Micro applet will annoy Apple? -Small programs, micro-applet-IT information

Micro letter the father of Zhang Xiaolong have again shown similar jobs "reality distortion field", the "small program" of the word brush circle of friends, and the media.

Micro-believed to be sure of this.

1, the potential energy of the program: 800 million micro-credit

As one of China's largest, according to the latest company earnings add up Android and iOS, app WeChat MAU reached 806 million.

Last year, everyone thought that growth is close to the ceiling, but is at record levels this year, MAU, DAU growth rate reached 34.2%, 42%.

Omnipotent Zhang Xiaolong, from subscription numbers, service numbers, once again, to the public, turned out.

According to Ma's proposal, into a more direct and easier to be understood by general public name, "applet".

See Zhang Xiaolong most authoritative definition for the applet, the applet is not need to download and install using the application, it implements a "palpable" dream, users scan a scan or search to open the application. Also are "used up" concept, users don't care about whether or not to install too many application problems. Application will be everywhere, is available, but no loading.

Compared to the original APP, application, based on the faith of the underlying, develop a simple, promote easier just to attract users in the micro-credit system, and the micro has a massive user, is basically a mobile Internet user, you can basically meet the needs of small programs users.

2, applet to change the mobile Internet landscape?

Micro-why small programs can be done in the industry expected, the applet why there is such a big hit?

Many small and medium sized entrepreneurs cheered: here come the new rules, mobile base will be stirring, benefit structure will be broken, and move your dividends will be redistributed.

Micro applet can become an important portal, a large number of enterprises don't bet on the applet, this is related to the future competitiveness of enterprises an important problem, put in the wrong direction, ranging from lost opportunities, beyond redemption.

Micro letter in the mobile Internet is an "exception" in the United States and other parts of the world, and there is no such a thing as there is in China, a separate APP, enough to compete with iOS and Android camps.

Since it is "exception", app has a characteristic can be above other APP, and even to some extent change the situation in the world of mobile Internet.

Latest instant messaging tools from Facebook Messager and Google "Allo", intentionally or unintentionally trying to imitate the app did.

If the applet can smooth away, tiny letters will really become a iOS and Android secondary OS, and micro-cross-platform OS works.

Imagination of the entire app, top APP from a head, evolved into a true mobile ecosystem.

This is like the PC era the rise of Google, and whether Microsoft or Apple systems, Google is a well-deserved Internet entrance.

3, the golden age worries: applet, politically incorrect

But as a forerunner, the app has its own confusion and limits to growth, subscription number, service number, business number, until the "applets", micro-break out the limits of competition, brought a lot of problems that never arise.

Micro letter made a lot of "politically incorrect" taboo, if these "politically incorrect" in the past is not so obvious, that through a small program, we can clearly see the app working with great confidence or arrogance, trampled underfoot were some of the existing rules.

First of all, the politically incorrect is, micro applet broke the AppStore rules.

In the Android system, can have such different applications, but in a closed in iOS, third party application market is not allowed to appear, unless you don't jailbreak market controlled by Apple.

Apple eco-has the absolute right to speak and control, this is the golden rule of Apple descended from jobs.

Application market brings to Apple's revenue each year, 2015 Apple AppStore turnover of more than US $ 20 billion, of which $ 6 billion into the pockets of the Apple.

Even though $ 14 billion to allocate to developers, but Apple has the right to assign, and many developers are only apples for leadership.

Beside our beds sleeping or let others, even small programs to large popular, Apple is popular does not allow it to challenge AppStore.

Maybe there are questions about the determination and control of Apple, no doubt. To see a lot of arrogant company, does not meet the requirements under a word not just Apple APP, does not allow any discussion.

For app, iOS users accounted for almost half, and are high quality user, small app in order not to offend Apple will lose more than.

Tencent in the Android system already has a distribution system treasure, if company really think chicken thief to establish distribution systems in the iOS, that really touches the Apple of the sensitive nerves.

Example is Google and aliyun OS disputes.

While Android's distribution system is decentralized, but Google will not allow the existence of another similar system, if the system enough to threaten its own interests, Google didn't hesitate under the pain killer.

Want to play on my platform, must abide by the rules, the "politically correct" code, both for Apple, Google and Facebook, are the iron law.

Secondly, the app is growing, the business more and more, more and more bloated, the applet release compounded micro-letter "monopoly" this suspicion of political incorrectness.

Characteristics of the Internet industry with economies of scale, and industry who have economies of scale, without exception, this sword of Damocles hanging on his head.

