10 fun on Lenovo-Lenovo-IT information

Now to know IT for digital people, basically, understanding the high-tech brands, such as Apple, Google, Microsoft, Samsung, HP, and Intel. However, they all have some common characteristics, which began focusing on a single product, as time goes by it will become one of possible conclusion after. Like Samsung, not just smart phones, and PC, appliances and all kinds of parts and components suppliers, business and so on.

When it comes to associations, a lot of people are familiar with, on the face of it, Lenovo is now recognized as the largest PC manufacturer in the world, but in fact, a closer look at Lenovo through close relationships with multiple partners, including Motorola, Microsoft, and IBM enterprise cooperation, and the whole industry has become very large. So, what do you think about me? Below by 10 interesting points in the past, to revisit the Association some impressive history.

In 1984, Lenovo Group was established, it has been more than 30 years.

In the field of science and technology, Lenovo have certain qualifications established manufacturers, which has been established for over 30 years, the earliest and was established on November 1, 1984, now known as HTC (1997) and Huawei (1987) is still early. When LIU Chuanzhi engineers with more than 10 employees by 200,000 in assets was established. However, the funding is provided by the Chinese Academy of Sciences, first company named "new technology research and development company (New Technology Developer Inc.)", since few people know.

In 1988, the Lenovo brand name "Legend", but spent 15 years.

New technology research and development company was established a few years later, the company began to change in 1988, when a new English name "Legend" start PC domestic business, responsible for enterprise and personal capacity. However, back in 2003, Lenovo truly enables the use of the name "Lenovo".

In 1990, Lenovo released Legend PC, Lenovo's first brand of personal computers, and to obtain a true success for the first time.

In 1990, the Association started was renamed "Legend" after the first branded PC, when IBM was in the ascendant, was a huge success in the PC market, which is very significant for the Legend PC hit, especially in China and other Asian markets. In fact, the Legend PC attracts millions of computer technology are not yet familiar with Chinese consumers and gained official support from the Ministry of science and technology of China Torch Center, won for the first time in domestic success.

In 1988, the Association after the Group published a recruitment advertisement, quadrupling its employees, including current CEO Yang yuanqing also joined the company at that time.

Lenovo set up the initial development has been slow, and very hard, with many workers go out had to walk, there is no public transport. However, in 1988, published in the China Youth header a want ad, major growth for the first time come out.

This is pictures of enthusiastic response at that time, applicants exceeds 500, 280 candidates left after the written examination, but only 120 got the opportunity to interview, and in the end only 58 trainee. The average age is about 26 years of age, of which only three or four people with an undergraduate degree, but what is most interesting is that it contains several individuals now Lenovo CEO Yang yuanqing.

In 2003, the Lenovo brand name "Lenovo", and heavily promotional.

Front have said Lenovo's first rebranding in 2003 changed its name to "Lenovo", Yang said, mainly because of "the Legend" this name is too common, into an international brand of high-tech companies, after all, direction, you must replace the name. "Lenovo" How did this name come from? According to the information available, including "Le" is taken from "Legend", and "Novo" is Latin for "new", so basically the new meaning is to create "new legend".

After name change because the company, Lenovo launched quite a powerful wave of marketing activities, including buying huge billboards all over the world, advertising aired during peak viewing hours, Lenovo calls for about 18 million Yuan. Most associations of advertising with blue sky as background, message says "beyond your imagination! "English is the" Transcendence depends on how you think! "

In 1997, the Association signed an agreement with Microsoft, and lucrative.

The late 90 's, Lenovo's most successful confined to China. Lenovo hopes to become more internationally recognized brand in 1997, Association choose to cooperate with Microsoft, this is the time that Chinese companies most profitable business ever, at least until 2000.

In 2005, Lenovo's purchase of IBM's PC Department, became the world's third-largest PC vendor.

