and Facebook. However, in the past 10 years, Yahoo because the competition is weak, only to watch as their advertising revenues and search traffic was consumed by these companies.
Second, revenue shrinking
After years of growth, Yahoo's revenues began to decline after the financial crisis. When Ali Baba in 2014, when Yahoo gained huge profits, stakes in Alibaba in the company worth more than Yahoo's own operations. As we all know, Yahoo 15% stakes in Alibaba.
Last year, Yahoo lost $ 4.4 billion at the same time, the company was restructured, including writedowns on valuation of brands like Tumblr. In 2013, of Yahoo's $ 1 billion acquisition of Tumblr.
Three, facing shareholder pressure
In 2012, also served as Google executive Marissa Mayer (Marissa Mayer) were dug to serve as Chief Executive of Yahoo in an effort to turn around the company's difficulties. Prior to that, Yahoo's CEO is expelled because these executives have not save Yahoo from the dotcom bubble in 2000. Mayer after the power at the helm of Yahoo, the company's share price had rebounded to its highest level since the Internet bubble, but in the last year, Yahoo's market value has shrunk again, and the consequences associated with Mayer for years and unable, such results have led shareholders to less and less satisfied with Mayer.
三大理由，雅虎必须卖掉自己 - 雅虎,梅耶尔 - IT资讯
《纽约时报》网站近日发布文章，对雅虎抛售核心业务的原因进行了分析。文章认为，雅虎此举主要基于三大原因：丧失竞争优势、公司营收萎缩、面临股东压力。以下就是这篇文章的主要内容。
曾经的互联网巨头——雅虎，在经历了10年的痛苦挣扎之后，一直未能在搜索、社交媒体和视频等领域找到克敌制胜的战略方案。如今，这家公司似乎自暴自弃了，将很快结束历时已久的竞购进程，从而将自己的核心业务抛售出去。这些核心业务包括搜索、电子邮件、广告和媒体等。
竞购雅虎的潜在买家主要包括Verizon、AT&T、几家私募资产公司、Quicken Loans联合创始人丹·吉尔伯特(Dan Gilbert，他还获得了沃伦·巴菲特的Berkshire Hathaway公司的资金支持)。
那么，是什么原因导致雅虎要抛售这些核心业务呢？原因主要包括以下三点。
一、失去竞争优势
雅虎的价值取决于该公司各个业务的用户群，曾几何时，雅虎的用户数量大大超过了谷歌和Facebook。但是，在过去的10年中，雅虎因为竞争乏力，最终只能眼睁睁地看着自己的广告营收和搜索流量被这些公司吞噬。
二、营收萎缩
经过了多年增长之后，雅虎公司的营收在金融危机后开始萎缩。当阿里巴巴于2014年上市时，雅虎从中获得了巨大利润，以致于该公司在阿里巴巴中的股权市值超过了雅虎本身的业务。众所周知，雅虎在阿里巴巴公司持有15%的股权。
去年，雅虎亏损44亿美元，与此同时，该公司也进行了重组，包括减记像Tumblr等部分品牌的估值等。2013年，雅虎以10亿美元的价格收购Tumblr。
三、面临股东压力
2012年，还在谷歌担任高管的玛丽莎·梅耶尔（Marissa Mayer）被挖来担任雅虎首席执行官，以此来扭转公司的困境。在此之前，雅虎的数任首席执行官都遭驱逐，原因就是这些高管们一直没有把雅虎从2000年互联网泡沫中拯救出来。梅耶尔在执掌雅虎大权之后，该公司股价一度反弹到自互联网泡沫以来的最高水平，但在去年，雅虎的市值却再度大幅缩水，而这一后果与梅耶尔几年来的无能无力息息相关，而这样的结果也导致股东们对梅耶尔的表现越来越不满意。