Foreign media inventory 2016 AR industry event,
Apple iPhone7 Plus list-AR, augmented reality, iPhone7 Plus-IT information
On September 23, foreign media (creativedigest.co.UK) reported that although virtual reality (Virtual Reality, hereinafter VR) this year with a high exposure, but slightly aggressive than VR wide-eyed, augmented reality (Augmented Reality, below AR) can really down-to-Earth, completed a monumental leap. Regardless of new play development is acceptable from the point of view, the year of 2016 year is rise of the AR.
This article 2016 so far listed below AR events in the first half. Considering that this year the next few months, believe that in addition to this list, there will be more surprises in the future to meet with you.
Snapchat Ads
Who would have dreamed of, numerous Science Guy VR, AR scream for a long time, mature and put into use in the first Snapchat the chat app. With inspirational ideas, Snapchat opens a new world of AR advertising to advertisers.
Novel form of AR advertising will naturally do not come cheap. Use the location filter (geofilters) advertisements based on how much of the time, place and audience, ranging in price from $ 250,000 to $ 750,000. According to reports, shortly before the release of the Snoopy: peanuts movie money spent $ 750,000 contract the 24 hour of ad time on Halloween day. Snapchat AR ads to test the waters for future AR applications provide an excellent model. While tens of thousands of mobile users with Snapchat AR the new things that have access to this platform, its promotion of novel and interesting AR applications for the future was laid.
Pokémon Go
This exploit new technologies to "born again" game also rekindle childhood dreams of countless people, set off a global treasure to their dreams. Its highest record of 4.5 million users online daily. This game, with its fresh gameplay and incredible user engagement, a riding no white other hand left behind.
AR technology allows users to find themselves in realistic surroundings "Elf", and be able to interact with the secret. Although dependent on city maps to play this game, and Elf distribution of locations is limited, but once launched it was surprisingly successful. Is AR to add to the game's atmosphere of true integration will miss many players lost.
Microsoft Hololens
Earlier this year, Microsoft launched Microsoft Hololens headset to developers, opened the year 2016 AR the stage curtain. Microsoft Hololens to interact in real scene based on, the device is designed to comprehensively improve the people's life and work experience. Holographic imaging of dynamic, let you cool like iron man operation has completed. Although Hololens prices as high as $ 3,000, but good value for money. Both hardware performance and the operating standards are superior to other manufacturers of similar products.
Tango
Google Tango is a technology that allows mobile phones morph-sensing radar, initially launched with Phab Association 2 Pro. Phab 2 Pro is the world's first match Tango device through the fuselage of the four cameras and a series of sensors, mobile phones able to accurately sense the environment like a radar.
3D graphics are not new features, but Tango first makes ordinary cell phones have this magical power. Computer vision and image processing, as well as special sensors support, Tango adds a new dimension to mobile applications. Now Tango is only able to partially support the c, Java and Unity running on Android phones. Google will provide support for more models in the future.
Apple iPhone 7
The media, Kukesi made no secret of his fondness for the AR, but also suggests Apple into the AR field of interest. Mentioned in Apple's latest earnings call, Apple mixed reality (mixed-reality, abbreviated MR) is interested in technology. "We have long-term plans for AR. "Cook said in an interview in July.
New iPhone 7 Plus is equipped with dual cameras for the first time, meaning it can be photos more abundant space and image information (depth of field). IPhone through software algorithms to scan the images, identify objects in the foreground and the background, thus rendering the real-time effects of depth of field. Now iPhone is only using this technology in a portrait photo above, take this to achieve comparable to professional SLR camera's depth of field. However, dual camera applications in AR still, let us see how Apple will display.
To sum up, was a year of progress for 2016 AR. As AR more and more popular and common people, these new features will go into the homes of millions of ordinary people, for more people to bring joy and surprise.