Association history is a controversial move, Lenovo's purchase of IBM's PC Department. For $ 1.75 billion after the acquisition is completed, Lenovo became the world's third-largest PC maker. However, this deal more than a year of sales four times. In retrospect, this is by far the most commercially successful effort, also recently took over the IBM X86 Server business, helping companies get a foothold on the enterprise market.

In 2014, the Lenovo acquisition of Motorola's mobile devices unit

In 2000, Motorola plummeted, it split into two companies: Motorola solutions (Motorola Solutions) and mobility (Motorola Mobility), which is the mobile devices unit, first acquired by Google, Google got a lot of patents, then Google the Department turned over to the Association, the transaction amount is 3 billion dollars.

Just as that acquisition of IBM's PC unit, Lenovo mobile suddenly rose to the position of the world's third largest smartphone maker. Seen as declining because the PC market, in order to ensure the sustainability of development, Lenovo has to pay attention to the smart phone market. However, Lenovo's purchase of the Motorola brand is now in a period of consolidation.

In 2015, Lenovo's new logo

Lenovo logo gives the impression has been very impressive, but in 2015, the Lenovo brand new logo with the slogan "Never Stand Still", expressing the determination of the transition to the Internet, and the attitude to move forward, expand international markets. New logo dumped Lenovo to use italics, designed for up to 12 years, whole word only "e", and is more clean, simple, solid-color, pattern, or image. Its new slogan "Never Stand Still" in Chinese is "never stop" or "never stands still" means.

Today, approximately 20% shares in Lenovo's global PC sales, PC still accounted for revenues of 65%

Because of the partnership with Microsoft, after the acquisition of IBM's PC business, Lenovo has maintained a position of leading PC brand in the world. Now think about 20% market share of the PC market. Meanwhile, a few years ago PC sales accounted for 80% of the company's overall revenue, and today because of the growing mobile sector, this figure had decreased to 65%.

关于联想的10件趣事 - 联想 - IT资讯

如今对IT数码领域有所了解的人，基本上认识一些高科技品牌，比如苹果、谷歌、微软、三星、惠普和英特尔等等。不过，这些公司都有一些公共的特点，即一开始只是专注于单一产品，随着时间推移之后就会变得一发不可收势。比如三星，不只是有智能手机，还有PC、家电和各种零部件供应商的业务等等。

说到联想，很多国人应该都很熟悉，从表面上看，联想目前是公认的世界上最大的PC制造商，但其实细看的话，联想通过与多个合作伙伴千丝万缕的关系，包括与摩托罗拉、微软、IBM等等企业的合作，整个产业已经变得非常庞大。那么，你对联想有何了解呢？下面通过10个过去有意思的点，来讲述一下联想的部分给人印象深刻的历史。

1984年，联想集团成立，至今已超过30年。

在科技领域，联想算是有一定资历的老牌厂商了，其成立已经有30年时间，最早与1984年11月1日成立，比现在大家熟知HTC（1997年）和华为（1987年）都还早。当时由柳传志带着十余名工程师靠着20万的资产成立。不过，这笔资金还是由中国科学院所提供，最初公司命名为“新科技研发公司(New Technology Developer Inc.)”，至今很少有人知道。

1988年，联想品牌名曾为“Legend”，而且用了15年。

新科技研发公司成立几年之后，公司开始寻求改变，在1988年的时候拥有了一个新的英文名字“Legend”，开始做PC内销生意，负责为企业和个人装机。不过，2003年的时候，联想才真正启用了沿用至今的名字“Lenovo”。

1990年，联想发布了Legend PC，联想的第一款自主品牌的个人电脑，并且获得了首次真正的成功。

1990年，联想开始推出了更名“Legend”之后的首个品牌个人电脑，那时候IBM如日中天，在PC市场获得了巨大的成功，这对于Legend PC而言是非常重大的打击，尤其是中国和其他亚洲市场。事实上，Legend PC吸引了数以百万计当时对电脑科技还不怎么熟悉的中国消费者，而且获得了来自中国科技部火炬中心官方的支持，所以在国内算是获得了首次成功。

