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published in(发表于) 2016/8/6 9:49:48
Nokia phones are not made, why money than HTC,

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Nokia phones are not made, why make money than the HTC-Nokia, HTC-IT information

Now, although there are some fans of Nokia, but the former Finland Giants had faded in the public view. However, there is an old saying that good, "muffled a fortune." Nokia even in the absence of the past glorious now, given the results make people happy.

Recently, Nokia released a 2016 second-quarter, Nokia's revenues for the quarter to 5.67 billion euros, or about US $ 6.31 billion, fell 11%; network equipment revenue fell to 5.23 billion euros, or about US $ 5.82 billion; EBIT profit of 332 million euros, or about $ 370 million, operating margin was 6%.

In other words, instead of a mobile phone of Nokia is still making money. So, insist on doing what is the HTC phone case?

It is HTC recently released second-quarter results, HTC's sales of NT $ 18.9 billion for the quarter, or about $ 598 million, operating loss of NT $ 4.2 billion, or about $ 133 million.

Recently, a number of technology giants have announced earnings. By contrast, HTC is reciprocal in the revenue, let alone sustained loss in a row. You know, Sony move this season with 400 million yen of revenue and streamline the employee to stop losing.

(Cable type humor, pictures cut from microblogging)

So, even in the mobile phone, seems to have no sense of why than HTC or Nokia to earn money?

According to results published Nokia, although Nokia 2016 second-quarter net sales declined from a year 11%, but this is because last year has brought the benefits of capital projects. Regardless of which part of the income over the same period last year, Nokia's net sales rose to nearly 10%, mainly thanks to higher revenues from intellectual property licensing . That is, the accumulation of Nokia's patents has brought us great benefits.

Ago, Nokia is United States patent litigation the company, accusing its Nexus 6P, glory 5X, P8 Lite tort, Ascend Mate2 variety of phones and tablet computers. Nokia said in 2013, after the expiration of the license agreement, Huawei's refusal to reach a new agreement continue always Nokia patented technology in the above product.

(Huawei's contract for Google Nexus 6P)

Perhaps Nokia's continued rejection, just to help with their new agreement, extension of patent cross licensing Samsung suppressed Huawei. However, Huawei is recognized as the big patent, which also reflected the accumulation of Nokia in terms of patents from the side.

In contrast, HTC, this started with OEM's patent there is no big advantage from technology companies.

HTC and Nokia had had a confrontation in the patent in 2012, Nokia HTC of infringing its 45 patents. After 2 years, HTC and Nokia have signed a cooperation agreement, the former to the latter to pay patent fees. Of course, not only HTC to pay Nokia, Apple, Samsung, LG, Sony or Motorola is also senior to pay licensing fees to the Nokia.

There are a large number of patent in hand, instead of a mobile phone of Nokia than HTC can make money. More HTC Vive is not expected to force virtual reality devices, HTC's flagship Smartphone HTC given weighty responsibilities 10 also failed to attract consumers. Two key products have failed to bring about good results, mainly depends on the consumer market is HTC how can earn money?

(HTC part 10 is dubbed "a piece of steel", and photograph The Verge)

With regard to Finland when the Giants return to the consumer market, there have been many confirmed news that Nokia will return the Smartphone industry. Of course, back to easy, top again is not so easy. But then again, even if Nokia is not able to take the Smartphone, it can also rely on licensing fees to survive.


诺基亚手机都不做了,为啥比HTC还挣钱 - 诺基亚,HTC - IT资讯

现在,虽然还有部分忠实粉丝心系诺基亚,但这个曾经的芬兰巨人已经渐渐消失在大众视野中。不过,有一句老话说得好,“闷声发大财”。现在的诺基亚即使没有过去辉煌,给出的成绩倒是让人欣喜。

近日,诺基亚发布了2016年第二季度财报,该季度诺基亚营收为56.7亿欧元,约合63.1亿美元,同比下滑11%;网络设备营收下滑至52.3亿欧元,约合58.2亿美元;息税前利润3.32亿欧元,约合3.7亿美元,营业利润率为6%。

也就是说,不做手机的诺基亚还在挣钱呢。那么,坚持做手机的HTC又是什么情况呢?

据HTC近日发布的第二季度财报,该季度HTC营收189亿新台币,约合5.98亿美元,运营亏损42亿新台币,约合1.33亿美元。

最近,多家科技巨头都公布了财报。相比之下,HTC在营收上可谓倒数,就更别提连续持续的亏损了。要知道,索尼移动在这一季都凭借着4亿日元的营收以及精简员工停止亏损了。

(索式幽默,图片截自微博)

那么,连手机都没在做,看起来很没存在感的诺基亚为什么能比HTC还挣钱呢?

据诺基亚公布的财报,虽然诺基亚2016年第二季度净销售额同比去年下降了11%,但这是因为去年同期有非经常项目带来了收益。如果去年同期不计这一部分收入,诺基亚净销售额同比增长应达到近10%,这主要得益于知识产权授权带来的较高收入。也就是说,诺基亚积累的专利带来了莫大的好处。

前阵子,诺基亚在美国向华为发起了专利诉讼,指控华为Nexus 6P、荣耀5X、P8 Lite、Ascend Mate2等多款手机和平板电脑侵权。诺基亚称,2013年许可协议到期后,华为拒绝达成新的协议却在以上产品中继续始终诺基亚专利技术。

(华为为谷歌代工的Nexus 6P)

或许,诺基亚此举醉翁之意不在酒,仅是为了帮助刚与自己达成新协议、扩展专利交叉授权范围的三星打压华为而已。不过,华为是公认的专利大户,这也从侧面反映了诺基亚在专利方面的积累。

反观HTC,这家以代工起家的科技公司在专利上就没有太大优势了。

HTC与诺基亚在专利上曾有过一次正面交锋,2012年诺基亚起诉HTC侵犯其45项专利。2年后,HTC与诺基亚签署了合作协议,前者向后者支付相关专利费用。当然,不仅是HTC要向诺基亚付费,苹果三星、LG、索尼甚至同样资深的摩托罗拉也要向诺基亚缴纳专利授权费。

有了大量专利在手,不做手机的诺基亚自然比HTC能挣钱。更何况HTC虚拟现实设备Vive并不如想象中给力,HTC赋予重任的旗舰智能手机HTC 10也未能吸引消费者。两大重点产品都未能带来好成绩,主要依靠消费者市场的HTC又怎么能挣钱呢?

(HTC 10被部分网友戏称为“一块钢板”,图片来源The Verge)

至于芬兰巨人何时回归消费市场,目前已有多方消息确认诺基亚将重新回到智能手机行业。当然,回到行业容易,重新登上巅峰就没那么容易了。不过话说回来,即使诺基亚还是没能把智能手机做好,它也可以靠专利授权费活下去嘛。






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