Google out smart Google voice brand Now: to promote "Google Assistant"-Google Now, voice Assistant, Assistant-Google IT information

In terms of intelligent speech Assistant, Google has introduced the "Google Now" brand, and later launched a fast information retrieval service "Now On Tap." However, the current view, Google prepare for abolition of the brands, unified with powerful "Google Assistant" (Google Assistant) to replace.

According to The Verge and a number of United States Science and technology media reports, a few days ago, Google's search engine for the Android version upgrade the client, the outside world see Google Now disappeared, being "Feed" replaced by the "No on Tap" has been "screen search".

In fact, in the area of smart and intelligent voice Assistant information push, before Google has showed signs of brand change. On the Developer Conference of the year, Google introduced a new brand "Google Assistant". Google's Assistant, Siri will look similar to the Apple and Microsoft's Cortana, being able to understand the user's questions, helping users to retrieve the information.

Google has not yet formally announced the news. Foreign media analysis, Google gave up the cause for the two brands, is there to confuse the user, such as "Now On Tap," the term does not accurately describe the services provided.

It is to be noted that, Google Now is the core of Google's intelligent information services, and "Now On Tap" can be seen as a subset of mobile devices fast information retrieval function.

According to foreign media reports, and compared to these two features, the new "Google Assistant" function is much more powerful, will permeate Google's hardware and the Internet ecosystem. For example in Google's new mobile IM Allo, Google aide as a "invisible man" watched two people chat, intelligent recommended response option. Alternatively users can aide as a chat bot Google, weather, flight information directly to its advisory.

In addition, the Echo of the great success of the Amazon, Google can imitate launched a similar voice Home Internet access tools, and Google helper will become a tool of "virtual hosts", to identify the research needs of home users or voice commands to control home devices.

In terms of speech recognition and information push, Google's technology than Apple and Microsoft, but the brand was not successful. Cortana from Microsoft and Apple, Siri, shaped the image of an anthropomorphic, and customer service is not only clear, but even user through voice commands "fun" way. The next "Google aide", will also create a similar image, Google's excellent technology such as artificial intelligence, machine learning, seeking to present to the user platform.

谷歌淘汰智能语音品牌Google Now：全面推广“谷歌助手” - Google Now,语音助手,谷歌助手 - IT资讯

在智能语音助手方面，谷歌曾经推出了“Google Now”品牌，后来又推出一个信息快速检索服务“Now On Tap”。不过，眼下看来，谷歌准备废除这两个品牌，统一用功能强大的“谷歌助手”（Google Assistant）来取代。

据The Verge等多家美国科技媒体报道，日前，谷歌对于安卓版本的搜索引擎客户端进行了升级，外界看到Google Now的字样消失了，被“Feed”所取代，另外“No on Tap”也已经被“屏幕搜索”取代。

实际上，在智能语音助手和智能信息推送方面，谷歌之前已经表现出品牌更改的迹象。在年中的开发大会上，谷歌推出了全新的品牌“谷歌助手”。谷歌助手将类似于苹果Siri和微软的Cortana，能够听懂用户的提问，帮助用户检索信息。

谷歌尚未正式宣布消息。据外媒分析，谷歌放弃上述两个品牌的原因，是存在混淆用户的情况，比如“Now On Tap”这个词并没有准确描述所提供的服务。

需要指出的是，Google Now是谷歌智能信息服务的核心，而“Now On Tap”则可以视作一个面向移动设备快速信息检索的功能子集。

据外媒报道，和上述这两个功能相比，全新的“谷歌助手”功能要强大得多，将会渗透到谷歌的硬件和互联网生态系统中。比如在谷歌新推出的移动聊天工具Allo中，谷歌助手可以像一个“隐形人”观看两个人的聊天过程，智能推荐出答复选项。另外用户也可以把谷歌助手当作一个聊天机器人，直接向它咨询天气、航班的信息。

另外，面对亚马逊Echo的巨大成功，谷歌也模仿推出了类似的语音上网工具Home，而谷歌助手也将会成为这一工具的“虚拟主人”，能够识别家庭用户的信息检索需求，或是控制家居设备的语音指令。

在语音识别和信息推送方面，谷歌的技术并不亚于苹果和微软，但是其品牌建设并不成功。微软的Cortana和苹果Siri，均塑造了一个拟人化的形象，不仅和用户服务关系十分明确，而且甚至成为用户通过语音指令“寻找乐趣”的途径。未来的“谷歌助手”，也将会塑造出类似的形象，让谷歌优秀的人工智能、机器学习等技术，寻找到呈现给用户的平台。