Antitrust shadow lingers in the best company in the world not to go.

Intel, Microsoft, Google, whether at home or abroad, are the focus of the antitrust authorities.

Tencent has carried a "monopoly" infamy, in 2010, 3Q reached its peak during World War I.

Micro-+QQ no doubt accounted for more than 90% of instant-messaging software, app + Tencent, public news on mobile reading was the first, when the program launch, Bao + small application program on the distribution probably will go beyond Baidu, 360.

Micro-it beast, is a new commercial species, just as the Internet world of Samsung, while monopolistic segments.

Bolts of Fame, in fact murder hidden.

Drops and steps after the merger, investigating China's Ministry of Commerce, antitrust concerns, has hung over these giant heads.

Micro letter better hope Mo Mo live better, rice talk live longer.

3rd micro-businesses such as letters to the small programs that uphold the idea is in conflict with Tencent's line of business is complex and complicated, this is politically incorrect, and should be regarded as politically incorrect.

Micro letter distributed to do, to be a leader, always should be fair and balanced and impartial.

This is Zhang Xiaolong insisted for many years.

But the app "system jitter" event is pretty much drops bid and step ahead public accounts kept in the blocked State.

Tiny letters as Tencent's most Star products, whether it is internal business units or Tencent's partner, want to share on this flow of fat.

As a migrant, Zhang Xiaolong hampered too much, hard to resist internal as Tencent converged to demand.

The controversy over the app, regardless of the event was the fastest, or step event, music sharing and NetEase, are platform business, had a conflict with internal operations and Tencent.

Butt decided to head app without hesitation took possession of the company.

Though not much of this incident, but almost each time to stir public opinion, because the app the Mac platform, a lot of people have vigilance.

Micro letter and even some public official best, in a big way when, walking on two legs, to create independent APP.

Pioneer Super estimated that even if a lot of companies will develop small programs, but does not plan to give independent APP, wouldn't the last bullet to the app.

微信小程序是否会惹恼苹果？ - 小程序,微信小程序 - IT资讯

微信之父张小龙再次表现了类似乔布斯的“现实扭曲力场”，把“小程序”这个词刷了朋友圈，又刷了媒体圈。

微信是有这个底气的。

1、小程序的势能：8亿微信用户

作为中国首屈一指的应用，根据腾讯最新财报，Android和iOS加起来，微信WeChat MAU达到8.06亿。

去年所有人都认为微信已经接近增长天花板，但是今年的表现实在令人咂舌，MAU、DAU同比增长率达到了34.2%、42%。

无所不能的张小龙，从订阅号、服务号，再一次把公众号推向了极致，应用号横空出世。

根据马化腾的建议，应用号改成了更加直接、更容易被普通大众理解的名字，“小程序”。

来看一看张小龙对于小程序的最权威定义，小程序是一种不需要下载安装即可使用的应用，它实现了应用“触手可及”的梦想，用户扫一扫或者搜一下即可打开应用。也提现了“用完即走”的理念，用户不用关心是否安装太多应用的问题。应用将无处不在，随时可用，但又无需安装卸载。

比起原生APP，应用号基于微信的底层，开发简单，推广容易，只需要在微信体系内吸引用户，而微信拥有的海量用户，基本上就是中国移动互联网用户量，可以基本满足小程序用户的需要。

2、小程序改变移动互联网格局？

微信为啥能够做小程序，在业界预期中，小程序为啥有这么大的轰动？

很多中小创业者欢呼：新规则的来临，移动互联网的基本盘将被搅动，利益格局将被打破，移动红利将会重新分配。

微信小程序能不能成为一个重要入口，广大企业要不要在小程序上押注，这可是关系到未来的企业竞争力的重要问题，押错了方向，轻则丧失先机，重则万劫不复。

微信在移动互联网里是一个“例外”，在美国和世界其他地区，并没有这么一个东西存在，独独在中国，一个独立APP，足以抗衡iOS和Android阵营。

既然是“例外”，微信就有一种特质，能够凌驾于其他APP之上，甚至在一定程度上改变世界移动互联网的格局。

从Facebook Messager到Google的最新即时通讯工具“Allo”，都在有意无意去模仿微信的所作所为。

如果小程序能够顺利推开，微信将真的成为一个在iOS和Android之上的次级OS，而且微信OS是跨平台运作。

整个微信的想象力，从一个头部顶级APP，演化成一个真正的移动生态系统。

这就像当年PC时代Google的崛起，不管在微软还是苹果系统里，Google都是当之无愧的互联网入口。

3、盛世隐忧：小程序的政治不正确

不过作为先行者，微信有着自己的困惑和增长极限，从订阅号、服务号、企业号直到“小程序”，微信连连打破过去的竞争界限，带来了许多不曾出现的问题。

微信犯了很多“政治不正确”的忌讳，如果这些“政治不正确”在过去还不明显，那通过小程序，我们可以清晰看到微信正在以极大的自信或者自负，把过去的一些既有规则踩在脚下。

