Micro applet, micro OS-micro applet app, the applet-IT information

One day in the future, you met a girl in the app, the two hit it off, brief encounter, immediately arranged to go out and play the next day. At this point, you just have to open the app's script, she booked the next day's car, an appointment the next day's lunch, the afternoon playground, even ... ... During operation without delay and sister chat. When you go unnoticed to arrange all this, opposite the sister you "gentlemen" like naturally straight up ... ...

Micro applet above one of the scenarios that may arise in the future, micro applet is Zhang Xiaolong made early this year app to the new platform, initially named application. Recently, this platform is officially open beta , known as "micro-letters applet". Micro letter once the applet is launched, and quickly became a hot topic in major platforms crowding the screen. They realized that micro applet appears, is likely to change the rules of the game of mobile App.

Micro as a closed social networking application, launch a program features extended service life, is likely to evolve into a super App like mobile operating system, which is somewhat similar to Google's Chrome OS, an account number, you can swim in the cloud. Therefore, micro applet can grow up, then we can call "micro-OS".

Micro applet can grow to the level? Let us analyze a conclusion.

▏ User perspective

Smart phone memory and storage space to a surplus of a performance stage, in the popularity of WiFi, we can install various unscrupulous App, but in practice, the applications we use daily or even weekly, high frequency is limited. Therefore, a significant portion of the App will be in a State of low frequency use.

Under normal circumstances we would not choose to uninstall the application frequency, because of the need for a rainy day, the invisible cause a waste of storage space. Now, users can delete part of the low-frequency applications, then replace it with the applet.

One might say, I don't like the app too bloated. IT information considered, the applet was originally named application, can be seen from its name, application and service, Enterprise, public property is the same. Micro letter is more likely to provide a search portal, application, requiring the user to find their own. Micro-and not too many bloated by massive public, the applet was the same way.

In addition, micro applet there is no App wake, starts in the background, pushing issues such as frequent, although these issues can be resolved by system settings for smart phones, but wouldn't directly kill low App is more refreshing?

▏ Developer perspective

2016 Apple released the latest data shows that total number of applications in the App Store have reached 2.53 million, number Ta-an Android application stores in the country, and many. This means that most of the App wants to stand out when compared with similar competing products is not easy, so we often see some App companies in order to attract users, had to be paid below the line promotion, even some breakthrough bottom-line marketing. In short, competition in the industry, software companies must not only concentrate on optimizing the user experience, and also to take into account the marketing, promotion and so on. For entrepreneurs, to create a product more expensive, leading to many excellent App by inadequate funding, resources, only silently to their deaths.

Micro applet can be avoided to a large extent these problems, first of all, we must understand that the applet's value, and that is when I want to use an application, can be found in the letter corresponding to the small programs. This applet downloads says does not exist, at most, may be increasing the amount of users.

In addition is small program doomed to be high frequency applications. Because if you use high frequency words, App brings user experience is clearly more mature. This means that to a certain extent, developers can put more energy into polishing products, without consideration to developing iOS/Android client, without consideration to fit different Android models, do not have to consider how to promote and improve downloads.

Micro letter itself also has a big advantage is that social, chat feature and the presence of friends, small program extension provides a huge space. Imagine two people if it refers to a requirement in the chat, the applet may be conveniently recommended and does not need to be downloaded and registered users will be more likely to accept, and propagation effects of circle of friends as well.

Of course, this does not mean that owners of small programs more easily, so far, app official, almost never recommend third-party public, believe the applet will continue this practice, combined with the above advantages, means that the applet will get a fairer competitive environment. If you want to attract more users, also requires developers to spend more time to improve the experience of applets.

▏ Deficiency of micro applet

So now that the program has so many advantages of small micro-letter, does that mean that "micro-OS" is ripe? In fact, the applet itself still has many shortcomings.

First is the micro applet this Web App user experience problem, built-in micro-letter, we do not determine the applet can load to what extent, but comparable to the App should be a challenge. Now whether the manufacturers or the App developers, are working to improve the user experience of applications. Therefore, micro applet first problem is the user experience.

