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published in(发表于) 2016/8/10 15:49:18
Quest ASG: Chinese Executive Qi Lu’s Microsoft “most secretive departments“

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Quest ASG: Chinese Executive Qi Lu's Microsoft "most secretive departments"-Microsoft, Office365,Bing-IT information

Worthy of "the most secretive departments" for the title, in addition to the legendary Microsoft renamed Division, there may be Microsoft applications and services (ASG). This sector covers the Bing, Skype, Yammer, and SharePoint and theOffice 365 , and many other businesses, and a little ice, such as variety of artificial intelligence Cortana and the Microsoft products.

This established by Ballmer and Barnard retained internal restructuring departments, will continue to be led by Qi Lu, focused on reshaping the productivity experience. Nadela this year presented "dialogue platform" concept, using artificial intelligence, better services for users, such as chat robots, taking into account the applications and services in the product design and user experience, and other aspects of the experience, the sector is expected to play a more important role within the Microsoft.

Qi Lu as a supervisor, the Executive Vice President of applications and services, need to be reported to the Nadela related work. But under applications and services managed by Qi Lu, also including information platform, Bing experienced currency, information and content consumption, advertising and consumer experience, Office client services, Office Server-side services, Skype and Lync, Microsoft business solutions and many other teams .

Application and structure of the service sector released in 2014 as you can see, Julie Larson-Green at Microsoft buy Nokia after the transaction is completed, becoming Chief experience officer of ASG departments, as well as My Life & Work team leader, is responsible for Microsoft's Web services and software (OneDrive, Skype and a Bing, etc) work experience on a variety of hardware.

? Photo: female Microsoft Executive Julie Larson-Green

Information platform is headed by David Ku, including shared cloud technology (Edge, XAP, ObjectStore etc), data sharing, analysis and experimental platform sharing infrastructure tools and services; shared privacy, security and policy. In addition, the team is also responsible for Satori platform, Web indexing, core search intent, search advertising, and the new user interface features.

Bing experienced team led by Derrick Connell, the team focused on design; Bing home page, a vertical search engine Bing, Bing maps, local search and multimedia; Bing's experience on other Microsoft products; Microsoft Bing driven services with companies such as Facebook, Apple and Amazon's third-party cooperation.

? Photo: from the Bing team Derrick Connell

Advertising and consumer Rik van der Kooi business responsible for currency, including display advertising, search advertising, marketing and subscriptions. Brian MacDonald-led information and content consumption experience, including MSN, Bing Apps, content publishing tool and platform; the team is also responsible for future usage scenarios and product incubation experience. Microsoft business solutions is led by Kirill Tatarinov, including Dynamics CRM and ERP products.

It is worth mentioning that, in February 2015,Adobe joined Microsoft VP Michael Gough in charge of design experience , served as Vice President of design, application and services group, is responsible for the user experience with Office 365, and other key product design . Julie Larson-Green in 2015 by the post Office Department, responsible for leading Microsoft Office 365 team.

Photo caption: design of Microsoft applications and services VP Michael Gough

Today, artificial intelligence is becoming the new hot spot, similar to Microsoft's fourth generation of small ice, Skype added chat robots, and voice Assistant products such as Cortana, greatly enhance the possibility of user chat. Microsoft has also launched a chat bot framework, hoping to help more developers to create a chat bot service, which lets users anytime, anywhere access to more intelligent products and services, to save time and improve efficiency.

At present, including Google, Facebook chat in the layout of artificial intelligence and robotics, which requires Microsoft to open their API, and provide a better service and experience, which can gain the upper hand in the future battle to achieve Microsoft "dialogue platform" concept. It will bring users to a new interactive experience, and could trigger the next computer revolution.


探秘ASG:华人高管陆奇手下的微软“最神秘部门” - 微软,Office365,Bing - IT资讯

配得上“最神秘部门”这一头衔的,除了传说中的微软改名部,可能还有微软应用和服务部门(ASG)。该部门涵盖了Bing、Skype、Yammer、SharePoint、Office 365等诸多业务,并开发了Cortana、微软小冰等多款人工智能产品。

这个由鲍尔默设立,并在纳德拉内部重组保留下来的部门,将继续由陆奇领导,专注于重塑生产力体验。纳德拉今年还提出了“对话即平台”概念,希望借助人工智能、聊天机器人等更好地为用户服务,考虑到应用与服务部门在产品设计和用户体验等多方面的经验,该部门有望在微软内部扮演更重要角色。

陆奇作为应用与服务部门的主管、执行副总裁,需要向纳德拉报告相关工作。但是陆奇所管理的应用与服务部门下,还包括了信息平台、Bing体验、广告和消费者货币、信息和内容消费体验、Office客户端服务、Office服务器端服务、Skype和Lync以及微软商业解决方案等诸多团队

在2014年公布的应用与服务部门结构中可以看到,Julie Larson-Green在微软收购诺基亚交易完成后,成为ASG部门的首席体验官,以及My Life & Work团队负责人,负责微软网络服务和软件(OneDrive、Skype和Bing等)在各种硬件上的体验工作。

图片说明:微软女高管Julie Larson-Green

信息平台由David Ku领导,包括了共享云技术(Edge、XAP、ObjectStore等);数据共享、分析和实验平台;共享工程基础工具和服务;共享隐私、安全和政策。此外,该团队还要负责Satori平台、Web索引、核心搜索意图、搜索广告以及新用户界面功能。

Bing体验团队由Derrick Connell领导,该团队专注于设计;Bing主页、Bing垂直搜索引擎、Bing地图、本地和多媒体搜索;Bing在其他微软产品上的体验;Bing驱动的微软服务;与Facebook苹果和Amazon等公司的第三方合作。

图片说明:来自Bing团队的Derrick Connell

广告和消费者货币业务由Rik van der Kooi负责,包括显示广告、搜索广告、市场和订阅。Brian MacDonald领导信息和内容消费体验,包括MSN、Bing Apps、内容发布工具和平台;该团队还负责未来使用场景和产品孵化体验。微软商业方案则由Kirill Tatarinov领导,包括Dynamics CRM和ERP产品。

值得一提的是,在2015年2月,Adobe负责设计体验的副总裁Michael Gough加盟微软,担任应用与服务集团设计副总裁,负责Office 365以及其他关键产品的用户体验设计。而Julie Larson-Green于2015年被调岗到Office部门,负责领导微软Office 365团队。

图片说明:微软应用与服务部门设计副总裁Michael Gough

如今,人工智能正成为新热点,而类似微软第四代小冰,Skype新增的聊天机器人,以及语音助手Cortana等产品,极大提升了用户聊天过程的可能性。微软还推出了聊天机器人框架,希望帮助更多开发者创建聊天机器人服务,从而让用户可以随时、随地享受更智能的产品和服务,起到节约时间、提高效率的作用。

当前,包括谷歌Facebook都在布局人工智能和聊天机器人领域,这要求微软进一步开放API,并提供更出色的服务和体验,从而能在这场通向未来的战役取得先机,实现微软”对话即平台“的构想。这将给用户带来全新的交互体验,并可能引发下一场计算机革命。






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