1988年，联想集团发布一则招聘广告后，其员工翻了两番，包括现任CEO杨元庆也是那时加入公司。

联想成立初期发展十分缓慢，也很艰难，很多员工外出都只能步行，没有公共交通工具。不过，在1988年于中国青年报头版刊登一则招聘广告之后，首次主要的增长随之而来了。

当时这则联想的照片反响热烈，申请者超过500，笔试之后留下280名候选人，但却只有120名得到面试的机会，而最终仅58名受聘。这些员工平均年龄大约是26岁，其中只有三四人有本科学位，但最有意思的是，这几个人中包含了现在担任联想CEO的杨元庆。

2003年，联想品牌更名“Lenovo”，并花重金宣传。

前面已经说了联想的第一次品牌重塑是在2003年，更名为“lenovo”，杨元庆曾表示，主要是因为“Legend”这个名字显得太过于普通了，毕竟要往一个国际品牌的高科技公司方向发展，就必须更换名字。“Lenovo”这个名字是怎么来的呢？根据资料，其中“Le”取自“Legend”，而“novo”是一个拉丁词根，代表“新意”，所以基本新的意义就是创造“新的传奇”。

由于公司名称更换之后，联想启动了一波相当给力的营销活动，包括在世界各地购买巨幅广告，在收视高峰时间段播出广告，为此联想话费了大约1800万人民币。大多数联想的广告都以蓝天为背景，宣传语上写“超越你的想象！”，英文是“Transcendence depends on how you think!”

1997年，联想与微软签订协议，从此利润丰厚。

90年代后期，联想大多数成功仅限于中国。但联想希望能够成为更多国际上公认的大品牌，所以1997年联想选择与微软开始合作，这是那个年代中国公司有史以来最赚钱的生意，至少在2000年之前一直如此。

2005年，联想收购IBM的PC部门，成为世界上第三大PC厂商。

联想发展史上一个颇具争议的举动就是，联想收购了IBM的PC部门。在以17.5亿美元完成收购之后，联想成为了全球第三大PC制造商。不过，这笔交易数字超过了联想年销售额的四倍。回想起来，这应该是联想迄今为止最成功的商业举措之一了，最近联想还接管了IBM的X86服务器业务，帮助公司在企业市场上获取立足之地。

2014年，联想收购摩托罗拉移动设备部门

在2000年代，摩托罗拉遭到重挫，因此拆分为两家公司：摩托罗拉解决方案（Motorola Solutions）和摩托罗拉移动（Motorola Mobility），后者是移动设备部门，最早被谷歌收购，为此谷歌拿到了大量的技术专利，随后谷歌又将该部门转手给了联想，交易金额为30亿美元。

正如当年收购IBM的PC部门，联想手机一下子上升到了全球第三大智能手机制造商的位置。外界认为，由于PC市场不断下滑，为了保证发展的持续性，联想不得不重视智能手机市场。不过，如今联想收购的摩托罗拉品牌正处于整顿期。

2015年，联想启用全新logo

联想的标志给人的印象一直都很深刻，但在2015年，联想亮出品牌全新logo与slogan“Never Stand Still”，表达品牌向互联网转型的决心，以及继续前进、拓展国际化市场的态度。全新logo抛弃了联想使用长达12年的斜体设计，整个单词仅保留了“e”字母，并且是更加清爽、简单的纯色、图案或图像。其全新slogan“Never Stand Still”在中文里有着“永不止步”或“从不固步自封”的意思。

今天，联想占据全球PC销量约20%份额，PC仍占公司总收入的65%

由于与微软的伙伴关系，在收购了IBM的PC业务之后，联想一直保持着世界领先PC品牌的位置。目前联想PC市场约20%的市场份额。同时，几年前PC销售占80%的公司总收入，而今天由于不断增长的移动部门，这个数字下降到了65%。