Micro applet uses a micro account login, while eliminating the need for registration trouble, but also your micro-signal will be attached more and more personal information. Micro account value will shoot up, how to ensure that users ' information security, is the app problem.

Micro-the entrance to the small programs, micro-letter to the public entrance is on top of the chat screen, if the entrance to the small programs are of similar design, that means users search phrases, and may concern only the first of several small programs, lots of little programs are still difficult to obtain exhibition space.

People in under the eaves, had to bow their heads. Applet in this district, mean that developers of activities controlled by Tencent. Little program promotion and marketing will be more limited if touch micro-induced sharing the red line to the letter, the applet must be punished accordingly. But, as a program, do not have access to a better location, only marketing to get more users, tiny built-in rules to the letter, will improve program promotion difficult.

Micro-letter as a subsidiary of Tencent's social networking application, the introduction of this problem may also occur when the applet: users may be unable to experience more social product in the applet, cannot use in small cats, Taobao shop ... ... Of course, involving sensitive operations, such as shopping, banking, I believe we still prefer to use the App.

▏ Summary

To sum up, micro applet appears, indeed can alleviate the storage burden of smartphones, and reduce user App download, registration and other troubles, even in the absence of WiFi case leads to a more convenient user experience. However, micro applet can only replace some low frequency App. Start frequency higher mainstream applications, users are more likely to select App.

Information IT believes that if domestic who is most likely a OS app into, the answer undoubtedly is owned by Tencent QQ, minimal. Because the software has the Internet in China most strong social-gene, they allow users to socialize at the same time, complete the needs of clothing, food, shelter and other aspects. Micro applet appears, at least turn the app into a "light OS" micro-"OS" on the road to what extent, depends on the applet opens up a new field of mobile applications can go far.

微信小程序，微信OS - 微信小程序,微信,小程序 - IT资讯

未来的某一天，你在微信上遇见一个妹子，两人一见如故，相见恨晚，立马约好第二天一块出去玩。这时，你只需要打开微信自带的小程序，就可以为妹子预定好第二天的专车、预约好第二天的午餐，下午的游乐场，甚至……在操作过程中还不会耽误和妹子聊天。当你神不知鬼不觉的安排好这一切时，对面的妹子对你这位“绅士”的好感度自然会直线上升……

以上是微信小程序在未来可能出现的应用场景之一，微信小程序是张小龙在今年年初提出的微信新平台，最初起名为应用号。近日这一平台正式开启内测，定名为“微信小程序”。微信小程序一经推出，便迅速成为热门话题，在各大平台刷屏。众人意识到，微信小程序的出现，很可能改变移动App的游戏规则。

微信作为一款封闭式社交应用，在推出小程序功能拓展各类生活服务后，很有可能进化成一个类似移动操作系统的超级App，这一点和谷歌的Chrome OS有些类似，一个帐号，就可以畅游云端。因此，微信小程序如果能成长起来的话，我们完全可以称之为“微信OS”。

那么微信小程序到底能不能成长到这个程度？我们不妨先分析再下结论。

▏用户角度

如今智能手机的内存和存储空间都发展到一个性能过剩的阶段，在WiFi的普及下，我们可以肆无忌惮的安装各种各样的App，但实际上，我们每天甚至每周高频率使用的应用是有限的。因此，有相当一部分App会处于低频使用状态。

一般情况下我们不会选择卸载低频应用，因为需要以备不时之需，无形之中造成存储空间的浪费。现在，用户可以将部分低频应用删掉，然后用小程序取而代之。

有人可能会说，我不喜欢微信太过臃肿。其实IT资讯认为，小程序最初命名为应用号，从其命名也可以看出应用号和服务号、企业号、公众号性质是一样的。微信更多的可能是提供一个搜索入口，应用号需要用户自己去查找。微信并没有因庞大的公众号而臃肿太多，小程序自然是一样的道理。

