Google: advertising business thriving, four-month installation 1 billion times-Google, advertising-IT information

In the past few years, Facebook earned substantial revenues through sales application installation advertisements now, Google has also ushered in this hot scene.

Google, use Google ads to download business booming, now, developers of these applications installed capacity has increased in May from 2 billion to 3 billion times. In other words, in the last four months, Google's advertising business gave birth to 1 billion times the application installation.

In such a short period of time, such a growth rate is impressive, and that Google wants the industry say, this from Google's disclosure of these statistics can be corroborated. Of course, looking at the facts, and indeed, Google's business development.

It is also a fact, in May this year, Google has greatly increased the size of the potential market: began allowing advertisers to use its "universal app campaign" so that you can install the application advertisement posted on the Apple iOS devices.

Therefore, in the next four months, we may not see Google's advertising business can maintain such high growth trend.

In April this year, Facebook announced that the company installed the quantity already exceeded 2 billion times.

On Facebook and Google, a win-win situation is, even if one day such gains disappear, or they didn't want to download the application, but the application does not contain the advertising market momentum.

In fact, one might think, excessive or cause user fatigue and other conditions of application, on the application of business development is a good thing, because developers will work even harder, to create a better level and convince people to use these applications.

谷歌：应用广告业务蓬勃发展，四个月安装量10亿次 - 谷歌,广告 - IT资讯

在过去的几年中，Facebook通过销售应用安装广告赚了丰厚的收入，如今，谷歌也迎来了这样的火爆场面。

谷歌宣称，使用谷歌广告的应用下载业务蓬勃发展，如今，开发者的这些应用安装量已经从5月份的20亿次增加到30亿次。也就是说，在最近四个月中，谷歌的广告业务催生了10亿次的应用安装量。

在如此短暂的时间内，这样的增长速度是非常惊人的，而这也是谷歌希望业界说出来的话，这一点从谷歌披露这些统计数据就可以得到佐证。当然，从事实来看，谷歌的这项业务也的确迅猛发展。

另一个事实就是，今年5月，谷歌极大地增长了潜在市场的规模：开始让广告主利用其“universal app campaign”，这样就可以把应用安装广告发布到苹果iOS设备上。

因此，在未来的四个月内，我们可能不会看到谷歌应用广告业务仍能保持如此高速增长的态势。

今年4月，Facebook宣布，该公司的应用安装广告数量已经突破20亿次。

对Facebook和谷歌而言，双赢的局面是，即使有朝一日，这样的应用涨势消失了，或者是人们不愿意下载应用了，但是这并不会遏制应用广告市场的发展势头。

事实上，人们或许可以认为，过量的应用或应用引起用户使用疲劳等状况，对应用业务发展而言也是好事，因为这样开发者才会更加努力工作，打造出更好的应用并说服人们使用这些应用。