首先的政治不正确是，微信小程序打破了AppStore的固有规则。

在Android系统中，可以出现不同的应用市场，但在封闭的iOS里，是不允许第三方的应用市场出现的，除非不受苹果控制的越狱市场。

苹果对生态拥有绝对的话语权和控制力，这是从乔布斯传下来苹果的金科玉律。

应用市场每年带给苹果巨额收入，2015年苹果AppStore营业额超过200亿美元，其中60亿美元落入苹果口袋里。

即便140亿美元要分配给开发者，但苹果拥有分配权，众多开发者无不唯苹果马首是瞻。

卧榻之侧岂容他人鼾睡，即便小程序能够大受欢迎，苹果也不允许其大行其道，挑战AppStore。

也许有人质疑苹果的决心和控制力，这毋庸置疑。看看国内很多不可一世的公司，不符合要求的APP一言不合就被苹果下架，容不得半点商量。

对于微信来说，iOS用户占几乎一半，而且都是优质用户，为了不可知的小程序收入，得罪苹果，必然是得不偿失的。

在Android体系内腾讯已经有了分发系统应用宝，如果腾讯真的鸡贼到想在iOS内建立分发系统的话，那可能真的会触动苹果那根敏感的神经。

前车之鉴就是Google和阿里云OS的争端。

虽然Android的分发系统是分散的，但是Google不会允许另外一个类似系统的存在，如果这个系统足以威胁到自身利益，Google毫不犹豫痛下杀手。

想在我的平台玩，必须守规矩，这个“政治正确”的守则，不管对苹果、Google和Facebook，都是铁律。

其次，微信越来越大，业务越来越多，越来越臃肿，小程序的发布，更加重了微信“垄断”这一政治不正确的嫌疑。

互联网行业有规模效应的特点，凡是具有规模效应的行业，无一例外头上都高悬这一把达摩克利斯之剑。

反垄断的阴影在这些世界上最出色的公司头上徘徊不去。

英特尔、微软、Google，不管在本土还是海外，都是反垄断机构关注的重点。

腾讯也曾经背负“垄断”骂名，在2010年3Q大战时达到顶峰。

微信+QQ毫无争议占据了即时通讯软件的百分之九十以上，微信公众号+腾讯新闻在移动阅读上也是第一，当小程序推出之后，应用宝+小程序在分发上，恐怕也将超越百度、360。

微信这头巨兽，是一种新的商业物种，就像互联网世界的三星一样，同时在垄断几个细分领域。

树大招风，看似风光无限，其实杀机暗藏。

滴滴和优步合并之后，中国商务部就进行了调查，反垄断的隐忧，一直笼罩在这些巨无霸头上。

微信最好祈祷陌陌活得更好，米聊活得更久。

第三点，微信对小程序等业务所秉持的理念，与腾讯庞杂而繁复的业务线是有冲突的，这也算政治不正确的话，应该算是内部的政治不正确。

微信要做分发，要当龙头老大，秉持的应该是公正平衡不偏不倚。

这也是张小龙多年的坚持。

不过微信的“系统抖动”事件是相当的多，在滴滴收购优步中国之前，优步的公众账号始终处在被屏蔽的状态。

微信作为腾讯旗下最明星的产品，不管是内部业务部门还是腾讯的合作伙伴，都希望在这块流量肥肉上分一杯羹。

作为一个打工者，张小龙掣肘太多，难以抵挡来自内部和腾讯系四面八方涌来的需求。

微信所引起的争议，不管是当年的快的事件，还是优步事件，以及网易云音乐分享事件，都是平台业务，与公司内部业务和腾讯系产生了冲突。

屁股决定脑袋，微信毫不犹豫坐在了腾讯系这边。

虽然只是这类事件不多，但每次几乎都能引起舆论轰动，因为对微信这个巨无霸平台，很多人抱有警惕。

即便与微信官方最铁的几个公众号，在做大时候选择的路，都是两条腿走路，打造独立APP。

超先声估计，即便很多企业会开发小程序，但并不会放弃独立APP的计划，不会把最后一颗子弹交给微信。