另外，微信小程序不存在App相互唤醒、后台启动、频繁推送等问题，这些问题虽然可以通过智能手机的系统设置解决，但直接干掉低频App岂不是更清爽？

▏开发者角度

2016年苹果公布的最新数据显示，App Store内应用总数已经达到了253万，国内各大安卓商店的应用数量也不在少数。这就意味着，大部分App想在同类竞品中脱颖而出并不容易，因此我们经常可以看到某些App公司为了吸引用户，不得不进行线下有偿推广，甚至搞出一些突破底线的营销。总之，行业的激烈竞争，让软件公司不仅要把精力放在优化用户体验上，还要兼顾营销、推广等等。对于创业者而言，打造一款产品的成本更加高昂，导致很多优秀App因资金、资源不够，只能默默走向死亡。

微信小程序则可以很大程度上避免上述问题，首先我们要明白小程序存在的价值，那就是当我想使用某款应用时，能够在微信中找到相应的小程序。这就意味小程序不存在下载量一说，顶多可能是提高用户关注量。

另外就是小程序注定很难成为高频应用。因为如果使用频率高的话，App带来的用户体验显然要更加成熟。这一定程度上意味着，开发者可以将更多的精力用在打磨产品上，不用去考虑开发iOS/安卓客户端，不用去考虑适配不同的安卓机型，不用去考虑如何推广、提高下载量。

微信本身还具备的一大优势就是社交，聊天功能和朋友圈的存在，给小程序的推广提供了巨大空间。试想两人在聊天中如果提到某一需求，小程序此时可能被顺手推荐了，而且不需要下载和注册，用户也会更容易接受，朋友圈的传播效果也是如此。

当然，这并不是说做小程序会多轻松，至今为止，微信官方几乎从未主动推荐过第三方公众号，相信小程序方面也会延续这一做法，再结合上述优点，意味着小程序之间会有一个更加公平的竞争环境。如果想吸引更多用户使用，还需要开发者花费更多时间来提高小程序的体验。

▏微信小程序的不足

那么既然微信小程序有这么多优点，是不是意味着“微信OS”已经水到渠成？其实不然，小程序本身尚存在较多不足之处。

首先是微信小程序这类Web App的用户体验问题，内置在微信中，我们暂时不确定小程序的加载速度能达到什么程度，但是媲美App应该有很大难度。如今无论是手机厂商还是App开发商，都在致力于提高应用的用户体验。因此，微信小程序首先面对的问题就是用户体验。

微信小程序使用的是微信帐号登陆，虽然省去了注册烦恼，但也意味你的微信号将会被附加越来越多的个人隐私信息。微信帐号的含金量会直线上升，如何保证用户信息安全，是微信要面对的问题。

微信小程序的入口，目前微信对公众号入口的做法是放在聊天界面顶部，如果小程序的入口也是类似设计，那就意味着用户搜索关键词后，可能只关注前几个小程序，大量小程序仍然很难得到展示空间。

人在屋檐下，不得不低头。小程序的入驻，意味着开发者的活动都会受到腾讯的管控。小程序的推广和营销将会受到更多限制，如果触碰到微信的诱导分享红线，小程序免不了要受到相应的惩罚。只是，作为一款程序，得不到更好的展示位置，只能选择通过营销推广来获得更多用户，微信的内置规则，自然会提高小程序的推广难度。

微信作为腾讯旗下的社交应用，引进小程序时可能还会出现这样的问题：用户可能无法在小程序中体验更多的社交产品，无法在小程序中使用天猫、淘宝购物……当然，涉及购物、理财等方面的敏感操作，相信大家还是倾向于使用App。

▏总结

综上所述，微信小程序的出现，的确可以减轻智能手机的存储空间负担，减少用户下载、注册App等烦恼，甚至在没有WiFi的情况下可以带来更便捷的用户体验。但是，微信小程序目前只能取代部分低频App。对于启动频率较高的主流应用，用户选择App的可能性更高些。

IT资讯认为，如果问国内谁最有可能把一款应用打造成一款OS，那么答案无疑是腾讯旗下的QQ、微信。因为这两款软件拥有目前中国互联网最强的社交基因，它们可以让用户在进行社交活动的同时，完成衣食住行等各个方面的需求。微信小程序的出现，至少会把微信变成一款“轻OS”，至于微信在“OS”的道路上走到什么程度，取决于开辟了移动应用新领域的小程序能走多远。