外媒盘点2016年AR行业大事件，
苹果iPhone7 Plus上榜 - AR,增强现实,iPhone7 Plus - IT资讯
9月23日消息，据外媒（creativedigest.co.uk）报道，虽然虚拟现实（Virtual Reality，下文简称VR）在今年拥有极高的曝光度，不过相比VR之略显激进的好高骛远，增强现实（Augmented Reality，下文简称AR）才真正称得上脚踏实地，完成了里程碑式的跃进。无论是从新玩法的开发还是从大众接受度上看，2016年都算是AR的崛起之年。
下面本文将列举迄今为止2016上半年AR大事记。考虑到今年还有接下来的几个月时间，相信除此榜单之外，还会有更多惊喜在未来与大家见面。
Snapchat Ads
谁也不会想到，众多科技大佬VR、AR叫嚷了半天，最先成熟投入使用的竟是Snapchat这个聊天app。凭借天马行空的创意，Snapchat为广告商打开了AR广告的新天地。
形式新颖的AR广告自然价格不菲。其中利用地理位置滤镜（geofilters）的广告，根据时间、地点和受众的多少，价格从25万美元到75万美元不等。据报道，前不久上映的《史努比：花生大电影》就重金花费75万美元承包了万圣节那天24小时的广告时间。Snapchat这一AR广告试水给未来AR商业应用提供了绝佳示范。同时数以万计的手机用户借助Snapchat这个平台接触到了AR这个新事物，其新颖与有趣给未来AR应用的推广也做好了铺垫。
Pokémon Go
这款借助新技术“重生”的游戏也重燃了无数人的儿时梦想，掀起了全球性的宝可梦热。创下了单日最高450万用户在线的记录。这款游戏以其新鲜的玩法和不可思议的用户参与度，一骑绝尘地将其他手游甩在了身后。
AR技术允许用户在周遭现实环境中发现自己的“精灵”，并且能够秘密地与之互动。尽管这款游戏依赖城市地图才能玩，而且精灵分布的地点也很有限，不过一经推出它还是出奇的成功。正是AR给这款游戏增加的真假相融的氛围将众多玩家迷得朝思暮想。
Microsoft Hololens
今年初微软向开发者推出了Microsoft Hololens头戴设备，拉开了2016年AR舞台的大幕。Microsoft Hololens能够在现实场景的基础上交互，这款设备旨在全方位地提升人们生活和工作的体验。动态的全息影像，让你完成像钢铁侠那样炫酷的操作。尽管Hololens价格高达三千美元，不过物有所值。无论是硬件性能还是操作水准都优于其他厂商的同类产品。
Tango
谷歌的Tango是一项能够让手机变身感应雷达的技术，最初跟联想Phab 2 Pro一同推出。Phab 2 Pro是全球第一款搭配Tango功能的设备，通过机身上的四个摄像头和一系列感应器，手机能够像雷达一样精准地感知周围环境。
虽然3D制图并非新鲜功能，不过Tango第一次让普通手机具有了这项神奇的超能力。通过计算机视觉和图像处理以及特殊的传感器支持，Tango给手机应用增加了新的维度。目前Tango仅能够在部分支持C、Java和Unity的安卓手机上运行。未来谷歌也会提供更多机型的支持。
Apple iPhone 7
面对媒体，库克丝毫不掩饰自己对AR的喜爱，这也暗示了苹果进军AR领域的兴趣。在苹果最近一次的财报电话会议中就提到，苹果对混合现实（mixed-reality，简称MR）技术很感兴趣。“我们对AR有长远的计划。”库克在七月份的一次采访中说到。
新发布的iPhone 7 Plus首次配备了双摄像头，意味着它能够在照片和影像中记录更丰富的空间信息（景深）。iPhone通过软件算法对画面进行扫描，识别出前景中的物体和背景，进而渲染出实时的景深效果。目前iPhone仅将这项技术运用在人像拍照上面，借此能够实现媲美专业单反相机的景深效果。不过双摄像头在AR上的应用仍大有可为，我们且看苹果以后会如何施展。
综上，2016年对AR来说是一个取得长足进步的年份。随着AR越来越大众化和平民化，这些新特性亦将走入千万寻常百姓家，为更多人带来欢乐与惊喜。